“BEER FIRST, EARTH VERY CLOSE SECOND”: USING AMERICAN CRAFT BEER ICONOGRAPHY TO PORTRAY LOCAL EARTH SYSTEMS

2016 ◽  
Author(s):  
Joseph F. Reese ◽  
◽  
Eric C. Straffin ◽  
Steven M. Schnell
Keyword(s):  
2019 ◽  
Vol 19 (4) ◽  
pp. 78-90
Author(s):  
Theresa McCulla

In 1965, Frederick (Fritz) Maytag III began a decades-long revitalization of Anchor Brewing Company in San Francisco, California. This was an unexpected venture from an unlikely brewer; for generations, Maytag's family had run the Maytag Washing Machine Company in Iowa and he had no training in brewing. Yet Maytag's career at Anchor initiated a phenomenal wave of growth in the American brewing industry that came to be known as the microbrewing—now “craft beer”—revolution. To understand Maytag's path, this article draws on original oral histories and artifacts that Maytag donated to the Smithsonian Institution's National Museum of American History via the American Brewing History Initiative, a project to document the history of brewing in the United States. The objects and reflections that Maytag shared with the museum revealed a surprising link between the birth of microbrewing and the strategies and culture of mass manufacturing. Even if the hallmarks of microbrewing—a small-scale, artisan approach to making beer—began as a backlash against the mass-produced system of large breweries, they relied on Maytag's early, intimate connections to the assembly-line world of the Maytag Company and the alchemy of intellectual curiosity, socioeconomic privilege, and risk tolerance with which his history equipped him.


2020 ◽  
Author(s):  
Gabriel Freire Sanzovo Fernandes ◽  
Leonardo dos Anjos Cunha ◽  
Francisco Bolivar Correto Machado ◽  
Luiz Ferrão

<p>Chemical bond plays a central role in the description of the physicochemical properties of molecules and solids and it is essential to several fields in science and engineering, governing the material’s mechanical, electrical, catalytic and optoelectronic properties, among others. Due to this indisputable importance, a proper description of chemical bond is needed, commonly obtained through solving the Schrödinger equation of the system with either molecular orbital theory (molecules) or band theory (solids). However, connecting these seemingly different concepts is not a straightforward task for students and there is a gap in the available textbooks concerning this subject. This work presents a chemical content to be added in the physical chemistry undergraduate courses, in which the framework of molecular orbitals was used to qualitatively explain the standard state of the chemical elements and some properties of the resulting material, such as gas or crystalline solids. Here in Part 1, we were able to show the transition from Van der Waals clusters to metal in alkali and alkaline earth systems. In Part 2 and 3 of this three-part work, the present framework is applied to main group elements and transition metals. The original content discussed here can be adapted and incorporated in undergraduate and graduate physical chemistry and/or materials science textbooks and also serves as a conceptual guide to subsequent disciplines such as quantum chemistry, quantum mechanics and solid-state physics.</p>


Author(s):  
Jarrett R. Bachman ◽  
John S. Hull ◽  
Byron Marlowe

The number of craft breweries in British Columbia has grown significantly in recent years,numbering over 140 in 2017. Very little is known about the effects of the craft brewery industryin British Columbia, specifically as it relates to impacts not related to brewery revenue and jobcreation. Beyond British Columbia, the craft beer industry has not empirically examined non-revenue impacts in a manner that reflects the global growth of the sector. Tourism experiences,such as those offered by craft breweries, are becoming increasingly important for resilience and sustainable growth and success of destinations. The goal of this research was to determine whovisitors to craft breweries are, how tourist and resident patrons differ, and what effects craftbreweries have on tourists who visit breweries. A 55 item survey was distributed at 11 craftbreweries in three regions in British Columbia during the summer of 2017. Results founddifferences between tourist and resident patrons in self-image congruency, age and travel partysize, but no difference in gender, education, or household income. From a tourism standpoint, itwas found that memories have a significant, positive impact on loyalty regarding the breweryand the destination. For tourists, strong connections were found between social involvement andboth authenticity and place attachment for those who were more socially involved in craft beer.Comparisons to previous research in the wine industry provide additional commentary.Implications for craft breweries, destinations, and future research in this area are discussed.


1999 ◽  
Vol 40 (11-12) ◽  
pp. 21-24
Author(s):  
Tapio Pento

Industrial ecology (IE) is a biological concept applied to industrial structures. The basic concepts of IE include regional, intra-firm and product-based waste recycling systems as well as the principle of upward and downward cascading. In best current examples of regional systems, several parties are in an industrial waste re-use symbiosis. Paper industry has learned to arrange the recovery and re-use of its products on distant markets, even up to a level where indications of exceeding optimal recovery and re-use rates already exist through deteriorated fibre and product quality. Such occurrences will take place in certain legislative-economic situations. Paper industry has many cascade levels, each with their internal recovery and recycling, as well as many intra-firm, regional, and life cycle ecology structures. As an example of prospects for individual cascading routes, sludges may continue to be incinerated, but the route to landfills will be closed. The main obstacles of legislative drive toward better IE systems are in many cases existing laws and political considerations rather than economic or technical aspects. The study and practice of engineering human technology systems and related elements of natural systems should develop in such a way that they provide quality of life by actively managing the dynamics of relevant systems to reduce the risk and scale of undesirable behavior and outcomes. For the paper industry, earth systems engineering offers several development routes. One of them is the further recognition of and research on the fact that the products of the industry are returned back to the carbon cycle of the natural environment. Opportunities for modifying current earth systems may also be available for the industry, e.g. genetically modified plants for raw materials or organisms for making good quality pulp out of current raw materials. It is to be recognized that earth systems engineering may become a very controversial area, and that very diverse political pressures may determine its future usefulness to the paper industry.


Sign in / Sign up

Export Citation Format

Share Document