scholarly journals Declining the Big East: A Case Study of the College of the Holy Cross

2019 ◽  
Vol 5 (2) ◽  
pp. 80-114
Author(s):  
Anthony G Weaver
Keyword(s):  
Marketing Strategy ◽  
Archival Data ◽  
Years Of Experience ◽  
Athletic Department ◽  
The Impact ◽  
Newspaper Articles ◽  
University Brand

Abstract          The case study examines Holy Cross’ decision not to join the Big East Conference in 1979. Specifically, the case analyzes the commitment to a marketing strategy to de-emphasize athletics at a time when many institutions were using the growth of television to help market their university brand. The study also highlights the impact the decision has had on the institution and the athletic department since 1979. Data were gathered by interviewing two former administrators with over 50 years of experience at Holy Cross, and reviewing archival data and documents including administrators’ correspondence and letters, newspaper articles, magazines and websites related to Holy Cross athletics. Themes are presented in a chronological format to show the sequence of each theme. Results indicated that although the Big East presented many opportunities, administrators valued the academic brand of the institution and refused to sacrifice that brand in the pursuit of big-time athletics.  

Plains State University’s Naming Rights Dilemma

2015 ◽  
Vol 4 (1) ◽  
pp. 14-20 ◽  
Author(s):  
Nels Popp ◽  
Terry Eddy ◽  
Chad McEvoy
Keyword(s):  
Ncaa Division I ◽  
College Athletics ◽  
Collegiate Athletics ◽  
Athletic Department ◽  
Current Trends ◽  
Sport Facility ◽  
Key Variables ◽  
Naming Rights ◽  
The Impact

In this case study, readers are placed in the role of a National Collegiate Athletics Association (NCAA) Division I Athletics Director and challenged to consider the issue of selling the corporate naming rights to the department’s premier on-campus sports venue. Readers are exposed to a myriad of issues impacting such a decision and must weigh out such factors as: (a) the appropriateness of corporate commercialization in college athletics, (b) the pressure to balance a tight athletic department budget, (c) the impact of changing a facility name which holds significant nostalgic value to the fan base, (d) what type of sponsors might be an appropriate fit for a corporate naming rights sponsorship, and (e) what are the current trends among sport facility naming rights within college athletics. The case study is supported by many scholarly research citations but also includes important appendices, including a database of 44 current college athletic facility naming rights deals, populated with key variables. This database will assist readers in the difficult process of attempting to value naming rights for a fictional facility depicted in the case study.

Militarization of the Syrian revolution: was this the wrong choice?

2015 ◽  
Vol 7 (2) ◽  
pp. 101-111
Author(s):  
Armenak Tokmajyan
Keyword(s):  
Design Methodology ◽  
Time Lag ◽  
Content Type ◽  
Violent Action ◽  
Syrian Revolution ◽  
Syrian Conflict ◽  
The Impact ◽  
Online Sources ◽  
Newspaper Articles

Purpose – The purpose of this paper is to question the effectiveness of violence, armed rebellion in this case, as a means to topple oppressors. It takes the Syrian armed rebellion as a case study. Design/methodology/approach – This paper empirically examines arguments about nonviolent actions and their effectiveness and how violent action harmed the Syrian revolution. The paper adopts the Syrian revolution as a case study. Findings – The paper finds that the shift from nonviolent to violent action harmed the revolution. However, the Syrian case remains hypothetical because the uprising tuned violent already in late 2011. Nevertheless, based on statistical and academic observations the paper finds that the impact of the militarization has been destructive without fulfilling the uprising's goals. Research limitations/implications – Because the Syrian conflict is a recent one, still ongoing, and there is a time lag in the publication of academic papers and books, this paper necessarily draws on newspaper articles and online sources in presenting the case study. Originality/value – The paper looks at the developments of the Syrian conflict from a different angle than the mainstream narratives. Furthermore, it contributes to the field of nonviolence studies by investigating the new Syrian case, which has not been well-systematically researched from this perspective.

scholarly journals Marketing Strategy for Welding Workshops in the New Normal Era after the Covid-19 Pandemic

2021 ◽  
Vol 2 (2) ◽  
pp. 123
Author(s):  
Andika Isma ◽  
Andi Hidayatullah ◽  
Agung Winarno ◽  
Agus Hermawan
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Case Study Research ◽  
Marketing Strategies ◽  
New Normal ◽  
Additional Information ◽  
Prevention Protocol ◽  
The Impact ◽  
Depth Interviews

The Covid-19 pandemic has a major impact on all aspects and sectors of public life, especially business actors. The impact of the Covid-19 Pandemic was also experienced by welding workshops, one of which was the Barakka Las workshop. This study aims to determine the implementation of marketing strategies in the welding workshop business "Barakka Las" in the New Normal Era after the Covid-19 Pandemic through the creation and design of social media and websites. This research uses a qualitative approach with a case study research method. The data were obtained through collecting supporting theories and conducting in-depth interviews with the owner of the "Barakka Las" welding workshop. From the results obtained, in increasing brand loyalty and reaching wider consumers, Barakka Las implemented a digital marketing strategy through social media such as Instagram, Facebook, Twitter and Youtube and through websites with various interesting promotional content and additional information about the Covid-19 prevention protocol

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

The impact of digitalization on business processes: case study: Kosovo SMEs

2018 ◽  
Author(s):  
Ylber Limani ◽  
Edmond Hajrizi ◽  
Rina Sadriu
Keyword(s):  
Business Processes ◽  
The Impact
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