Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants

2020 ◽  
pp. 000812562097443
Author(s):  
Krithika Randhawa ◽  
Joel West ◽  
Katrina Skellern ◽  
Emmanuel Josserand

While open innovation ecosystems allow a firm to harness external sources of value creation, these external ties can also constrain its ability to adapt its innovation strategy to pursue new opportunities. This article looks at how an incumbent firm approached such constraints, and used cognitive artifacts to transform its value chain into a collaborative ecosystem. It examines the case of a 3D printing-enabled shift to mass customization of orthopedic medical implants. The results demonstrate how firms can use artifacts to build a shared understanding across heterogeneous stakeholders as they explore and develop new open innovation models, and how this process can be managed flexibly to avoid adopting a locally (rather than globally) optimal strategy.

Author(s):  
Theodoulos Theodoulou ◽  
Savvas Papagiannidis

In this paper, the authors adapt a value chain analysis framework used in the music industry and apply it to the television industry, in order to probe the television value creation and distribution mechanisms and examine how they were affected by technology. More specifically, they examine how viewers can effectively become producers by repositioning themselves in the value chain and the implications of such a shift. Their discussion takes place in the context of a case study, that of Current TV, in order to illustrate in practice the opportunities and implications for the content producers, the broadcasters, and the viewers themselves.


2019 ◽  
Vol 1 (1) ◽  
pp. 56-59
Author(s):  
Vilert A Loving

Abstract The US health care industry is increasingly shifting to a value seeking mindset. The breast imaging value chain elucidates how breast imaging radiologists generate and deliver value to their customers, who include both patients and referring health care providers. The breast imaging value chain can be used by radiologists to improve operational effectiveness and to plan new value creation strategically. The overarching goals are increased customer satisfaction and successful practices.


Author(s):  
Jarkko Vesa

Vertical integration is not the only traditional concept that has been challenged in the current business environment where firm and industry boundaries have blurred, speed of technological change is increasing, and the focus of business has shifted from products to services. The whole concept of value creation is being reevaluated: in the past, value was created sequentially as a product’s value increased as it moved through a chain of activities — a value chain — from raw material to end products. However, today the value is being created constantly and in parallel. The main source of value is no longer in physical goods and products, but increasingly in services, skills, and knowledge. This development has forced researchers and businesspeople to look for new ways of modeling the concept of value creation. In this chapter, we will review some of the models and frameworks that have challenged the old value chain concept. The goal is to find useful frameworks that would help us to understand what is actually happening in the mobile industry today and in the future.


2009 ◽  
Vol 5 (4) ◽  
pp. 55-67
Author(s):  
Theodoulos Theodoulou ◽  
Savvas Papagiannidis

In this article, the authors adapt a value chain analysis framework used in the music industry and apply it to the television industry, in order to probe the television value creation and distribution mechanisms and examine how they were affected by technology. More specifically, they examine how viewers can effectively become producers by repositioning themselves in the value chain and the implications of such a shift. Their discussion takes place in the context of a case study, that of Current TV, in order to illustrate in practice the opportunities and implications for the content producers, the broadcasters, and the viewers themselves.


Author(s):  
Mehdi Bagherzadeh ◽  
Sabine Brunswicker

To increase the incentive for external sources to form interactive relationships, some firms selectively reveal their internally developed knowledge for free. However, ‘selective revealing' is in conflict with the firm's interest in control over IP and challenges the governance of knowledge flows in open innovation. Taking a behavioral perspective, this paper proposes a complementary role of ‘selective revealing' and ‘behavioral control' and its relationship with a firm's source choice. We draw upon a sample of 125 large firms in the United States and Europe to statistically support the proposed complementarity. Results suggest that in value chain-centric and competitor relationships, firms may opt for guided revealing. In contrast, firms primarily engaged with universities are unable to establish guided revealing as a governance mechanism.


2019 ◽  
Vol 33 (4) ◽  
pp. 502-506 ◽  
Author(s):  
Per Kristensson

Purpose The purpose of this paper is to propose a framework for understanding, predicting and analyzing how future service technologies can lead to value co-creation at different stages of a value chain. Design/methodology/approach For organizations, future service technologies are growing in importance and will become a crucial means to survival. It is clear that future service technologies will increase the opportunity to reduce costs and create efficiency, but it is not equally clear how future service technologies enable value creation for customers and users. On this premise, the study proposes a conceptual framework. Findings The framework illustrates how future service technologies can lead to value creation for customers. The paper also portrays opportunities and potential pitfalls with future service technologies for organizations. Originality/value Several researchers are focusing on innovative technologies. Many business companies are talking about how to implement them and increase their profit. However, less attention is devoted to the ways in which future service technologies will lead to benefits and the experience of service for customers and users using them. This paper represents an original attempt to illustrate that.


2021 ◽  
Author(s):  
Karl Gutbrod

<p>The EU weather value chain has developed vigorously, with private services growing at a 20% p.a. rate over the past decade. Growth has also happened amongst national services, and the sector of instrument providers.</p><p>The study uses a value chain model of five steps : 1. Instrument Supply, 2. Networks, (for operation of Measurements & Observations), 3. Data processing, 4. Products (Mass distribution) and 5. Tailored services.</p><p>The study analyses the entire value chain in selected countries, mainly United Kingdom, Netherlands, Germany, Switzerland, Austria, France, Spain, Italy and Czechia, including all steps from instrument to service providers, including national and private services, and quantifies their evolution over the period from 2010 to 2019. It uses annual reports, press articles and other sources to estimate development of value creation, in terms of annual budgets, revenues, profits and employment. It also attempts to identify the sources of uncertainty for the assessments and propose techniques to reduce this uncertainty.</p><p>Further, it classifies the value creation by value chain step and market segment, and attempts to differentiate between domestic and export of products and services.</p><p>The study further compares the value creation by inhabitant, GDP, area and other social parameters, to create parameters which can be used for characterising the value chain, and developing a better understanding of causal factors enhancing the development of the weather value chain in selected countries. These parameters are then compared with those of more other highly developed value chains in the USA and Japan.</p><p>In a final step, the study makes some projections about future evolution of the weather value chain and recommendations for the future development of a more productive and beneficial value chain.</p>


Author(s):  
Tobias Redlich ◽  
Franz-Ludwig Bruhns

Business strategies and organization are subject to a permanent adjustment due to the discontinuity of the markets. Mass production, in particular, and a focus on tayloristic principles, in general, no longer seem to be the right choice within this context. Rather, the increasing importance of customization and the transition to an information-based economy leads to the question whether the currently enshrined distinction between producer and consumer is still appropriate. The authors of this paper assume that the key to dealing with complex economic turbulences can be found in the implementation of a new form of coordination, in which the strict separation between producer and consumer is repealed. That requires changeability at all levels of production systems as it is inherent to the approach of “Open Production” that will be introduced with this paper. While Open Production encompasses recent concepts like “Open Innovation”, “Mass Customization”, and “e-Manufacturing”, the three “pillars” of Open Production are openness, individualization and web integration. Additionally it implies a superior broker system that coordinates the information and material flows between the stakeholders of open production. This represents a completely new, but profoundly changeable form of coordination integrating the customers into production directly, where as the previously static separation into a customer and a corporate domain and the division of labor and competence is dissolved.


2021 ◽  
pp. 87-96
Author(s):  
M. V. Boykova

The current system of customs administration provides a solution to complex economic and social problems. It is focused on the formation of value and consumer utility within the framework of the functions performed. In this regard, the quality of such a system is of particular importance. The article investigates the application of the value approach to the customs administration system. The paper carries out the analysis of the value chain formation. The study defines the approaches to the value assessment for each subject of the customs administration system. The paper proposes an integrative model that contributes to increasing the value of customs services in the system of service-oriented customs administration. The author draws conclusions about the role and significance of the value of each subject of the customs administration system in the formation of public value. The presented research is based on the concept of a holistic-evolutionary approach.


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