Plains State University’s Naming Rights Dilemma

2015 ◽  
Vol 4 (1) ◽  
pp. 14-20 ◽  
Author(s):  
Nels Popp ◽  
Terry Eddy ◽  
Chad McEvoy
Keyword(s):  
Ncaa Division I ◽  
College Athletics ◽  
Collegiate Athletics ◽  
Athletic Department ◽  
Current Trends ◽  
Sport Facility ◽  
Key Variables ◽  
Naming Rights ◽  
The Impact

In this case study, readers are placed in the role of a National Collegiate Athletics Association (NCAA) Division I Athletics Director and challenged to consider the issue of selling the corporate naming rights to the department’s premier on-campus sports venue. Readers are exposed to a myriad of issues impacting such a decision and must weigh out such factors as: (a) the appropriateness of corporate commercialization in college athletics, (b) the pressure to balance a tight athletic department budget, (c) the impact of changing a facility name which holds significant nostalgic value to the fan base, (d) what type of sponsors might be an appropriate fit for a corporate naming rights sponsorship, and (e) what are the current trends among sport facility naming rights within college athletics. The case study is supported by many scholarly research citations but also includes important appendices, including a database of 44 current college athletic facility naming rights deals, populated with key variables. This database will assist readers in the difficult process of attempting to value naming rights for a fictional facility depicted in the case study.

scholarly journals The Impact of Competitive Markets on Recruiting: Lessons from Collegiate Athletics

2018 ◽  
Vol 79 (1) ◽  
pp. 25-35
Author(s):  
Cary A. Caro
Keyword(s):  
High School ◽  
Labour Market ◽  
College Athletics ◽  
College Football ◽  
Collegiate Athletics ◽  
High School Athletes ◽  
New Markets ◽  
Brand Recognition ◽  
Football Programs ◽  
The Impact

AbstractConference realignment in NCAA college athletics impacted traditional rivalries and affiliations as it took shape from 2010 to 2013. As schools traded conferences, their college football programs were left to compete against new foes, and in new markets for high school athletes. The impact of brand recognition, prestige, and new conference affiliation on recruiting are examined herein. The findings of the market competitive externalities are important for every labour market in which business opt to compete.

Greening Our Front Porch: Environmental Sustainability in Collegiate Athletics

2019 ◽  
Vol 8 (1) ◽  
pp. 13-17
Author(s):  
Jamee A. Pelcher ◽  
Brian P. McCullough
Keyword(s):  
Environmental Sustainability ◽  
College Athletics ◽  
Collegiate Athletics ◽  
Sport Organizations ◽  
Athletic Department ◽  
Athletic Departments ◽  
Environmentally Sustainable ◽  
Sustainability Initiatives ◽  
Sports Organization

Sport organizations have begun to widely implement environmental sustainability into their daily operations, but more needs to be done to properly plan and implement these initiatives to ensure their long-term success. Specifically, college athletic departments struggle to be proactive in their approach to environmental sustainability despite the vast resources available to leverage in order to deeply commit to being an environmentally sustainable department on campus. This case study examines the strategic planning of sustainability initiatives in the Smallville University Athletic Department. This case provides students with an opportunity to (a) explore the importance of sustainability in sport, (b) analyze the role of stakeholders in a sports organization, (c) investigate common barriers to implementing sustainability in college athletics, and (d) consider creative options for implementing sustainable initiatives.

Publishing for Paydirt: A Case Study of an Athletic Department Writer

2013 ◽  
Vol 6 (4) ◽  
pp. 478-489 ◽  
Author(s):  
Molly Yanity
Keyword(s):  
Public Relations ◽  
College Athletics ◽  
Athletic Department ◽  
University Of Washington ◽  
Beat Writers ◽  
The University

Since 2010, major college athletics departments have expanded a trend of hiring former beat writers to the hybrid position of sportswriter/public relations (PR) practitioner. This case study explored the routines and roles of a former sportswriter in his PR position at the University of Washington. After observing how he moved through social and professional settings and occupational routines, the author identifies 3 themes surrounding his routines. The themes are sport journalist, PR practitioner, and subordinate. Given the historic antagonism between journalists and PR practitioners, the routines are sometimes at odds with one another. The results indicate that the routines affect content while engaging stakeholders.

scholarly journals IMPACT OF COVID-19 ON ONLINE SHOPPING -A CASE STUDY

2021 ◽  
pp. 9-15
Author(s):  
Sahana Shetty ◽  
Dr. Ramesh Pai
Keyword(s):  
Sampling Method ◽  
Online Shopping ◽  
Initial Period ◽  
Current Trends ◽  
Making Choices ◽  
The World ◽  
Online Shoppers ◽  
Online Stores ◽  
The Impact

The covid 19 pandemic is a major tragedy across the world, which has affected the lives of people all around the world. It has significantly affected the economy in a global level by having an impact on the business industries. Where many business firms had a really hard hit, some other business firms had experienced huge increase in sales through their online platform. The lockdown in the initial period of the pandemic had a large impact on e-commerce especially due to the restrictions across the borders and delay in the order deliveries. Social networks played a pivotal role in sharing the information and also making choices of the products. The online stores need to understand the current trends of online shopping to cope up in this highly competitive world and identify the suitable methods to convert every challenge into an opportunity. This study explores the impact of covid 19 pandemic on the online shopping platform and the behavior of consumers. The study is based on an empirical research method. The data for the study are collected from 91 respondents through a self-designed questionnaire through stratified random sampling method and the sample includes online shoppers from Dakshina Kannada district. KEYWORDS: Online shopping, Covid 19, Consumer behavior, E-sellers.

A Case-Study Analysis of NCAA Division I Women’s Basketball Tournament Broadcasts: Educational or Commercial Activity?

2008 ◽  
Vol 1 (4) ◽  
pp. 516-533 ◽  
Author(s):  
Richard M. Southall ◽  
Mark S. Nagel
Keyword(s):  
Ncaa Division I ◽  
National Collegiate Athletic Association ◽  
Division I ◽  
Critical Examination ◽  
Commercial Activity ◽  
Educational Mission ◽  
Organizational Conditions ◽  
Women's Basketball ◽  
The Impact

Over the past few years the National Collegiate Athletic Association (NCAA) Division I women’s basketball tournament has drawn larger crowds, generated increased television ratings, and attracted higher levels of advertising spending. Division I women’s basketball is now viewed as the women’s “revenue” sport. In light of the limited analysis of the organizational conditions that frame college-sport broadcast production, this case study examines the impact of influential actors on the representation process of big-time college-basketball telecasts. Using a mixed-method approach, this article investigates production conditions and processes involved in producing women’s basketball tournament broadcasts, examines the extent to which these broadcasts are consistent with the NCAA’s educational mission, and considers the dominant institutional logic that underpins their reproduction. In so doing, this case study provides a critical examination of women’s basketball tournament broadcasts and how such broadcasts constitute, and are constituted by, choices in television production structures and practices.

Stakeholder status in the identification, prioritization and management of college athletic donors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Matt R. Huml ◽  
Alicia M. Cintron
Keyword(s):  
Social Identity Theory ◽  
College Athletics ◽  
Stakeholder Management ◽  
Rank Order ◽  
Collegiate Athletics ◽  
Stakeholder Salience ◽  
Athletic Department ◽  
Athletic Departments ◽  
Content Type ◽  
Economic Capacity

PurposeThe purpose of this study is to examine how athletic fundraising managers perceive status and seek to use status to identify, prioritize and manage stakeholders within college athletics.Design/methodology/approachTo test this purpose, the researchers use the Gioia methodology to interview 19 college athletic department fundraising officers within National Collegiate Athletics Association (NCAA) institutions. Following interviews, the data were analyzed by the researchers and structured within a first-order and second-order concept designation.FindingsInterviews show that status is an effective concept for explaining how athletic fundraisers identify and prioritize donors. Officers relied on economic (capacity) and social (passion and interest) factors to rank order donors. The results also show that athletic departments use status to manage stakeholders by rewarding their giving and escalating their commitment. Status is used in four strategies to manage the donor hierarchy: benefits, recognition, membership and access. Each strategy highlighted exclusivity and rank order.Originality/valueThere is a need to empirically test the application of status within the stakeholder theory context. These findings also contribute to the evolution of stakeholder management beyond the use of social identity theory or stakeholder salience. It helps our understanding of the evolving relationship between fundraiser and donor by recognizing the importance of capacity, passion and interests when identifying and prioritizing donors. Further, status-markers such as exclusive benefits, recognition, membership and access can be used to manage donors toward the organization's goals.

Recreation and Music Therapy: An Experimental Study

1991 ◽  
Vol 5 (2) ◽  
pp. 10-13 ◽  
Author(s):  
Jeff Hooper ◽  
Bill Lindsay ◽  
Isobel Richardson
Keyword(s):  
Experimental Study ◽  
Music Therapy ◽  
Experimental Research ◽  
Individual Case ◽  
Current Trends ◽  
The Subject ◽  
The Impact ◽  
Musical Activities

The paper outlines current trends in experimental research in music therapy and then presents an individual case study which examines the impact of recreational musical activities on the subject.

scholarly journals Declining the Big East: A Case Study of the College of the Holy Cross

2019 ◽  
Vol 5 (2) ◽  
pp. 80-114
Author(s):  
Anthony G Weaver
Keyword(s):  
Marketing Strategy ◽  
Archival Data ◽  
Years Of Experience ◽  
Athletic Department ◽  
The Impact ◽  
Newspaper Articles ◽  
University Brand

Abstract          The case study examines Holy Cross’ decision not to join the Big East Conference in 1979. Specifically, the case analyzes the commitment to a marketing strategy to de-emphasize athletics at a time when many institutions were using the growth of television to help market their university brand. The study also highlights the impact the decision has had on the institution and the athletic department since 1979. Data were gathered by interviewing two former administrators with over 50 years of experience at Holy Cross, and reviewing archival data and documents including administrators’ correspondence and letters, newspaper articles, magazines and websites related to Holy Cross athletics. Themes are presented in a chronological format to show the sequence of each theme. Results indicated that although the Big East presented many opportunities, administrators valued the academic brand of the institution and refused to sacrifice that brand in the pursuit of big-time athletics.  

Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study of MGoBlue.com

2014 ◽  
Vol 7 (2) ◽  
pp. 234-244
Author(s):  
Heather L. Dichter
Keyword(s):  
Web Sites ◽  
Web Site ◽  
College Athletics ◽  
Content Management ◽  
Management Systems ◽  
Historical Case Study ◽  
Athletic Department ◽  
Historical Case ◽  
Content Management Systems

This historical case study addresses the issues related to the use of content-management systems (CMSs) in the production of a college athletic department Web site. The article considers the factors that influenced a university athletic department to adopt a CMS. Corporate consolidation among CMS providers frequently affected the options available to athletic departments. Using an in-depth interview with the primary individual behind the University of Michigan’s athletic department Web site, MGoBlue.com, this article also explores how the explosion of Web-site content and adoption of a CMS has transformed the workflow in athletic media relations.

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