Family Purchase Decision Making and the Process of Adjustment
1975 ◽
Vol 12
(2)
◽
pp. 189-195
◽
Keyword(s):
Research from social psychology, sociology, and marketing suggests the importance of the process of adjustment in family purchase decision making. Further empirical support is provided by a cross-sectional study, which also indicates the superiority of family life cycle over length of marriage as an independent variable.
2020 ◽
Vol 48
(4)
◽
pp. 299-316
Keyword(s):
2021 ◽
Vol 18
(6)
◽
pp. 3272
Keyword(s):
Keyword(s):
Keyword(s):