Behavioral Science Offers Fresh Insights on New Product Acceptance

1965 ◽  
Vol 29 (1) ◽  
pp. 9-13 ◽  
Author(s):  
Steven J. Shaw
Keyword(s):  
Consumer Behavior ◽  
Research And Development ◽  
Behavioral Science ◽  
New Products ◽  
New Product ◽  
Behavioral Sciences ◽  
Marketing Managers

In spite of enormous sums of money spent for research and development, an estimated 90% of all new products fail within four years of their introduction. The explanation, says the author, is not that consumer behavior is fickle and unpredictable, but rather that marketing managers do not fully understand the processes by which consumers accept or reject an innovation. In this article he indicates what the contributions of the behavioral sciences might be.

New Product Development in Malaysia: Does Organizational Background Really Matter?

2014 ◽  
Vol 68 (3) ◽  
Author(s):  
Tan Owee Kowang ◽  
Amran Rasli ◽  
Choi Sang Long
Keyword(s):  
Product Development ◽  
Research And Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Multinational Companies ◽  
Product Performance ◽  
Survey Questionnaire ◽  
New Product Performance ◽  
Npd Performance

New Product Development (NPD) is vital in assisting Research and Development (R&D) based organizations to adapt to the changes in markets and technology for competitive advantage. Ensuring the success of new products and optimization of new product performance is critical and essential for Research and Development based organizations.  Hence, this study is carried out to explore does organizational background in term of company’s ownership (i.e. local or multinational companies) and operational scales (i.e. number of Research and Development staffs) affect NPD performance of Research and Development companies in Malaysia. In line with this, 8 New Product Development performance attributes were identified from literature review. These attributes were subsequently formulated into a survey questionnaire and responded by 186 respondents. Thereafter, the effect of organizational ownership and operational scale toward NPD performance are examined separately via Independent Sample t-test and Analysis of Variance (ANOVA). Finding from the study revealed that the level of NPD performance in multinational R&D companies is higher than local R&D companies. Findings from this research also implied that NPD performance can be further improved by increasing number of R&D staffs.  

Incorporating technology into new products

1988 ◽  
Vol 2 (4) ◽  
pp. 239-243
Author(s):  
John P. Klus ◽  
Rolf Killingstad
Keyword(s):  
Research And Development ◽  
New Technology ◽  
New Products ◽  
New Product ◽  
New Product Introduction ◽  
Product Introduction ◽  
Marketing Organization ◽  
New Markets

For industry to remain competitive in the marketplace, it is essential to use research and developing technology to the fullest extent in developing new products and improving existing products. Both new technology and new markets must be developed. Corporations may perform research and development in-house or avail themselves of the technology developed by universities and other institutions described in published papers and reports. To be successful new product introduction must be carefully planned and take advantage of emerging needs and the unique capabilities of the marketing organization.

Pengembangan Modul Asam dan Basa Berbasis Pendekatan Saintifik dengan Pertanyaan Probing dan Prompting untuk Kelas XI SMA/MA

2021 ◽  
Vol 2 (2) ◽  
pp. 65-75
Author(s):  
Ticha Marlenza ◽  
Ellizar Ellizar
Keyword(s):  
Data Analysis ◽  
Research And Development ◽  
Learning Process ◽  
New Products ◽  
New Product ◽  
Development Model ◽  
Validity Test ◽  
Average Percentage ◽  
Scientific Approach

Research and development (RD) is a research to develop and produce new products. RD is used in this research to produce a new product in the form of a scientific approach module using probing and prompting questions on acid and alkaline materials along with revealing the validity and practicality of the module using 4-D development model. There are 4 steps taken, namely Define, Design, Develop, and Disseminate. Time and cost limitations prevent the disseminate stage from being realized. Questionnaires for validity and practicality are instruments used in collecting data. Using the Aiken's V formula in data analysis, the validity category was obtained for the validity test with an average V value of 0.90. For the practicality test of the teacher and students, the very practical category was obtained with an average percentage of practicality of 87% and 85%, respectively. From the results of the study, it was concluded that the module was declared practical and was also valid for use in the learning process. This research is suggested to the next researchers who are interested in conducting further research in order to reveal what has not been done in this research. Penelitian dan pengembangan (RD) merupakan suatu penelitian untuk mengembangkan dan menghasilkan produk baru. RD digunakan dalam penelitian ini untuk menghasilkan produk baru berbentuk modul pendekatan saintifik menggunakan pertanyaan probing dan prompting pada materi asam dan basa disertai mengungkap kevalidan dan kepraktisan modul menggunakan model pengembangan 4-D. Ada 4 tahapan yang dilakukan, yaitu Define, Design, Develop, dan Disseminate. Keterbatasan waktu dan biaya menyebabkan tahap disseminate tidak terealisasi. Angket validitas dan praktikalitas adalah instrumen yang digunakan dalam mengumpulkan data. Menggunakan formula Aiken’s V dalam analisa data diperoleh kategori valid untuk uji validitas dengan nilai V rata-rata sebesar 0,90. Untuk uji praktikalitas dari guru dan siswa diperoleh kategori sangat praktis dengan rata-rata persentase praktikalitas masing-masing sebesar 87% dan 85%. Dari hasil penelitian, disimpulkan bahwa modul pendekatan saintifik yang menggunakan pertanyaan probing dan prompting materi asam dan basa dinyatakan praktis dan juga sudah valid digunakan dalam proses pembelajaran. Penelitian ini disarankan kepada peneliti berikutnya yang berminat melakukan penelitian lebih lanjut agar dapat mengungkapkan hal yang belum dilakukan dalam penelitian ini.

New Product Adoption in Industrial Markets: A Framework for Analysis

1969 ◽  
Vol 33 (3) ◽  
pp. 35-39 ◽  
Author(s):  
Frederick E. Webster
Keyword(s):  
New Products ◽  
New Product ◽  
Sources Of Information ◽  
Buying Behavior ◽  
Product Adoption ◽  
New Product Adoption ◽  
Marketing Managers ◽  
Industrial Markets ◽  
Industrial Buying

For marketing managers in firms whose customers are other firms, and for researchers interested in industrial buying behavior, it would be helpful to understand the process by which firms decide to adopt new products, processes, or practices. This paper develops a framework within which characteristics of the innovating firm, the nature of the innovation, and sources of information can be analyzed as an aid to that understanding.

NEW PRODUCT DEVELOPMENT–INDUSTRY APPROACH1

1970 ◽  
Vol 33 (10) ◽  
pp. 464-480
Author(s):  
William F. Stoll
Keyword(s):  
Research And Development ◽  
New Product Development ◽  
New Technology ◽  
New Products ◽  
New Product ◽  
Market Place ◽  
Development Activity ◽  
A Company ◽  
Product Concepts ◽  
Changing Society

Vitality of our economy today stems in part from industry's activity in new products. Industries content to rest on past accomplishments have found themselves in an unfavorable competitive position. In our changing society we find changing needs. What is good for today would not have met the needs of an earlier time nor will it be sufficient for a future day. This is the philosophy which is necessary for corporate survival in our rapidly changing society. New product activity may be merely innovation of old product concepts but sufficiently new to warrant research and development activity and development expenditures. As new technology develops, new product concepts which were unfeasible become reality. Organization within a company, necessary for successful development of new products, is complex. Marketing, accounting, production, and research and development efforts must be coordinated to implement the introduction of a new product. New product activity is hazardous for there are many pitfalls. Failures are common in the market place; however, the rewards are great for the creator of a successful products.

New Folk Music as Attempted Repatriation in Romania

2018 ◽  
pp. 436-452
Author(s):  
Maurice Mengel
Keyword(s):  
Mass Media ◽  
Folk Music ◽  
Cultural Policy ◽  
New Products ◽  
New Product ◽  
The State ◽  
State Institutions ◽  
The Public ◽  
Socialist State ◽  
New Form

This chapter looks at cultural policy toward folk music (muzică populară) in socialist Romania (1948–1989), covering three areas: first, the state including its intentions and actions; second, ethnomusicologists as researchers of rural peasant music and employees of the state, and, third, the public as reached by state institutions. The article argues that Soviet-induced socialist cultural policy effectively constituted a repatriation of peasant music that was systematically collected; documented and researched; intentionally transformed into new products, such as folk orchestras, to facilitate the construction of communism; and then distributed in its new form through a network of state institutions like the mass media. Sources indicate that the socialist state was partially successful in convincing its citizens about the authenticity of the new product (that new folklore was real folklore) while the original peasant music was to a large extent inaccessible to nonspecialist audiences.

scholarly journals Features of consumer behavior of Russian tourists in duty-free shops

2020 ◽  
Vol 164 ◽  
pp. 09020
Author(s):  
Natalia Strekalova ◽  
Elena Korchagina ◽  
Larisa Desfonteines
Keyword(s):  
International Trade ◽  
Consumer Behavior ◽  
Pilot Study ◽  
Customer Satisfaction ◽  
Questionnaire Survey ◽  
Modern World ◽  
Marketing Managers ◽  
Budget Restrictions

In the modern world, a new category of travelers (global shoppers) has appeared. They are people who spend their time for shopping on abroad trips. The article considers the problem of understanding the consumer behavior of Russian tourists (Russian global shoppers) in duty-free shops. The purpose of the study is to identify the features of consumer behavior, motives and habits of Russian tourists when shopping at duty free stores at airports. A pilot study was conducted by questionnaire survey at the airport. The results of the study showed that Russian tourists consider shopping (duty free) as part of their trip abroad. They are looking for a favorable price / quality ratio. Many of them do not plan their shopping in advance, but adhere to certain budget restrictions. The paper offers suggestions to improve customer satisfaction. The results of the study are useful for business persons and marketing managers in the international trade sphere.

Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xinchun Wang ◽  
Xiaoyu Yu ◽  
Xiaotong Meng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Resource Constraints ◽  
New Ventures ◽  
New Products ◽  
New Product ◽  
Strategic Decision ◽  
Entrepreneurial Bricolage ◽  
Founding Team ◽  
Npd Performance

Abstract New product development (NPD) performance is a key determinant of a new venture’s success. However, compared with established firms, new ventures often suffer from resource constraints when developing new products. Entrepreneurial bricolage is reported in the literature as an alternative strategic option that enables managers to overcome resource constraints when developing new products. However, because new ventures are often founded by an entrepreneurial team, the effectiveness and efficiency of using bricolage to improve NPD performance might be contingent on how the founding team plays its roles in this process. Using data from 323 new ventures in China, we find support for the critical role of entrepreneurial bricolage in improving NPD success under resource constraints. More importantly, our results reveal that the bricolage strategy is more likely to benefit a venture when the founding team is composed of members with diverse functional backgrounds and is not heavily involved in strategic decision-making.

Equipment for thermal process

2020 ◽  
pp. 10-23
Author(s):  
D.V. Novikov
Keyword(s):  
Thermal Treatment ◽  
Research And Development ◽  
Thermal Process ◽  
New Products ◽  
Minimal Cost ◽  
Multiple Use ◽  
Thermal Equipment ◽  
Practical Research ◽  
The World ◽  
Vacuum Furnaces

The demand for efficient and qualitative thermal treatment makes certain requirements to the thermal equipment. The thermal equipment, that ideally corresponds to the assigned task of modern production facilities, is vacuum furnaces. The modern production requirements are the boundary conditions for the equipment manufacturers, focusing them on the need for all in one equipment capable of efficient wide production maneuvering, to ensure the possibility of developing and producing new products at minimal cost. As a result of practical research and development, focusing on the world experience and the real need for operation, the Sistem Teknik's article presents vacuum thermal equipment for multiple use – All in one. The equipment is controlled automatically, all parameters are regulated by the process master controller in compliance with the programmed cycle.

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