Assessing Trade Attractiveness Using International Marketing Environmental Factors and Fuzzy DEMATEL

2021 ◽  
pp. 097215092110463
Author(s):  
Meena Madhavan ◽  
Mohammed Ali Sharafuddin ◽  
Sutee Wangtueai
Keyword(s):  
Strategic Alliance ◽  
Research Study ◽  
New Technologies ◽  
Small And Medium Enterprises ◽  
International Marketing ◽  
International Market ◽  
Fuzzy Decision Making ◽  
Fuzzy Dematel ◽  
Marketing Environment ◽  
Medium Enterprises

International market entry of entities can be through exporting, licensing, franchising, partnering and strategic alliance, acquisition and Greenfield venture. However, small and medium enterprises (SMEs’) initial international market entries are limited to exporting. Hence, assessing the international marketing environment is essential for deciding the pre-export or initial export stages of going international. It also needs favourable policies to support the trade growth of SMEs between countries. Hence, this research study aims to develop a quantitative approach for assessing the international trade attractiveness between regions with physical, political, economic, sociocultural and technological (PPEST) variables and the fuzzy decision-making trial and evaluation laboratory (DEMATEL) technique. This research study is novel in its approach for identifying the prominence causal variables of trade attractiveness by applying the Fuzzy DEMATEL technique. The results revealed that ‘focusing on the development of new technologies’ and ‘Physical distribution and communication network’ were the core factors influencing the trade attractiveness between the regions. Furthermore, directions for policy implementation and research expansion in this domain were also presented.

Interactive Multimedia MUSICNETWORK

2011 ◽  
pp. 1-11
Author(s):  
Kia Ng ◽  
Paolo Nesi
Keyword(s):  
Interactive Multimedia ◽  
New Technologies ◽  
Small And Medium Enterprises ◽  
International Association ◽  
Research Institutions ◽  
Related Research ◽  
Research Areas ◽  
Centre Of Excellence ◽  
Multimedia Technologies ◽  
Medium Enterprises

The MUSICNETWORK project was co-supported by the European Commission to bring music industry and related research areas into the interactive multimedia era. It represented a virtual Centre of Excellence during the period of the project and today an international association where music content providers, cultural institutions, industry, and research institutions work together, drawing on their collective assets and mutual interests, to exploit the potential of multimedia music contents with new technologies, tools, products, formats and models. Due to large gaps between needs and real products and solutions, many products in the market fail to exploit the potential of new multimedia technologies effectively. MUSICNETWORK helps research solutions to reach the market by seeking agreements between different actors and formats, by bringing together research institutions, industries, Small and Medium Enterprises (SMEs), and experts to build the required momentum to study and define multimedia music modelling and coding for the new age. MUSICNETWORK activities, actions and services are provided through the project website which can be found online at http://www.interactivemusicnetwork.org.

scholarly journals Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India

2019 ◽  
Vol 9 (3) ◽  
pp. 102
Author(s):  
Nguyen Xuan Trung ◽  
Dang Thai Binh ◽  
Dang Thi Thuy ◽  
Dong Thi Thuy Linh
Keyword(s):  
New Technologies ◽  
Small And Medium Enterprises ◽  
Digital Technologies ◽  
Business Environment ◽  
Indian Government ◽  
Role Of Government ◽  
The World ◽  
Fierce Competition ◽  
Medium Enterprises

SMEs account for a large propotion and play an important role in the development of each country in the world, including India. The globalization will bring many advantages for enterprises however SMEs will face fierce competition at the local, national and international level. In order to maintain and promote the important role of SMEs in the context of increased competition, SMEs have to change and adopt new technologies. E-commerce and digital technologies are bringing opportunities to help SMEs improve their competitiveness, narrow the gap with big enterprises thanks to their fairness and flexibility of the digital business environment. According to UNIDO (2017), India is one of the countries successfully applying e-commerce to SMEs. Contributing to this success is the important role of the Indian government. Therefore, this paper focuses on researching the application of e-commerce to SMEs in terms of the role of government in promoting and creating ecosystem for SMEs and e-commerce development.

scholarly journals International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

2018 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Diego Matricano ◽  
Giorgio Vitagliano
Keyword(s):  
Small And Medium Enterprises ◽  
Single Case ◽  
International Marketing ◽  
Marketing Strategies ◽  
Fast Fashion ◽  
Market Growth ◽  
Contingency Perspective ◽  
International Marketing Strategy ◽  
Medium Enterprises ◽  
Adaptation Processes

According to analysts and practitioners, five main trends characterise the future of the jewellery industry: internalisation and consolidation; market growth; a new channel landscape; hybrid consumption; and fast fashion. Among these, the process of internalisation, which is started and managed by local jewellery brands, seems of great interest. These brands, generally small and medium enterprises (SMEs), have to plan their international marketing strategies in order to face the biggest jewellery groups and compete worldwide.In the present paper, through the methodology of a single case study of leBebè, an Italian brand, the standardisation and adaptation processes of international marketing strategies are rebuilt and investigated in reference to the jewellery industry. From the analysis, it emerges that the jewellery industry has specific dynamics that force companies to implement an international marketing strategy that falls halfway between standardisation and adaptation and is generally known as a contingency perspective. The achieved results strengthen the contingency perspective on the standardisation/adaptation debate and, above all, allow for speculating that international marketing strategies partly depend on the brand and mostly depend on the prominence of the brands and on factors characterising each industry. 

scholarly journals Challenges and Opportunities of Building Resilient MSMEs in Zambia

2021 ◽  
Vol 04 (10) ◽  
Author(s):  
Billy Kaombe ◽  
Keyword(s):  
Research Study ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Research Paper ◽  
Data Sources ◽  
Learning Abilities ◽  
Challenges And Opportunities ◽  
Secondary Data Sources ◽  
Medium Enterprises

This research paper addresses the challenges and opportunities in building resilient Micro, Small and Medium Enterprises (MSMEs) in Zambia. The paper also examines the different forms of resilience and there implications on organisational resilience. The findings indicates that challenges encountered by MSMEs in building resilient business organisations can be addressed in different ways including through the development and implementation of monitoring and response capabilities, learning abilities and anticipation. The research study relied on secondary data sources and was able to conclude that building resilient MSMEs was vital for the survival of these business organisations.

scholarly journals CUSTOMER-CENTRIC INNOVATION: CASE OF OMAN ENTREPRENEURSHIP

2019 ◽  
Vol 5 (1) ◽  
pp. 33-39
Author(s):  
Maria Teresa Matriano ◽  
M. Firdouse Rahman Khan
Keyword(s):  
Process Improvement ◽  
Design Methodology ◽  
Research Study ◽  
Small And Medium Enterprises ◽  
Customer Relationships ◽  
Customer Interaction ◽  
Operational Issues ◽  
Medium Enterprises ◽  
Customer Centricity ◽  
Practical Implications

Purpose: The objective of the study is to explore the concept of customer-centricity in Oman and to analyze the challenges of implementing customer-centric innovations, and the strategies in building momentum for the customer-centricity.  Design/methodology/approach: For carrying out the research study, the concept of customer-centric innovation and the current practices by selected top companies of Oman were considered. Findings: The finding of the empirical study reveals that the organizations in Oman are finding the way to transition from its existing customer-centric approach to a more innovative and technology aligned strategy, keeping the core strategies in place that are focused on operational issues. Practical Implications: Only a few notable organizations in the country are very open about their initiative to improve customer interaction. It is apparent that organizations in the country are still yet to realize the importance of building core strategies that put customers in the middle. Companies in Oman can drive growth by means of business process improvement that will attract more customers and building stronger business-customer relationships. Social Implications: There are several ways in which innovation can be integrated into customer-centricity. The technologies available today provide the best tools for improving customer interaction. Originality/value: No study has investigated before the customer-centric innovation in Oman, and this study will help the organizations especially Small and Medium Enterprises (SMEs) to plan their strategies accordingly.

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