Sensory Marketing Cues and Behavioural Intention: An Application of Stimulus Organism Response Model in the Hospitality Industry of Thailand

2019 ◽  
Vol 16 (11) ◽  
pp. 4748-4756
Author(s):  
Sakapas Saengchai ◽  
Khajornsak Thaiprayoon ◽  
Kittisak Jermsittiparsert
Keyword(s):  
Customer Satisfaction ◽  
Visual Cues ◽  
Statistical Tool ◽  
Behavioural Intentions ◽  
Mediating Role ◽  
Sensory Marketing ◽  
Product Service ◽  
The Impact ◽  
The Relationship

The main focus of the current study is to investigate the impact of sensory marketing cues, namely visual cues sound cues, and smell cues on the behavioural intentions. The second focus of the study is to investigate the mediating role of customer satisfaction in the relationship between sensory marketing cues and behavioural intentions. Lastly, the moderating role of trust in the relationship between customer satisfaction and behavioural intentions. This study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So, the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. The findings of the study have provided support to the theoretical foundation and the proposed hypothesis of the current study. The data is collected from the internal tourist in Thailand. According to the findings of the study, feelings have an effect on various marketing parameters like selection priority of store, store files, satisfaction from product, service and shopping, need based shopping, pleasure-based shopping, time spent in store and decision-making style of the customer. Moreover, customers preferred to use the products based on their feelings, mental satisfaction and emotions related to the product.

Impact of Atmospheric Stimuli on Revisit Intention: Some Evidence on Stimulus-Organism-Response Model: A Case of International Five-Star Hotels in Indonesia

2019 ◽  
Vol 16 (11) ◽  
pp. 4722-4730
Author(s):  
Sakapas Saengchai ◽  
Watcharin Joemsittiprasert ◽  
Kittisak Jermsittiparsert
Keyword(s):  
Statistical Tool ◽  
Mediating Role ◽  
Sensory Marketing ◽  
Revisit Intention ◽  
Prime Objective ◽  
The Mind ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The prime objective of the current study is to investigate the impact of the atmospheric stimuli on revisit intention. In addition to that, the study has examined the mediating role of perceived image in the relationship between atmospheric stimuli and revisit intention. Finally, the moderating role word of mouth in the relationship between perceived image and revisit intention has been examined. The study has broached the issues related to sensory marketing. Sensory marketing is a new concept which is evolved more in the last two decades. It is part of experientialmarketing. Sensory marketing is considered as revolutionary area in the field of marketing in which emotions and perceptions are evoked by the marketers by targeting five senses of human. The expectations can be exceeded by the organization for the customers by targeting more than one sense. When external factors are used to stimulate the human senses, a memorable experience is created, which help in building a positive image in the mind of customers, which later on has an impact on the retention of customers as well. However, the current study has filled this gap. However, this study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So,the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current stud, and the data is collected from the tourist in Indonesia. The findings of the study have provided support to the theoretical foundation and proposed hypothesis of the current study. The current study will be helpful for policymakers and practitioners in understanding the issues atmospheric stimuli on revisit intention. In author knowledge, this is among very few pioneering studies on this issue.

The Mediating Role of Customer Satisfaction in the Relationship Between Atmospherics on Customer Behaviour: Stimulus Organism Response Model Approach in the Spa Industry of Thailand

2019 ◽  
Vol 16 (11) ◽  
pp. 4738-4747
Author(s):  
Kittisak Jermsittiparsert ◽  
Thanaporn Sriyakul ◽  
Kulkanith Kunathikornkit
Keyword(s):  
Customer Satisfaction ◽  
Theoretical Foundation ◽  
Statistical Tool ◽  
Mediating Role ◽  
Customer Behaviour ◽  
Research Questions ◽  
The Relationship ◽  
Author Knowledge ◽  
Model Approach

The main purpose of the current study is to examine customer satisfaction, atmospheric and customer behaviour using SOR model. In addition to that, the study has examined the mediating role of customer satisfaction in the relationship between Atmospherics on Customer Behaviour. In recent Past, the main focus for the organizations was to identify the factors that can help in enhancing the loyalty of the customers. Additionally, their focus is also on delivering superior services by which they can keep the customers loyal. The study is of the view that the organizationsmake these efforts with desires to keep these customers retain, which will help them in increasing the profits and revenues. However, the current study has filled this gap. However, this study is among the pioneering studies on this issue Employing the survey-based methodology; the SEM-PLS technique is used to test the hypothesized relationships. So, the current study has used SEM-PLS as a statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. The data is collected from the SPA customers in Thailand. The findings of the study have provided support to the theoretical foundation and the proposed hypothesis of the current study. The current study will be helpful for policymakers and practitioners in understanding the issues work customer satisfaction, atmospheric and customer behaviour using SOR model. In author knowledge, this is among very few pioneering studies on this issue.

scholarly journals CSR Image and Customer Satisfaction: The Mediating Role of Customer Trust and Customer Loyalty

2021 ◽  
Vol 7 (3) ◽  
pp. 637-650
Author(s):  
Saira Irfan ◽  
Iram Iqbal ◽  
Sumaira Iqbal ◽  
Fatima Bashir
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Mediating Role ◽  
Csr Image ◽  
Corporate Social ◽  
Customer Trust ◽  
The Impact ◽  
The Relationship

Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role of customer trust and customer loyalty in the relationship between CSR image and customer satisfaction is also examined. Design/Methodology/Approach: Present research is quantitative in nature and collects the data through structured questionnaires. By employing the Smart PLS technique to test the proposed hypothesis. Findings: This study reveals the following salient findings: 1) the response of CSR image to customer satisfaction is positive (p<0.01); 2) customer trust and customer loyalty both significantly mediates the impact of CSR image on customer satisfaction. Implications/Originality/Value: Based on novel findings, the current study will help the organizations to realize the significance of CSR practices to enhance the customers’ satisfaction level.

Understanding the Relationship Between Customer Satisfaction, Customer Engagement and Repeat Purchase Behaviour

2021 ◽  
pp. 097226292199259
Author(s):  
Devika Rani Sharma ◽  
Balgopal Singh
Keyword(s):  
Customer Satisfaction ◽  
Relationship Building ◽  
Customer Relationship ◽  
Mediation Effect ◽  
Customer Engagement ◽  
Mediating Role ◽  
Repeat Purchase ◽  
Building Activities ◽  
The Relationship

Emergence of technology has not only boosted the growth of customer engagement but has also paved way for customers to become active co-creators with the firms. Customer engagement activities are taking over the customer relationship building activities in the present scenario. Customers’ experience with a particular brand has its impact on satisfaction levels and their repurchasing intention in future as well. According to Rosetta Consulting report an engaged customer is likely to buy 90% more frequently and may spend 300% more than other customers. Hence, the present has tried to understand the mediating role of satisfaction on customer engagement in retaining the customers or persuading the customers to repurchase. The results show that there exists a significant mediation effect of customer satisfaction in influencing their repeat purchase behaviour.

scholarly journals Gene regulation contributes to explain the impact of early life socioeconomic disadvantage on adult inflammatory levels in two cohort studies

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Cristian Carmeli ◽  
Zoltán Kutalik ◽  
Pashupati P. Mishra ◽  
Eleonora Porcu ◽  
Cyrille Delpierre ◽  
...  
Keyword(s):  
Dna Methylation ◽  
Gene Regulation ◽  
Cohort Studies ◽  
Early Life ◽  
Life Experiences ◽  
Socioeconomic Disadvantage ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

AbstractIndividuals experiencing socioeconomic disadvantage in childhood have a higher rate of inflammation-related diseases decades later. Little is known about the mechanisms linking early life experiences to the functioning of the immune system in adulthood. To address this, we explore the relationship across social-to-biological layers of early life social exposures on levels of adulthood inflammation and the mediating role of gene regulatory mechanisms, epigenetic and transcriptomic profiling from blood, in 2,329 individuals from two European cohort studies. Consistently across both studies, we find transcriptional activity explains a substantive proportion (78% and 26%) of the estimated effect of early life disadvantaged social exposures on levels of adulthood inflammation. Furthermore, we show that mechanisms other than cis DNA methylation may regulate those transcriptional fingerprints. These results further our understanding of social-to-biological transitions by pinpointing the role of gene regulation that cannot fully be explained by differential cis DNA methylation.

scholarly journals Factors affecting the organizational performance of manufacturing firms

2017 ◽  
Vol 9 ◽  
pp. 184797901771262 ◽  
Author(s):  
Ahmad Adnan Al-Tit
Keyword(s):  
Organizational Performance ◽  
Measurement Instrument ◽  
Manufacturing Firms ◽  
Factors Affecting ◽  
Mediating Role ◽  
Values And Beliefs ◽  
The Individual ◽  
The Impact ◽  
The Relationship

Numerous studies have been conducted to explore the individual effects of organizational culture (OC) and supply chain management (SCM) practices on organizational performance (OP) in different settings. The aim of this study is to investigate the impact of OC and SCM on OP. The sample of the study consisted of 93 manufacturing firms in Jordan. Data were collected from employees and managers from different divisions using a reliable and valid measurement instrument. The findings confirm that both OC and SCM practices significantly predict OP. The current study is significant in reliably testing the relationship between SCM practices and OP; however, it is necessary to consider cultural assumptions, values and beliefs as the impact of OC on OP is greater than the impact of SCM practices. Based on the results, future studies should consider the moderating and mediating role of OC on the relationship between SCM practices and OP.

The mediating role of self-esteem in the relationship between childhood maltreatment and god image among Turkish Muslims

2021 ◽  
pp. 008467242110472
Author(s):  
Ferdi Kıraç
Keyword(s):  
Childhood Maltreatment ◽  
Short Form ◽  
Self Esteem ◽  
God Image ◽  
Image Of God ◽  
Negative Image ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Childhood maltreatment is widespread in predominantly Muslim countries. However, the research investigating the impact of childhood maltreatment on the adult survivors’ religious and spiritual lives has mainly focused on Western Judeo-Christian samples. Considering cross-cultural differences in religious beliefs, in this study, we investigated the relationship between childhood maltreatment and god image, and the mediating role of self-esteem in a sample of Muslim Turkish adults. Eight hundred two participants completed Childhood Trauma Questionnaire–Short Form, God Perception Scale, and Self-Esteem Scale. Findings revealed that all childhood maltreatment subtypes predicted negative image of god and self-esteem mediated some of the negative effects of each maltreatment subtype on god image. The study also found that emotional neglect was the most prominent predictor of negative image of god, followed by emotional abuse. Based on attachment theory, we concluded that the emotional component of childhood maltreatment had more long-lasting adverse consequences in survivors’s relationship with god in Muslim adults.

scholarly journals The Relationship among Emotional Leadership, Job Satisfaction and Organizational Commitment: Taking China’s Hotel Industry as an Example

2020 ◽  
Vol 218 ◽  
pp. 04014
Author(s):  
Yixing Jin ◽  
Peiying Wu ◽  
Cheng Lin ◽  
Yingda Wang
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Hotel Industry ◽  
Mediating Role ◽  
Positive Effects ◽  
Emotional Leadership ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

This study investigated the impact of emotional leadership of leaders on organizational commitment of hotel employees, as well as the mediating role of job satisfaction. The results indicate that: (1) Emotional leadership and job satisfaction have positive effects on organizational commitment. (2) Emotional leadership has a positive effect on job satisfaction. (3) Job satisfaction plays a mediating role between emotional leadership and organizational commitment.

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