Framing Tiger’s Troubles: Comparing Traditional and Social Media

2010 ◽  
Vol 3 (4) ◽  
pp. 438-453 ◽  
Author(s):  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Nature ◽  
Textual Analysis ◽  
Media Framing ◽  
Extramarital Affairs ◽  
Marital Infidelity ◽  
Media Narratives ◽  
Discussion Postings

This research explored how press outlets and fans framed professional golfer Tiger Woods’s marital infidelity. A textual analysis of newspaper reports and discussion postings on Tiger Woods’s official Facebook page was conducted. Analysis revealed that press accounts framed Woods’s actions as a tragic flaw that precipitated his fall from grace, while also reveling in the salacious details of the extramarital affairs. Conversely, fans primarily framed these incidents as private matters that demonstrated Woods’s human nature. The analysis suggests that social-media sites are valuable public relations tools that athletes can use to quickly generate support that counteracts perceived negative media framing. Social-media sites also enable fans to enhance perceptions of closeness with athletes as fans interject themselves into athletes’ media narratives.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

Gossip as a Social Skill

2019 ◽  
pp. 171-192
Author(s):  
Francis T. McAndrew
Keyword(s):  
Social Media ◽  
Social Skills ◽  
Human Nature ◽  
Social Skill ◽  
Social Groups ◽  
Evolutionary Adaptation ◽  
Important Phenomenon ◽  
Social Settings ◽  
Competent Person

Gossip is a more complicated and socially important phenomenon than most people think, and campaigns to stamp out gossip in workplaces and other social settings overlook the fact that gossip is part of human nature and an essential part of what makes social groups function as well as they do. This chapter takes the position that gossip is an evolutionary adaptation and that it is the primary tool for monitoring and managing the reputation of individuals in society. An interest in the affairs of other people is a necessary component of being a socially competent person, and the chapter explores the multi-dimensional nature of gossip-related social skills. It pays special attention to “gossip as a social skill,” rather than as a character flaw, and presents insights into related phenomena such as how people use social media such as Facebook.

Convergence of Public Relations Texts in Social Media

2021 ◽  
Author(s):  
Liudmila V. Balakhonskaya ◽  
Vitaly V. Balakhonsky ◽  
Aelita T. Sagiyeva
Keyword(s):  
Social Media ◽  
Public Relations

scholarly journals “At Least until the Second Wave Comes…”: A Twitter Analysis of the NHS and COVID-19 between March and June 2020

2021 ◽  
Vol 18 (8) ◽  
pp. 3943
Author(s):  
Kathy McKay ◽  
Sarah Wayland ◽  
David Ferguson ◽  
Jane Petty ◽  
Eilis Kennedy
Keyword(s):  
Health Care ◽  
Social Media ◽  
Content Analysis ◽  
Well Being ◽  
Profound Impact ◽  
Time Period ◽  
Twitter Analysis ◽  
The Uk ◽  
Media Narratives ◽  
Second Wave

In the UK, tweets around COVID-19 and health care have primarily focused on the NHS. Recent research has identified that the psychological well-being of NHS staff has been adversely impacted as a result of the COVID-19 pandemic. The aim of this study was to investigate narratives relating to the NHS and COVID-19 during the first lockdown (26 March–4 July 2020). A total of 123,880 tweets were collated and downloaded bound to the time period of the first lockdown in order to analyse the real-time discourse around COVID-19 and the NHS. Content analysis was undertaken and tweets were coded to positive and negative sentiments. Five main themes were identified: (1) the dichotomies of ‘clap for carers’; (2) problems with PPE and testing; (3) peaks of anger; (4) issues around hero worship; and (5) hints of a normality. Further research exploring and documenting social media narratives around COVID-19 and the NHS, in this and subsequent lockdowns, should help in tailoring suitable support for staff in the future and acknowledging the profound impact that the pandemic has had.

Diffusion of Social Media Among Public Relations Practitioners in Health Departments Across Various Community Population Sizes

2010 ◽  
Vol 22 (3) ◽  
pp. 336-358 ◽  
Author(s):  
Elizabeth Avery ◽  
Ruthann Lariscy ◽  
Ellie Amador ◽  
Tayna Ickowitz ◽  
Charles Primm ◽  
...  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Health Departments ◽  
Public Relations Practitioners ◽  
Community Population ◽  
Population Sizes

Shaping the conversation of women's health and reproductive rights: a textual analysis of Planned Parenthoods external communications and news coverage of womens health during the 2016 presidential election

2017 ◽  
Author(s):  
◽  
Madalyne Bird
Keyword(s):  
Public Relations ◽  
Women’S Health ◽  
Women's Health ◽  
Presidential Election ◽  
Textual Analysis ◽  
News Coverage ◽  
Political Debate ◽  
Planned Parenthood ◽  
Minimal Impact ◽  
External Communications

Planned Parenthood provides more than 2.5 million men and women every year with access to affordable health care. However, Planned Parenthood has become a central figure in the contentious political debate about a woman's right to choose versus the right to life. Using agenda setting theory as a theoretical framework and textual analysis as the methodology, this study examined how a nonprofit (Planned Parenthood) sets the agenda for news outlets through its use of external communications or public relations, focusing on the output of information in the form of press releases and Facebook posts by Planned Parenthood and whether or not those communication outputs are then input into news articles covering the 2016 presidential election and the political discussion of women's health. Results revealed that Planned Parenthood had minimal impact on news coverage of women's health in the context of the 2016 presidential election.

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