The invention of transitions: History as a symbolic site for discursive struggles over organizational change

Organization ◽  
2014 ◽  
Vol 21 (4) ◽  
pp. 495-513 ◽  
Author(s):  
Sierk Ybema
Keyword(s):  
Organizational Change ◽  
Editorial Staff ◽  
Rhetorical History ◽  
Identity Change ◽  
The Past ◽  
Organizational Resource ◽  
Everyday Talk ◽  
Common Purpose ◽  
Invented Traditions

Studies interested in the discursive use of ‘the past’ often view history as an organizational resource designed to create a shared origin and a common purpose, promoting a sense of continuity and commitment among organizational stakeholders. In this article, I view ‘history’ instead as a symbolic site for discursive struggles between proponents and opponents of organizational change. It shows how organizational actors use ‘traces’ of a collective past in their version of ‘the’ history to win consent for change and to counter competing views. They do so by creating a sense of discontinuity from the past. The case study presented in this article combines a historian’s account of a newspaper’s history with an ethnographic account of the use of history prevalent among newspaper editors. While the historian’s narrative suggests the continuance of some vigorous traditions alongside identity change, the editors narratively construct or ‘invent’ transitions between periods or episodes while disregarding the organization’s traditions in their everyday talk. Storying the past, present and future in terms of a temporal dichotomy and ‘inventing’ transitions departs from existing studies of rhetorical history that tend to highlight invented traditions which establish or reaffirm continuity with the past. The case analysis shows how the editors selectively and strategically deploy history to accomplish or oppose change as part of ongoing negotiations within the editorial staff.

What is NORML? Sedimented Meanings in Ambiguous Organizational Identities

2021 ◽  
pp. 017084062110577
Author(s):  
Matthew C.B. Lyle ◽  
Ian J. Walsh ◽  
Diego M. Coraiola
Keyword(s):  
Organizational Identity ◽  
Identity Change ◽  
National Organization ◽  
The Past ◽  
Organizational Identities ◽  
Key Points ◽  
Identity Threats ◽  
History Of ◽  
Identity Labels

Organizational identity scholarship has largely focused on the mutability of meanings ascribed to ambiguous identity labels. In contrast, we analyze a case study of the National Organization for the Reform of Marijuana Laws (NORML) to explore how leaders maintained a meaning ascribed to an ambiguous identity label amid successive identity threats. We found that heightened dissensus surrounding meanings attributed to the organization’s “reform group” label at three key points spurred theoretically similar manifestations of two processes. The first, meaning sedimentation, involved leaders invoking history to advocate for the importance of their preferred meaning while mulling the inclusion of others. The second, reconstructing the past, occurred as leaders and members alike offered narratives that obscured the history of disavowed meanings while sharing new memories of those they prioritized. Our work complements research on identity change by drawing attention to the processes by which meaning(s) underlying ambiguous identity labels might survive.

Rhetorical history and strategic marketing: the example of Starbucks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pierre Volle
Keyword(s):  
Social Memory ◽  
Implementation Strategies ◽  
Strategic Marketing ◽  
Historical Narratives ◽  
Rhetorical History ◽  
Content Type ◽  
Organizational Goals ◽  
Organizational Resource ◽  
Different Levels

Purpose This study aims to illustrate how firms engage in rhetorical history, i.e. “the process by which managers skillfully impose meaning on a firm’s past as a persuasive and agentic process” (Suddaby et al., 2010). The case study shows that the connection of past events to specific and schematic narratives allows external events to be appropriated and used by Starbucks as assets to achieve its organizational goals (e.g. legitimacy). Design/methodology/approach The study is based on a close reading and coding of 1,852 “stories” (2,470 pages) published by Starbucks between 2003 and 2020. Findings The authors first show that Starbucks’ language relies heavily on terms referring to temporality. The authors then highlight the organization’s efforts to assert its history, to emphasize its heritage and to inscribe itself in local and national histories. With this case study, the authors contribute to the ongoing debate on history as an organizational resource. The study shows how brands that are not necessarily “historical” can mobilize rhetorical history in their strategic marketing. Research limitations/implications This case study illustrates four heritage implementation strategies: narrating, visualizing, performing and embodying. Further research could contribute to the discussion of rhetorical history production practices, in particular how heritage elements are validated, articulated, related and adopted by organizations (Burghausen and Balmer, 2014). Originality/value The research shows that the main mechanism for constituting social memory assets does not lie in the accumulation of narratives, but in the coupling of narratives at different levels, and in the inclusion of several stakeholders within the narratives. The research also highlights that the affirmation of the historicity of the firm is a prerequisite for the constitution of social memory assets. The research shows that there are a wide variety of ways to convey historical narratives, in particular the essential role leadership plays in the rhetorical process of historicization. The research also shows that the issues of identity and legitimacy are more closely linked than previous research has suggested. In a way, rhetorical history serves strategic management as much as marketing. The porosity between the different audiences allows for a strong alignment between stakeholders, thus consolidating a competitive advantage that lies at the heart of Starbucks’ success, and which notably contributes to reinforcing its core value proposition (i.e. access to a “welcoming, safe and inclusive” third place) and its relational business model. Finally, the case shows that the mobilization of social memory assets does not necessarily lead to the use of nostalgic associations. In this case, for Starbucks, it is not a matter of cultivating memories of the “good old days” but of drawing inspiration from the past, of maintaining traditions to remain culturally relevant and of relying on these assets to project itself into the future.

‘If not for you’. The nation state as an archaeological context

2016 ◽  
Vol 23 (1) ◽  
pp. 48-70 ◽  
Author(s):  
Nathan Schlanger
Keyword(s):  
Public Services ◽  
The State ◽  
Nation State ◽  
The Past ◽  
Common Purpose ◽  
Local Levels ◽  
English Heritage

AbstractRather than being bashed around in view of its contents, the nation state – or at least the ‘state’ part of this compound term – needs to be cherished for the context it provides. Without the state, instilling regulations, procedures and common purpose, archaeology will not really thrive. This is confirmed through an exemplary case study, namely the seemingly measured and consensual retrenchment of the state occurring in England over the past 25 years. A brief presentation of the structure of English archaeology serves to highlight the situation of each of its main sectors, commercial contractors, curators at local levels and national bodies. Recent changes at the last level, involving English Heritage Trust and Historic England, highlight the risks posed by state disengagement, by funding withdrawal and by the enforced commercialization of public services.

Narratives of Tradition

2010 ◽  
Vol 34 (4) ◽  
pp. 523-561 ◽  
Author(s):  
Kirrilly Thompson
Keyword(s):  
Economic Transformation ◽  
Apparent Contradiction ◽  
Ethnographic Fieldwork ◽  
The Past ◽  
Invented Tradition ◽  
Economic Forces ◽  
History Of ◽  
Narrative Process ◽  
Invented Traditions

In this article I consider the bottom-up, narrative process through which traditions are invented, using rejoneo (mounted bullfighting) as a case study. I explore the construction of rejoneo as “the newest but also the oldest” form of bullfighting. To understand this apparent contradiction, I synthesize “narratives of tradition” with Eric Hobsbawm and Terence Ranger's (1995 [1983]) “invented tradition.” In doing so, I consider rejoneo through multiple and overlapping narratives structured into historical “chapters” with common narrative elements of heroes, villains, tragic downfalls, and triumphant comebacks. These narratives are contextualized in periods of intense social, political, and economic transformation in Spain over the past three centuries. This article combines a review of the lay and expert understandings of the history of the Spanish bullfight with ethnographic fieldwork undertaken with mounted bullfighters in Andalusia from 2000 and 2001. It redresses a significant lack of attention to the mounted bullfight in relation to the footed bullfight, thereby contributing to a more comprehensive literature of bullfighting in Spain. Moreover, this article provides a model for understanding that one of the ways traditions are invented is through narratives of tradition, contextualized by the wider social, political, and economic forces emphasized by the invented traditions approach.

From hard to soft: theory and Neolithic studies in Scotland

2011 ◽  
Vol 33 (1-2) ◽  
pp. 7-19
Author(s):  
Kenneth Brophy
Keyword(s):  
The Past

The Scottish Theoretical Archaeology Group (STAG) conference organisers expressed some doubts about how far theory has changed, and impacted, archaeological establishment and academia in Scotland. In this paper, I will argue that Scotland is certainly not isolated in a theoretical sense, although in the past, Scottish archaeology could be accused of being theoretically conservative, or at least dependent on ideas and models developed elsewhere. A case-study looking at Neolithic studies will be used to illustrate that despite some recent critical historiographies of the study of the period in Scotland, archaeologists in Scotland and those working with Scottish material have been theoretically innovative and in step with wider paradigm changes. The study of the Neolithic in Scotland, it could be argued, has been shaped by theory more than the study of any other period; we are not isolated, but rather part of wider networks of discourse.

THE URBAN MIGRANT FUTURE DESIRE: A STUDY OF REVERSE MIGRATION IN MALAYSIA

2017 ◽  
Vol 3 (2) ◽  
pp. 177
Author(s):  
Nur Huzeima Mohd Hussain ◽  
Hugh Byrd ◽  
Nur Azfahani Ahmad
Keyword(s):  
Oil And Gas ◽  
Industrial Society ◽  
Peak Oil ◽  
Population Mobility ◽  
Reverse Migration ◽  
The Past ◽  
Urban Migrants ◽  
Urban Migrant ◽  
Oil Crisis

Globalisation combined with resources of oil and gas has led to an industrial society in Malaysia.  For the past 30 years, rapid urban growth has shifted from 73% rural to 73% urban population. However, the peak oil crisis and economic issues are threatening the growth of urbanisation and influencing the trends of population mobility. This paper documents the beginnings of a reverse migration (urban-to-rural) in Malaysia.  The method adopted case study that involves questionnaires with the urban migrants to establish the desires, definite intentions and reasons for future migration. Based on this data, it predicts a trend and rate of reverse migration in Malaysia. 

Conservation and Preservation of Nature Reserves, Monuments andSpecial Architectural or Historic Interest in Nigeria: Towards Promotion of Sustainable Cultural Tourism

2015 ◽  
Vol 3 (2) ◽  
pp. 201-218
Author(s):  
Francis Chuma Osefoh
Keyword(s):  
Cultural Tourism ◽  
Nature Reserves ◽  
Communication Link ◽  
Built Environments ◽  
Tourist Attraction ◽  
The Past ◽  
Personal Experiences ◽  
Historical Heritage ◽  
Developed Nations

Some of the renowned world tourism countries have special peculiarities in character in terms of their nature reserves and built environments; that made them stand out for their attractions and visits. These qualities range from conservation and preservation of nature reserves, built environments- epoch architectural supports over the years; historical heritage; political; religious; socio-economic; cultural; and  high technology that enhance culture. The virtues of multi- ethnic groups and multi- cultural nature gave Nigeria a rich cultural heritage, and she is blessed with natural wonders, unique wildlife, and a very favorable climate. More often than not less attention and importance are placed over the nature reserves and built environments to the detriment of tourism in lieu of other sectors. Summarily the country lacks the culture of conservation and preservation of her abundant resources to promote cultural tourism. Case study strategy was applied in the research tours with reports of personal experiences, documentaries and analyses of sites visited in Europe and Nigeria were highlighted with references to their attributes in terms of structures and features that made up the sites as relate to culture and attraction.The task in keeping rural, city landscapes and nature reserves alive stands out as the secret of communication link from the past to present and the future; which tourism developed nations reap as benefits for tourist attraction.

The Local Government of Kulon Progo Regency Innovation in Subduing Capitalism through Community Empowerment

2020 ◽  
Vol 4 (2) ◽  
pp. 229
Author(s):  
Muhammad Eko Atmojo ◽  
Helen Dian Fridayani
Keyword(s):  
Qualitative Method ◽  
Positive Impact ◽  
Community Empowerment ◽  
Case Study Approach ◽  
Study Approach ◽  
The Past ◽  
The People ◽  
District Government ◽  
The Government

Kulon Progo Regency is one of the districts that has many innovations, one of which is community empowerment in collaboration with a modern shop abbreviated as the shop name owned by the people (tomira). This research was motivated by the achievements of the Kulon Progo district government in carrying out development and innovation in the development of the Kulon Progo region by fully involving the Kulon Progo district community through community empowerment. This initiative was taken by the government of Kulon Progo Regency to improve community empowerment and protect the people of Kulon Progo Regency from various economic threats. Considering that in the past few years many modern shops have mushroomed in each district/city, so this is what makes Kulon Progo Regency move quickly to empower the community by collaborating between MSMEs or cooperative with modern shops. This study uses a qualitative method which case study approach. With the empowerment that has been done, the original products of Kulon Progo Regency or local products can be traded in modern stores so that local products in Kulon Progo Regency can compete with national products in these modern stores. The existence of such cooperation will indirectly improve the image of Kulon Progo Regency and lift the original products of Kulon Progo Regency. The lifting of the original products of Kulon Progo Regency will have a positive impact on the community, where indirectly the economy of the community will increase so that there will be prosperity for the community. Kabupaten Kulon Progo adalah salah satu kabupaten yang memiliki banyak inovasi, salah satunya adalah pemberdayaan masyarakat bekerja sama dengan toko modern disingkat nama toko yang dimiliki oleh masyarakat (tomira). Penelitian ini dilatarbelakangi oleh pencapaian pemerintah kabupaten Kulon Progo dalam melakukan pengembangan dan inovasi dalam pengembangan wilayah Kulon Progo dengan melibatkan sepenuhnya masyarakat kabupaten Kulon Progo melalui pemberdayaan masyarakat. Inisiatif ini diambil oleh pemerintah Kabupaten Kulon Progo untuk meningkatkan pemberdayaan masyarakat dan melindungi masyarakat Kabupaten Kulon Progo dari berbagai ancaman ekonomi. Menimbang bahwa dalam beberapa tahun terakhir banyak toko-toko modern telah menjamur di setiap kabupaten/kota, jadi inilah yang membuat Kabupaten Kulon Progo bergerak cepat untuk memberdayakan masyarakat dengan berkolaborasi antara UMKM atau bekerjasama dengan toko-toko modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, dengan metode yang digunakan adalah dokumentasi. Dengan pemberdayaan yang telah dilakukan, produk asli Kabupaten Kulon Progo atau produk lokal dapat diperdagangkan di toko modern sehingga produk lokal di Kabupaten Kulon Progo dapat bersaing dengan produk nasional di toko modern ini. Adanya kerjasama tersebut secara tidak langsung akan meningkatkan citra Kabupaten Kulon Progo dan mengangkat produk asli Kabupaten Kulon Progo. Pencabutan produk asli Kabupaten Kulon Progo akan berdampak positif bagi masyarakat, di mana secara tidak langsung perekonomian masyarakat akan meningkat sehingga akan ada kesejahteraan bagi masyarakat.

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