Video analytics solution for tracking customer locations in retail shopping malls

2011 ◽  
Author(s):  
Harikrishna G.N. Rai ◽  
Kishore Jonna ◽  
P. Radha Krishna
Keyword(s):  
Shopping Malls ◽  
Video Analytics ◽  
Retail Shopping

Do follower characteristics moderate leadership and employee engagement?

2014 ◽  
Vol 5 (2) ◽  
pp. 269-288 ◽  
Author(s):  
Tanyu Zhang ◽  
Gayle C. Avery ◽  
Harald Bergsteiner ◽  
Elizabeth More
Keyword(s):  
Leadership Styles ◽  
Employee Engagement ◽  
Equity Sensitivity ◽  
Shopping Malls ◽  
Content Type ◽  
Sales Assistants ◽  
Structured Regression ◽  
Employee Characteristics ◽  
Retail Shopping ◽  
The Relationship

Purpose – This study aims to, given that most research focusses on leaders and ignores the influence of follower characteristics on either leadership or engagement, investigate whether employee characteristics moderate the relationship between perceived leadership styles and employee engagement. Recent research has shown that visionary and organic leadership paradigms positively influence employee engagement, compared with classical and transactional leadership environments (Zhang et al., 2014). Design/methodology/approach – Questionnaire data from 432 sales assistants, collected from retail shopping malls in Sydney, Australia, were analyzed. Findings – Structured regression analysis confirmed that the employee characteristics of need for achievement, equity sensitivity and need for clarity moderate the relationship between four leadership paradigms and employee engagement. The nature of the moderation varies in complex ways. Research limitations/implications – There is scope to confirm this study in different contexts, to include additional employee characteristics and reconfirm some scales and to remove common method variance. Practical implications – The findings suggest that to improve employee engagement: employers should recruit staff exhibiting characteristics predicted to generate high employee engagement; organizations should develop supervisors to ensure that they adopt leadership styles found to drive employee engagement; and recruiters should consider matching the characteristics of employees to the prevailing leadership paradigm(s) in the organization. Originality/value – This paper addresses a major gap in the literature by examining the moderating effects of follower characteristics on different leadership paradigms and employee engagement.

scholarly journals Store Environment and Impulsive Buying: The Changing Dynamics of Consumer Behavior

2020 ◽  
Vol 55 (4) ◽  
Author(s):  
Mahwish Sindhu ◽  
Michael J. Kloep
Keyword(s):  
Small And Medium Enterprises ◽  
Primary Data ◽  
Equation Modeling ◽  
Shopping Malls ◽  
African Region ◽  
Product Pricing ◽  
Impulsive Buying ◽  
Store Environment ◽  
Medium Enterprises ◽  
Retail Shopping

The objective of this study is to identify the contribution of a store environment—through the urge to buy impulsively—to impulse buying. A “survival of the fittest” approach is reaching its peak in business; therefore, this competitive attitude is pushing businesses and markets to be optimally attractive. A majority of brand-conscious people are attracted to the ambiance of shopping places in addition to product features and prices. Dubai-UAE is emerging into the global limelight as the top retail shopping destination in the Middle East North African region because 62% of the world’s leading retail brands are present there. Primary data, using a closed-ended, 5-point Likert scale questionnaire, was collected from the customers of the prominent shopping malls operating in Dubai. This data was intended to explore the role of store environments and their antecedents (e.g., music, light, layout, and employees) in impulsive buying. The analysis used structure equation modeling, which revealed that there exists a significant connectivity amongst store and mall environments, impulsive buying, and the urge to buy impulsively. Furthermore, mediation of the “urge to buy impulsively” is explored. Based on these findings, conglomerates, Small and Medium Enterprises should focus on the ambiance of the stores and malls rather than merely focusing on the product pricing and functionality.

Shopping well-being: the role of congruity and shoppers’ characteristics

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kamel El Hedhli ◽  
Imene Becheur ◽  
Haithem Zourrig ◽  
Walid Chaouali
Keyword(s):  
Structural Equation ◽  
Well Being ◽  
Demographic Variables ◽  
Equation Modeling ◽  
Shopping Malls ◽  
Content Type ◽  
Functional Congruity ◽  
Key Drivers ◽  
Retail Shopping

Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of shopping well-being by particularly focusing on the role of congruity. Furthermore, the study explores whether shoppers’ demographic characteristics moderate the effects of congruity on shopping well-being. Design/methodology/approach Data were collected from a survey of actual shoppers in two urban Canadian shopping malls via a mall intercept. Structural equation modeling using SmartPLS was conducted to validate the study’s model. Findings Functional congruity has a stronger effect than self-congruity on shopping well-being. Shoppers’ demographic variables do not generally act as moderators in the investigated linkages. Practical implications This study can help mall managers formulate better marketing programs that would ultimately enhance shopping well-being. Originality/value The study advances the retailing literature by putting forward a conceptual model that remedies identified shortcomings related to functional and self-congruity and establishes new linkages between functional congruity, self-congruity and shopping well-being. Furthermore, the study explores whether shoppers’ demographic variables moderate the effects of functional and self-congruity on shopping well-being.

scholarly journals Influence of Experiential Marketing on Shoppers Behaviour at Gvk Mall –Hyderabad

2020 ◽  
Vol 8 (6) ◽  
pp. 295-299
Keyword(s):  
Dominant Role ◽  
Shopping Malls ◽  
Sense Experience ◽  
Experiential Marketing ◽  
Five Dimensions ◽  
Product Experience ◽  
Consumption Experience ◽  
One Stop ◽  
Foreign Brands ◽  
Retail Shopping

In Retail Industry there is a sea change compared with past and present constant increase in establishment of shopping malls this can be due to various reasons such as increase in income levels, upgradation of life style, metropolitan lifestyle, adoption of western culture etc also to the fact that malls are acting as one stop junction for providing entertainment, shopping, fun celebrating weekends with a great experience with loved once. The retail shopping malls in India is the mixture of domestic and foreign brands. In Indian brands the most popular one is Big bazaar, GVK lifestyle are the other competitors. International leading brands are shoppers stop, wall mart also play a dominant role in India. This article mainly focuses on the aspect called as experiential marketing as experience in terms management constitutes an episode which is personal coupled with importance in the emotional realms which is created by an interaction with a product or stimulus relating a brand. There are different types of experiences such as Product experience, Shopping, service & Consumption experience. To investigate process of shoppers behavior In this study major focus of experiential aspect is to relate with customers in a multiple level approach by connecting the link between of experiential marketing into five dimensions: Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience as how these attributes will lead to total customer satisfaction on shoppers at GVK is been studied.

ROLE OF ENTERTAINMENT IN FOSTERING CONSUMER DELIGHT AT SHOPPING MALLS IN COIMBATORE CITY

2018 ◽  
Vol 13 (2) ◽  
pp. 42
Author(s):  
K. SASI KUMAR ◽  
SULTANA M. SADIKA ◽  
M. VASUDEVAN ◽  
◽  
◽  
...  
Keyword(s):  
Shopping Malls

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

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