Marketing Inclusion: A Social Justice Project for Diversity Education

2019 ◽  
Vol 42 (1) ◽  
pp. 59-75 ◽  
Author(s):  
Sonya A. Grier
Keyword(s):  
Social Justice ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Diversity Education ◽  
Pedagogical Issues ◽  
Diversity And Inclusion ◽  
Social Justice Orientation ◽  
Broad Array ◽  
Long Course ◽  
The Impact

Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students’ awareness and understanding of diversity and inclusion issues from a social justice perspective. We discuss the context of diversity issues in business schools and identify key issues affecting marketing educators. Our review of the pedagogical literature on diversity highlights the importance of a social justice orientation. Social cognitive theory is used as a conceptual framework to guide the design of a problem-based experiential project. We detail project implementation and assess evidence regarding the impact of the project. Findings suggest an experiential, problem-based class project can support students understanding of diversity from a social justice perspective. We discuss the project benefits and challenges and highlight pedagogical issues for educators who want to integrate diversity content into a broad array of marketing courses.

Can Undergraduate Students Help Change Older Adults’ Confidence for Making Nutrition-Related Decisions in a 45-Minute Nutrition Workshop?

2021 ◽  
pp. 1-4
Author(s):  
Rakhshan Kamran ◽  
Giulia Coletta ◽  
Janet M. Pritchard
Keyword(s):  
Older Adults ◽  
Undergraduate Students ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Outcome Expectations ◽  
Community Members ◽  
Age Related ◽  
Dietary Choices ◽  
The Social ◽  
The Impact

Purpose: The Social Cognitive Theory (SCT) suggests health behaviour can be modified by enhancing knowledge of health benefits and outcome expectations of changing behaviour, improving self-efficacy (confidence), and developing goals to overcome barriers to behaviour change. This study aimed to determine the impact of student-led nutrition workshops on participants’ confidence related to SCT constructs for making dietary choices that align with evidence-based nutrition recommendations. Methods: Level-4 Science students developed and delivered 9 workshops on nutrition recommendations for the prevention and management of age-related diseases. Participants attending the workshops completed pre- and post-surveys to assess SCT constructs. For each SCT construct, participants rated their confidence on a 10-point Likert scale. The number (%) of participants who rated their confidence as ≥8/10 on the pre- and post-surveys were compared using the χ2 test. Results: Sixty-three community members (60% female, mean ± SD age 71 ± 7 years) attended the workshops. The number of participants rating confidence as ≥8/10 for each SCT construct increased after the workshops (P < 0.05). Conclusion: Undergraduate students can positively influence community members’ confidence for making nutrition-related decisions. Involving students in interventions where SCT-structured workshops are used may help conserve health care resources and reach older adults who may not have access to dietitian services.

How Social Factors Influence Implicit Knowledge Construction on the Internet

2015 ◽  
pp. 205-215
Author(s):  
Albena Antonova
Keyword(s):  
Social Factors ◽  
Knowledge Construction ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Primary Source ◽  
Implicit Knowledge ◽  
Internet Communication ◽  
Knowledge Processes ◽  
The Social ◽  
The Impact

The influence of Internet on knowledge acquisition increases as it became the primary source of reference, especially for young generations. Therefore, it is important to understand how social factors and Internet influences not only explicit but also implicit knowledge construction. Several theories explain the impact of the social groups on the knowledge formation as Social Cognitive Theory of Bandura and Lay Epistemic Theory of Kruglanski. Thus, the authors propose an analysis of the implicit knowledge construction processes through the theoretical overview of Internet communication. More specifically, they discuss how the mechanisms of Internet increase the social and group impact on the implicit knowledge processes.

scholarly journals The Impact of Sports Magazine Consumption on Mesomorphic Body Standards and Self-sexualizing Behaviors: A Panel Study of Preadolescent Boys

2018 ◽  
Vol 23 (2) ◽  
pp. 368-394 ◽  
Author(s):  
Ann Rousseau ◽  
Jennifer Stevens Aubrey ◽  
Steven Eggermont
Keyword(s):  
Social Cognitive Theory ◽  
Muscle Mass ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Panel Study ◽  
Reward Sensitivity ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The present three-wave panel study of 496 preadolescent boys ( Mage = 11.36, SD = 1.07) examined the impact of sports magazine consumption on mesomorphic body standards and self-sexualizing behaviors (e.g., drinking shakes in order to gain muscle mass, choosing clothing to show off muscles). Grounded in social cognitive theory, we also examined the moderating role of reward sensitivity. Results revealed that boys who consumed more sports magazines at wave 1 (W1) were more likely to report personal mesomorphic standards and perceived mesomorphic standards for men and boys in general at wave 2 (W2). Additionally, W2 personal mesomorphic standards mediated the relationship between sports magazine consumption at W1 and self-sexualizing behaviors at wave 3. Reward sensitivity moderated the relationship between personal mesomorphic standards and self-sexualizing behaviors.

Impact of After School Programming on Physical Activity Among Adolescents With Visual Impairments

2013 ◽  
Vol 30 (2) ◽  
pp. 127-146 ◽  
Author(s):  
Carlos M. Cervantes ◽  
David L. Porretta
Keyword(s):  
Physical Activity ◽  
Social Cognitive Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Physical Activity Intervention ◽  
Leisure Time Physical Activity ◽  
Visual Impairments ◽  
After School ◽  
Single Subject ◽  
The Impact

The purpose of this study was to examine the impact of an after school physical activity intervention on adolescents with visual impairments within the context of Social Cognitive Theory. Four adolescents with visual impairments (1 female, 3 males) between 14 and 19 years of age from a residential school for the blind served as participants. We used a range-bound changing criterion single-subject design. Physical activity was measured using ActiGraph accelerometers. Questionnaires were used to obtain information on selected social cognitive theory constructs. Results show that the intervention exerted functional control over the target behaviors (e.g., leisure-time physical activity) during intervention phases. Similarly, changes in scores for selected social cognitive constructs, in particular for outcome expectancy value, suggest a positive relationship between those constructs and physical activity behavior. No maintenance effects were observed.

scholarly journals THE IMPACT OF USERS ADVOCACY ON CONFORMITY, REINFORCEMENT AND BEHAVIOUR EXCHANGE AMONGST ROAD USERS IN PORT HARCOURT

2021 ◽  
pp. 1-12
Author(s):  
John Emmanuel ◽  
Sylva Kalu
Keyword(s):  
Social Marketing ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Reasoned Action ◽  
P Values ◽  
Road Users ◽  
Significant Coefficient ◽  
Port Harcourt ◽  
Marketing Tool ◽  
The Impact

This study examines the extent to which advocacy as a social marketing tool can help bring about road users’ rules conformity, reinforcement and behavioural exchange. From a population of 11,760,871, a sample of 420 was derived using Krejcie and Morgan sample table. The theoretical framework was anchored on theory of reasoned action and social cognitive theory. The stated hypotheses were tested using Multiple Regression and from the findings, we realized that all the hypotheses tested had a significant coefficient and associated p-values. For these reasons, the stated null hypotheses were rejected. The study further recommends that social marketing efforts if applied and implemented appropriately can help the society in changing the behaviour of the citizens.

Training teachers to implement physical activity: Applying social cognitive theory

2019 ◽  
Vol 78 (4) ◽  
pp. 464-475 ◽  
Author(s):  
Elizabeth A Hivner ◽  
Alicia M Hoke ◽  
Erica B Francis ◽  
Erik B Lehman ◽  
Grace W Hwang ◽  
...  
Keyword(s):  
Physical Activity ◽  
Elementary School ◽  
Teacher Training ◽  
Social Cognitive Theory ◽  
Self Efficacy ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
School Classroom ◽  
Teacher Self Efficacy ◽  
The Impact

Objective: To evaluate the impact of three types of social cognitive theory (SCT)-based elementary school classroom physical activity (PA) training on teachers’ implementation rates, attitudes, knowledge and behaviour. Design: Key stakeholder focus groups informed development of phase II which took the form of a randomised controlled trial of three different intensities of teacher training to conduct classroom-based PA sessions. Setting: The study was conducted over one school year (2016–2017), across four elementary schools in the USA. Methods: Researchers delivered professional development to teachers, focusing on effective methods for PA use in the classroom through three formats: webinar, in-person training and in-person with personalised assistance. Training content was built on SCT constructs. This study examined the impact of the PA training on SCT construct outcomes among elementary school classroom teachers ( n = 41). Study outcome measures included reciprocal determinism, behavioural capability, outcome expectations and self-efficacy. Over the 12-week period following the training, teachers completed surveys to measure SCT construct outcomes. Results: Results of the intervention demonstrated an increase in teacher self-efficacy and knowledge ( p < .01 and p < .01). There was a significant increase of teachers who started using PA in the classroom who indicated no use at baseline (from 21% to 6% not using). Conclusion: The use of SCT to provide a teacher training is an effective method to increase classroom PA, while improving teacher self-efficacy and knowledge concerning PA implementation.

From cognition to action: the effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior

2020 ◽  
Vol 35 (12) ◽  
pp. 1915-1927
Author(s):  
Hayam Alnakhli ◽  
Rakesh Singh ◽  
Raj Agnihotri ◽  
Omar S. Itani
Keyword(s):  
Social Cognitive ◽  
Cognitive Theory ◽  
Self Regulation ◽  
Self Monitoring ◽  
Content Type ◽  
Adaptive Selling ◽  
Adaptive Selling Behavior ◽  
Using Data ◽  
The Impact ◽  
The Relationship

Purpose This study aims to investigate salespersons’ self-monitoring and its effect on adaptive selling behavior. As salespeople are constantly facing different customers with various needs and want and engaging in a different sales situation, salespeople must deploy their inner capabilities in practicing adaptive selling behavior during and across sales interactions. This study also investigates the impact of salesperson’s intrapersonal leadership – where leadership stems from the individuals with the purpose to influence oneself. Design/methodology/approach Authors draw on the social cognitive theory of self-regulation to develop our model and examine the relationship between self-monitoring, thought self-leadership and adaptive selling behavior. We empirically test the model using data from 335 pharmaceutical salespeople working across several countries in Asia. Findings The results support the role of self-monitoring and thought self-leadership as antecedents to adaptive selling. Further, the results suggest that self-monitoring positively moderates the relationship between thought self-leadership and adaptive selling behavior. In light of these results, we explore implications and limitations and conclude by suggesting directions for further research. Research limitations/implications The sampling method used was convenience sampling, which may limit the theoretical generalization of our results across all emerging markets. Moreover, this study examines the direct impact of self-management mechanism on adaptive selling behavior and the way it interacts with salesperson's thought self-leadership to strengthen adaptive selling behavior. However, the research model does not include organization-level drivers. Originality/value This study makes an important and original contribution to sales literature by demonstrating the direct and interaction effects of self-monitoring mechanism on a critical component of a business to business sales process, adaptive selling behavior. Results from this study highlight the critical importance of cognitive processes that drives positive selling behavior.

Rejection sensitivity as a mediator of the impact of childhood exposure to family violence on adult attachment behavior

1994 ◽  
Vol 6 (1) ◽  
pp. 231-247 ◽  
Author(s):  
Scott Feldman ◽  
Geraldine Downey
Keyword(s):  
Family Violence ◽  
Adult Attachment ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Rejection Sensitivity ◽  
Attachment Behavior ◽  
Childhood Exposure ◽  
Physical Maltreatment ◽  
The Impact ◽  
Exposure To Family Violence

AbstractSubstantial evidence indicates a link between exposure to family violence in childhood and troubled social relationships. We draw on attachment and social-cognitive theory to formulate a model of the mechanisms underlying this association. The model proposes that early experiences of overt rejection (e.g., physical maltreatment) or covert rejection (e.g., emotional neglect) are internalized as sensitivity to rejection. In this study, we operationalize sensitivity to rejection in social-cognitive terms as a tendency to expect and be concerned about rejection across a range of social situations. We hypothesize that rejection sensitivity mediates the link between exposure to family violence and adult attachment behavior. Data from a survey of 212 undergraduates support this hypothesis and also provide evidence that indicates sensitivity to rejection underlies both avoidant and ambivalent patterns of insecure adult attachment behavior. Overall, the results illustrate the power of a process approach to explaining the developmental sequelae of maltreatment.

scholarly journals Men’s Preferences for Physical Activity Interventions: An Exploratory Study Using a Factorial Survey Design Created With R Software

2016 ◽  
Vol 12 (2) ◽  
pp. 347-358 ◽  
Author(s):  
Sheryl L. Chatfield ◽  
Abigail Gamble ◽  
Jeffrey S. Hallam
Keyword(s):  
Social Cognitive Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Exercise Intervention ◽  
Multilevel Models ◽  
Survey Methods ◽  
Effective Means ◽  
Factorial Survey ◽  
Exercise Interventions ◽  
The Impact

Effective exercise interventions are needed to improve quality of life and decrease the impact of chronic disease. Researchers suggest males have been underrepresented in exercise intervention studies, resulting in less understanding of their exercise practices. Findings from preference survey methods suggest reasonable association between preference and behavior. The purpose of the research described in this article was to use factorial survey, a preference method, to identify the characteristics of exercise interventions most likely to appeal to male participants, so preferences might be incorporated into future intervention research. The research was guided by the framework of Bandura’s social cognitive theory, such that variations in individual, environmental, and behavioral factors were incorporated into vignettes. Participants included 53 adult male nonadministrative staff and contract employees at a public university in the Southeastern United States, who each scored 8 vignettes resulting in 423 observations. Multilevel models were used to assess the influence of the factors. Participants scored vignettes that included exercising with a single partner, playing basketball, and exercising in the evening higher than vignettes with other options. Qualitative analysis of an open response item identified additional alternatives in group size, participant desire for coaching support, and interest in programs that incorporate a range of activity alternatives. Findings from this research were consistent with elements of social cognitive theory as applied to health promotion. Factorial surveys potentially provide a resource effective means of identifying participants’ preferences for use when planning interventions. The addition of a single qualitative item helped clarify and expand findings from statistical analysis.

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