Age Differences in Information Processing: A Perspective on the Aged Consumer
1977 ◽
Vol 14
(4)
◽
pp. 444-457
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Keyword(s):
Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals’ sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.
1997 ◽
Vol 45
(2)
◽
pp. 85-98
◽
Keyword(s):
Keyword(s):
1986 ◽
Vol 22
(4)
◽
pp. 500-508
◽
Keyword(s):
2020 ◽
Keyword(s):