Research on Customer Relationship Management Application System of Manufacturing Enterprises

Author(s):  
Ying Gao ◽  
Cuifen Zhang
2014 ◽  
Vol 5 (1) ◽  
pp. 20-26
Author(s):  
Ellynia Ellynia ◽  
Viany Utami Tjhin

In establish good relationship with customer, companies need to have a good customer relationship management system as well. The purpose of this study is to explore the level of development of the use of instant messaging applications that are used for mobility of companies in establishing relationships with customers; and to investigate the factors considered important for the success of the mobility of companies in establishing relationships with their customers. In this study it was found that not all instant messaging application has a feature which serves to establish rapport with customers. The results showed some of the determinants of success in the utilization of instant messaging applications is the ease of use, target the most used mobile devices, operating systems most used by users, and mobile application user interface that is used. Index Terms - customer, relationship, management, application, messanging, instant


Author(s):  
Samuel Manurung ◽  
Mufria J Purba

Cooperatives are legal entities based on the principle of kinship, which consist of all members of natural or legal persons for the welfare of their members. Where most people want to open a business, it has to have a lot of capital to keep the business from running or growing. Kabanjahe The majority of the population opens a shop to meet their daily needs. The existence of a savings and loan unit can help people in the Kabanjahe region to open a business to improve the economy of people in Kabanjahe. Therefore, we need a system that is very helpful in the cooperative's transaction process. The Customer Relationship Management (CRM) application can support the notification process and simplify the cooperative payment process. This research can help cooperatives and cooperative members to conduct transactions and help members with notification of the funds spent and the date of the last payment of the paper.


2020 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Samuel Manurung

Cooperatives are legal entities based on the principle of kinship, which consists of all members of natural or legal persons for the welfare of their members. Where most people want to open a business, it has to have a lot of capital to keep the business from running or growing. Kabanjahe The majority of the population opens a shop to meet their daily needs. The existence of a savings and loan unit can help people in the Kabanjahe region to open a business to improve the economy of people in Kabanjahe. Therefore, we need a system that is very helpful in the cooperative's transaction process. The Customer Relationship Management (CRM) application can support the notification process and simplify the cooperative payment process. This research can help cooperatives and cooperative members to conduct transactions and help members with notification of the funds spent and the date of the last payment of the paper.


2021 ◽  
Vol 4 (1) ◽  
pp. 45-50
Author(s):  
Sarip Hidayatuloh ◽  
Nidaul Hasanati ◽  
Muhammad Rafi Wirawan

Bisnis sudah menjadi bagian dari kehidupan masyarakat. Salah satunya yang tidak lepas dari bisnis adalah perusahaan. Perusahaan di seluruh dunia bersaing untuk mendapatkan keuntungan yang sebesar-besarnya dari customer. Mereka semua berlomba-lomba mendapatkan customer dengan cara mempelajari perilaku customer yang cenderung konsumtif dan selalu berubah - ubah mengikuti tren. Customer Relationship Management (CRM) menjadi salah satu hal yang berperan penting bagi perusahaan. PT. Sanprima Sentosa adalah salah satu cabang dealer dan bengkel dari Astra Honda Motor (AHM) Indonesia yang membutuhkan perkembangan di bagian CRM. Model untuk pengembangan sistem yaitu: Rapid Application System (RAD). Pada perancangan sistem dilakukan dengan menggunakan tool Unified Model Language (UML). Aplikasi yang digunakan berbasis website dengan menggunakan MySQL sebagai penyimpanan database. UML yang dibuat terdiri atas Use case Diagram, Activity Diagram, Sequence Diagram, Class Diagram, Statechart Diagram dan Deployment Diagram. Hasil penelitian menyimpulkan bahwa Elektronik CRM adalah solusi yang efektif dan efisien untuk meningkatkan loyalitas customer. E-CRM ini memiliki fungsi pemesanan sepeda motor, fitur testimoni untuk customer yang dapat memberikan feedback kepada perusahaan, fitur rewarding untuk customer yang telah melakukan pelunasan pemesanan cash, dan fitur promosi untuk customer agar mendapatkan potongan harga pada event tertentu saja.


Author(s):  
Samuel Manurung ◽  
Mufria J. Purba

Cooperatives are usually referred to as a means to help people from low economic circles up to economic conditions upwards. With the existence of a unit for savings and loans can help the community in the district of Kabanjahe open a business in improving the economy of the people in Kabanjahe. Payment of invoices by customers and events to be carried out by cooperatives never arrive due to a lack of information received by customers. Therefore we need a system that is very helpful in the process of supporting events in the cooperative. The CRM (Customer Relationship Management) application can assist in the notification process and simplify the cooperative payment transaction process. This research can facilitate the cooperatives and cooperative members in conducting transactions and is very helpful also to customers in the notification process of cooperative activities and customer bills and notifications are given 3 days before the activities or events from CU.


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