Investigating the Sensing Activities in Strategic Planning with Multi-Dimensional Aspects: Timo

2020 ◽  
Vol 17 (05) ◽  
pp. 2050034
Author(s):  
Yonghee Joseph Cho ◽  
Tugrul U. Daim
Keyword(s):  
Strategic Planning ◽  
Technological Innovation ◽  
Technology Planning ◽  
Technological Changes ◽  
Technology Forecasting ◽  
Managerial Implications ◽  
Research Findings ◽  
Unique Context

The purpose of this study is to enrich the stream of research on Technology Forecasting (TF) activities in a firm for practitioners and researchers, a unique context where TF could lead to technological innovation. This paper offers a classification of the approaches and presents technological, industrial, methodological and organizational (TIMO) aspects of TF methods that are inherent in TF activities. Furthermore, this study provides empirical evidences to support organizational and managerial implications regarding TF activities associated with technology planning in a firm. Finally, research findings in regimes of technological changes suggest insights on technological, organizational and managerial processes within the firm.

scholarly journals The Role of Religiosity on Fashion Store Patronage Intention of Muslim Consumers in Indonesia

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402092703
Author(s):  
Andriani Kusumawati ◽  
Sari Listyorini ◽  
Suharyono ◽  
Edy Yulianto
Keyword(s):  
Decision Making ◽  
Human Life ◽  
Consumer Decision Making ◽  
Fashion Products ◽  
Managerial Implications ◽  
Research Findings ◽  
Store Patronage ◽  
Life Values ◽  
Patronage Intention

Religiosity covers all aspects of human life values. Consumer decision-making in Muslim product purchase needs to involve religiosity. Muslim fashion is increasingly popular and becomes a potential business for fashion entrepreneurs in Indonesia. This condition evokes a dilemma for the consumers as Muslim fashion users on whether they have to conform to the religious sharia or follow the trend. The purpose of this article is to identify the role of religiosity as a factor affecting Muslim consumers to revisit Muslim fashion stores. This research involved 243 Muslim consumers of several Muslim fashion stores. The results showed that religiosity of Muslim consumers had a direct effect on patronage intention and indirect effect on patronage intention of Muslim fashion stores through Customer Satisfaction. The research findings are directed to managerial implications for Muslim fashion entrepreneurs in relation to consumer religiosity and marketing of Indonesian Muslim fashion products.

Consumer Confusion in Mobile Application Buying

2014 ◽  
Vol 10 (4) ◽  
pp. 52-70 ◽  
Author(s):  
Tathagata Ghosh ◽  
Venu Gopal Rao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Confusion ◽  
Managerial Implications ◽  
Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

scholarly journals Urban morphology as a tool for exploring the land use in residential areas: Example of New Belgrade

Spatium ◽  
2015 ◽  
pp. 76-83
Author(s):  
Ranka Gajic
Keyword(s):  
Land Use ◽  
Urban Morphology ◽  
Urban Land Use ◽  
Land Policy ◽  
Residential Areas ◽  
Private Interests ◽  
Research Findings ◽  
Morphogenetic Analysis ◽  
Morphological Patterns

The paper presents findings of research about the classification of New Belgrade?s super-blocks using the typomorphology approach and the morphogenetic analysis of urban morphology in relation to land use. The example of New Belgrade is particularly interesting given the fact that the morphological patterns of land use within its superblocks were created during the period of non-market economy in Socialism, and now it is possible to review the effect that the socio-political transition into Capitalism, which started in the 1990s, has had on its land use. As a result, a data base with the typology of residential super-blocks of New Belgrade is created: from the perspective of urban land use there are four main morphological types (with the subtypes) taking into account the morphology of the position of the buildings on the terrain, and traffic (cars-pedestrian) flows. The morphogenetic analysis reveals that after the 1990s there are processes pointing to powerful influence of land policy driven by private interests. Research findings suggest that nowadays there are negative trends of using the land in super-blocks in New Belgrade - e.g. percentage of land occupancy by buildings is getting bigger and almost 100% of the un-built soil in the newly developed super-blocks is covered /paved.

scholarly journals Comparison of the systems of classification of operational and strategic planning documents of the USSR and the USA during the Cold War

2018 ◽  
pp. 101-107
Author(s):  
Mykola Saychuk
Keyword(s):  
Cold War ◽  
Strategic Planning ◽  
Armed Forces ◽  
Detailed Comparison ◽  
The Us ◽  
Archival Documents ◽  
The Usa ◽  
The Cold War ◽  
Widespread View

The system of secrecy of documents of operative-strategic planning which worked in the armed forces of the USSR and the USA during the Cold War the author analyzes based on his experience with archival documents. On the basis of the author’s experience with work with archival documents, this article analyzes the systems of classification of operational and strategic planning documents of the Armed Forces of the USSR and the USA during the Cold War. A comparison of documents’ classification levels and works of the regime-secret (classification) bodies is made. It is determined which secrecy classification levels and additional code words were used for different documents depending on the nature of the information contained in them: nuclear planning, mobilization planning, operational plans at the theaters of war. After a detailed comparison, it is concluded that despite the widespread view of extraordinary secrecy in the USSR, in fact, the US regime-secret system was more advanced, demanding and rigid. The Soviet system included three levels of document secrecy. In addition, the US system had additional restrictions due to acronyms listing a narrow range of document users. The aim of the article is to investigate documents that reveal the preparation for war in Europe during the Cold War.

scholarly journals Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism

2013 ◽  
Vol 2013 ◽  
pp. 1-18 ◽  
Author(s):  
Huan-Ming Chuang ◽  
Chien-Ku Lin ◽  
Da-Ren Chen ◽  
You-Shyang Chen
Keyword(s):  
Public Education ◽  
Virtual Community ◽  
Viral Marketing ◽  
Network System ◽  
Dynamic Nature ◽  
Managerial Implications ◽  
Research Findings ◽  
Technology Tool ◽  
Global Threat ◽  
Interactive Experience

Ecological degradation is an escalating global threat. Increasingly, people are expressing awareness and priority for concerns about environmental problems surrounding them. Environmental protection issues are highlighted. An appropriate information technology tool, the growing popular social network system (virtual community, VC), facilitates public education and engagement with applications for existent problems effectively. Particularly, the exploration of related involvement behavior of VC member engagement is an interesting topic. Nevertheless, member engagement processes comprise interrelated sub-processes that reflect an interactive experience within VCs as well as the value co-creation model. To address the top-focused ecotourism VCs, this study presents an application of a hybrid expert-based ISM model and DEMATEL model based on multi-criteria decision making tools to investigate the complex multidimensional and dynamic nature of member engagement. Our research findings provide insightful managerial implications and suggest that the viral marketing of ecotourism protection is concerned with practitioners and academicians alike.

Research and Managerial Implications

2013 ◽  
pp. 333-347
Author(s):  
Hans Rüdiger Kaufmann ◽  
Yianna Orphanidou ◽  
Francesco Casarin ◽  
Umberto Rosin
Keyword(s):  
Research Methodology ◽  
Consumer Culture ◽  
Consumer Behaviour ◽  
Marketing Communication ◽  
Market Selection ◽  
Market Intelligence ◽  
Culturally Adapted ◽  
Managerial Implications ◽  
Research Findings ◽  
Buying Behaviour

The chapter summarizes the project’s contribution to knowledge in the field of consumer behaviour and consumer culture, the applied, partially innovative, research methodology, and the major research implications. Furthermore, the key research findings are portrayed with respect to European consumers’ preference and motives for different beverage categories, the drivers and places for alcoholic consumption, further aspects of general buying behaviour, and the influence of branding and identity on alcoholic consumption. Concluding from the research findings, it provides practical managerial implications with respect to decisions on market intelligence, segmentation, positioning, and marketing communication with a special emphasis on the influence of health and to what extent these decisions can be standardized or should be culturally adapted. Moreover, innovative market clusters are described based on a variety of criteria to support managers’ decisions on market selection and market entry. The chapter finishes with a final note.

The Effects of Consumer Social Media Marketing Experiences on Brand Affect and Brand Equity

2015 ◽  
pp. 73-87 ◽  
Author(s):  
Tugba Orten Tugrul
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Repeated Measures ◽  
Mediating Effect ◽  
Social Media Marketing ◽  
Brand Performance ◽  
Managerial Implications ◽  
Marketing Activities ◽  
Research Findings ◽  
Brand Affect

A limited number of studies have shown that social media marketing activities positively contribute to brand performance. In this chapter, therefore, a conceptual framework elucidating how consumer social media marketing experiences lead to more favorable brand affect, and in turn, enhanced brand equity is proposed. Importantly, perceived social media marketing activities are identified as a key moderator influencing the effects of consumer social media marketing experiences on brand equity. Repeated measures ANOVA and regression analyses were conducted to test the proposed model in a study consisting of three phases. The results provide support for (a) the main effects of consumer social media marketing experiences on brand affect and brand equity, (b) the mediating effect of brand affect, and (c) the moderating effect of perceived social media marketing activities. The chapter concludes with a discussion of the theoretical and managerial implications of the research findings, and recommendations for future studies.

Strategic Planning, Cultural Context, and Business Continuity Management

2018 ◽  
pp. 1027-1047
Author(s):  
Mirko Perano ◽  
Xhimi Hysa ◽  
Mario Calabrese
Keyword(s):  
Strategic Planning ◽  
Corporate Culture ◽  
Cultural Context ◽  
Positive Impact ◽  
Business Continuity ◽  
Positive Correlation ◽  
Business Continuity Management ◽  
Collection Data ◽  
Research Findings

This study is focused on the role, importance and practice of Business Continuity Management (BCM) in relation with Strategic Planning (SP) and Cultural Context (CC) by offering a holistic framework for short-term and long-term strategic business analysis. The purpose is to create a unique structured plan for understanding the organizational failure willingness and to create a culture of readiness, feedback and risk management. The methodology used is quantitative with questionnaire for collection data. The study sample includes 50 organizations from four different sectors: banking, services, industrial and insurance in Shkoder (Albania). The research findings show a positive correlation between SP and BCM (0.54%), with a significant positive impact of SP on BCM. A positive correlation is founded between SP and CC (0.588%). The study suggests that placing the BCM in the Corporate Culture may be entitled as another manner of integrating BCM and SP in one structure. Between culture and strategy there is a huge number of characteristics and similarities they have in common with each other.

Examining Attitudes towards Welfare in an In/Security Regime: Evidence from Ghana

2020 ◽  
Vol 19 (4) ◽  
pp. 661-676 ◽  
Author(s):  
Padmore Adusei Amoah
Keyword(s):  
Political Stability ◽  
Welfare Policies ◽  
Welfare Spending ◽  
The Public ◽  
Security Regime ◽  
Research Findings ◽  
Sub Saharan ◽  
Economic Landscape

This article examines the extent to which Gough and Woodʼs (2004) classification of most sub-Saharan African nations as insecurity regimes is still relevant by analysing public responses and attitudes towards general and specific (healthcare) welfare policies in Ghana, using a mixed-method design. Ghana presents a fascinating case study not only due to the changing socio-economic landscape but also because of the prevailing socio-political stability. The research findings demonstrate that most participants wanted more welfare spending (including on healthcare) but remained reluctant to rely on government provisions due to distrust and perceived inefficiencies in the public sector. The findings also depict the continuing reliance on family and social networks as safety nets and sometimes in preference to state arrangements. The article argues that Ghanaʼs welfare regime may be gradually shifting from the classic insecurity regime (albeit still relevant) to one resembling the less effective informal security regime – at least from the publicʼs experiences – and demands a careful integration of individual, familial, and community networks in current and future formal welfare arrangements.

Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour

2020 ◽  
Vol 10 (4) ◽  
pp. 74-86
Author(s):  
Juin Ghosh Sarkar ◽  
Tuhin Mukherjee ◽  
Isita Lahiri
Keyword(s):  
Neural Network ◽  
Technological Innovation ◽  
Online Shopping ◽  
Dynamic Environment ◽  
The Internet ◽  
Online Purchase ◽  
Daunting Task ◽  
Demographic Attributes ◽  
Internet Revolution

Online shopping is the new trend and is quickly becoming an integral part of our lifestyle. Due to the internet revolution and massive e-commerce usage by traders, online shopping has seen mammoth growth in recent years. In today's intensely competitive and dynamic environment with technological innovation in every sphere, knowing the consumer mind is the most daunting task for the success of any business. In this backdrop, the researchers have developed a neural network model. They have also made an attempt to classify the customers into two disjoint classes that are interested and uninterested online customers regarding purchase of home appliances through internet in and around Kolkata based on five demographic attributes, namely age, gender, place of residence, occupation, and income. The paper also focuses to optimise the parameters of the proposed neural network and test the efficiency of the constructed model and compare the result by reviewing the existing literatures on the related topic.

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