The Role of Artificial Intelligence and Cyber Security for Social Media

2020 ◽  
Author(s):  
Bhavani Thuraisingham
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Cyber Security

scholarly journals Role of Artificial Intelligence in Social Media Marketing

2019 ◽  
Vol 8 (4S3) ◽  
pp. 66-69
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Review Paper ◽  
Social Media Marketing ◽  
Business Organisation ◽  
The Social

This presented review paper encompasses all the ongoing trends of the Artificial Intelligence. This review evaluates the possibilities of Artificial Intelligence (AI) in social media marketing. This review paper aims to study the potential of AI in the social media marketing. This review paper fulfils the objectives of simulation of AI in the business organisations to enhance marketing which will in return increase sales. The paper aims examines the possibilities and strengths of AI. This review paper will explore the intervention of AI into marketing arena. The review flows from the general to specific. It evaluates the effect of AI on both the society as a whole and also specifically on the business organisation. It assesses the effect of AI on both the Social media and the business.

Smart Technology for Smart Response During Pandemic Times

2022 ◽  
pp. 261-278
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Big Data ◽  
Smart City ◽  
Critical Role ◽  
Communication Strategy ◽  
Smart Technology ◽  
Information And Communication ◽  
Remote Learning

The formal response to COVID-19 through ICT is presented with a focus on testing COVID-19, ICTs and tracking COVID-19, ICTs and COVID-19 treatment, and policies and strategies. The chapter highlights the critical role of ICTs and e-government for technologies to fight coronavirus. It covers delivery of remote learning, ICT trends, artificial intelligence (AI), and big data in fighting the pandemic, in addition to social media application for awareness of citizens such as emergencies, protection, and pandemic news. The notion of developing an information and communication strategy for redesigning smart city transformation in a pandemic is highlighted.

Conclusion

2021 ◽  
pp. 127-132
Author(s):  
Simone Natale
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Computer Science ◽  
Interface Design ◽  
External World ◽  
The Social ◽  
Social Meanings ◽  
Computer Scientists ◽  
Historical Trajectory

The historical trajectory examined in this book demonstrates that humans’ reactions to machines that are programmed to simulate intelligent behaviors represent a constitutive element of what is commonly called AI. Artificial intelligence technologies are not just designed to interact with human users: they are designed to fit specific characteristics of the ways users perceive and navigate the external world. Communicative AI becomes more effective not only by evolving from a technical standpoint but also by profiting, through the dynamics of banal deception, from the social meanings humans project onto situations and things. In this conclusion, the risks and problems related to AI’s banal deception are explored in relationship with other AI-based technologies such as robotics and social media bots. A call is made for initiating a more serious debate about the role of deception in interface design and computer science. The book concludes with a reflection on the need to develop a critical and skeptical stance in interactions with computing technologies and AI. In order not to be found unprepared for the challenges posed by AI, computer scientists, software developers, designers as well as users have to consider and critically interrogate the potential outcomes of banal deception.

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

The Role of Artificial Intelligence in Cyber Security

2019 ◽  
pp. 170-192
Author(s):  
Kirti Raj Bhatele ◽  
Harsh Shrivastava ◽  
Neha Kumari
Keyword(s):  
Artificial Intelligence ◽  
Cyber Security ◽  
Cyber Attacks ◽  
Data Breaches ◽  
Digital Era ◽  
The Future ◽  
Increasing Risk ◽  
Cyber Criminals

Cyber security has become a major concern in the digital era. Data breaches, ID theft, cracking the captcha, and other such stories abound, affecting millions of individuals as well as organizations. The challenges have always been endless in inventing right controls and procedures and implementing them with acute perfection for tackling with cyber attacks and crimes. The ever-increasing risk of cyber attacks and crimes grew exponentially with recent advancements in artificial intelligence. It has been applied in almost every field of sciences and engineering. From healthcare to robotics, AI has created a revolution. This ball of fire couldn't be kept away from cyber criminals, and thus, the “usual” cyber attacks have now become “intelligent” cyber attacks. In this chapter, the authors discuss specific techniques in artificial intelligence that are promising. They cover the applications of those techniques in cyber security. They end the discussion talking about the future scope of artificial intelligence and cyber security.

SIGNIFICANT ROLE OF AI & ML TECHNIQUES USED IN IMPROVEMENT OF CYBER SECURITY

2021 ◽  
Vol 12 (1) ◽  
pp. 80-89
Author(s):  
Muskan Kumari ◽  
Keyword(s):  
Artificial Intelligence ◽  
Cyber Security ◽  
Cyber Attacks ◽  
Current Status ◽  
Future Research ◽  
Engineering Managers ◽  
Network Protection ◽  
Machine Leaning ◽  
Expert Community

Cyber Security has become an arising challenge for business information system in current era. AI (Artificial Intelligence) is broadly utilized in various field, however it is still generally new in cyber security. Nonetheless, the applications in network protection are significant for everybody`s day by day life. In this paper, we present the current status of AI in cyber security field, and afterward portray a few contextual investigations and uses of AI to help the community including engineering managers, teachers, educators, business people, and understudies to more readily comprehend this field, for example, the difficulties and uncertain issues of AI in online protection. According to the new challenges, the expert community has two main approaches: to adopt the philosophy and methods of Military Intelligence, and to use Artificial Intelligence methods for counteraction of Cyber Attacks. Cyber security is a vital danger for any business as the quantity of attacks is expanding. Developing of attacks on cyber security is undermining our reality. AI (Artificial Intelligence) and ML (Machine Leaning) can help identify dangers and give proposals to cyber Analyst. Advancement of appropriation of AI/ML applied to cyber security requires banding together of industry, the scholarly community, and government on a worldwide scale. We also discuss future research opportunities associated with the development of AI techniques in the cyber security ?eld across a scope of utilization areas.

scholarly journals Role of Artificial Intelligence in Social Media and Human Behaviour

2021 ◽  
Vol 11 (1) ◽  
pp. 207-210
Author(s):  
Smitarani Satpathy ◽  
◽  
Dr. Srikanta Patnaik ◽  
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Human Life ◽  
Human Behaviour ◽  
Human Being ◽  
Simple Idea ◽  
Smart Technologies

The paper contains the simple idea of Artificial Intelligence on social media and human behaviour. The major concern of this paper is to show the changing behaviour of human being and Artificial Intelligence usefulness in human life as well as social media. Social media popularity came into high during the last decade due to smart technologies used in mobile and internet. In last 10 years research on AI shows its impact on human life as well as in media marketing.

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