Motivations for Value Co-creation in Higher Education Institutions Using Online Platforms: Case of Idea Bank

2015 ◽  
Vol 73 (2) ◽  
Author(s):  
Nabil Hasan ◽  
Azizah Abdul Rahman ◽  
Faisal Saeed

The involvement of stakeholders in value creation is one of the successful marketing techniques. It helps to introduce a very clear view of understanding the stakeholder’s needs, thought and suggestions. Stakeholder engagement in value creation will highlight the fact that new ideas for developing services or products will help to meet customer’s needs and expectations. Ideation is one of the most important strategies that lead to development of such services, enhancing service quality and innovation. Motivation for generating ideas from stakeholders in Higher Educational Institutions (HEIs) through online interaction platforms is one of the challenges that needs further exploration, because of  human differences in the nature of motivation and mindset. Universiti Teknologi Malaysia (UTM) idea bank online platform is adopted as a case study in this research paper. The main aim of this study is to identify the factors that encourage stakeholders in HEIs to be continuously involved in value co-creation through available online platforms. Interviews with sample of active stakeholders have been conducted using open end questions. In addition, observation on idea bank website and analyzing the archive and website history is considered. The initial results identify three areas of motivations for value co-creation in HEIs: organizational motives, online platform characteristics, individual motives. Results and implications for this case study will help HEIs such as universities achieve better global market positioning, to differentiate themselves among others, and to develop stakeholder’s competencies.  

2019 ◽  
Vol 31 (2) ◽  
pp. 203-220 ◽  
Author(s):  
Martin Kunc ◽  
David Menival ◽  
Steve Charters

PurposeThe traditional view of the process of value creation suggests that it occurs inside the firm through its activities or resources. However, there are special cases where firms create value using external shared resources, e.g. a territorial brand. The purpose of this study is to demonstrate how the combination of both internal and external resources co-create value in wine regions.Design/methodology/approachAn in-depth case study of nine firms covering different co-creation processes in Champagne, France. The selection of interviews was designed to cover the diversity of firms within the area with different market positioning. Most firms in the region have been selling champagne for more than 50 years, so they have established long-standing relationships with their markets.FindingsWhile there is only one value, Champagne, firms create many different values based on owners’ perceptions with diverse effects on the process of value co-creation in the territorial brand. Some firms have strategies which could deteriorate the value of shared resource. This threat needs institutional changes with unknown consequences on the territorial brand.Research limitations/implicationsThe research only involved one case study with a highly developed territorial brand system. There are multiple wine regions that have considered managing either implicitly or explicitly their shared strategic resources (e.g. a territorial brand). Consequently, the findings may not be applicable to all wine regions but it can provide a “gold standard” for regions and wineries that do not realize the impact that their value creation actions can have on the wine region.Practical implicationsCollective management of shared strategic resources, such as a territorial brand, can be a powerful action to sustain competitive advantage rather than individual actions to develop individual brands. However, it can work only with an institutional organization managing the collective process.Originality/valueThe paper offers lessons from a comprehensive and well-known case study where resource bundles co-create value with a territorial brand.


Author(s):  
Lane Boyte Eckis ◽  
Dionne M. Rosser-Mims ◽  
Trellys A. Riley ◽  
Vijaya L. Gompa

The purpose of this chapter is to examine how gender positively influences processes and procedures of faculty-led groups within higher educational institutions. A closer inspection of the gender makeup of these faculty-led groups may shed light on the role gender plays in shaping the policies pursued. There will be a section on the effectiveness of using an online platform in terms of efficiency and communication dynamics. The authors, who served as faculty senate leaders, will use a case study approach, plus their own reflections, to explore ways to improve institutional effectiveness within faculty governance.


Author(s):  
José Manuel Saiz-Alvarez

The Online Platform Economy (OPE) is a part of the Gig Economy defined by the hiring of temporary and highly-flexible workers (freelancers and independent contractors) instead of full-time employees to perform tasks (“gigs”), as well as by using 4G and 5G ICTs-based technologies for crowdwork, crowdvoting, and crowdsolving. These online platform businesses provide businesses and consumers access to low-cost, on-demand labor. But gig workers' experiences are more complex, as they have access to very flexible, potentially autonomous work. They also deal with challenges caused by the nature of the work, its precariousness, and their relationships with online platforms. This chapter studies OPEs and the Gig Economy. The author defines the concept of the Gig Economy and its importance, and analyzes it through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Then, the OPE, as a digital value creator, is studied. The chapter includes perspectives and conclusions.


2016 ◽  
Author(s):  
Anna Dziadkiewicz ◽  
Wioleta Dryl ◽  
Tomasz Dryl ◽  
Robert Beben ◽  
Anna Wojewnik-Filipkowska

Fachsprache ◽  
2017 ◽  
Vol 33 (3-4) ◽  
pp. 187-204
Author(s):  
Nina Janich ◽  
Ekaterina Zakharova

goal of the present discourse analysis is to report on the initial results of a DFG project on communication in interdisciplinary projects. Based on a case study, the following questions were investigated: 1) at what times or phases of a project communication problems occur, 2) what kinds of problems occur as a result of knowledge asymmetries, and 3) which interactive and discourse roles do participants take on when facing such problems? Three main conclusions can be drawn from the findings; first, that linguistic-communicative problems occurring in interdisciplinary projects are not simply a result of attempts to find a “common language”, but are grounded in issues of contextual, methodological, organisitory, and socio-pragmatic agreements. Second, these communication problems arise during the initial, preparatory phases of a project, earlier than social scientific process models suggest, i. e. as early as the writing and submission of the project proposal, as opposed to when the project work actually begins. Third, that these problems, induced by the inevitable presence of knowledge asymmetries among participants, must be resolved not only through active and consistent meta-communication, but also through meta-meta-communication. Evidence for these findings was gathered by means of interviews with project participants in which they reflected on the phase of jointly writing their project proposal from the perspective of their respective disciplines.


2019 ◽  
Vol 5 (4) ◽  
pp. 9-13
Author(s):  
C. MONSINGH DANIEL

The English Language holds primacy in several levels of employment. This has drawn appeal towards the language as a valuable tool towards having an edge in ones skill set. Capitalizing on the image that English builds for ones employability and career advancement has become a trend set by employer and employee alike. It does indeed have its appeal in a global market, but its demand is due to the inability of educational institutions to provide verifiable and considerable output in students who are proficient in the English Language. Therefore the search for candidates with quality English skills is rather sparse in number. Attempts are of course made by academicians to change this reality but not to the level of a massive turnabout.


1998 ◽  
Vol 37 (1) ◽  
pp. 155-162
Author(s):  
Flemming Schlütter ◽  
Kjeld Schaarup-Jensen

Increased knowledge of the processes which govern the transport of solids in sewers is necessary in order to develop more reliable and applicable sediment transport models for sewer systems. Proper validation of these are essential. For that purpose thorough field measurements are imperative. This paper renders initial results obtained in an ongoing case study of a Danish combined sewer system in Frejlev, a small town southwest of Aalborg, Denmark. Field data are presented concerning estimation of the sediment transport during dry weather. Finally, considerations on how to approach numerical modelling is made based on numerical simulations using MOUSE TRAP (DHI 1993).


2020 ◽  
Vol 11 (2) ◽  
pp. 331-347
Author(s):  
Barrie Sander ◽  
Nicholas Tsagourias

Reflecting on the covid-19 infodemic, this paper identifies different dimensions of information disorder associated with the pandemic, examines how online platform governance has been evolving in response, and reflects on what the crisis reveals about the relationship between online platforms, international law, and the prospect of regulation. The paper argues that online platforms are intermediary fiduciaries of the international public good, and for this reason regulation should be informed by relevant standards that apply to fiduciary relationships.


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