Paul Jordan, The Modern Fairy Tale: Nation Branding, National Identity and the Eurovision Song Contest in Estonia

2015 ◽  
Vol 30 (1) ◽  
pp. 118-118
Keyword(s):  
National Identity ◽  
Fairy Tale ◽  
Nation Branding ◽  
Eurovision Song Contest

Nation Branding:

MedienJournal ◽  
2017 ◽  
Vol 37 (3) ◽  
pp. 7
Author(s):  
Gisela K. Cánepa
Keyword(s):  
Economic Growth ◽  
National Identity ◽  
Cultural Identity ◽  
Social Contract ◽  
The State ◽  
Nation Branding ◽  
Great Opportunity ◽  
National Community ◽  
Neoliberal Governmentality ◽  
Entrepreneurial Spirit

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska  released as part of the Nation Branding campaign Marca Perú  in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

A narrativa irlandesa no Eurovision Song Contest 2018

2019 ◽  
Vol 7 (16) ◽  
Author(s):  
Sanio Santos da Silva ◽  
Monique Pfau
Keyword(s):  
Nation Branding ◽  
Eurovision Song Contest

O Eurovision Song Contest é um concurso musical realizado desde 1956, quando teve o intuito de fortalecer os vínculos entre as nações europeias após a II Guerra Mundial. Atualmente, cerca de quarenta países enviam canções ao certame, que é realizado em três noites – duas semifinais e uma final. A Irlanda ainda guarda o recorde de sete vitórias, porém, nos últimos anos, os concorrentes irlandeses não conquistaram bons resultados. Em 2018, depois de quatro edições, o país retorna à final com Ryan O'Shaughnessy, que interpretou Together e explorou a temática LGBT em palco. Essa empreitada pode estar ligada a uma estratégia de nation branding, um processo que edita e exibe a identidade nacional em forma de mídia. O intuito é atrair turistas e apresenta o país como um parceiro econômico interessante. O objetivo do presente trabalho é investigar aspectos relacionados à participação da Irlanda no Eurovision 2018, através de uma análise de conteúdo, observando eventos que precederam e sucederam a apresentação no festival e os possíveis interesses no uso da temática LGBT.

scholarly journals International Media and Tourism Industry as the Facilitators of Socialist Legacy Heritagization in the CEE Region

Urban Science ◽  
2018 ◽  
Vol 2 (4) ◽  
pp. 110
Author(s):  
Nebojša Čamprag
Keyword(s):  
National Identity ◽  
Central And Eastern Europe ◽  
Heritage Tourism ◽  
Tourism Industry ◽  
Nation Branding ◽  
International Media ◽  
International Trends ◽  
The One ◽  
National Governments

After the fall of state socialism in Central and Eastern Europe (CEE), the socialist legacy became a matter of contested discourses, coming from the new national governments. However, with the recently awakening nostalgia for socialism and growing international interest for the socialist pasts, the approaches to its legacies began gradually to change. In this paper, the focus is on some recent international trends with regards to the socialist heritage for evaluating the share of their influences in the process of de-contestation occurring at the local/national levels. There are two processes standing in juxtaposition to be observed; on the one hand, official nation branding distances the state from socialist pasts to emphasize, often contrasting, post-socialist national identity. On the other hand, the development of communist heritage tourism attempts to reconsider and appropriate socialist legacies in the national frameworks for identity construction. Using the examples from Hungary, Romania, and the former Yugoslavia, the author demonstrates the role of international media and the tourism industry for meeting the objectives of economic development while maintaining post-socialist national identity senses, but also their potentials in reconsiderations of the contested history chapters.

scholarly journals Branding Grenlandii formą ekspresji tożsamości narodowej?

2016 ◽  
pp. 207-213
Author(s):  
Dominika Bartnik-Światek
Keyword(s):  
Social Media ◽  
National Identity ◽  
Nation Branding ◽  
The Internet ◽  
Long Period ◽  
The World ◽  
The Times ◽  
Form Of Expression

Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to communicate to a broad public what a particular country has to offer as well as what values and images it wants to be associated with. Greenland is an example of a country that after a long period of colonisation and establishing self-government, in 2009 began to redefine its identity and reveal it to the world. A branding campaign has been implemented to communicate a newly defined image of Greenland. This campaign has been carried out using mainly social media and the tools that the Internet has to offer. The aim of this paper is to explore the concept of nation branding and to define the relation between nation branding and national identity. The purpose is also to analyse what images of Greenland as a brand are presented by “Pioneering nation” campaign. Branding Grenlandii formą ekspresji tożsamości narodowej?W czasach globalizacji poszczególne państwa starają się wyróżnić na tle innych państw. Coraz więcej rządów decyduje się na przeprowadzenie profesjonalnych kampanii brandingowych, po to by podkreślić swoją wyjątkowość oraz to, że mają dużo do zaoferowania. Grenlandia to przykład państwa, które po długim okresie skolonizowania i po uzyskaniu autonomii w 2009 roku, zaczęło na nowo definiować swoją tożsamość i komunikować ją światu. W tym celu wdrożona została kampania, która wykorzystywała głównie media społecznościowe oraz inne narzędzia, które zapewnia internet. Celem niniejszego artykułu jest zbadanie zależności między brandingiem narodowym a tożsamością narodową, jak też analiza obrazu Grenlandii jako marki konstruowanej w kampanii „Pioneering nation”.

scholarly journals Nation Branding in Two Major Serbian Music Festivals, Exit and Guča

2021 ◽  
Vol 33 (1) ◽  
pp. 94-120
Author(s):  
Jelena Gligorijević
Keyword(s):  
National Identity ◽  
Public Discourse ◽  
Nation Branding ◽  
Departure Point ◽  
Music Festivals ◽  
National Brands ◽  
Brass Band ◽  
Local Perception ◽  
Normative Value ◽  
Value Dissonance

This article looks into the nation branding phenomenon surrounding two major Serbian music festivals, Exit and Guča, in the post-Milošević era. The departure point of analysis is the once-dominant national identity narrative of Two Serbias, by which Exit (as a purveyor of Western-style popular music) and Guča (as the self-proclaimed guardian of the Serbian brass-band tradition) were pitted against one another as representatives of Two Serbias, one looking towards the West, and the other towards the East. Moving away from this obsolete model of interpretation, this article examines the effects that the inception of nation branding in Serbian public discourse has produced on the local perception of each festival as well as on Serbian national identity within the broader contexts of post-socialist transition, the EU integration, and globalization. It also analyzes the ways in which the principles of market economy and branding practice are being “bastardized” in both festivals, resulting in what Mladen Lazić (2003) calls normative-value dissonance. Nation branding has forged a more unified view of Exit and Guča as national brands that ostensibly improve the international image of the country but which in reality deplete both festivals of their initial cultural and political potency. Ultimately, however, the proof of normative-value dissonance in Exit and Guča supports the argument that nation branding in these two festivals feeds back into earlier Balkanist discourse on Serbia’s indeterminate position between West and East; and it does so in a way that provides little hope for alternative visions of the nation’s future.

Decentring Englishness

2018 ◽  
Author(s):  
David James
Keyword(s):  
National Identity ◽  
Fairy Tale ◽  
Contemporary Fiction ◽  
Literary Studies ◽  
Historical Understanding ◽  
English Novel ◽  
Formal Development

This chapter asks if there is something about the displacement of national identity that correlates with the formal development of the ‘English Novel’, even though that designation is now considered untenable, if not unusable. Reservations about tracing correlations, let alone compatibilities, between the persistence of Englishness and the prose of novelists whose job might be to decentre it, are so consolidated in literary studies that the cautions hardly need rehearsing. Yet the chapter considers how we might approach writers whose self-categorization defies criticism’s prevailing inhibitions. And even when we do spot such contradictions, the chapter considers whether we can arbitrate, textually or biographically, in discrepancies between ethnic and aesthetic realms. In doing so, this chapter explores the ‘fairy tale’ of Englishness and what it might mean for our historical understanding of contemporary fiction.

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