Social media engagement in developing countries

2017 ◽  
Vol 35 (3) ◽  
pp. 374-387 ◽  
Author(s):  
Joshua Sani Magoi ◽  
MK Yanti Idaya Aspura ◽  
A Abrizah

The progressiveness of social media in academic libraries is the gear to achieve the libraries’ objectives, particularly in term of facilities and services. In addition, academic librarians have been using social media as a key medium for marketing, communication, and collaboration. However, social media use in academic libraries, especially in developing countries, is not without controversy. Studies indicate that social networking by academic librarians is ineffective use of librarians’ time and effort. The usefulness of and the hindrances in social media engagement for academic libraries in developing countries have yet to be established. For this reason, this review aims to identify the boons and the banes of social media engagement for academic libraries in developing countries in two continents, Asia and Africa. A structured literature review was conducted using methods promulgated by the Center for Reviews and Disseminations but adapted to the particular needs of this review. Various online databases were used for the review. The keywords/phrases used for the search were: social media, web 2.0, social media engagement, academic libraries, and developing countries; and after a profound scrutiny, 50 articles were found useful for the review. The result shows that there is a continued increase of published literature on social media in academic libraries in the developing countries. A substantial amount of literature emphasises the benefits of social media usefulness in academic libraries under five major themes – marketing and promotion of library services; professional/self-development;, social interaction; media sharing; and communication. A few articles express the distress in implementing social media in academic library services. The usefulness of and the hindrances in social media engagement reported in the literature should inform practicing librarians contemplating implementation of social media and guide formal social media application in library services. More so, this study will shape Library and Information Science (LIS) researchers to scope out areas of needs for future research.

2021 ◽  
pp. 096100062110367
Author(s):  
Monica Mensah ◽  
Omwoyo Bosire Onyancha

This study sought to examine academic libraries’ patrons’ level of awareness of, and engagement with social media in the use of academic libraries services in Ghana. The study employed the cross-sectional survey whereby quantitative data were collected from a total of 417 respondents, who consisted of students and library staff from public, private and technical universities in Ghana. Findings indicated that the academic libraries have adopted and used a number of social media applications, with Facebook and instant messaging as the most popular and frequently used platforms, for the provision and access to library services and resources as well as for contacting the academic libraries. However, the level of awareness, extent of use, as well as the level of engagement with the platforms was low as social media tools adopted by the libraries were not prevalent among the library patrons. Recommendations and conclusions based on the research findings are offered in the paper. This study uses a cross-sectional survey, with the data being collected at a specific point in time. However, due to rapid technological change and trends, future research studies could consider longitudinal studies to investigate the adoption and use of social media in academic libraries across time and environment. The analysis of social media use for academic library services from both the library staff and library patrons’ perspectives will inform decisions on how to improve the use of such platforms for effective and efficient library services delivery and access.


Bibliosphere ◽  
2020 ◽  
pp. 33-45
Author(s):  
F. Sayre ◽  
A. Riegelman

Over the past decade, evidence from disciplines ranging from biology to economics has suggested that many scientific studies may not be reproducible. This has led to declarations in both the scientific and lay press that science is experiencing a “reproducibility crisis” and that this crisis has consequences for the extent to which students, faculty, and the public at large can trust research. Faculty build on these results with their own research, and students and the public use these results for everything from patient care to public policy. To build a model for how academic libraries can support reproducible research, the authors conducted a review of major guidelines from funders, publishers, and professional societies. Specific recommendations were extracted from guidelines and compared with existing academic library services and librarian expertise. The authors believe this review shows that many of the recommendations for improving reproducibility are core areas of academic librarianship, including data management, scholarly communication, and methodological support for systematic reviews and data-intensive research. By increasing our knowledge of disciplinary, journal, funder, and society perspectives on reproducibility, and reframing existing librarian expertise and services, academic librarians will be well positioned to be leaders in supporting reproducible research. Citation: Sayre F., Riegelman A. Replicable services for reproducible research: a model for academic libraries.


Author(s):  
Barbara Blummer ◽  
Jeffrey M. Kenton

An examination of the literature from 2010 to the present reveals a variety of academic library mobile initiatives. In addition to creating mobile library websites, librarians utilized iPads to support roving reference, rounding library services, as well as information literacy instruction. IPads were also offered to patrons for circulation and librarians conducted research to enhance their understanding of students' use of iPads. Articles documented the availability of Quick Response (QR) codes in academic libraries to support students' access to materials. Despite the diversity of these mobile initiatives, academic librarians' employed similar strategies to foster their development including: obtaining support, collecting data, as well as promoting and assessing the projects. One or more of these strategies remained characteristic of libraries' mobile initiatives identified in the literature during these years.


Author(s):  
Eva Dodworth ◽  
Andrew Nicholson

Over the last several years, Google Earth and Google Maps have become increasingly utilized in academic libraries for promoting and delivering a variety of library services. These have included instructional collaborations with faculty to promoting student engagement across programs and campuses. Seeking to find out exactly how academic libraries were using Google Maps and Google Earth (if at all), the authors launched a online survey in December 2010 to see just what kind of impact the Google mapping products were having in the academic library setting. Receiving over 80 responses from academic librarians and staff from across Canada and the United States, the results showed that over 90% of the respondents use Google Earth and Google Maps for some area of their professional duties in a academic library. These included answering research questions, developing instructional materials for courses, and building tools to promotion and marketing. This presentation will discuss the survey results and summarize the way academic libraries are utilizing Google Earth and Google Maps for instruction, research, and student engagement.Depuis les dernières années, Google Earth et Google Maps sont de plus en plus utilisés en bibliothèque universitaire pour promouvoir et offrir une variété de services en bibliothèque, y compris l’enseignement collaboratif avec les professeurs afin d’accroître l’engagement étudiant, de tous les programmes et campus. Afin de déterminer exactement la mesure dans laquelle les bibliothèques universitaires utilisent Google Maps et Google Earth (le cas échéant), les auteurs ont lancé un sondage en ligne en décembre 2010 pour évaluer l’impact des produits de cartographie de Google dans les bibliothèques universitaires. Plus de 80 sondages ont rempli par des bibliothécaires et du personnel en bibliothèque d’universités au Canada et aux États-Unis. Les résultats démontrent que plus de 90 % des répondants utilisent Google Earth et Google Maps pour certaines de leurs activités professionnelles, y compris répondre à des questions de recherche, développer du matériel pédagogique et élaborer des outils de promotion et de marketing. Cette communication abordera les résultats de la recherche et résumera les modes d’utilisation de Google Earth et de Google Maps dans l’enseignement, la recherche et l’engagement étudiant.


2022 ◽  
pp. 192-200
Author(s):  
Nathaniel Agbo Oche

As technology continues to impact the delivery of library and information services, traditional academic library systems have continued to experience changes. Social media are changing and becoming more sophisticated, and librarians need to adopt them for innovative services to their users. Library staff skills and library services have to shift from book-eccentric to user-eccentric. As the academic library continues to redefine its role in the digital environment, it needs to leverage its strengths and create responsive and convenient services. The chapter discusses how social media can be adopted and utilized for delivering innovative services and the various innovative ways social media can be utilized in effective service delivery, the challenges associated with social media and innovative service delivery, and the strategies to enhance the use of social media for innovative service delivery in academic libraries. The chapter serves as guide to students and practitioners on the various ways to use social media for effective service delivery in academic libraries.


Author(s):  
Barbara Blummer ◽  
Jeffrey M. Kenton

An examination of the literature from 2010 to the present reveals a variety of academic library mobile initiatives. In addition to creating mobile library websites, librarians utilized iPads to support roving reference, rounding library services, as well as information literacy instruction. IPads were also offered to patrons for circulation and librarians conducted research to enhance their understanding of students' use of iPads. Articles documented the availability of Quick Response (QR) codes in academic libraries to support students' access to materials. Despite the diversity of these mobile initiatives, academic librarians' employed similar strategies to foster their development including: obtaining support, collecting data, as well as promoting and assessing the projects. One or more of these strategies remained characteristic of libraries' mobile initiatives identified in the literature during these years.


Author(s):  
Karen L. Yacobucci ◽  
Stephen Maher

This chapter aims to provide an indispensable introduction to content marketing based on industry best-practices and help academic libraries navigate this essential but often overlooked marketing practice. The chapter will begin by addressing some of the consistent challenges organizations have starting their social media marketing campaigns and developing a social media strategy. Next, the chapter will focus on defining the tone and voice of their social media messages. Then, it will discuss sustaining the campaign by curating content and avoiding “content fatigue.” Finally, the authors share an example of how an academic library but them into practice. They are confident this chapter will give academic librarians the vocabulary and techniques they need to talk and walk their way through meaningful and engaging marketing campaigns for their libraries using social media.


2020 ◽  
Vol 41 (8/9) ◽  
pp. 655-667
Author(s):  
Bibi M. Alajmi ◽  
Madiha Kaisar

PurposeUsing the Association of Research Libraries' SPEC KIT 303 library assessment framework, this study examines and evaluates academic libraries' efforts toward establishing a culture of assessment.Design/methodology/approachA quantitative questionnaire is employed to collect data. The sample comprises 70 library staff working in eight academic libraries in public and private universities in Kuwait.FindingsThe findings document a readiness to create a culture of assessment in Kuwaiti academic libraries, though this was greater in private universities. Resources to develop this culture, such as assessment and analysis methods and the requisite skills and knowledge, are available, but commitment from academic leaders and plans for a shift toward culture of assessment were not evident. Overall, participating academic library staff acknowledged the value of developing a culture of assessment, but this seems not to be an institutional priorityPractical implicationsThe methodology and findings address gaps in library and information science education and library management on creating a culture of assessment and suggest future research avenues.Originality/valueLibrary assessment is a core function of libraries, but guaranteeing the continuity and consistency of related activities requires an organizational culture that facilitates and supports such assessment. While many articles have focused on the requisites for building a culture of assessment in higher education, few, if any, have assessed academic libraries in the cultural context of the Middle East.


1998 ◽  
Vol 59 (3) ◽  
pp. 240-247 ◽  
Author(s):  
Mark Winston

One of our diversity-related goals is to broaden the number of perspectives represented in academic library decision-making, administration, and library services. The research conducted in library and information science, as well as that conducted in numerous other disciplines, provides a basis for identifying those factors that have an impact on the decisions of individuals to choose a particular profession and/or professional specialty. This information should inform our recruitment strategies, as we identify approaches that will prove effective in increasing the number of minority academic librarians, and thus help to achieve our goals related to diversity.


2017 ◽  
Vol 78 (3) ◽  
pp. 328 ◽  
Author(s):  
Amanda B. Click ◽  
Claire Walker Wiley ◽  
Meggan Houlihan

This study is a systematic review of the library and information science (LIS) literature related to international students and academic libraries. A systematic review involves the methodical collection and analysis of a body of literature and is growing in popularity in the LIS field. Three well-known LIS databases were systematically searched for articles related to the topic, and manual bibliography searches were conducted to find additional publications. Journal articles, book chapters, and conference papers were included or excluded based on established criteria. Findings show that articles published about international students and academic libraries have increased steadily between 1990 and 2014. The majority of authors are affiliated with universities and institutions in the United States, although an increase in represented countries is apparent. Fewer than half of the articles can be considered original research, and surveys are the most popular method for data collection. The LIS field—and international students—would benefit from further exploration of this topic, particularly from original research with practical implications.


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