The Positives and Negatives of Twitter: Exploring How Student-Athletes Use Twitter and Respond to Critical Tweets

2012 ◽  
Vol 5 (4) ◽  
pp. 503-521 ◽  
Author(s):  
Blair Browning ◽  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
Ncaa Division I ◽  
Student Athletes ◽  
Division I ◽  
Communication Research ◽  
Athletic Departments ◽  
Sport Communication ◽  
Social Media Platform ◽  
Semistructured Interviews ◽  
Media Platform

Twitter has become a popular topic in sport communication research. Little research to date, however, has examined Twitter from the perspective of student-athletes. This research explored how student-athletes at an NCAA Division I university used Twitter and reacted to critical tweets from fans. Semistructured interviews with 20 student-athletes were conducted. Analysis revealed that student-athletes used Twitter in 3 primary ways: keeping in contact, communicating with followers, and accessing information. With respect to critical tweets, student-athletes reported various perceptions about them and diverse strategies for responding to them. The results suggest that Twitter is a beneficial communicative tool for student-athletes but also presents challenges, given the ease with which fans attack them via this social-media platform. Accordingly, athletic departments must be proactive in helping student-athletes use Twitter strategically, particularly in responding to detractors.

To Tweet or Not to Tweet: Exploring Division I Athletic Departments’ Social-Media Policies

2011 ◽  
Vol 4 (4) ◽  
pp. 492-513 ◽  
Author(s):  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Ncaa Division I ◽  
Student Athletes ◽  
Division I ◽  
Athletic Programs ◽  
Communication Tool ◽  
Athletic Departments ◽  
External Monitoring ◽  
And Training

Via their social-media postings, student-athletes are increasingly creating public relations issues for college athletic programs. With social media’s emergence as a popular communication tool, exploring the messages student-athletes receive from their athletic departments about social-media use is warranted. This research examined social-media policies in student-athlete handbooks from 159 NCAA Division I schools. Using thematic and textual analytic procedures, analysis revealed that policies heavily emphasize content restrictions and external monitoring and frame social media as laden with risk. The results suggest that social-media policies should be more reflexive to identify both positive and negative outcomes for student-athletes. In addition, athletic departments must assertively monitor social-media trends to ensure that policies and training stay relevant.

“Do Not Question Authority”: Examining Team Rules in National Collegiate Athletic Association Division I Women’s Basketball

2020 ◽  
Vol 7 (3) ◽  
pp. 317-325
Author(s):  
Leslie K. Larsen ◽  
Leslee A. Fisher ◽  
Terilyn C. Shigeno ◽  
Matthew P. Bejar ◽  
Melissa N. Madeson
Keyword(s):  
Best Practices ◽  
Ncaa Division I ◽  
Student Athletes ◽  
National Collegiate Athletic Association ◽  
Division I ◽  
Consensual Qualitative Research ◽  
Athletic Departments ◽  
Organizational Loyalty ◽  
Supportive Environment ◽  
Women's Basketball

While the policies National Collegiate Athletic Association (NCAA) athletic departments have in place regarding social media and drug abuse have been empirically investigated, research on the full battery of rules implemented by NCAA teams is scant. Therefore, the purpose of this study was to analyze the written team rules of 41 NCAA Division I women’s basketball teams to better understand the types of rules that are in place and to hypothesize the effects these rules might have on the development of an autonomy-supportive environment. Using Consensual Qualitative Research, the research team constructed seven domains with multiple categories to represent the data. The domains included the following: (a) program expectations, (b) controlled communication, (c) controlled relationships, (d) controlled appearance/attire, (e) controlled social behavior, (f) recommendations for optimal physical performance, and (g) academic expectation. Based on the results of this study, we conclude that NCAA Division I women’s basketball coaches use team rules as a tool for domination rather than a strategy for developing the autonomy of student-athletes. We offer practical suggestions for coach educators, coach developers, and coaches on best practices when creating team rules to develop an autonomy-supportive environment that strengthens organizational loyalty and improves the experiences of student-athletes.

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

The Existence of Sport Psychology Services Among NCAA Division I FBS University Athletic Departments and Counseling Centers

2013 ◽  
Vol 27 (3) ◽  
pp. 296-304 ◽  
Author(s):  
Eric W. Hayden ◽  
Alan S. Kornspan ◽  
Zachary T. Bruback ◽  
Michael C. Parent ◽  
Matthew Rodgers
Keyword(s):  
Sport Psychology ◽  
Ncaa Division I ◽  
Student Athletes ◽  
National Collegiate Athletic Association ◽  
Division I ◽  
Counseling Centers ◽  
Athletic Departments ◽  
University Counseling ◽  
University Counseling Centers ◽  
Division I Football

One hundred twenty university counseling centers and athletic-department websites were viewed and analyzed for the provision of sport psychology services specifically to NCAA (National Collegiate Athletic Association) Division I Football Bowl Championship Series (FBS) student athletes. Using content-analysis methodology, the present research identified a fair number of university athletic departments (n = 29) and university counseling centers (n = 6) that provided specific sport psychology services. In addition, most athletic departments and counseling centers that provided sport psychology services had one individual on staff who was listed as the service provider. Results of the study are discussed in relation to providing a current understanding of the extent to which sport psychology is presently being provided to NCAA Division I FBS university student athletes. Future qualitative research is recommended to examine the work of professionals providing sport psychology services in athletic departments and counseling centers to better understand the precise nature of the services provided.

scholarly journals Career Experiences of Female Registered Dietitians in NCAA Division I Athletic Departments

2021 ◽  
Vol 14 (2) ◽  
Author(s):  
Robin Hardin ◽  
Lauren Antle ◽  
Lauren Beasley
Keyword(s):  
Ncaa Division I ◽  
Student Athletes ◽  
Dietary Habits ◽  
Care Team ◽  
Division I ◽  
Full Time ◽  
Registered Dietitians ◽  
Athletic Departments ◽  
Career Experiences ◽  
Nutritional Education

The National Collegiate Athletic Association passed legislation in 2014 to allow for unlimited meals and snacks for college athletes. This policy change created a need for full-time registered dietitians (RDs) to ensure student-athletes are properly fueled and monitor their dietary habits. RDs are now considered to be a key member of the college athlete holistic care team, and this has created a unique professional niche for RDs. There is a lack of research exploring the experiences and challenges of this emerging profession in college athletic departments. Nine RDs working in NCAA Division I athletic departments participated in semi-structured interviews to examine their career experiences. Three themes were constructed from the data analysis: (a) professional transition; (b) nutritional education; and (c) (dis)respect. The respondents discussed their participation in sport or volunteer experience was what pushed them to pursue a career as a sports dietician. One of the primary functions of their position is to build trust with the student-athletes and provide them with nutritional education so they will develop healthy eating habits. The respondents also struggled with a lack of acceptance of the importance of their position on the interprofessional care team. Some had positive experiences with administrators, but most had negative experiences and a general lack of understanding of the professional expertise they had.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Value cocreation behavior of customers and companies on the Weibo social media platform

2020 ◽  
Vol 48 (3) ◽  
pp. 1-11
Author(s):  
Huiqin Zhang ◽  
Hai Lan ◽  
Xudong Chen
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Customer Value ◽  
Two Dimensions ◽  
Customer Participation ◽  
Citizenship Behavior ◽  
Generation Process ◽  
Social Media Platform ◽  
Value Cocreation ◽  
Media Platform

The Weibo social media platform in China has an important role in the value-generation process between a company and a customer. We investigated the relationship between the service quality provided on a company's Weibo page and the two dimensions of customer value cocreation behavior, namely, participation and citizenship, as well as the moderating effect of collectivism on this relationship. Participants were 354 active users of Weibo. Our findings confirmed that the service quality provided on a company's Weibo page was critical to the generation of customer value cocreation behavior. Further, collectivism moderated this relationship, with higher levels of collectivism strengthening the Weibo page service quality and customer value cocreation behavior relationship. In addition, customer citizenship behavior was positively related to customer perceptions of brand image, whereas customer participation was not. Implications for companies in the Chinese context are discussed.

Earth-Science Outreach Using an Integrated Social Media Platform

GSA Today ◽  
2017 ◽  
Author(s):  
C.J. Spencer ◽  
K.L. Gunderson ◽  
C.W. Hoiland ◽  
W.K. Schleiffarth
Keyword(s):  
Social Media ◽  
Earth Science ◽  
Science Outreach ◽  
Social Media Platform ◽  
Media Platform

Community Connect: A Mock Social Media Platform to Study Online Behavior

2021 ◽  
Author(s):  
Khyati Mahajan ◽  
Sourav Roy Choudhury ◽  
Sara Levens ◽  
Tiffany Gallicano ◽  
Samira Shaikh
Keyword(s):  
Social Media ◽  
Online Behavior ◽  
Social Media Platform ◽  
Media Platform
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