Evaluating the Enterprise Website Credibility from the Aspect of Online Consumers

2009 ◽  
Author(s):  
Dan Zhao ◽  
Chunhui Tan ◽  
Yutao Zhang
Keyword(s):  
Online Consumers

A Literature Review On Anti Virus And Its Analysis

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 315-328
Author(s):  
Vishal Patel ◽  
Pravin H. Bhathawala
Keyword(s):  
Literature Review ◽  
Computer Systems ◽  
The Internet ◽  
Its Analysis ◽  
Internet Users ◽  
Online Consumers ◽  
Virus Attack

Anti Virus are nasty software’s. It is designed to damage computer systems without the knowledge of the owner using the system and technique advancements are posing big challenges for researchers in both academia and the industry. The purpose of this study is to examine the available literatures on Anti Virus analysis and to determine how research has evolved and advanced in terms of quantity, content and publication outlets. Most Anti Virus programs are large and complex and one can’t possibly understand every detail. Educating the internet users about Anti Virus attack, as well as the implementation and proper application of anti-Anti Virus tools, are critical steps in protecting the identities of online consumers against Anti Virus attacks.

Development Status and Trend of New Energy Vehicles in China

2021 ◽  
Vol 1 (1) ◽  
pp. 10-15
Author(s):  
Sijin Ma ◽  
Jiahao Mai ◽  
Wanling Wang ◽  
Kemeng Yao ◽  
Deyu Li
Keyword(s):  
Energy Conservation ◽  
Market Share ◽  
Emission Reduction ◽  
The State ◽  
Competitive Environment ◽  
Sales Volume ◽  
Development Status ◽  
Online Consumers ◽  
New Energy ◽  
New Energy Vehicles

Under the background of energy conservation and emission reduction advocated by the state, the sales volume of new energy vehicles increased rapidly and reached new highs in 2021. However, many domestic new energy vehicles still face the problems of serious homogenization and low market share. In view of this situation, we mine and capture the data of online consumers and potential consumers, analyze consumers' preferences in combination with the knowledge learned, take Shenzhen BYD Co., Ltd. as an example, analyze its competitive environment, and finally put forward feasible suggestions.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

scholarly journals The Influence of Flow Experience on Online Consumers’ Information Searching Behavior: An Empirical Study of Chinese College Students

2020 ◽  
Vol 4 (4) ◽  
pp. 250-257
Author(s):  
Lin Wang ◽  
Suhan Wang
Keyword(s):  
College Students ◽  
Perceived Control ◽  
Rapid Development ◽  
Flow Experience ◽  
Searching Behavior ◽  
Information Searching ◽  
Chinese College Students ◽  
Online Consumers ◽  
Negative Effect ◽  
Information Searching Behavior

AbstractWith the rapid development of the online shopping market in recent years, flow theory has become one of the main theories used to explore online consumers’ shopping behaviors. Although flow experience may influence information searching behavior, little is known about this topic. This study explored the impacts of flow experience on online consumers’ information searching behavior in festival shopping. The questionnaire survey was conducted in several universities in China. The data, collected from 154 college students, were analyzed quantitatively. As the three key components of flow experience, perceived pleasure has negative effect on information searching frequency, whereas concentration has positive effect on information searching frequency. Perceived control does not have a significant impact on information searching frequency. It also revealed consumers’ information searching behavior positively affecting their purchase intentions in this special shopping context. We found that flow experience is an important psychological factor influencing online consumers’ information searching behavior. The study enriches the emotional dimension of information behavior model and provides insight into the relationships between positive psychological variables with flow experience as the representation and information searching behavior in shopping context.

The use of the repertory grid technique in online trust research

2015 ◽  
Vol 18 (3) ◽  
pp. 362-382 ◽  
Author(s):  
Antonina Bauman
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Repertory Grid ◽  
Repertory Grid Technique ◽  
Privacy And Security ◽  
Content Type ◽  
Online Trust ◽  
Online Consumers ◽  
Online Shoppers ◽  
Grid Technique

Purpose – This paper aims to explore online consumers’ perceptions of a trustworthy Web site. Specifically, it analyzes which Web site elements and features online buyers identify as online trust cues signaling e-vendor’s trustworthiness. Design/methodology/approach – This study implemented a repertory grid technique to gain insight into the customers’ perceptions of Web site trustworthiness. Findings – The most frequently identified online trust cues belong to the “Layout”, “Easy to Use” and “Sales” categories. This is in contrast with the traditional views that Web elements related to customers’ privacy and security are leading trust cues. In addition, online shoppers confirmed two trends in e-commerce: the role of social media in developing online trust to e-vendors is increasing and online shopping is associated with entertainment. Research limitations/implications – Rich data collected from 16 participants of this qualitative study present a challenge for generalizability. A caution should be taken in extending findings to the whole population of online shoppers. Practical implications – This study proves that the repertory grid technique is a useful method for qualitative market research. This method helped to solicit a list of Web site elements and features that online consumers identified as online trust cues. As buyers refer to those cues when deciding to trust or not to trust an e-vendor with the private and confidential information, businesses could use these research findings in designing Web sites that signal trustworthiness to customers. Originality/value – This study contributes to the research methodology as it extends the use of the repertory grid technique to the study of online trust cues and collection of data online. It is one of a few qualitative studies of online trust cues.

Exploring stickiness intention of B2C online shopping malls

2018 ◽  
Vol 14 (2) ◽  
pp. 177-192 ◽  
Author(s):  
Zheshi Bao ◽  
Taozhen Huang
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Online Shopping ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Flow Experience ◽  
Shopping Malls ◽  
Mediation Effects ◽  
Content Type ◽  
Online Consumers

Purpose The purpose of this paper is to explore the roles of flow experience and e-trust in online consumers’ stickiness intentions from a perspective of information quality and discuss how to retain these consumers. Design/methodology/approach The authors proposed a research model by integrating three dimensions of information quality, flow experience and e-trust. These factors were analyzed to explore the direct and indirect effects on consumers’ stickiness intention. Online questionnaires were adopted to collect data and 259 valid samples were analyzed by structural equation modeling approach. Findings The findings show that information quality provided by B2C online shopping malls can indirectly affect consumers’ stickiness intention through the mediation effects of flow experience and e-trust. Besides, flow experience can also significantly affect e-trust and then indirectly influence stickiness intention. Research limitations/implications The findings suggest that information quality can trigger the effects of flow experience and e-trust to keep stickiness of online consumers. Besides, in the context of online shopping, flow experience would promote consumers’ trust toward e-retailers. Some other theoretical and practical implications are also provided. Originality/value This study indicates the effects of flow experience and e-trust on stickiness intention from an information quality perspective. Meanwhile, the authors also intend to discuss the relationship between consumers’ flow experience and e-trust in the context of B2C online shopping.

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