The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements

2021 ◽  
pp. 1-10
Author(s):  
June Won ◽  
J. Lucy Lee
Keyword(s):  
Regression Analysis ◽  
Content Analysis ◽  
Brand Positioning ◽  
Focus Group Interviews ◽  
Mediating Role ◽  
Percentage Difference ◽  
Performance Tradition ◽  
Group Interviews ◽  
The Relationship

The purpose of this study was to: (a) investigate the actual positions in digital communications; (b) assess the relationship between position-congruity among intended positions (i.e., how a firm desires to be perceived by consumers), actual brand positions, and perceived brand positions (i.e., the perceptions that customers have in their minds); and (c) understand the role of actual positioning (AP) in the positioning process. Multiple methods (one-on-one and focus group interviews, content analysis) were applied to analyze positions. Brand managers, golf consumers, and digital advertisements in Golf Digest magazine were sampled. Content analysis, frequencies and percentages, percentage difference, and regression analysis were performed for all positions for each research brand. The results revealed that: (a) tangibility-based positions (88.5%: great quality, innovation) outnumbered intangibility-based ones (11.5%: tour performance, tradition) in digital AP, (b) there was no positive correlation between the degree of congruence between intended and AP and the degree of congruence between intended and perceived positioning, and (c) the AP mediated between intended and perceived positioning in the brand positioning model. The study provides empirical evidence for the mediating role of AP and suggests modifications to the previous positioning process.

Mapping the contours of fairness

2014 ◽  
Vol 1 (2) ◽  
pp. 191-204 ◽  
Author(s):  
Lilian Otaye ◽  
Wilson Wong
Keyword(s):  
Job Satisfaction ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Turnover Intention ◽  
Content Type ◽  
Mediating Role ◽  
The Uk ◽  
The Relationship

Purpose – The purpose of this paper is to explore the contours of fairness by showing how different facets of fairness impact three important employee outcomes (job satisfaction, turnover intention and employer advocacy) and examining the mediating role of quality of management and leadership (through perceptions of both senior management and the quality of exchange with immediate supervisors) in attenuating negative impacts of unfairness on these outcomes. The study extends the concept of fairness beyond the traditional focus on organizational justice and models the mediating role of leadership on the relationship between (un)fairness and the three employee-level outcomes in a sample of employees representative of the UK workforce. Design/methodology/approach – Data were obtained from a nationally representative sample of 2,067 employees in the UK. Exploratory factor analysis and then confirmatory factor analysis is used to refine three unfairness factors and address their dimensionality of the unfairness scale and then multiple regression analysis is used to test a fairness-leadership-employee performance outcome model. Findings – Results of multiple regression analysis revealed that both trust in leadership and leader-member exchange partially mediate the relationship between organizational (un)fairness and job satisfaction, advocacy and turnover intention, respectively. Practical implications – The findings highlight the important role that leaders play in influencing the relationship between perception of unfairness and employee outcomes. This has implications for both theory and practice as it suggests that the pattern of inclusion that leaders create through the relationships that they develop with their followers has a significant impact on the relationship between unfairness and the work outcomes. They not only must manage traditional perceptions of justice, but also the assessments employees make about trust in management judgements and the perceived consequences of such judgements. Originality/value – In an environment where perceptions of unfairness are becoming both more endemic but also more complex, the study shows that both senior leaders and immediate supervisors have important agency in managing negative consequences. Through the measurement of satisfaction, turnover intention and employer advocacy it also provides potential links to link fairness into the engagement literature.

scholarly journals Fostering Knowledge Transfer through High- Performance HRM Practices: The Mediating Role of Affective Commitment

2017 ◽  
Vol 13 (13) ◽  
pp. 374
Author(s):  
Darius N. Ikyanyon ◽  
Egena Ode
Keyword(s):  
Regression Analysis ◽  
Knowledge Transfer ◽  
High Performance ◽  
Affective Commitment ◽  
Positive Relationship ◽  
Mediating Effect ◽  
Mediating Role ◽  
Hrm Practices ◽  
The Relationship

Due to the importance of knowledge transfer in enhancing competitive advantage of firms, organizations are increasingly developing strategies for effective knowledge transfer. This study examined the relationship between high-performance HRM and knowledge transfer as well as the mediating effect of affective commitment on this relationship. The study is based on data from 136 mangers drawn from six banks in Nigeria. Through the use of regression analysis and mediation analysis using PROCESS macros, we report a positive relationship between highperformance HRM and knowledge transfer. We also found a positive relationship between affective commitment and knowledge transfer. In turn, affective commitment mediated the relationship between high-performance HRM and knowledge transfer. The study therefore concluded that highperformance HRM contributes to knowledge transfer directly and indirectly through affective commitment.

scholarly journals THE RELATIONSHIP BETWEEN WORKPLACE BULLYING AND JOB SATISFACTION IN OMAN’S HOTEL SECTOR: THE MEDIATING ROLE OF OCCUPATIONAL SELF-EFFICACY

2021 ◽  
Vol 6 (24) ◽  
pp. 39-53
Author(s):  
Asma Shughail Aqib Al Hashimi ◽  
Adi Anuar Azmin
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Self Efficacy ◽  
Workplace Bullying ◽  
Future Research ◽  
Satisfaction Scale ◽  
Mediating Role ◽  
Hotel Sector ◽  
The Relationship

An inclusive workplace helps in achieving effective performance at all organisational levels. Workplace bullying is recognised as a global phenomenon tremendously influencing self-efficacy and employees’ job satisfaction. The current study aimed to examine the relationship between workplace bullying and job satisfaction with the mediating role of occupational self-efficacy in the hotel sector in Oman. The cross-sectional research was carried out in three hotels in Oman. The data were collected from 400 employees working in middle and low management in hotels in Oman. Additionally, data were gathered using the Negative Acts Questionnaire-Revised, the Occupational Self-Efficacy Scale, and the Generic Job Satisfaction Scale. Preliminary data analysis and regression analysis were performed using Statistical Package for Social Science (SPSS). Meditational analysis was conducted with PROCESS macro written by Hayes. The findings highlighted that workplace bullying correlates with job satisfaction positively and negatively with occupational self-efficacy. Occupational self-efficacy was negatively correlated with job satisfaction. Regression analysis showed that workplace bullying was a significant predictor of job satisfaction. However, occupational self-efficacy did not significantly mediate the relationship between workplace bullying and job satisfaction. The mediational analysis confirmed that occupational self-efficacy did not mediate the relationship between workplace bullying and job satisfaction. Management must develop and concentrate on building an inclusive work environment to reduce workplace bullying and harness occupational self-efficacy. Practical steps must be taken to deliver the interventions that can empower the employee to tackle workplace bullying and improves self-efficacy. This study also identified limitations and future research options.

scholarly journals The Mediating Role of Coping Strategies in the Relationship of Difficulties in Emotion Regulation With Internet Addiction Among College Students

2020 ◽  
Vol 26 (1) ◽  
pp. 38-53
Author(s):  
Zahra Piri ◽  
◽  
Mojtaba Amiri Majd ◽  
Saeideh Bazzazian ◽  
Mohammad Ghamari ◽  
...  
Keyword(s):  
College Students ◽  
Emotion Regulation ◽  
Regression Analysis ◽  
Coping Strategy ◽  
Internet Addiction ◽  
Maladaptive Coping ◽  
Mediating Role ◽  
Difficulties In Emotion Regulation ◽  
The Relationship

Aims: This study aims to assess the mediating role of coping strategies in the relationship between Difficulties in Emotion Regulation (DER) and Internet Addiction (IA) among college students. Methods & Materials: This is a descriptive-correlational study. Participants were 375 students of Islamic Azad University of Karaj Branch in 2018 who were selected using a convenience sampling method. Data were collected via self-report using the Difficulties in Emotion Regulation Scale, Coping Responses Inventory, and Internet Addiction Questionnaire. Collected data were analyzed in SPSS v. 25 using descriptive statistics, Pearson correlation coefficient, and concurrent hierarchical linear regression analysis (using Baron & Kenny approach). Findings: A significant relationship was observed between DER and maladaptive coping strategy (P<0.05, r=0.527), between IA and maladaptive coping strategy (P<0.05, r=0.386), and between DER and IA (P<0.05, r=0.548). Hierarchical regression analysis results showed that maladaptive coping strategy was the mediator of the relationship between DER and IA. Conclusion: DER is associated with IA and has a positive impact on maladaptive coping strategy of students, which can increase their IA.

scholarly journals Impact of Self Expressive Brands and Brand Attachment on Brand Advocacy: The Mediating Role of Brand Love

2019 ◽  
Vol 7 (1) ◽  
pp. 27-36
Author(s):  
Abdul Qayyum ◽  
◽  
Ayesha Saeed
Keyword(s):  
Regression Analysis ◽  
Key Words ◽  
Research Project ◽  
Brand Attachment ◽  
Brand Love ◽  
Mediating Role ◽  
Brand Advocacy ◽  
The Impact ◽  
The Relationship

The main objective of this study was to examine the impact of self expressive brands and brand attachment on brand advocacy with the mediating role of brand love. Findings are revealed on the survey of people who get involved with the Clothing Brand and become brand advocates. Hypotheses were tested with a sample of 275 respondents and the regression analysis was conducted to test the hypotheses. The results of the study show the partial mediating impact of brand love on the relationship between self expressive brands and brand advocacy, while full mediation impact of brand love on brand attachment and brand advocacy relationship has been observed. This research project highlights that brand love needs to be created along with brand attachment in customers mind so as to make them brand advocates. The findings of this research will help the marketer for implementing better marketing techniques to make their brand more strong and recognizable among customers. Key words: Self Expressive Brands, Brand Attachment, Brand Love, Brand Advocacy, Clothing Brand

scholarly journals Examining the relationship between learning capabilities and organizational performance: The mediating role of organizational innovativeness

2018 ◽  
Vol 150 ◽  
pp. 06027
Author(s):  
Khawar Hussain ◽  
Eta Wahab ◽  
Ali Zeb ◽  
Muhammad Asad Khan ◽  
Mudaser Javaid ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Organizational Learning ◽  
Organizational Performance ◽  
Positive Impact ◽  
Mediating Role ◽  
Organizational Innovativeness ◽  
Key Word ◽  
Learning Capabilities ◽  
The Relationship

This paper investigates the Organizational Learning Capabilities (OLC) affect Organizational innovativeness (OI) on organizational performance (OP). The mediating role of IO on relationship between OLC and OP was also been studied. Analysis is based on data collected from 200 respondents drawn from Pakistan’s Telecom Sectors. Multiple regression analysis had been used to test the hypotheses. This study found that both OLC and OI have a positive impact towards OP. OI also mediates the relationship between OLC and OI. Key word: Organizational Learning Capabilities (OLC), Organizational Performance (OP), Organization Innovativeness (OI).

scholarly journals Predictive Relationship between Sustainable Organisational Practices and Organisational Effectiveness: The Mediating role of Organisational Identification and Organisation-Based Self-Esteem

2019 ◽  
Vol 11 (12) ◽  
pp. 3440 ◽  
Author(s):  
Chiyem Lucky Nwanzu ◽  
Sunday Samson Babalola
Keyword(s):  
Regression Analysis ◽  
Self Esteem ◽  
Organisational Effectiveness ◽  
Mediating Role ◽  
The Relationship ◽  
Predictive Relationship ◽  
Privately Owned

This study ascertains the predictive relationship that sustainable organisational practices have with organisational effectiveness and the mediating role of organisational identification and organisation-based self-esteem in this relationship. One-hundred and forty-five participants (62 males and 83 females) were sampled from 31 privately-owned organisations in Delta State, Nigeria. Regression analysis revealed that sustainable organisational practices positively and significantly predict organisational effectiveness, β = 0.42, p < 0.001, and that organisational identification and organisation-based self-esteem mediate the relationship. It was recommended that privately-owned organisations intensively implement sustainable organisational practices for organisational effectiveness, organisational identification and organisation-based self-esteem.

scholarly journals The Relationships Between Mindfulness and Valued Living in University Students: The Mediating Role of Authenticity

2019 ◽  
Vol 12 (11) ◽  
pp. 148
Author(s):  
Ferah Çekici
Keyword(s):  
Regression Analysis ◽  
Undergraduate Students ◽  
Hierarchical Regression ◽  
Study Group ◽  
Mediating Role ◽  
Mindful Attention ◽  
Valued Living Questionnaire ◽  
Valued Living ◽  
The Relationship

It was aimed to examine the mediating role of authentic behavior on mindfulness and valued-living in this study. The study group involved the participation of a total of 270 undergraduate students and the students’ age was between 18-28 years old. The group’s mean age was 20.4 (Sd=1.44). The data were collected through The Mindful Attention and Awareness Scale, Valued Living Questionnaire and Authenticity Scale.The hierarchical regression analysis was used to analyze the mediating role of authenticity. The results of this study showed that authenticity has a mediating role on the relationship between mindfulness and valued-living.

scholarly journals The Mediating Role of Self-Compassion in the Relationship of Mindfulness with Depressive Symptoms

2018 ◽  
Vol 4 (1) ◽  
pp. 55-80
Author(s):  
Wajeeha Sibghat-ullah ◽  
Iram Batool
Keyword(s):  
Regression Analysis ◽  
Depressive Symptoms ◽  
Statistical Difference ◽  
Significant Negative Correlation ◽  
Mediating Effect ◽  
Mediating Role ◽  
Self Compassion ◽  
Relationship Of ◽  
The Relationship

The Study has been conducted to explore the relationship between mindfulness and depressive symptoms with mediating variable of Self-Compassion. The Objective of this study determines how mindfulness predicts depressive symptoms by taking account of self-compassion. The sample of three hundred and fifty 350 students was taken from Bahudin Zakriya university, Multan (Punjab, Pakistan). The results revealed that mindfulness and self-compassion have significant negative correlation with depressive symptoms. Moreover, self- compassion has strongly predicted depressive symptoms than mindfulness through multiple regression analysis and it has more mediating effect than mindfulness through mediation analysis. t- test and ANOVA shows that statistical difference found on depressive symptoms regarding age and education.

The Mediating Role of Proactive Personality in the Relationship Between HEXACO Personality and Motivation to Learn

2020 ◽  
pp. 387-410
Author(s):  
Mehmet Dinc ◽  
Tahsin Akcakanat
Keyword(s):  
Regression Analysis ◽  
Proactive Personality ◽  
Openness To Experience ◽  
Future Research ◽  
Motivation To Learn ◽  
Mediating Role ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
The Relationship

This study was based on the HEXACO personality model. The aim of the study was to reveal the role of proactive personality in the relationship between the six personality traits of HEXACO personality model and motivation to learn. The sample of the study consisted of the employees in a five-star hotel operating in the province of Antalya, Turkey. The data obtained from 273 employees with convenience sampling method were subjected to mediation analysis using the Bootstrap regression analysis technique. The findings showed the mediating role of proactive personality in the relationship between five of the traits making up the HEXACO personality model (humility-honesty, emotionality, extraversion, concientiousness, and openness to experience) and the motivation to learn. The sixth trait that is an exception is agreeableness. The findings were discussed within the scope of the existing literature, and recommendations were made for future research.

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