Consumers' Prior Experiences and Perceptions in Auto Repair Choice

1983 ◽  
Vol 47 (3) ◽  
pp. 82-91 ◽  
Author(s):  
Gabriel J. Biehal
Keyword(s):  
Information Search ◽  
Regression Models ◽  
Search Behavior ◽  
Future Research ◽  
Linear Regression Models ◽  
Research Directions ◽  
Determining Factors ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Prior Experiences

A survey examined information search for auto repair services and its determining factors. As in other decision contexts, external search was limited. Linear regression models found that consumers' prior experiences were a major determinant of search behavior. Managerial implications and future research directions are briefly discussed.

scholarly journals A Study on Customer Satisfaction across Information Search Behavior Typology

2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal
Keyword(s):  
Customer Satisfaction ◽  
Information Search ◽  
Search Behavior ◽  
Consumer Search ◽  
Future Research ◽  
Research Directions ◽  
Level Of Satisfaction ◽  
Future Research Directions ◽  
Information Search Behavior ◽  
Search For Information

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.

scholarly journals Pre-purchase information search and consumer satisfaction: Replication and extension

1986 ◽  
Vol 17 (4) ◽  
pp. 220-224
Author(s):  
D. Rousseau
Keyword(s):  
Information Search ◽  
Consumer Satisfaction ◽  
Future Research ◽  
Eastern Cape ◽  
Market Place ◽  
Research Directions ◽  
Search Behaviour ◽  
Determining Factors ◽  
Future Research Directions ◽  
Using Data

In this paper the author examines consumer satisfaction with major household appliances and its determining factors. Hypotheses relating to pre-purchase information search and product satisfaction as well as previous satisfactory store experiences and subsequent repurchase behaviour are proposed and empirically tested using data from 55 consumers who patronized a large eastern Cape hypermarket. Results imply that product satisfaction is more related to market place variables than actual search behaviour. Repeat shopping intentions are associated with previous shopping experiences at the particular store which also contributes to product satisfaction. Marketing implications and future research directions are briefly discussed.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

Value Co-Creation in Cloud Services

2013 ◽  
pp. 74-91 ◽  
Author(s):  
Ammar Rashid ◽  
William Yu Chung Wang ◽  
Felix B. Tan
Keyword(s):  
Service Providers ◽  
Practical Experience ◽  
Cloud Services ◽  
Future Research ◽  
Research Directions ◽  
Technical Aspects ◽  
Creation Process ◽  
Managerial Implications ◽  
Future Research Directions

In recent years, there has been considerable interest in cloud services in academic literature. Most research in this area has focused on the technical aspects of designing and implementing cloud services, with few studies focusing on understanding the value of cloud services and the processes by which consumer and service providers engage each other to co-create these services. This chapter explains the co-creation processes, and, the role of consumer in the value co-creation process of cloud services. It incorporates extant marketing and information systems literature, industry reports, and practical experience reflections to highlight the significance of cloud services. The drivers of co-creation are explored with the description of co-creation processes and the underlying factors involved in value co-creation of cloud services. The chapter concludes by outlining the opportunities associated with the development of cloud services, noting future research directions and discussing academic and managerial implications.

A Proposed Framework for Mobile Services Adoption

2008 ◽  
pp. 193-215 ◽  
Author(s):  
Indrit Troshani ◽  
Sally Rao Hill
Keyword(s):  
Mobile Services ◽  
Future Research ◽  
Research Directions ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Future Research Directions

Mobile services are touted to create a significant spectrum of business opportunities. Acceptance of these services by users is, therefore, of paramount importance. Consequently, a deeper insight is required to better understand the underlying motivations leading users to adopting mobile services. Further, enhanced understanding would also help designing service improvements and appropriate adoption strategies. Most of the existing theoretical acceptance models available originate from organisational contexts. As mobile services bring additional functional dimensions, such as hedonic or experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this chapter is to explore and critically assess the use of existing acceptance theories in the light of evolving mobile services. Constructs affecting adoption behaviour are discussed and relevant extensions are made which culminate with a framework for mobile services adoption. Managerial implications are explored and future research directions are also identified.

Perceived Organizational Climate and the Process of Salesperson Motivation

1982 ◽  
Vol 19 (2) ◽  
pp. 240-254 ◽  
Author(s):  
Pradeep K. Tyagi
Keyword(s):  
Organizational Climate ◽  
Extrinsic Motivation ◽  
Future Research ◽  
Research Directions ◽  
Intrinsic And Extrinsic Motivation ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Valence Theory ◽  
Theory Of Motivation

The author examines how organizational climate contributes to salespersons’ intrinsic and extrinsic motivation to perform. On the basis of expectancy-valence theory of motivation, specific relationships between organizational climate and motivational components are tested using a sample of insurance salespersons. Managerial implications and future research directions are discussed.

Barriers to the Success of Total Quality Management Implementation in Vietnam's Textile and Garment Companies

2019 ◽  
Vol 10 (3) ◽  
pp. 57-73
Author(s):  
Emmanuel (Manos) Kalargiros ◽  
Cindy Strickler ◽  
Long Pham ◽  
Thomas DeNardin ◽  
Tatyana N Coomer
Keyword(s):  
Quality Management ◽  
Service Quality ◽  
Total Quality Management ◽  
Future Research ◽  
Total Quality ◽  
Research Directions ◽  
The World ◽  
Managerial Implications ◽  
Future Research Directions ◽  
The Common

Vietnam is classified as one of the five largest textile and garment exporters in the world. With its ambition to engage more effectively in the global textile and garment supply chains, Vietnam's textile and garment enterprises have been implementing total quality management (TQM) programs in order to improve their product and service quality. However, many of Vietnam's textile and garment enterprises are facing barriers to successful TQM implementation. The objective of this study is to empirically examine these barriers to TQM faced by Vietnam's textile and garment enterprises and to compare the results with previous studies conducted with U.S. and Mexican businesses. The results of this study indicate five barriers to Vietnam's textile and garment enterprises' successful TQM implementation. Among these five barriers, the common barrier shared by Vietnamese, US and Mexican businesses is that employees are resistant to change. Managerial implications and future research directions are discussed.

Resource and Risk Management in the Strategic Alliance Making Process

1998 ◽  
Vol 24 (1) ◽  
pp. 21-42 ◽  
Author(s):  
T. K. Das ◽  
Bing-Sheng Teng
Keyword(s):  
Strategic Alliances ◽  
Strategic Alliance ◽  
Interactive Effects ◽  
Future Research ◽  
Research Directions ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Alliance Partners ◽  
And Performance ◽  
Relational Risk

Resource-based and risk-based views of strategic alliances have not been adequately reflected in the literature. This paper identifies four types of critical resources that the partners bring to an alliance: financial, technological, physical, and managerial resource. It also suggests two basic types of risk in strategic alliances: relational risk and performance risk. The alliance making process is examined in terms of the interactive effects of resource and risk on the orientations and objectives of the prospective alliance partners. Managerial implications are discussed and future research directions indicated in the form of propositions for empirical testing.

Exploring customer engagement in tourism

2017 ◽  
Vol 24 (4) ◽  
pp. 293-306 ◽  
Author(s):  
Jaime Romero
Keyword(s):  
Social Integration ◽  
Relationship Quality ◽  
Economic Value ◽  
Empirical Support ◽  
Customer Engagement ◽  
Future Research ◽  
Research Directions ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Company Identification

Customer engagement (CE) creates economic value for tourism firms. However, tourism companies still lack enough knowledge to properly measure CE and manage its drivers. We address this gap by proposing a behavioural CE measurement and by exploring some of the antecedents on this construct (relationship quality, rewards, company identification, self-enhancement, learning and social integration). We test our propositions using survey data (466 respondents). Our results provide empirical support for our proposed CE construct, while corroborating four of the six hypothesized antecedents. In closing, we discuss theoretical and managerial implications, study limitations and future research directions.

Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans

2014 ◽  
Vol 16 (1) ◽  
pp. 2-18 ◽  
Author(s):  
Rui Biscaia ◽  
Abel Correia ◽  
Stephen Ross ◽  
António Rosado
Keyword(s):  
Professional Sport ◽  
Future Research ◽  
Research Directions ◽  
Season Ticket ◽  
Football Team ◽  
Football Fans ◽  
Managerial Implications ◽  
Sponsorship Effectiveness ◽  
Research Findings ◽  
Future Research Directions

This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team and results revealed that spectators recall 'top of mind' those sponsors with their logo displayed on the team shirts. Thus, being visible from the stadium stands is important to ensure recall rates. Fans are typically able to properly recognise sponsors and non-sponsors of their team. However, some competitor brands engaged in football sponsorship are incorrectly recognised as sponsors of a team. Finally, the number of brands recalled and recognised correctly by season ticket holders is significantly higher than for casual spectators. The research findings, managerial implications, limitations and future research directions are discussed.

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