scholarly journals The sound of music on the pocket: A study of background music in retail

2020 ◽  
pp. 030573562095847
Author(s):  
Bryan Jun-Keat Choo ◽  
Thai-Shawn Cheok ◽  
David Gunasegaran ◽  
Kum-Seong Wan ◽  
Yuan-Sheng Quek ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Traditional Music ◽  
Background Music ◽  
Economic Potential ◽  
Consumer Expenditure ◽  
Consumer Spending ◽  
Total Spending ◽  
Music Genre ◽  
Customer Profiles ◽  
The Impact

Influences of background music on consumer behavior have economic potential for businesses. However, the precise parameters for manipulating these effects have remained elusive. In this study, the impact of different genres of background music on consumer spending was examined in three branches each of both a Japanese-themed and a Mexican-themed restaurant chain in Singapore. Three music genre conditions (“pop,” “traditional,” “mix”) corresponding to the restaurants’ cultural theme, were played for a week in each restaurant. Data on total spending and spending per customer were collected and analyzed. While direct music genre effects were not statistically significant, results indicated certain trends where higher consumer expenditure was observed in conditions utilizing a mixture of pop and traditional music (“mix”). Specifically, spending per customer for the “mix” condition was 11.4% higher than for “pop” for the Japanese restaurant, whereas it was 6.3% higher for the “mix” condition than for “traditional” for the Mexican restaurant. The results suggest that music could be tailored to different days of the week to appeal to different customer profiles and that music can be parameterized to influence consumer behaviors.

scholarly journals The Sound of Music on the Pocket: A Study of Background Music in Retail

2020 ◽  
Author(s):  
Bryan Jun-Keat Choo ◽  
Thai-Shawn Cheok ◽  
David Gunasegaran ◽  
Kum-Seong Wan ◽  
Yuan Sheng Quek ◽  
...  
Keyword(s):  
Consumer Behaviour ◽  
Traditional Music ◽  
Background Music ◽  
Economic Potential ◽  
Consumer Expenditure ◽  
Consumer Spending ◽  
Music Genre ◽  
Additional Support ◽  
Customer Profiles ◽  
The Impact

Influences of background music on consumer behaviour has economic potential for businesses, however, the precise parameters for manipulating these effects have remained elusive. In this study, the impact of different genres of background music on consumer spending was examined via a pilot field test conducted in three branches each of both a Japanese-themed and a Mexican-themed restaurant chain in Singapore. Three music genre conditions (‘pop’, ‘traditional’, ‘mix’), corresponding to the restaurants’ cultural theme, were played for a week in each restaurant. Data on total spending and spending per customer were collected and analysed. While direct music genre effects were not statistically significant, results indicated certain trends where higher consumer expenditure was observed in conditions utilizing a mixture of pop and traditional music (‘mix’). Specifically, spending per customer for the ‘mix’ condition was 11.4% higher than for ‘pop’ for the Japanese restaurant, whereas it was 6.3% higher for the ‘mix’ condition than for “traditional” for the Mexican restaurant. The results also further suggest that music could be tailored to different days of the week to appeal to different customer profiles and lend additional support for the leveraging of suitable music parameters to induce consumption behaviours.

scholarly journals THE IMPACT OF BACKGROUND MUSIC ON THE DURATION OF CONSUMER STAY AT STORES: AN EMPIRICAL STUDY IN MALAYSIA

2017 ◽  
Vol 16 (2) ◽  
Author(s):  
Keng-Lin Soh ◽  
K. Jayaraman ◽  
Li-Peng Choo ◽  
Shayan Kiumarsi
Keyword(s):  
Consumer Behavior ◽  
Empirical Study ◽  
Value Added ◽  
Background Music ◽  
Research Article ◽  
Fast Tempo ◽  
Shopping Experience ◽  
The Impact ◽  
The Relationship ◽  
Expect Value

Consumers spend more time shopping and expect value-added options like backgroundmelodious songs, ample car parking, good ambience, prayer halls and rest rooms. The mainconcern is whether these facilities prolong consumers stay in the store and increase businesssales. This research article is about the relationship between the background music tempo andthe duration of consumers’ stay in the stores. Data from 177 respondents were received andanalyzed. The results show that the tempo of music is significantly affecting the emotionalstate of the consumers; fast tempo music increasing the pleasure and arousal levels. Slowtempo music has consumers stay longer in restaurants and supermarkets. However, the tempoof music does not play a significant role in manipulating the duration consumers spend in abook store and apparel shop.Keywords: Background Music; Arousal; Consumer Behavior; Shopping Experience; Stimulus-Organism-Response (S-O-R) Model.

scholarly journals Weighting bias and inflation in the time of COVID-19: evidence from Swiss transaction data

2020 ◽  
Vol 156 (1) ◽  
Author(s):  
Pascal Seiler
Keyword(s):  
Consumer Behavior ◽  
Price Index ◽  
Inflation Rate ◽  
Consumer Price Index ◽  
Consumer Expenditure ◽  
Consumer Spending ◽  
Transaction Data ◽  
Debit Card ◽  
Public Data

Abstract Sharp changes in consumer expenditure may bias inflation during the COVID-19 pandemic. Using public data from debit card transactions, I quantify these changes in consumer spending, update CPI basket weights and construct an alternative price index to measure the effect of the COVID-induced weighting bias on the Swiss consumer price index. I find that inflation was higher during the lock-down than suggested by CPI inflation. The annual inflation rate of the COVID price index was −0.4% by April 2020, compared to −1.1% of the equivalent CPI. Persistent “low-touch” consumer behavior can further lead to inflation being underestimated by more than a quarter of a percentage point until the end of 2020.

scholarly journals Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

2020 ◽  
pp. 002224292096043
Author(s):  
Katrijn Gielens ◽  
Els Gijsbrechts ◽  
Inge Geyskens
Keyword(s):  
Data Sets ◽  
Order Fulfillment ◽  
Consumer Spending ◽  
Free Standing ◽  
Local Markets ◽  
Total Spending ◽  
Last Mile ◽  
Online Consumer ◽  
Demand Effects ◽  
The Impact

Many retailers are rushing into the click-and-collect (C&C) format, where shoppers place orders online and pick up the goods themselves later. The authors study the demand implications of C&C and postulate how different ways of organizing this format—each with its own convenience features—appeal to households with different shopper characteristics. Using two data sets, each covering the introduction of two C&C fulfillment types by a major grocery retailer in a large number of local markets, the authors compare the impact of in-store fulfillment (pickup at existing stores), near-store fulfillment (pickup at outlets adjoining stores), and stand-alone fulfillment (pickup at free-standing locations). The authors find that the shift in online consumer spending significantly differs between the three order fulfillment types, as does the impact on total spending. No one order fulfillment type systematically dominates; the effects depend heavily on shopper characteristics. The study’s results provide guidance on which C&C fulfillment type(s) to operate under what conditions and caution retailers not to take the easy in-store route routinely.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

The Impact of Crowding on Calorie Consumption

2017 ◽  
Vol 44 (5) ◽  
pp. 1123-1140 ◽  
Author(s):  
Stefan J Hock ◽  
Rajesh Bagchi
Keyword(s):  
Consumer Behavior ◽  
Food Item ◽  
Affective Processing ◽  
Environmental Cues ◽  
Calorie Consumption ◽  
Managerial Implications ◽  
The Impact ◽  
Specific Reason ◽  
Human Crowding ◽  
Rule Out

Abstract Consumer behavior is often influenced by subtle environmental cues, such as temperature, color, lighting, scent, or sound. We explore the effects of a not-so-subtle cue—human crowding—on calorie consumption. Although crowding is an omnipresent factor, it has received little attention in the marketing literature. We present six studies showing that crowding increases calorie consumption. These effects occur because crowding increases distraction, which hampers cognitive thinking and evokes more affective processing. When consumers process information affectively, they consume more calories. We show the specific reason for the increase in calories. When given a choice between several different options, people select and eat higher-calorie items, but when presented with only one option, people eat more of the same food item. We document this process, rule out alternative explanations, and discuss theoretical and managerial implications.

scholarly journals Does It Pay to Be Real? Understanding Authenticity in TV Advertising

2018 ◽  
Vol 83 (1) ◽  
pp. 24-50 ◽  
Author(s):  
Maren Becker ◽  
Nico Wiegand ◽  
Werner J. Reinartz
Keyword(s):  
Consumer Behavior ◽  
Essential Element ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Advertising Context ◽  
Hedonic Products ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Common Understanding ◽  
Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

Sign in / Sign up

Export Citation Format

Share Document