The effect of implementing SEO techniques and websites design methods on e-tourism development: A study of travel agencies e-tourism websites

Author(s):  
Majid Mohammad Shafiee ◽  
Shirin Rahimzadeh ◽  
Reyhane Haghighizade
2021 ◽  
pp. 87-97
Author(s):  
Olena CHERNIAK ◽  
Alla KIRYK

The tourism industry has been studied as one of the important components of the world economy. The place and role of licensing of tourist activity in the system of state regulation in the field of tourism are considered. The normative-legal regulation of licensing of tourist activity in Ukraine is analyzed. It is determined that the obligation to issue licenses for the right to conduct tour operators is assigned to the State Agency for Tourism Development of Ukraine (DART). The views of representatives of the tourism business on the abolition of licensing of travel agencies in Ukraine, which was carried out on the basis of the Law of Ukraine «On Amendments to Certain Legislative Acts of Ukraine to Restrict State Regulation of Economic Activity». Modern approaches to the protection of the rights and legitimate interests of tourism market participants in some countries and in Ukraine are analyzed. The procedure for issuing licenses for tourism activities in such popular tourist countries as Italy, France, Great Britain, Turkey, Thailand, Japan and the UAE is considered. The legal regulation of tourism in the European Union is studied and the Directive (EU) № 2015/2302 of the European Parliament and of the Council of 25 November 2015 on package tours and related travel organizations is analyzed, which aims to promote the proper functioning of the internal market and achieve the highest possible higher and equal level of protection of consumers of tourist services. It is determined which public authorities in foreign countries are responsible for state regulation of tourism. The types of licenses that can be obtained when opening travel agencies in foreign countries are considered. It is established that the procedure for obtaining a license differs from country to country and depends on a number of factors, including: models of public tourism management, development of the general legal framework, formation and structure of the tourism market, the presence of an association of tourism professionals. The improvement of state regulation of tourism development in Ukraine on the basis of international experience is analyzed. The directions of Ukraine which are directed on improvement of tourist sphere, namely introduction of the register of subjects of tourist activity are defined.


2007 ◽  
pp. 194-203
Author(s):  
Zsuzsa Molnár

Rural tourism was a popular sector of tourism development in the last few years. The importance of this sector means that it can be developed on its own or together with other tourist sectors.The future of rural tourism depends on the supports of the national plans and strategies and the sales systems to keep on the market. In this study, I analyze how the Hungarian National Tourism Development Strategy deals with rural tourism and sustainable tourism. I also analyze how the big Hungarian travel agencies’ sales help rural tourism to advertise lodgings, and raise the number of sales. For the future, I analyze the opportunity of using travel agencies to sell rural tourism products.


2014 ◽  
Vol 13 (1) ◽  
pp. 65-82
Author(s):  
Ana Ruth Angarita Lizarazo ◽  
Karen Orozco Rodríguez

En este artículo se presentan los resultados de una investigación hecha en la Provincia de Sugamuxi del departamento Boyacá en lo referente al desarrollo turístico de la zona, el objetivo se centra en realizar un diagnóstico para conocer el avance socioeconómico que ha generado y las debilidades existentes. Para ello se aplican tres instrumentos, el primero es un cuestionario para turistas en una época de alta afluencia, el segundo es un cuestionario aplicado a restaurantes, hotelesy agencias de viaje y el tercero es una entrevista a un funcionario del gobierno municipal encargado de este sector. Los resultados muestran la gran necesidad de seguir haciendo investigaciones y sobre todo de que sean utilizadas para el diseño de estrategias enfocadas en el fortalecimiento de esta industria. PALABRAS CLAVETurismo, turistas, operadores turísticos, estrategias, matriz DOFA ABSTRACTIn this article the results of research done in the Province of Sugamuxi Boyacá department with regard to tourism development in the area are presented, the focus is on making a diagnosis for socioeconomic advancement that it has generated and its weaknesses. To do this, three instruments are applied, the first is a questionnaire for tourists at a time of high flow, the second one is a questionnaire administeredto restaurants, hotels and travel agencies and the third one is an interview with a local government official in charge of this sector. The results show the great need for further research and especially to be used for design focused on strengthening industry strategies.KEYWORDSTourism, tourists, tour operators, strategies, SWOT matrix


Author(s):  
Knut Aukland

Tourism as we know it is a product of modernity, but what happens when tourism meets the ancient Hindu tradition of pilgrimage? This chapter shows how Indian modernity has stimulated Hindu pilgrimage in multiple ways and how modern tourism has helped it grow in popularity. The tourism industry has introduced travel agencies, hotels, tourist guides, and guidebooks to the pilgrimage sites and routes, and these have to some extent caused a decrease in the demand for traditional ritual services. Pilgrims spend less time at one particular site and often expect to combine pilgrimage with other types of travel, such as sightseeing or visiting theme parks. In the face of these changes, some priests have adapted by collaborating with tourist agencies and drivers, joining the tourism trade and catering to foreign tourists. A modern literary genre has emerged combining elements of the traditional pilgrimage texts with modern tourist information. The Indian state is a major player in shaping the operation of Hindu pilgrimage under the banner of tourism development.


Author(s):  
Suvidha Khanna ◽  
Saran Preet Kaur Broca

Web marketing is a new way of performing the task of marketing, and electronic services have already changed whole industries, such as banking, health, education, etc., by streamlining the business and service processes. The tourism industry is no exception to this change; the information and communication technology in the tourism sector is of special significance. With this backdrop, the present chapter aims to study the role of destination based tourism websites in promoting Jammu as a destination by various service providers (Hotels, Travel Agencies, and Airlines). The findings of the study suggest that while the websites are scoring above-average values on the all the five factors under study (Functionality, Convenience, Website Layout, Convenience and Content) their performance can still be improved. The service providers who use these websites, are completely satisfied with the speed of information downloads, transaction processing speed, website designs, logical organization of the website, etc.


Author(s):  
Оlena Iurchenko ◽  
Svitlana Iurchenko

The article analyzes current trends in tourism development in Ukraine and its place at the global and European tourism market. The location of Ukraine within the European tourist macro-region is characterized. The contribution of tourism to the country’s economy is determined; the dynamics of direct and total contribution of tourism to GDP and employment are analyzed. It is shown that Ukraine has a rich tourist potential, but it is not fully claimed. The modern and forecasted main economic indicators of tourism development are characterized in comparison with the average numbers for the world and Europe. The changes in Ukraine’s place in the TTCI rating for 2013, 2017 and 2019 are considered, the reasons for the positive changes in the rating between the latest reports are determined. The dynamics of inbound and outbound tourism in 2000–2017 is analyzed, its main determining reasons are considered. The article characterizes the structural changes in goals and geography of tourist arrivals and departures. The author examines dynamics of the activities of tour operators and travel agencies. The concentration coefficients of tourist arrivals, income from tourism and the population are calculated, which indicate the extremely uneven development of tourism in the regions of Ukraine. Based on the index presentation of indicators of tourism entities development and the calculation of the integral index, 4 groups of regions were identified that confirms the absolute leadership of the capital region in the provision of tourism services. The main factors which further trends in tourism activity will depend on are determined.


2019 ◽  
pp. 66-73
Author(s):  
Tetyana V. Stroiko ◽  
Vlada O. Lazarenko

The aim of the article is to formulate the investment aspects of event tourism development in national and regional areas. Methodology. In the research general science methods such as generalization and comparison were used. It was made for analyzing scientists’ views in connection with event tourism. Results. In the article theoretical essence of event tourism was analyzed. Also interrelation between event tourism and event management including a complex of actions such as planning, organization, control and realization of different events and activities for the purpose of popularization of the specific event and territory was highlighted. The basic specific features of event tourism were identified. The necessity of establishing a system of constant monitoring of the situation and introduction of measures to form preconditions for reducing the negative factors influence were substantiated. The value of market research connected with the changes in geospatial vectors of tourist flows to respond quickly to customers’ needs and in order to meet an effective consumer demand, the development of strategic measures to restore and evolve tourism were justified. Practical meaning. It is determined that event tourism is an important element of the tourism services structure. The novelties always have the biggest demand in every area of human activity. Accordingly, event tourism can become the main feature of the region. It can provide a regular tourists flow and it means higher income, which fixes the base of its social and economic development. It was underlined that the main condition of the domestic tourism development in Ukraine is the creation of a favorable investment climate and transparent legislation. It was defined that nowadays Ukrainian tourist market is too chaotic. Because of the disorder of tourist market tour operators, hotels and tourists have many problems. They include invalid licenses, imperfect categorization of accommodation facilities, unsystematic activities of travel agencies and guides. It is necessary to install clear and easy working rules in order to act effectively in the tourist market. Prospects for further research. It is proved that the formation of effective legislation with changes in relevant laws has to become the basis for event tourism development in the country and the regions. And only after that it is possible to speak about infrastructure development and investment attraction to this sector of economy. It is necessary to form new tourist products in the regions. Only in one complex all these points will become the base of tourist territories development on the condition that local businesses and communities will be involved.


Author(s):  
Aleksandra Vujko ◽  
Jovan Plavša ◽  
Natalija Ostojić

Biciklizam je danas veoma atraktivna sportsko-rekreativna aktivnost koja zaokuplja milione neposrednih učesnika. Bilo da je reč o takmičarskom sportu (profesionalnom ili amaterskom), ekstremnom ili rekreativnom biciklizmu, njegova uloga u turizmu može biti od izuzetnog značaja. Sagledavajući biciklizam u kontekstu zdravog načina života, aktivnog odmora i rekreacije, uočava se širok programski obuhvat koji doprinosi razvoju turizma i turističkih destinacija. Vršačke planine predstavljaju veoma interesantno područje za razvoj biciklističkog turizma na području Vojvodine, posebno sa aspekta kreiranja tematskih biciklističkih staza (vinska biciklistička staza, etno biciklističaka staza, i drugo). Za sada ne postoji jasno definisana ponuda biciklističkog turizma na ovom prostoru kao deo ukupnog turističkog proizvoda Vojvodine. Empirijsko istraživanje koje je sprovedeno na uzorku od 10 putničkih agencija u Vršcu imalo je za cilj da detektuje osnovne uzroke nepostojanja ponude za biciklistički turizam na području Vršačkih planina. Primenom Survay metoda došlo se do podataka o organizacionim činiocima koji utiču na razvoj i funkcionisanje ovog vida selektivnih oblika turizma.


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