Study on group buying auction

2008 ◽  
Author(s):  
Jian Chen
Keyword(s):  
Group Buying

When social media met commerce: a model of perceived customer value in group-buying

2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Significant Influence ◽  
Customer Value ◽  
Design Methodology ◽  
Social Commerce ◽  
Research Directions ◽  
Content Type ◽  
Group Buying ◽  
Perceived Customer Value

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.

scholarly journals What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?

2015 ◽  
Vol 55 ◽  
pp. 221-230 ◽  
Author(s):  
Yanbin Liu ◽  
Ping Yuan ◽  
Wei Liu ◽  
Xingsen Li
Keyword(s):  
Group Buying ◽  
Tourism Product

Online group‐buying : The effect of deal popularity on consumer purchase intention

2021 ◽  
Author(s):  
Cheris W. C. Chow ◽  
Clement S. F. Chow ◽  
Jennifer Y. M. Lai ◽  
Lida L. Zhang
Keyword(s):  
Purchase Intention ◽  
Group Buying ◽  
Consumer Purchase Intention ◽  
Online Group

Centralized Group Buying Approach for Multiple Cooperative Task Allocation

2015 ◽  
Vol 3 (2) ◽  
pp. 92-97 ◽  
Author(s):  
Gun-Hee Moon ◽  
Dong-Wan Yoo ◽  
Byung-Yoon Lee ◽  
Hae-In Lee ◽  
Min-Jae Tahk
Keyword(s):  
Task Allocation ◽  
Group Buying
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