Some Thoughts on the Advertising Process

1970 ◽  
Vol 34 (1) ◽  
pp. 47-53 ◽  
Author(s):  
Bent Stidsen
Keyword(s):  
Advertising Effectiveness ◽  
Advertising Research ◽  
Comprehensive Model ◽  
Marketing Concept ◽  
Made In

The marketing concept has important consequences for advertising research and for judging advertising effectiveness. An attempt is made in this article to show the possibility of several complementary conceptions of the advertising process. Since these complementary conceptions do not logically derive from each other, they do not necessarily result in mutually consistent conclusions. Consequently, a comprehensive model of the advertising process consistent with the marketing concept would appear to be both multidimensional and multivalued.

scholarly journals Some Comments and Reflections on "Planning Experience in Pakistan"

1968 ◽  
Vol 8 (3) ◽  
pp. 365-374
Author(s):  
A. K. M. Ghulam Rabbani
Keyword(s):  
Comprehensive Model ◽  
Macro Model ◽  
Complete Formulation ◽  
Consistency Model ◽  
Planning Technique ◽  
Fourth Plan ◽  
Past Experiences ◽  
Working Out ◽  
Made In ◽  
Future Plans

Dr. Huda has earned our gratitude by elaborating in lucid terms the problems and experiences of planning in Pakistan [1]. As we approach the Fourth Plan we need to have a fresh look at past experiences so as to formulate the future plans in a much more realistic fashion than has hitherto been done. Dr. Huda, in his Address, has raised many issues in this respect. My comments will be limited to the planning technique that has so far been pursued in Pakistan. My concern is basically regarding the changes, that we would like to see, made in the coming plan in this respect. At the technical level, the formulation of a five-year plan has now be¬come synonymous with working out a multisectoral econometric (consistency) model, which provides the basic framework around which the plan is built. However, setting up a macro-model is only a part of the plan formulation. A comprehensive model which purports simply to develop and test the con¬sistency and optimality of an economic strategy is, at best, partially relevent to planning needs [5]. In fact, complete formulation of a five-year plan involves the following six categories of interrelated studies — the strength and realism of a plan depends on how satisfactorily these works are accomplished while a plan is formulated:

scholarly journals Control of Freedom Principle Contract in the Pre Project Selling System

2020 ◽  
Vol 9 (6) ◽  
pp. e58963461
Author(s):  
Irwan Gomulja ◽  
Habib Adjie
Keyword(s):  
Consumer Protection ◽  
Marketing Concept ◽  
The Government ◽  
Modern Era ◽  
Statutory Regulation ◽  
Made In ◽  
Do So

The Pre Project Selling is sale before project was built where the property being sold is just a picture or concept. This marketing concept has become a trend in the modern era, especially for the Developer. The freedom principle of contract in an agreement is a must-have foundation in terms of agreements in the pre-project selling transactions. In customer contract made in the standard writing form that has been previously ready by developer. This means that all the term and condition has been made by the developer itself, and then the consumer will only do so need to approve or reject the contract without the ability to change or add anything to the PPJB content. Those agreements are commonly not considering enough the interests of other parties so it is being questioned whether it still gives consumers freedom. The absence of rules regarding Pre Project Selling in the Statutory Regulation that applicable to made controlling consumer protection is not optimal. The Government needs to make regulations on this matter.

scholarly journals Assessing Progress In Advertising-Related Scale Development & Usage

2011 ◽  
Vol 19 (2) ◽  
Author(s):  
Gordon C. Bruner II ◽  
Maryon F. King
Keyword(s):  
State Of The Art ◽  
Primary Concern ◽  
Advertising Research ◽  
Objective Data ◽  
Font Size ◽  
Advertising Agencies ◽  
Initial Examination ◽  
Single Item ◽  
Advertising Industry ◽  
Made In

<p class="MsoBlockText" style="margin: 0in 0.5in 0pt;"><span style="font-style: normal;"><span style="font-size: x-small;"><span style="font-family: Times New Roman;">An awareness in the advertising industry of the inadequacy of current practices in copy testing led to the development of<span style="mso-spacerun: yes;">&nbsp; </span>PACT (Positioning Advertising Copy Testing), a statement of fundamental copy testing principles developed by<span style="mso-spacerun: yes;">&nbsp; </span>twenty-one of the world's leading advertising agencies.<span style="mso-spacerun: yes;">&nbsp; </span>A primary concern of this coalition was that too much reliance had been placed on single-item measures to assess the performance of ads, with a concurrent lack of validation of the measures being used.<span style="mso-spacerun: yes;">&nbsp; </span>Subsequently, few studies have followed up on the PACT recommendations, resulting in little in the way of objective data to assess the progress made in the development and use of multi-item scales.<span style="mso-spacerun: yes;">&nbsp; </span>This study offers an initial examination of the progress made in response to the PACT recommendations by developing an inventory and evaluation of advertising-related scales.<span style="mso-spacerun: yes;">&nbsp; </span>Insights from this analysis lead to specific observations regarding the state of the art in advertising research as well as recommendations for future scale research. </span></span></span></p>

Spectrophotometric measurements of objective-prism spectra

1966 ◽  
Vol 24 ◽  
pp. 118-119
Author(s):  
Th. Schmidt-Kaler
Keyword(s):  
Progress Report ◽  
Two Dimensional ◽  
Objective Prism ◽  
Made In

I should like to give you a very condensed progress report on some spectrophotometric measurements of objective-prism spectra made in collaboration with H. Leicher at Bonn. The procedure used is almost completely automatic. The measurements are made with the help of a semi-automatic fully digitized registering microphotometer constructed by Hög-Hamburg. The reductions are carried out with the aid of a number of interconnected programmes written for the computer IBM 7090, beginning with the output of the photometer in the form of punched cards and ending with the printing-out of the final two-dimensional classifications.

Surface Structure in Microtomed Sections Caused by Glass and Diamond Knives

1971 ◽  
Vol 29 ◽  
pp. 456-457
Author(s):  
J. Temple Black ◽  
William G. Boldosser
Keyword(s):  
Plastic Deformation ◽  
Epoxy Resin ◽  
Carbon Coating ◽  
Surface Damage ◽  
Body Angle ◽  
Normal Manner ◽  
Bottom Side ◽  
Cutting Direction ◽  
Made In ◽  
Diamond Knife

Ultramicrotomy produces plastic deformation in the surfaces of microtomed TEM specimens which can not generally be observed unless special preparations are made. In this study, a typical biological composite of tissue (infundibular thoracic attachment) infiltrated in the normal manner with an embedding epoxy resin (Epon 812 in a 60/40 mixture) was microtomed with glass and diamond knives, both with 45 degree body angle. Sectioning was done in Portor Blum Mt-2 and Mt-1 microtomes. Sections were collected on formvar coated grids so that both the top side and the bottom side of the sections could be examined. Sections were then placed in a vacuum evaporator and self-shadowed with carbon. Some were chromium shadowed at a 30 degree angle. The sections were then examined in a Phillips 300 TEM at 60kv.Carbon coating (C) or carbon coating with chrom shadowing (C-Ch) makes in effect, single stage replicas of the surfaces of the sections and thus allows the damage in the surfaces to be observable in the TEM. Figure 1 (see key to figures) shows the bottom side of a diamond knife section, carbon self-shadowed and chrom shadowed perpendicular to the cutting direction. Very fine knife marks and surface damage can be observed.

Iron storage sites in the myocardium as revealed by cytohistochemistry

1988 ◽  
Vol 46 ◽  
pp. 394-395
Author(s):  
M. Ashraf ◽  
F. Thompson ◽  
S. Miki ◽  
P. Srivastava
Keyword(s):  
Cardiac Tissue ◽  
Coronary Perfusion ◽  
Intracellular Iron ◽  
Ether Anesthesia ◽  
Intense Staining ◽  
Iron Storage ◽  
Thin Sections ◽  
Rat Hearts ◽  
Cacodylate Buffer ◽  
Made In

Iron is believed to play an important role in the pathogenesis of ischemic injury. However, the sources of intracellular iron in myocytes are not yet defined. In this study we have attempted to localize iron at various cellular sites of the cardiac tissue with the ferrocyanide technique.Rat hearts were excised under ether anesthesia. They were fixed with coronary perfusion with 3% buffered glutaraldehyde made in 0.1 M cacodylate buffer pH 7.3. Sections, 60 μm in thickness, were cut on a vibratome and were incubated in the medium containing 500 mg of potassium ferrocyanide in 49.5 ml H2O and 0.5 ml concentrated HC1 for 30 minutes at room temperature. Following rinses in the buffer, tissues were dehydrated in ethanol and embedded in Spurr medium.The examination of thin sections revealed intense staining or reaction product in peroxisomes (Fig. 1).

Microanalysis of precipitates in a ferritic steel

1978 ◽  
Vol 36 (1) ◽  
pp. 618-619
Author(s):  
J.M. Titchmarsh
Keyword(s):  
Ferritic Steel ◽  
Particle Identification ◽  
Energy Dispersive ◽  
Objective Lens ◽  
Ferritic Steels ◽  
Replica Technique ◽  
X Ray ◽  
Large Numbers ◽  
Scanning Transmission ◽  
Made In

The advances in recent years in the microanalytical capabilities of conventional TEM's fitted with probe forming lenses allow much more detailed investigations to be made of the microstructures of complex alloys, such as ferritic steels, than have been possible previously. In particular, the identification of individual precipitate particles with dimensions of a few tens of nanometers in alloys containing high densities of several chemically and crystallographically different precipitate types is feasible. The aim of the investigation described in this paper was to establish a method which allowed individual particle identification to be made in a few seconds so that large numbers of particles could be examined in a few hours.A Philips EM400 microscope, fitted with the scanning transmission (STEM) objective lens pole-pieces and an EDAX energy dispersive X-ray analyser, was used at 120 kV with a thermal W hairpin filament. The precipitates examined were extracted using a standard C replica technique from specimens of a 2¼Cr-lMo ferritic steel in a quenched and tempered condition.

AEM investigation of ZrO2 solid solution formation in ZrO2/mullite composites

1984 ◽  
Vol 42 ◽  
pp. 408-409
Author(s):  
T. R. Dinger
Keyword(s):  
Solid Solution ◽  
Ion Beam ◽  
Analytical Electron Microscopy ◽  
Transformation Toughening ◽  
Solid Solution Formation ◽  
Solution Formation ◽  
Propagating Crack ◽  
Analytical Electron ◽  
Microcrack Toughening ◽  
Made In

Zirconia (ZrO2) is often added to ceramic compacts to increase their toughness. The mechanisms by which this toughness increase occurs are generally accepted to be those of transformation toughening and microcracking. The mechanism of transformation toughening is based on the presence of metastable tetragonal ZrO2 which transforms to the monoclinic allotrope when stressed by a propagating crack. The decrease in volume which accompanies this transformation effectively relieves the applied stress at the crack tip and toughens the material; microcrack toughening arises from the deflection of a propagating crack around sharply angular inclusions.These mechanisms, however, do not explain the toughness increases associated with the class of composites investigated here. Analytical electron microscopy (AEM) has been used to determine whether solid solution effects could be the cause of this increased toughness. Specimens of a mullite (3Al2O3·2SiO2) + 15 vol. % ZrO2 were prepared by the usual technique of mechanical thinning followed by ion beam milling. All observations were made in a Philips EM400 TEM/STEM microscope fitted with EDXS and EELS spectrometers.

A study of interface sliding at F.C.C.-B.C.C. boundaries in a Cu-Zn alloy

1978 ◽  
Vol 36 (1) ◽  
pp. 422-423
Author(s):  
F. Monchoux ◽  
A. Rocher ◽  
J.L. Martin
Keyword(s):  
Face Centered Cubic ◽  
Creep Tests ◽  
High Voltage Electron Microscopy ◽  
Diffusion Treatment ◽  
Voltage Electron ◽  
The Face ◽  
Face Centered ◽  
Interface Sliding ◽  
Zn Alloy ◽  
Made In

Interphase sliding is an important phenomenon of high temperature plasticity. In order to study the microstructural changes associated with it, as well as its influence on the strain rate dependence on stress and temperature, plane boundaries were obtained by welding together two polycrystals of Cu-Zn alloys having the face centered cubic and body centered cubic structures respectively following the procedure described in (1). These specimens were then deformed in shear along the interface on a creep machine (2) at the same temperature as that of the diffusion treatment so as to avoid any precipitation. The present paper reports observations by conventional and high voltage electron microscopy of the microstructure of both phases, in the vicinity of the phase boundary, after different creep tests corresponding to various deformation conditions.Foils were cut by spark machining out of the bulk samples, 0.2 mm thick. They were then electropolished down to 0.1 mm, after which a hole with thin edges was made in an area including the boundary

Searching for the causes why some of the paintings by Mihaly Munkacsy are darkening

1990 ◽  
Vol 48 (2) ◽  
pp. 204-205
Author(s):  
Imre Pozsgai ◽  
Klara Erdöhalmi-Torok
Keyword(s):  
Electron Beam ◽  
Cross Section ◽  
Polyester Resin ◽  
National Gallery ◽  
X Ray ◽  
Art Historians ◽  
Made In ◽  
Grinding And Polishing

The paintings by the great Hungarian master Mihaly Munkacsy (1844-1900) made in an 8-9 years period of his activity are deteriorating. The most conspicuous sign of the deterioration is an intensive darkening. We have made an attempt by electron beam microanalysis to clarify the causes of the darkening. The importance of a study like this is increased by the fact that a similar darkening can be observed on the paintings by Munkacsy’s contemporaries e.g Courbet and Makart. A thick brown mass the so called bitumen used by Munkacsy for grounding and also as a paint is believed by the art historians to cause the darkening.For this study, paint specimens were taken from the following paintings: “Studio”, “Farewell” and the “Portrait of the Master’s Wife”, all of them are the property of the Hungarian National Gallery. The paint samples were embedded in a polyester resin “Poly-Pol PS-230” and after grinding and polishing their cross section was used for x-ray mapping.

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