To What Extent Were Progressive Politics Before World War Two a Fundamentally Imperial Project? The Case of International Humanitarian Relief in Russia, 1921-1923

There is perhaps a pervasive view that empires are at odds with progressive politics, which are, in their own turn, without covert agendas. The case study of the devastating Russian famine of 1921-23 is an opportunity to examine these views in more detail, and to consider the ways in which imperial agendas, and notions of the projection of soft power, were intertwined with the humanitarian agendas of NGOs.

Annual Reviewer Acknowledgement

The editorial team of the journal would like to thank the reviewers for their work in referring manuscripts during 2018.

Growing Need and Impact of Research in Strategic PR Management: An Overview of the Opinion of PR Professionals

There is no second opinion on the fact that in today's highly digitalized communication world, PR has emerged as an indispensable function in almost every organization regardless of its size and nature and it is the most important requirement for securing the desired outcome for every business policy or business initiative. It is also true that this profession is evolving everyday at an accelerating rate ever since the advent of Digital PR and various new and innovative forms of content messaging. But one should not forget the fact that no matter how experienced you are or how much skills you possess, the core is that until and unless you take help of research in planning and executing PR plans or strategies either by being updated about the current trends in information distribution or having an analytical data of the demographic profile of public or by conducting content analysis or readership studies etc, you cannot expect a desired outcome of your PR Programmes and PR strategies. The paper focuses on discussing the dire necessity of Research in PR profession taking into consideration the fact that in spite of its tremendous relevance and utility in increasing the quality of this profession, this still remains to be the most neglected area towards which the PR professionals are either indifferent or lacking in knowledge. The study highlights the various areas where research needs to be conducted in order to achieve the benchmark set in the profession and to get the desired results or ROI for every PR Programme or Strategy, finally leading to the building of a strong Corporate Image in the eyes of the organization's internal and external stakeholders. To substantiate the study, the paper employs Primary Research Method by seeking the opinion of PR professionals on the issue.

Annual Reviewer Acknowledgement

The editorial team of the journal would like to thank the reviewers for their work in referring manuscripts during 2017.

THE USE OF ANOINTING OIL IN MARK 6:13 IN AFRICAN CONTEXT

The use of oil and saliva was a common therapeutic technique in the ancient world. The ancient people believed that the anointing oil and the saliva of a holy man of God was therapeutic and had healing effect on whomever the oil was placed upon or to whom the saliva was spitted upon. African scholars have been passionately advocating for the use of mystical powers as an alternative therapy to improve the standard of living of the African people. These scholars have concluded that, mystical powers were made to assist human beings and tapping its resources for the benefit of mankind is useful. Mystical practices that utilize materials in form of oil, herbs, roots, animal parts and body wastes are around us. They are affordable and accessible, what do we do with them? African Christian worldview attaches demonism to every mystical techniques because it is incongruous to Christian faith and practices. They believe that mystical practices are occultic and can jeopardize the Christian faith. So, Christians should have nothing to do with them. But is this true? Thus, this paper discusses the use of anointing oil by Jesus' disciples in Mark 6:13 from an African world view. Applying exegetical tools in an intercultural hermeneutics, this study demonstrates that the use of anointing oil as one of the healing techniques of Jesus' disciples in Mark is mystical and is similar to mystical techniques of healing among traditional healers in Africa, the paper thus submit that the use of anointing oil for healing can be adopted as one of the methods for achieving wholeness in Africa.

Tunisian Democratic Transition : Dynamics of Conflict and Reconciliation

This research examines Tunisian democratic transition and underlines the extent to which Tunisian political elite engaged in a democratic political practice. The Tunisian revolution, often referred to as the "Jasmine Revolution", offered a great opportunity to leave behind a gloomy past tainted by long years of despotism and to lay the foundations of popular, representative and direct governance deeply rooted in people desire for freedom and justice. Accordingly, the research will first analyze the new political landscape and the major political powers contributing to the unfolding democratic transition. Second, the relationship between these actors will be underlined by discussing their approaches to democracy and their willingness to inaugurate a stable and sustained democracy that fits with a unique Tunisian model.

Imaginary Maps: Ecocritical Reading of Mahasweta Devi's Works

When the Sagwana, or the saga forests, were felled, the Korjus, who were food gatherers, became a condemned people....The Korjus ate reori seeds, tuber, roots, fruits, nuts, deer, birds, hares and monitor lizards. Their brains ceased to function when the forest died.

Social Media a Promotional Tool: Hotel Industry

The advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing hotel industry. Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed.

Social media revolution - The new digital frontiers of Journalism

Social media has become a phenomenon with the advent of technology and rapid rise in the reach across the world. It has made inroads in almost every sphere of business, communication and marketing. Post globalization, Indian media industry has witnessed a sea change and revamped itself tremendously to be part of changing global scenario. Social media today, has become an integral part of the media industry, whether it is news deliverance, marketing or advertising. The social media revolution has changed and will continue to change journalism and news organizations. Social media as a powerful tool has been realized largely across Indian Media industry, its importance is no longer debated. Therefore, the Indian media has successfully embraced social media technology and digital shift to widen and expanding their reach and exposure. The business strategies have widened and given a facelift; the social media platform has been effectively efficient used for expanding their business networks, whether news deliverance, advertising or other user generated content. This paper aims at examining and exploring the role, growth and challenges of digital and Social media with a case study approach on Indian Media Industry.

Improving Entrepreneurial Innovations for Sustaining Small Medium Hospitality Industry Growth in Ghana

This study talks about improving entrepreneurial innovations of small medium hospitality industry (SMHI) in other to sustain it growth in Ghana. Successful stories about SMEs exist but are rare and this causes pauses for concern. Many researchers have established that innovations bring several benefits in countries that are industrialized. Responses from SMHI managers/owners indicate they totally agree small medium hospitality industry is better in relation to one's determination to introduces new service styles and product, good customer service, innovative in selling/ marketing and confidence in trying new service styles. We therefore, recommend management step up their innovative abilities by taking pride in customer needs /customer satisfaction as this will earn small medium hotels new and repeat customers in a highly perishable and competitive business environment.