Personal Home Pages on the Web: A Review of Research

2006 ◽  
Vol 7 (3) ◽  
pp. 0-0 ◽  
Author(s):  
Nicola Döring
2003 ◽  
Vol 62 (2) ◽  
pp. 121-129 ◽  
Author(s):  
Astrid Schütz ◽  
Franz Machilek

Research on personal home pages is still rare. Many studies to date are exploratory, and the problem of drawing a sample that reflects the variety of existing home pages has not yet been solved. The present paper discusses sampling strategies and suggests a strategy based on the results retrieved by a search engine. This approach is used to draw a sample of 229 personal home pages that portray private identities. Findings on age and sex of the owners and elements characterizing the sites are reported.


Author(s):  
Anna Nikolajeva

The aim of the research was to develop a marketing strategy of the Zorge marketing tool and describe its usage in e-commerce. Zorge web application will be an automatic marketing tool that will use cloud computing technology. The main benefits of the tool will be its multiuse and ability to display adverts to users who use ad blockers and create an interaction of all ads, allowing users to show relevant advertising to their website visitors. Zorge web application will be used for advert construction - pop-ups, push notifications and inner website banners, that can be placed on a clients website. It can be done by pasting short JavaScript code in their website HTML file after users will be able to manage their adverts inside their Zorge web application. The author examined several topics to develop the web application architecture - digital marketing technology current developments, competitor home pages, competitor web applications and an economic embodiment were explored. Within the research was developed a marketing strategy for the Zorge web application.


2018 ◽  
Vol 42 (6) ◽  
pp. 734-751 ◽  
Author(s):  
Patrick O’Brien ◽  
Scott W.H. Young ◽  
Kenning Arlitsch ◽  
Karl Benedict

Purpose The purpose of this paper is to examine the extent to which HTTPS encryption and Google Analytics services have been implemented on academic library websites, and discuss the privacy implications of free services that introduce web tracking of users. Design/methodology/approach The home pages of 279 academic libraries were analyzed for the presence of HTTPS, Google Analytics services and privacy-protection features. Findings Results indicate that HTTPS implementation on library websites is not widespread, and many libraries continue to offer non-secured connections without an automatically enforced redirect to a secure connection. Furthermore, a large majority of library websites included in the study have implemented Google Analytics and/or Google Tag Manager, yet only very few connect securely to Google via HTTPS or have implemented Google Analytics IP anonymization. Practical implications Librarians are encouraged to increase awareness of this issue and take concerted and coherent action across five interrelated areas: implementing secure web protocols (HTTPS), user education, privacy policies, informed consent and risk/benefit analyses. Originality/value Third-party tracking of users is prevalent across the web, and yet few studies demonstrate its extent and consequences for academic library websites.


1996 ◽  
Vol 6 (3) ◽  
pp. 263-265
Author(s):  
Gary W. Lightner

As the World Wide Web increases in popularity, it has become easier to create and maintain home pages on the network. How this is accomplished is as varied as those using the web. The possibilities for scientific sites create questions for the research page editor. This paper provides a nontechnical discussion of why and how to create a scientific home page. Universal Resource Locators are given for home pages that may benefit the reader.


Author(s):  
Lesley Thoms ◽  
Mike Thelwall

Previous literature within the postmodern movement typically finds the Internet to be a tool for surveillance and restriction. This is particularly identified in the personal homepages of academics, where the university is considered to marginalise staff through the coercive governing of their identity construction. Using a Foucauldian framework in which to analyse twenty academic homepages, this study looks specifically at identity construction on the Internet via the differences of link inclusion between academics whose homepages have been university–constructed and those whose homepages have been self–constructed, both dependent and independent of the university site. A Foucauldian discourse analysis identifies the marginalisation of academics in all conditions, wherein discursive positions were typically those of disempowerment. A typology of homepages and hence identities of academics is proposed based on the Web sites examined, concluding that whether the homepage is constructed by the academic or by the university, the identities of the individual are ultimately lost to the governmentality of the university.


1997 ◽  
Vol 21 (6) ◽  
pp. 331-340 ◽  
Author(s):  
Marcia J. Bates ◽  
Shaojun Lu

Normas ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. 168
Author(s):  
Carolina Figueras Bates

This paper presents the results of a content analysis of 1000 personal profiles posted on a pro-anorexia (pro-ana) group from the social networking site Xanga. Applying methods of computer-mediated communication discourse analysis, the visual and verbal strategies of self-presentation in pro-ana members’ profiles were examined. Competence, ingratiation, exemplification and supplication emerged as the main self-presentation strategies identified in the text-based profiles. In contrast to other online self-presentations (such as personal home pages and weblogs), new contents and meanings related to a pro-ana social identity were assigned to these strategies in the group. The analysis of the profile pictures revealed that pro-ana users of the site tended to remain visually anonymous, resorting to images of models and celebrities, and reproducing the thin ideal. Based on these findings, this study advances some conclusions about how the pro-ana identity is constructed in social networking sites.


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