scholarly journals The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being

Complexity ◽  
2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Hongshen Liu ◽  
Yuying Fu ◽  
Hao He

Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused view. This study explored the mechanism and boundary conditions of experiential marketing on urban consumers’ well-being with a survey data collected from 256 consumers in the catering service industry in China. The results showed that experiential marketing had a significant positive impact on consumer well-being, experiential value played a partial mediation role between experiential marketing and consumer well-being, value proposition engagement moderated the relationship between experiential value and consumer well-being, and value proposition engagement moderated the mediation role of experiential value between experiential marketing and consumer well-being. This study complements the literature of transformative service by revealing a complex mechanism relating to the effects of experiential marketing on urban consumers’ well-being and provides theoretical guidance for service enterprises to improve their offerings.

Author(s):  
Michael C.H. Chan ◽  
Edwin K.H. Chung ◽  
Dannii Y. Yeung

Recent findings on retirement preparation found a positive impact on the psychological and physical well-being of retirees. However, the types of mental resources that are driving the relationship, such as attitudes toward retirement, only received limited attention. Reasoning from previous findings, we posit that attitudes toward retirement would explain the relationship between retirement preparation and well-being over time after retirement. A three-wave study was conducted in a sample of 130 Hong Kong Chinese retirees over a period of 1.5 years. Data were collected 6 months prior to retirement (T1) and 6 and 12 months after retirement (T2 and T3, respectively), in which preretirement preparation, attitudes toward retirement, and psychological and physical well-being were measured. The positive effect of T1 retirement planning on T3 physical and psychological well-being was partially mediated by T2 attitudes toward retirement. These results remain significant even after controlling for gender, education level, preretirement occupation, and well-being at T1. These findings reveal the role of attitudes toward retirement in driving postretirement adjustment over time.


2020 ◽  
pp. 1-13
Author(s):  
Huirong Tian ◽  
Jian Zhang ◽  
Zhenquan Jia ◽  
Na Zhang

BACKGROUND: With the acceleration of the pace of life and the fierce competition for talents, role Conflicts and pressures caused by work and family will not only affect employees’ performance, but also reduce their job satisfaction and subjective well-being. So, as an important field for individuals, workplace factor also has an important impact on individual subjective well-being. OBJECTIVE: In this paper, we explored the relationship between feedback seeking and subjective well-being and the role of career adaptability and P-E fit in this process. METHODS: In this study, we used a moderated mediation approach to test how employee’s workplace feedback seeking affect their subjective well-being and used a quantitative survey to measure these variables. RESULTS: The results showed that both feedback monitoring and feedback inquiry ultimately improve subjective well-being through positive prediction of career adaptability. In addition, we found the moderation effect of P-E fit, when P-E fit is low, the relationship between feedback seeking and career adaptability becomes stronger. CONCLUSIONS: As the results, feedback seeking has a positive impact on employees’ subjective well-being by increasing their career adaptability. In workplace, employees can actively seek for two kinds of feedback to improve their career adaptability and thus improve their well-being.


2019 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Yan-Hua Diao ◽  
Chun-Shuo Chen

This paper takes 328 questionnaires of supervisors and employees in the service industry as samples and verifies the mechanism of the relationship between job competence and job well-being from the perspective of mediating effect of job insecurity and moderating effect of perceived organizational support. The results show that job competence has a significant positive impact on job well-being, the stronger job competence is, and the higher job well-being will be. And the positive effect of job competence on job well-being is mediated by job insecurity. Job competence has a positive effect on job insecurity, job insecurity has a significant negative effect on job well-being,and perceived organizational support moderates the relationship between job insecurity and job well-being, with the increase of perceived organizational support, the negative influence of job insecurity on job well-being decreased. It provides new ideas for the service industry to strengthen care and support for employees to reduce job insecurity, improve employee happiness and motivate employees.


2014 ◽  
Vol 32 (5) ◽  
pp. 429-447 ◽  
Author(s):  
Muhammad Tahir Jan ◽  
Kalthom Abdullah

Purpose – The purpose of this paper is to identify and test technology-related critical success factors (CSFs) and its impact on trust and customer satisfaction. Design/methodology/approach – This paper analyses the causal relationship that exists between technology CSFs and customer satisfaction. It also investigates the mediating role of trust between these two. For this purpose data were collected quantitatively from 349 employees working in different banks, through self-administered questionnaire. The data analysis was conducted using SPSS and AMOS software. Factor analysis was performed to extract and decide on the number of factors underlying the measured variables of interest. Structural equation modelling was then used to examine the variables and the fitness of proposed model. Findings – The result revealed that technology CSFs positively affect customer satisfaction. Also, trust partially mediates the relationship between technology CSFs and customer satisfaction. A significant positive impact of technology CSFs on trust, and trust on customer satisfaction have also been obtained. Practical implications – The significant influence that technology CSFs have on customer satisfaction and trust shows that technology-related CSFs are inevitable for the success of customer relationship management (CRM) in financial services industry, particularly banks. Policy makers of service industry in general and financial service industry in particular may benefit from the findings of this study. Originality/value – Despite the plethora of research on CSFs for CRM, very limited attention has been given to testing and validating the identified CSFs. Negligible research has been conducted to investigate trust as a mediating variable in the relationship between technology CSFs and customer satisfaction. This paper, therefore, offers valuable insight into technology-related CSFs and trust with their impact on customer satisfaction.


2019 ◽  
Vol 11 (11) ◽  
pp. 3219 ◽  
Author(s):  
Jongsik Yu

The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives are presented and their resolution is subsequently pursued: first, the study distinguishes the various subordinate factors contributing to the experiential value of luxury cruises. Second, it aims to understand these subordinate factors’ impact on customers’ well-being perception. Third, the study aims to understand whether the customer is willing to pay a price premium based on his or her well-being perception. Fourth, it aims to verify the role of gender in the relationship between the perceived experiential value of luxury cruises and the proposed variables. Seven hypotheses were established to achieve these research objectives. Data collected from 273 luxury cruise customers were used. As a result, five hypotheses were accepted and two were rejected. In conclusion, the theoretical/practical implications that were proposed based on the results of the study are discussed in detail.


2019 ◽  
Vol 11 (21) ◽  
pp. 6148 ◽  
Author(s):  
Di Wu ◽  
Caiyun Shen ◽  
Enxu Wang ◽  
Yaoyao Hou ◽  
Jun Yang

The aim of this study is to explore how tourists’ perceived authenticity influences their subjective well-being (SWB) in the context of heritage tourism via the mediating role of place attachment and satisfaction. Taking the tourists of the Palace Museum as an example, the results indicate that: (a) authenticity has a significant positive impact on place attachment and satisfaction; (b) place attachment can significantly enhance satisfaction, but different dimensions of place attachment have different effects on SWB; (c) place attachment and satisfaction play mediating roles in the relationship between authenticity and SWB. The conclusion of this study highlights the significance of authenticity in heritage tourism, and further discusses how to promote tourists’ SWB through the perception of authenticity.


Author(s):  
Yeun-Joo Hur ◽  
Joon-Ho Park ◽  
MinKyu Rhee

This study was conducted to evaluate the competency to consent to the treatment of psychiatric outpatients and to confirm the role of empowerment and emotional variables in the relationship between competency to consent to treatment and psychological well-being. The study participants consisted of 191 psychiatric outpatients who voluntarily consented to the study among psychiatric outpatients. As a result of competency to consent to treatment evaluation, the score of the psychiatric outpatient’s consent to treatment was higher than the cut-off point for both the overall and sub-factors, confirming that they were overall good. In addition, the effect of the ability of application on psychological well-being among competency to consent to treatment was verified using PROCESS Macro, and the double mediation effect using empowerment and emotional variables was verified to provide an expanded understanding of this. As a result of the analysis, empowerment completely mediated the relation between the ability of application and psychological well-being, and the relation between the ability of application and psychological well-being was sequentially mediated by empowerment and emotion-related variables. Based on these findings, the implications and limitations of this study were discussed.


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