Managing Culture as a Competitive Resource: An Identity-Based View of Sustainable Competitive Advantage

1991 ◽  
Vol 17 (1) ◽  
pp. 191-211 ◽  
Author(s):  
C. Marlene Fiol

How can organizations manage the cognitive processes by which a firm invests in resources for competitive advantage? Studies of organizational culture, as currently framed, have not provided adequate answers to this question. By focusing either on culture as underlying beliefs or on culture as behavioral manifestations, these studies have overlooked the critical links between beliefs and behaviors that are at the very core of managing cognitive processes for sustained advantage. This article reframes the culture concept to highlight the role of contextual identities in linking behaviors and their social meaning in organizations. Drawing on theories from cultural linguistics and structural anthropology, it argues that cognitive processes in organizations do not directly reflect either behaviors or underlying beliefs. Rather, they represent the interface between the two. To manage cognitive processes for competitive advantage requires that we attend to the identities by which people make sense of what they do in relation to a larger set of organizational norms.

2019 ◽  
Vol 9 (7) ◽  
pp. 1606
Author(s):  
Anak Agung Ngurah GEDE SADIARTHA

The purpose of this research is to obtain empirical The Village Credit Institutions "Lembaga Perkreditan Desa" (herein after abbreviated to as Village Credit Institution)‟ in Bali has a unique organizational culture. It owned by traditional villages in Bali are able to compete with other modern banking. This scientific work discusses sustainable competitive advantage management and the values of the organizational culture that strengthens of Village Credit Institution get the trust of the people of Bali, able to compete with modern banking institutions. The result of the research shows that a sustainable competitive advantage management strategy coupled with the awig-awig strength in the Village Credit Institution as a medium for the role of community discipline, pade ngelahang's attitude is able to build the confidence of local villagers and the strength of the human resource role in menyame braye as an effort to build shared values.


2021 ◽  
pp. 097215092110498
Author(s):  
Priyanka Aggarwal ◽  
Tanuja Agarwala

Awareness of environmental issues and stakeholder expectations has led organizations to be concerned about the impact of their products, processes and packaging on the natural environment. Environmental sustainability has become an essential tool for the competitive advantage of firms. Organizations need to bring about cultural transformation to sustain competitive advantage. This orientation has brought green organizational culture to centre stage as firms seek to institutionalize and incorporate environmental focus throughout the organization. The belief that integrating environmental concerns with organizational culture should result in sustainable competitive advantage mandates that firms measure the extent of ‘greening’ of the culture. Literature review reveals that ‘green organizational culture’ has begun to receive attention in recent years. However, a standardized and empirically validated instrument is not available for measuring the extent to which green values are internalized throughout the firm. The present study aims to fill this gap by developing a questionnaire to study green organizational culture (GOC). The model proposed by Harris and Crane (2002 , Journal of Organizational Change Management, vol. 15, pp. 214–234) is used as a basis for questionnaire development. A two-stage method of structural equation modelling in AMOS 23 is employed for data analysis. Exploratory factor analysis in SPSS reveals three dimensions of the construct measured by two items. Confirmatory factor analysis confirms the factor structure. The instrument satisfies the conditions of convergent and discriminant validity and the model fulfils the criteria for model fitness. Measurement of green organizational culture has important implications for creating and reinforcing greening through human resource policies and practices.


Author(s):  
Kijpokin Kasemsap

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.


Author(s):  
Margherita Pagani

This chapter analyses the impact of digitalization on TV marketing strategies focusing on the role of brand as a loyalty-based resource, available to digital television networks to create a sustainable competitive advantage. We analyze the cognitive process adopted by a viewer in the selection process of a TV channel and provide managerial implications for branding strategy and the tools that a television network and an iTV portal need to adopt to communicate values connected with their brand. The goal of this analysis is to offer insights on how a digital television network may create a channel experience leveraging on brand to increase viewers’ loyalty and competitive advantage.


2009 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Bill Burnett

We innovate to create competitive advantage. Competitive advantage is found in new knowledge, which solves the buyer's problem. Humans create new knowledge in three ways: through Discovery - stumbling upon something that solves a problem; through Experimentation - trying different approaches to a problem until the solution is found; and through Synthesis - combining existing knowledge to create new knowledge. Today, Synthesis is the most common way we solve problems. Everyone synthesizes, but some people are extraordinarily good at it. They see the big picture, and how all the pieces fit together. Their brains have the ability to reach great mental distances to find remote metaphors which presents knowledge that turns into great solutions. Mixing your experts with people who are novice super-synthesizers can create best in class solutions and give a company a sustainable competitive advantage.


2018 ◽  
Vol 154 ◽  
pp. 01059 ◽  
Author(s):  
Bambang Purwanggono ◽  
Yohana Aeria Damyana

Innovation is a strategy for the electronics industry to create a sustainable competitive advantage, in the midst of a rapidly changing environment with all its complexity. Seven AT program as an effort for PT. Hartono Istana Teknologi (Polytron) into enterprise knowledge, will accelerate the innovation process, combined with good organizational technical knowledge management. Organizational technical knowledge will be instrumental in innovation capabilities properly if there is an internal R & D activities that support and absorptive capacity as a mediator. This study reviewed the organizational technical knowledge influence to innovation capability, the influence of R & D activities to organizational technical knowledge, as well as the role of absorptive capacity as a mediator. The study was conducted by distributing questionnaires to 130 employees of PT. Hartono Istana Teknologi. Data processing was conducted using SEM. The results showed that the absorptive capacity mediate the relationship between R & D activities and organizational technical knowledge by 51%, and organizational technical knowledge affect innovation capabilities by 64%.


1998 ◽  
Vol 24 (4) ◽  
pp. 489-509 ◽  
Author(s):  
Augustine A. Lado ◽  
Michael J. Zhang

In this paper, we propose a resource-based model to explain how expert systems generate sustained competitive advantage for a firm. Speciftcally, we analyze the extent to which expert systems (ESs) exhibit the attributes of value, rareness, imperfect imitability, and non substitutability associated with a rent-generating resource (e.g., Barney, 1991). Then, we discuss how expert systems yield sustainable competitive advantage through fostering organizational knowledge development and utilization. Finally, we examine the role of ESs in engenden’ng a reciprocal, mutually enhancing relationship with organizational competencies, leading to sustained competitive advantage. Propositions are ofleered to facilitate future research.


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