SPEX: A Generic Framework for Enhancing Neural Social Recommendation

2022 ◽  
Vol 40 (2) ◽  
pp. 1-33
Author(s):  
Hui Li ◽  
Lianyun Li ◽  
Guipeng Xv ◽  
Chen Lin ◽  
Ke Li ◽  
...  

Social Recommender Systems (SRS) have attracted considerable attention since its accompanying service, social networks, helps increase user satisfaction and provides auxiliary information to improve recommendations. However, most existing SRS focus on social influence and ignore another essential social phenomenon, i.e., social homophily. Social homophily, which is the premise of social influence, indicates that people tend to build social relations with similar people and form influence propagation paths. In this article, we propose a generic framework Social PathExplorer (SPEX) to enhance neural SRS. SPEX treats the neural recommendation model as a black box and improves the quality of recommendations by modeling the social recommendation task, the formation of social homophily, and their mutual effect in the manner of multi-task learning. We design a Graph Neural Network based component for influence propagation path prediction to help SPEX capture the rich information conveyed by the formation of social homophily. We further propose an uncertainty based task balancing method to set appropriate task weights for the recommendation task and the path prediction task during the joint optimization. Extensive experiments have validated that SPEX can be easily plugged into various state-of-the-art neural recommendation models and help improve their performance. The source code of our work is available at: https://github.com/XMUDM/SPEX.

2013 ◽  
Vol 479-480 ◽  
pp. 1213-1217
Author(s):  
Mu Yen Chen ◽  
Ming Ni Wu ◽  
Hsien En Lin

This study integrates the concept of context-awareness with association algorithms and social media to establish the Context-aware and Social Recommendation System (CASRS). The Simple RSSI Indoor Localization Module (SRILM) locates the user position; integrating SRILM with Apriori Recommendation Module (ARM) provides effective recommended product information. The Social Media Recommendation Module (SMRM) connects to users social relations, so that the effectiveness for users to gain product information is greatly enhanced. This study develops the system based on actual context.


2020 ◽  
Vol 29 (15) ◽  
pp. 2050249
Author(s):  
Ming Ye ◽  
Yuanle Deng

The recommender system predicts user preferences by mining user historical behavior data. This paper proposes a social recommendation combining trust relationship and distance metric factorization. On the one hand, the recommender system has a cold start problem, which can be effectively alleviated by adding social relations. Simultaneously, to improve the problem of sparse trust matrix, we use the Jaccard similarity coefficient and the Dijkstra algorithm to reconstruct the trust matrix and explore the potential user trust relationship. On the other hand, the traditional matrix factorization algorithm is modeled by the user item potential factor dot product, however, it does not satisfy the triangle inequality property and affects the final recommender effect. The primary motivator behind our approach is to combine the best of both worlds, mitigate the inherent weaknesses of each paradigm. Combining the advantages of the two ideas, it has been demonstrated that our algorithm can enhance recommender performance and improve cold start in recommender systems.


Author(s):  
Thanh Duy Nguyen ◽  
Phuc Anh Huynh

E–payment is an important component of e–commerce, it helps improving service quality and increasing user satisfaction of the e–commerce in the digital era. This study proposes and tests a model of e–payment adoption. Data is collected from e–commerce customers who have used or intend to use e–payment systems in Ho Chi Minh city. A survey study with the SEM analysis of 200 participants, six out of nine hypotheses are supported. Research results demonstrate that there are linear relationships between service quality, social influence, easy to use, and e–payment adoption. The research model illuminates roughly 51% of the e–payment adoption.


Author(s):  
Guibing Guo ◽  
Enneng Yang ◽  
Li Shen ◽  
Xiaochun Yang ◽  
Xiaodong He

Trust-aware recommender systems have received much attention recently for their abilities to capture the influence among connected users. However, they suffer from the efficiency issue due to large amount of data and time-consuming real-valued operations. Although existing discrete collaborative filtering may alleviate this issue to some extent, it is unable to accommodate social influence. In this paper we propose a discrete trust-aware matrix factorization (DTMF) model to take dual advantages of both social relations and discrete technique for fast recommendation. Specifically, we map the latent representation of users and items into a joint hamming space by recovering the rating and trust interactions between users and items. We adopt a sophisticated discrete coordinate descent (DCD) approach to optimize our proposed model. In addition, experiments on two real-world datasets demonstrate the superiority of our approach against other state-of-the-art approaches in terms of ranking accuracy and efficiency.


2021 ◽  
Vol 12 (2) ◽  
pp. 12-18
Author(s):  
Viktoriia Bondarenko ◽  
◽  
Nataliia Pustova ◽  

The article deals with the views of scholars on legal influence in the system of social influence. Using a systematic methodology for the study of legal phenomena, the social system is revealed in its relationship with law and legal influence from the standpoint of modern theory of law. Social norms in the system of social influence are characterized. It is noted that the main purpose of social norms is to ensure the system nature of social relations, orderliness, organization, and focus on socially useful results. In the context of the modern understanding of these legal institutions, such types of regulators of social relations as custom, tradition, moral, religious, political, corporate and legal norms are distinguished. A feature of legal influence is a specific toolkit, which consists in a unique set of legal means, methods and techniques of influence, through which law affects people and society. Psychological, economic, organizational and managerial, political, cultural and religious direction of influence cannot be effective without the influence of the legal, because law regulates in detail the important aspects of public life and consolidates the interests of society. Issues of economic organization, the functioning of the political system, and some issues of organization of cultural life of society are reflected in law. Other areas affect certain aspects of human life. These areas actively interact, having a comprehensive impact on society. Each type of social norms has shortcomings, but, acting in the system, they affect various aspects of the human psyche, ensuring the fullness of social influence, contributing to the common goal – the desired state of social life. Legal influence has a special place in the system of social influence.


2013 ◽  
Vol 37 (3) ◽  
pp. 555-584 ◽  
Author(s):  
Nicola Barbieri ◽  
Francesco Bonchi ◽  
Giuseppe Manco

2007 ◽  
Vol 22 (2) ◽  
pp. 152-160 ◽  
Author(s):  
Changki Kim ◽  
Jungjoo Jahng ◽  
Jinjoo Lee

This paper develops the utilization-based information technology (IT) success model by integrating key variables from IT acceptance and IT success literatures, and empirically validates it. The model shows relations among IT utilization, performance expectancy, social influence, and user satisfaction. A field study was undertaken to evaluate and test the relationships via structural equation modeling using LISREL. The path from performance expectancy and user satisfaction to IT utilization was positive and significant. While the path from implicit social influence to IT utilization was found to be significant, explicit social influence had no significant influence on users’ IT utilization. Implications and future research directions are drawn.


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