Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?

1996 ◽  
Vol 60 (2) ◽  
pp. 67-80 ◽  
Author(s):  
Eric R. Spangenberg ◽  
Ayn E. Crowley ◽  
Pamela W. Henderson

The popular press has recently reported that managers of retail and service outlets are diffusing scents into their stores to create more positive environments and develop a competitive advantage. These efforts are occurring despite there being no scholarly research supporting the use of scent in store environments. The authors present a review of theoretically relevant work from environmental psychology and olfaction research and a study examining the effects of ambient scent in a simulated retail environment. In the reported study, the authors find a difference between evaluations of and behaviors in a scented store environment and those in an unscented store environment. Their findings provide guidelines for managers of retail and service outlets concerning the benefits of scenting store environments.

1996 ◽  
Vol 60 (2) ◽  
pp. 67 ◽  
Author(s):  
Eric R. Spangenberg ◽  
Ayn E. Crowley ◽  
Pamela W. Henderson

2017 ◽  
Vol 31 (4/5) ◽  
pp. 339-350 ◽  
Author(s):  
Joana Tomazelli ◽  
Patricia Liebesny Broilo ◽  
Lélis Balestrin Espartel ◽  
Kenny Basso

Purpose The purpose of this study is to investigate older shopper behavior in a retail environment. The study focused on how the environment elements of supermarket stores influence older customers to interact with other customers when they shop for groceries. Design/methodology/approach Various qualitative research techniques were undertaken, including interviews with retail architecture experts, store employees, a psychologist and a gerontologist; in addition, five interviews followed by three focus groups were conducted with older shoppers in Brazil. Findings Customer-to-customer interactions that are related to the environment elements of supermarkets tend to influence the shopping experience of the older shoppers, which has an impact on satisfaction. Although some customers may value social contact, some interactions can involve discomfort and embarrassment. Research limitations/implications The study sheds light on the understanding of the influence of the environment elements of supermarket stores on customer-to-customer interactions, and it proposes such interactions to be a relevant strategy that is used by older customers to maximize their satisfaction, although such strategies can also lead to dissatisfaction. Practical implications The findings provide insights regarding the specific needs of older customers in a supermarket context, associated with the design and ambient elements of the store environment, which can be valuable for retailers and policy-makers. Originality/value Considering the limited understanding of older shoppers and their experiences, this study provides a thorough understanding of how the retail environment can influence customer-to-customer interactions that involve older shoppers. Moreover, the study captures how interactions, which are influenced by the retail environment, can result in dissatisfaction; however, such interactions can also be used by older customers to modify their satisfaction with the shopping experience.


Author(s):  
Adam P. Vrechopoulos ◽  
Emmanouela E. Manganari ◽  
George J. Siomkos

The development and rapid diffusion of m-commerce has attracted lately a great deal of research interest. Researchers from many different disciplines and domains (e.g. Strategic Marketing, Human Computer Interaction, Consumer Behavior, Environmental Psychology, Information Technology, Retailing, E-Commerce, etc.) attempt to examine and better understand this new medium, following different scientific paths. The current chapter constitutes an interdisciplinary research effort on that field placing particular emphasis on the design qualities of the mobile store environment-atmosphere and its effects on users’/consumers’ behavior. To that end, the concept “m-atmospherics” along with a corresponding conceptual model are introduced as the theoretical vehicles that can well support the initiation of future research attempts measuring m-atmospherics effects on consumer behavior.


1991 ◽  
Vol 17 (1) ◽  
pp. 191-211 ◽  
Author(s):  
C. Marlene Fiol

How can organizations manage the cognitive processes by which a firm invests in resources for competitive advantage? Studies of organizational culture, as currently framed, have not provided adequate answers to this question. By focusing either on culture as underlying beliefs or on culture as behavioral manifestations, these studies have overlooked the critical links between beliefs and behaviors that are at the very core of managing cognitive processes for sustained advantage. This article reframes the culture concept to highlight the role of contextual identities in linking behaviors and their social meaning in organizations. Drawing on theories from cultural linguistics and structural anthropology, it argues that cognitive processes in organizations do not directly reflect either behaviors or underlying beliefs. Rather, they represent the interface between the two. To manage cognitive processes for competitive advantage requires that we attend to the identities by which people make sense of what they do in relation to a larger set of organizational norms.


2020 ◽  
Vol 45 (1) ◽  
pp. 24-44
Author(s):  
Melissa Zimdars

By discursively analyzing blogs and popular press articles written by people who discontinued using Fitbit, this article reveals the incongruities between the tracking of our bodily information, the communication of that bodily information via wearables, and the promises of changing of users’ attitudes and behaviors with how wearables are actually used in practice. The discourses of discontinuance in this analysis also reveal how former Fitbit engenders feelings of disconnection and may affect users in detrimental ways. As a result, and despite the predominant framing and conceptualization of wearables as “motivating,” “empowering,” and “useful” (self)surveillance tools, I argue that Fitbit is an example of a failure both of self-surveillance and of wearable communication for helping users achieve their health and fitness goals. Finally, I argue that we need to start thinking about wearable communication like other forms of communication that are inherently inconsistent and contradictory, and that can be accepted, negotiated, or rejected by users. Instead of focusing on the disciplinary or controlling potentials of wearables as a form of self-surveillance, this paper considers the resistance and negotiations inherent in the (dis)use of wearables, and demonstrates the necessity of exploring both wearables and surveillance itself in relation to fundamental understandings of communication.


2019 ◽  
Vol 59 (5) ◽  
pp. 313-327
Author(s):  
Filipe Sobral ◽  
Liliane Furtado ◽  
Gazi Islam

ABSTRACT This study examines the effects of (in)consistent leadership behaviors in promoting (or suppressing) relevant work outcomes for temporary employees such as interns. Specifically, to better understand the drivers of internship effectiveness, we hypothesized that supervisor humor interacts with leadership style, sending implicit messages about the organizational and supervisory relationship, thus shaping interns’ attitudes and behaviors. Using a sample of 164 interns, we empirically examined the moderating effect of humor (affiliative and aggressive) on the relationship between leadership styles (transformational and laissez-faire), attitudes (satisfaction and stress), and behaviors (negligence and job acceptance intentions) using a two-wave research design. Our findings were consistent with the hypotheses, suggesting that humor needs to be tailored to leadership styles to predict interns’ attitudinal and behavioral responses, with different types of humor interacting differently across leadership styles. Implications for further research are discussed.


2014 ◽  
Vol 9 (1) ◽  
pp. 113-128
Author(s):  
Rosemary V. Barnett ◽  
Joshua Hirsch ◽  
Gerald R. Culen ◽  
Joy Jordan ◽  
Heather Gibson

This reported study was designed to examine the beliefs and perceptions of adolescents on whether or not viewing violence on television contributes to an increase in adolescents’ abilities to learn aggressive attitudes and behaviors. It also explored the effects humor and satire used in the animated television series The Simpsons has on adolescents’ abilities to learn aggressive attitudes and behaviors. Finally, it examined to what extent the violence portrayed in The Simpsons was believed to be realistic and justified by adolescents viewing the show. Results indicate that adolescents were not affected by the violence they observed in The Simpsons animation: Further, they did not feel that it was acceptable for their favorite characters to use violence to solve problems. Youth did not have reactions to viewing the series that were violent, nor did they report becoming aggressive in response to viewing the violence on the The Simpsons. While the majority of the youth also reported that they did not use violence to solve a problem, 3.3% reported that they did. Overall, the study concluded that adolescents’ exposure to violent content by viewing it in animation in The Simpsons did not affect adolescents’ perceptions of their abilities to learn aggressive attitudes and behaviors. Youth did not perceive that the violence portrayed was realistic.


This chapter analyzes variables that may enhance or constrain the development of pro-sustainability virtues, and it discusses how certain changes in environmental conditions may lead virtuous people to produce either pro-sustainable or anti-sustainable behaviors. In our analysis, virtues are conceived as traits serving adaptive purposes and subject to environmental influences, which can moderate the virtues–sustainable behavior relationship. We introduce a framework to investigate environment–behavior interactions that include pro-sustainability virtues. This framework is based on the idea that “positive environments,” settings that are able to meet human needs, simultaneously incite the development of virtuous tendencies and behaviors aimed at protecting the socio-physical environment.


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