Age Differences in Information Processing: A Perspective on the Aged Consumer

1977 ◽  
Vol 14 (4) ◽  
pp. 444-457 ◽  
Author(s):  
Lynn W. Phillips ◽  
Brian Sternthal

Literature pertaining to the effects of age differences indicates that elderly individuals and younger adults process information differently. Age differences result in a complex set of changes in individuals’ sources of information, ability to learn, and susceptibility to social influence. The implications of these changes are discussed in terms of marketing practice, theory, and methodology.

1997 ◽  
Vol 45 (2) ◽  
pp. 85-98 ◽  
Author(s):  
Susan Turk-Charles ◽  
Beth E. Meyerowitz ◽  
Margaret Gatz

Studies examining patient populations have found that information-seeking decreases with age. However, researchers usually define information-seeking as involving only the medical establishment, while they neglect other sources of information. The present study examined the use of two types of information sources, non-medical establishment (newspaper, television, and friends) and medical establishment (doctors and nurses), among seventy-five cancer patients aged eighteen to eighty-one years. Patients responded to questionnaires asking about information-seeking, desire for more cancer information, self-perception of their knowledge about cancer, and actual knowledge of facts about cancer. For the medical establishment source, information-seeking decreased with age; however, no age differences existed for seeking non-medical establishment information. In individuals with high levels of desire for information, older adults reported more information-seeking from non-medical sources than did younger adults.


GeroPsych ◽  
2018 ◽  
Vol 31 (4) ◽  
pp. 205-213 ◽  
Author(s):  
Kathryn L. Ossenfort ◽  
Derek M. Isaacowitz

Abstract. Research on age differences in media usage has shown that older adults are more likely than younger adults to select positive emotional content. Research on emotional aging has examined whether older adults also seek out positivity in the everyday situations they choose, resulting so far in mixed results. We investigated the emotional choices of different age groups using video games as a more interactive type of affect-laden stimuli. Participants made multiple selections from a group of positive and negative games. Results showed that older adults selected the more positive games, but also reported feeling worse after playing them. Results supplement the literature on positivity in situation selection as well as on older adults’ interactive media preferences.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 881-882
Author(s):  
Alexandra Watral ◽  
Kevin Trewartha

Abstract Motor decision-making processes are required for many standard neuropsychological tasks, including the Trail Making Test (TMT), that aim to assess cognitive functioning in older adults. However, in their standard formats, it is difficult to isolate the relative contributions of sensorimotor and cognitive processes to performance on these neuropsychological tasks. Recently developed clinical tasks use a robotic manipulandum to assess both motor and cognitive aspects of rapid motor decision making in an object hit (OH) and object hit and avoid (OHA) task. We administered the OH and OHA tasks to 77 healthy younger adults and 59 healthy older adults to assess age differences in the motor and cognitive measures of performance. We administered the TMT parts A and B to assess the extent to which OHA performance is associated with executive functioning in particular. The results indicate that after controlling for hand speed, older adults performed worse on the OH and OHA tasks than younger adults, performance declines were far greater in the OHA task, and the global performance measures, which have been associated with cognitive status, were more sensitive to age differences than motor measures of performance. Those global measures of performance were also associated with measures of executive functioning on the TMT task. These findings provide evidence that rapid motor decision making tasks are sensitive to declines in executive control in aging. They also provide a way to isolate cognitive declines from declines in sensorimotor processes that are likely a contributing factor to age differences in neuropsychological test performance.


2007 ◽  
Vol 26 (3) ◽  
pp. 157-172
Author(s):  
Ivan P. Vaghely ◽  
Pierre-André Julien ◽  
André Cyr

Using grounded theory along with participant observation and interviews the authors explore how individuals in organizations process information. They build a model of human information processing which links the cognitivist-constructionist perspective to an algorithmic-heuristic continuum. They test this model using non-parametric procedures and find interesting results showing links to efficient information processing outcomes such as contributions to decision-making, knowledge-creation and innovation. They also identify some elements of best practice by efficient human information processing individuals whom they call the “information catalysts”.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S785-S785
Author(s):  
Tze Kiu Wong ◽  
Helene H Fung

Abstract Previous studies usually found that older people are less politically engaged than younger adults, especially when considering political behavior other than voting. The current study extends the Selective Engagement hypothesis (Hess, 2014) to political engagement. 81 younger adults and 79 older adults rated 8 issues on self-relevance and their willingness to engage in political discussion, arguments and collective action on each issue. The predicted moderating effect of self-relevance was not found, but older people indeed are more willing to discuss (B = 0.07, p = 0.027) and argue with others on more self-relevant issues (B = 0.06, p = 0.031). Perceived cost of collective action was found to be a moderator, such that self-relevance was less important than other factors for high-cost actions (B = -0.016, p = 0.013). The current research sheds light on potential ways to increase older adults’ engagement in social issues.


1986 ◽  
Vol 22 (4) ◽  
pp. 500-508 ◽  
Author(s):  
Chia-chen Chao ◽  
George P. Knight ◽  
Alan F. Dubro

2022 ◽  
Author(s):  
Kendra Leigh Seaman ◽  
Alexander P. Christensen ◽  
Katherine Senn ◽  
Jessica Cooper ◽  
Brittany Shane Cassidy

Trust is a key component of social interaction. Older adults, however, often exhibit excessive trust relative to younger adults. One explanation is that older adults may learn to trust differently than younger adults. Here, we examine how younger (N=33) and older adults (N=30) learn to trust over time. Participants completed a classic iterative trust game with three partners. Younger and older adults shared similar amounts but differed in how they shared money. Compared to younger adults, older adults invested more with untrustworthy partners and less with trustworthy partners. As a group, older adults displayed less learning than younger adults. However, computational modeling shows that this is because older adults are more likely to forget what they have learned over time. Model-based fMRI analyses revealed several age-related differences in neural processing. Younger adults showed prediction error signals in social processing areas while older adults showed over-recruitment of several cortical areas. Collectively, these findings suggest that older adults attend to and learn from social cues differently from younger adults.


2019 ◽  
Author(s):  
Stephen Rhodes ◽  
Emily E Abenne ◽  
Ashley M Meierhofer ◽  
Moshe Naveh-Benjamin

Age differences are well established for many memory tasks assessing both short-term and long-term memory. However, how age differences in performance vary with increasing delay between study and test is less clear. Here we report two experiments in which participants studied a continuous sequence of object-location pairings. Test events were intermixed such that participants were asked to recall the precise location of an object following a variable delay. Older adults exhibit a greater degree of error (distance between studied and recalled locations) relative to younger adults at short (0-2 intervening events) and longer delays (10-25 intervening events). Mixture modeling of the distribution of recall error suggests that older adults do not fail to recall information at a significantly higher rate than younger adults. Instead, what they do recall appears to be less precise. Follow up analyses demonstrate that this age difference emerges following only one or two intervening events between study and test. These findings are consistent with the suggestion that aging does not greatly impair recall from the focus of attention but age differences emerge once information is displaced from this highly accessible state. Further, we suggest that age differences in the precision of memory, but not the probability of successful recall, may be due to the use of more gist-like representations in this task.


2020 ◽  
Author(s):  
Sade J Abiodun ◽  
Galen McAllister ◽  
Gregory Russell Samanez-Larkin ◽  
Kendra Leigh Seaman

Facial expressions are powerful communicative social signals that motivate feelings and action in the observer. However, research on incentive motivation has overwhelmingly focused on money and points and the limited research on social incentives has been mostly focused on responses in young adulthood. Previous research on the age-related positivity effect and adult age differences in social motivation suggest that older adults might experience higher levels of positive arousal to socioemotional stimuli than younger adults. Affect ratings following dynamic emotional expressions (anger, happiness, sadness) varying in magnitude of expression showed that higher magnitude expressions elicited higher arousal and valence ratings. Older adults did not differ significantly in levels of arousal when compared to younger adults, however their ratings of emotional valence were significantly higher as the magnitude of expressions increased. The findings provide novel evidence that socioemotional incentives may be relatively more reinforcing as adults age. More generally, these dynamic socioemotional stimuli that vary in magnitude are ideal for future studies of more naturalistic affect elicitation, studies of social incentive processing, and use in incentive-driven choice tasks.


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