A Test of the Rapid Formation of Design Cues for Product Body Shapes and Features

2018 ◽  
Vol 140 (7) ◽  
Author(s):  
Ping Du ◽  
Erin F. MacDonald

Consumers often use a product's visual design as a mental shortcut to judge its unobservable attributes. Mental associations between visual design and unobservable attributes aid consumers in their judgments, and hypothetically reduce consumers' mental load. This paper describes a study that shows the possibility of quickly creating an association in subjects' minds between a holistic visual cue of a product—its body shape—and the general idea of “environmentally friendly” versus “not environmentally friendly,” a typically unobservable attribute. In this study, products' actual environmental friendliness was not measured. Subjects completed an association-building task, in which they developed mental associations between a product's visual cues and its “environmental friendliness” rating, an arbitrarily predetermined rating the authors supplied. The body shape was successfully used as a cue to subliminally communicate to subjects the product's “environmental friendliness.” As a comparison, an individual feature of the product was also used to cue; however, that was unsuccessful. An eye-tracking device was used to identify where subjects were focusing their eyes and for how long. In both the association-building task and a testing task that followed, subjects spent a greater percentage of time looking at the product's cued areas (the body and the selected feature). But during the testing task, subjects spent an even higher percentage of their time looking at the cued areas than they did during the association-building task. This indicates that mental associations, or cues, work to distribute mental load more efficiently.

Author(s):  
Ping Du ◽  
Erin F. MacDonald

Mental associations between a product’s visual design and its unobservable characteristics aid consumer judgments. It is hypothesized these associations, or cues, allow people to decrease the mental load required to make a decision. This paper investigates the rapid-building of mental associations between visual cues and unobservable attributes. It questions if it is more effective to cue holistically, through body-shape, or by individual features. Subjects participated in an association-building task and were then surveyed for retention of positive and negative cues for environmental friendliness ratings. Results demonstrate retention of body shapes cues but not feature cues. Additionally, eye-tracking data demonstrate that people redistribute their attention to a product after the association-building task, increasing the percentage of attention in the cued visual areas-of-interest. This supports the hypothesis that cues work to distribute mental load more efficiently; subjects’ evaluations became more targeted when judging environmental friendliness.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eonyou Shin ◽  
Elahe Saeidi

PurposeThe purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized.Design/methodology/approachBody scan data from 2,672 subjects were used. To categorize their whole body shapes using 97 body measurements, principal component analysis with varimax rotation, a hierarchical cluster analysis and K-means cluster analysis were used. To compare the ASTM sizing standards for plus sizes (curvy and straight) and missy sizes (curvy and straight), five body parts (bust, under bust, waist, top hip, hip) using the formula for fit tolerance (measurement plus half of the interval) were compared with the ASTM sizing standards to determine the size appropriate for each body part.FindingsFive whole body shapes among overweight and obese females in the US were categorized: Rectangle-curvy; parallelogram-moderately curvy; parallelogram-hip tilt; inverted trapezoid-moderately curvy and inverted trapezoid-hip tilt. When the body measurements in each body shape were compared with the current ASTM sizing systems for both misses and plus sizes, four-fifths or more of overweight and obese female adults in the US would find it difficult to obtain a perfect fit for both tops and bottoms.Originality/valueIdentifying whole body shapes among overweight and obese women in the US contributes significantly, as it will help apparel companies that target the markets of larger women develop a new sizing system. This study is the first attempt to analyze fit by comparing the ASTM sizing charts with body measurements in each body shape group. Further, the study contributes to the body-related literature by filling gaps in missing whole BS categories among overweight and obese females.


2021 ◽  
Vol 1199 (1) ◽  
pp. 012019
Author(s):  
S Sivák ◽  
S Maláková

Abstract The development of modern machines and means of production is characterized by ever-increasing performance parameters with decreasing equipment weight. When designing large gears, it is also necessary to consider the influence of the body shape of the gear wheel. The body shape of gear wheel must meet the basic requirements of stiffness and strength with the lightest possible construction of the gear wheel body. The work is focused on large gears, made with relief. Such gears can be forged, cast, or made by welding. The shape of the gear wheel body depends on several factors such as the size of the wheel, the material, the method of manufacture or use. The paper provides an overview of the body shapes used by large spur gears. These body shapes of spur gears will be the subject of further research, where suitability will be assessed based on stiffness of teeth and wheel weight.


2014 ◽  
Vol 83 (2) ◽  
pp. 87-105 ◽  
Author(s):  
Gerhard Scholtz

Compared with the elongate bodies of shrimps or lobsters, crabs are characterised by a compact body organisation with a depressed, short carapace and a ventrally folded pleon. The evolutionary transformation from a lobster-like crustacean towards a crab is called ‘carcinization’ and has been interpreted as a dramatic morphological change. Nevertheless, the crab-shape evolved convergently in a number of lineages within Decapoda. Accordingly, numerous hypotheses about internal and external factors have been presented, which all try to explain these frequent convergent carcinization events despite the seemingly fundamental changes in the body organisation. However, what a crab is lies greatly in the eye of the beholder and most of the hypotheses about the lobster/crab transformation are biased by untested assumptions. Furthermore, there are two meanings of the word ‘crab’ within decapods: one, the phylogenetic meaning, refers to the clade Brachyura; the other, more general and typological use of the word crab, describes decapods with a certain body shape. These two meanings should not be confused when the issue of carcinization is discussed. Here, I propose a definition of what a crab is, i.e. what is meant when we speak about carcinization. I show that not all Brachyura are crabs in the typological sense. Carcinization occurred at least twice within the clade. Among Anomala there is further evidence that crab-shaped Lithodidae derived from a hermit-crab like ancestor. Carcinization is not restricted to Anomala plus Brachyura (Meiura) but is also found in Achelata, namely in slipper lobsters. A deconstruction of the crab-shape reveals that parts of it appear in various combinations among all decapod groups. Only a certain threshold of number and quality of crab-features makes us call an animal a ‘crab’. This reveals that carcinization does not involve such dramatic changes in morphology as has been suggested. Moreover similar alterations of body shapes appear frequently in other crustacean taxa and in various animal groups as diverse as sharks and sea urchins. Hence morphological constraints, macroevolution, trends, tendencies, or underlying synapomorphies of any kind are not necessary assumptions for the explanation of the evolution of crabs.


2010 ◽  
Vol 22 (4) ◽  
pp. 297-311 ◽  
Author(s):  
Wookyung Lee ◽  
Haruki Imaoka

PurposeThe purpose of this paper is to classify body shapes using angular defects instead of sizes.Design/methodology/approachA large amount of dimensional data from a national anthropometry survey was analysed, and a basic pattern and its polyhedron were also used to create a three‐dimensional body shape from three body sizes. Using this method, the sizes were converted into nine angular defects.FindingsThe authors could define the factors explaining body shape characteristics and classify the body shapes into four groups. The four groups could be characterised by two pattern making difficulties of the upper and lower parts of the body as well as by two proportions, of waist girth to bust girth and bust girth to back length. Furthermore, depending on the age, the authors could understand body shape by the angle made.Originality/valueUsing a polyhedron model, the angles could be calculated using an enormous existing data set of sizes. An angular defect serves as an index to indicate the degree of difficulty for developing a flat pattern. If an angular defect of the bust is large, it is difficult to make a paper pattern of a bust dart. On the other hand, if an angular defect of the waist is large, it is easy to make a paper pattern of a waist dart. Thus, each body shape could be simultaneously characterized by two difficulty indices and two proportions of sizes.


2020 ◽  
Vol 20 (1) ◽  
pp. 56-62
Author(s):  
Monika Balach ◽  
Marzanna Lesiakowska-Jablonska ◽  
Iwona Frydrych

AbstractIt appears that from generation to generation the anthropometric dimensions of the human population are changing. The aim of this paper was to examine the extent of these changes and the need for generating updated measurements for the clothing industry. The clothing industry uses mannequins and avatars to represent the modal group of the population. The industry tends to use three different categories for the human body shape (endomorphic, mesomorphic, and ectomorphic). The clothing industry should focus on specific measurements of the body rather than general categories and create more body shapes to satisfy customer needs. The paper also aimed at showing the problems faced by clothing designers. The traditional way of measuring takes into account only selected dimensions of the human body; this does not reflect the “true” overall body shape. The dimension tables used by the apparel industry are based on the fourth anthropometric photograph taken between 1987 and 1989. These tables are still in the use currently; however, after 30 years they are outdated and should be revised for the young contemporary generation. This study can be used for the development of new dimension tables as well as defining methods aimed at improving the quality of measurements for clothing engineering purposes. This is an important issue, because the National Institute of Anthropometry does not deal with such problems (the measurements are conducted mainly for understanding the human body shape rather than any other application), which means that anthropometric measurements are not ideally suited to applications of clothes fitting.


2017 ◽  
Vol 88 (18) ◽  
pp. 2055-2075 ◽  
Author(s):  
Rong Liu ◽  
Xia Guo ◽  
Qiujin Peng ◽  
Le Zhang ◽  
Terence T Lao ◽  
...  

Poor fit has become one of reasons for high non-compliance in the use of garments made of compression textiles in venous deficiency treatments. A novel methodology to categorize lower body shapes and sizes has been established via three-dimensional digital anthropometric technology in this study based on 208 Hong Kong subjects aged 40–60 years. Three new parameters were introduced to classify body shapes, namely the “A-angle” for assessing the “alignment” of lower extremities, the “cosine values of the key angle” at the turning point for below-knee shape determination, and “gradient” for above-knee shape categories. The mathematical simulation via the interpolation function was employed to explore the characteristics of shape variation trends with the involvement of dynamic interactions of both circumferences ( Cir) and heights ( Hei) of lower extremities. The clustering analysis quantitatively segmented the sample population into three stratified leg morphologies (i.e. diamond, inverted trapezoid, and balanced leg shapes) in terms of the determined anthropometric landmarks along the lower extremities, in which the C ir( s) of the brachial ( cB1), calf ( cC), and thigh ( cF) exhibited most obvious differences among the clustered lower limbs. The created stratified shape-driven sizing system and methodologies further involved the body shape classifications into the Cir-based size categories to cater for diverse body morphologies in product size selection, thus improving dimensional fitness and accurate treatment using compression textiles in practice.


2019 ◽  
Vol 13 (2) ◽  
pp. 29-34
Author(s):  
Alicja Głębocka ◽  
Magdalena Rudlicka ◽  
Grzegorz Kulik

Background: Research on the consequences of fear of death often consists of classical investigations within the sphere of social psychology. However, the aspect of body image regarding this issue remains largely unexplored. Aim of the study: The goal of the conducted experiment was to examine the mechanisms reducing the fear of death. The respondents had two options to choose from: (1) increasing self-esteem in terms of physical attractiveness, or (2) lowering the rating of the body image presented in the photographs. Material and methods: The study was conducted using the following tests: (1) the Memory Test, developed by Łukaszewski and Buczny; (2) the Body-Esteem Scale (BE S), developed by Franzoi and Shields; (3) the UMACL Mood Adjective Checklist, developed by Mathews, Chamberlain, and Jones; and (4) the Body Shape Attractiveness Questionnaire. In this report, we present results of an analysis of 221 respondents (108 women and 113 men). Results: Death-related thoughts influence the perception of female body attractiveness. Respondents with awareness of mortality salience rated the attractiveness of body shape as lower than respondents from the control group. Conclusions: The present experiment confirmed the influence of fear of death on the evaluation of cultural and biological standards of female physical attractiveness, as well as, the hesitation of participants’ self-esteem and mood related to sex. The lack of critical evaluation of others and a positive self-evaluation effectively protects an individual against mood deterioration, and these effects were observed among men. However, these mechanisms do not apply to women, since women reacted critically to both body shapes in the photographs and their own bodies.


2018 ◽  
Vol 29 (12) ◽  
pp. 1969-1983 ◽  
Author(s):  
Ying Hu ◽  
Connor J. Parde ◽  
Matthew Q. Hill ◽  
Naureen Mahmood ◽  
Alice J. O’Toole

People infer the personalities of others from their facial appearance. Whether they do so from body shapes is less studied. We explored personality inferences made from body shapes. Participants rated personality traits for male and female bodies generated with a three-dimensional body model. Multivariate spaces created from these ratings indicated that people evaluate bodies on valence and agency in ways that directly contrast positive and negative traits from the Big Five domains. Body-trait stereotypes based on the trait ratings revealed a myriad of diverse body shapes that typify individual traits. Personality-trait profiles were predicted reliably from a subset of the body-shape features used to specify the three-dimensional bodies. Body features related to extraversion and conscientiousness were predicted with the highest consensus, followed by openness traits. This study provides the first comprehensive look at the range, diversity, and reliability of personality inferences that people make from body shapes.


Author(s):  
Sarah T Friedman ◽  
Samantha A Price ◽  
Peter C Wainwright

Abstract Teleost fishes vary in their reliance on median and paired fins (MPF) or undulation of the body (BCF) to generate thrust during straight-line, steady swimming. Previous work indicates that swimming mode is associated with different body shapes, though this has never been empirically demonstrated across the diversity of fishes. As the body does not play as active a mechanical role in steady swimming by MPF swimmers, this may relax constraints and spur higher rates of body shape diversification. We test these predictions by measuring the impact of the dominant steady swimming mode on the evolution of body shape across 2,295 marine teleost fishes. Aligning with historical expectations, BCF swimmers exhibit a more elongate, slender body shape, while MPF propulsion is associated with deeper and wider body shapes. However, in contrast to expectations, we find that BCF propulsion is associated with higher morphological diversity and greater variance around trait optima. This surprising result is consistent with the interpretation that stronger functional trade-offs stimulate phenotypic evolution, rather than constrain it.


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