Harry’s Most Important Work

2020 ◽  
Vol 20 (2) ◽  
pp. 211-218
Author(s):  
Fran Hyde
Keyword(s):  
Real Life ◽  
Ethnographic Study ◽  
Important Work ◽  
Marketing Practice ◽  
Education Practice ◽  
Marketing Education ◽  
Nonprofit Organisations ◽  
Micro Level ◽  
Marketing Team ◽  
Insight Into

Harry considers his most important work was achieved in the last 2 years of his life as ‘Harry the Hospice Cat’. Situated in his sun spot in St Angela’s garden and then his window sill in the marketing office Harry ruminates over the micro-level marketing being undertaken by a hospice. Inspired by the death of a real-life hospice cat together with an ethnographic study of a hospice marketing team ‘Harry’s most important work’ is not a ‘tall tale’ but gives real insight into the challenges and battles involved in marketing work. Harry observes the demands made on St Angela’s to embrace digital advances and the struggles of nonprofit organisations to keep pace with new marketing practice. Observing the ‘goings on’ as well as the different ‘languages’ in a hospice, Harry highlights the very real tensions that arise from the difficult work being undertaken and analyses the organisational tensions which emerge when a marketing team strive to negotiate their legitimacy. From under the table in the chilly, white meeting room Harry tells the unique and important story about the ‘doing’ of very difficult marketing in the unusual context of a hospice. Harry’s story has implications for marketing education, practice and research as well as other animals who may feel a sense of responsibility to help humankind.

scholarly journals Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education

2020 ◽  
Vol 6 (3) ◽  
pp. 20-28
Author(s):  
Suresh Sood ◽  
Hugh Pattinson
Keyword(s):  
Digital Marketing ◽  
Social Commerce ◽  
Marketing Practice ◽  
New Approach ◽  
Entry Level ◽  
Marketing Education ◽  
Marketing Social ◽  
Brighter Future ◽  
Depth Interviews ◽  
Insight Into

This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century.

Murphey’s teat: history and insight into an enigmatic cerebrovascular eponym

2020 ◽  
Vol 133 (2) ◽  
pp. 369-373
Author(s):  
Daniel M. Heiferman ◽  
Daphne Li ◽  
Joseph C. Serrone ◽  
Matthew R. Reynolds ◽  
Anand V. Germanwala ◽  
...  
Keyword(s):  
Subarachnoid Hemorrhage ◽  
Intracranial Aneurysms ◽  
Important Work ◽  
Multiple Intracranial Aneurysms ◽  
Angiographic Evidence ◽  
Insight Into

Dr. Francis Murphey of the Semmes-Murphey Clinic in Memphis recognized that a focal sacculation on the dome of an aneurysm may be angiographic evidence of a culpable aneurysm in the setting of subarachnoid hemorrhage with multiple intracranial aneurysms present. This has been referred to as a Murphey’s “teat,” “tit,” or “excrescence.” With variability in terminology, misspellings in the literature, and the fact that Dr. Murphey did not formally publish this important work, the authors sought to clarify the meaning and investigate the origins of this enigmatic cerebrovascular eponym.

scholarly journals Modeling In-Match Sports Dynamics Using the Evolving Probability Method

2021 ◽  
Vol 11 (10) ◽  
pp. 4429
Author(s):  
Ana Šarčević ◽  
Damir Pintar ◽  
Mihaela Vranić ◽  
Ante Gojsalić
Keyword(s):  
Monte Carlo Simulation ◽  
Statistical Models ◽  
Empirical Bayes ◽  
Hybrid Approach ◽  
Real Life ◽  
Bayes Estimation ◽  
Probability Method ◽  
Specific Nature ◽  
Sport Event ◽  
Insight Into

The prediction of sport event results has always drawn attention from a vast variety of different groups of people, such as club managers, coaches, betting companies, and the general population. The specific nature of each sport has an important role in the adaption of various predictive techniques founded on different mathematical and statistical models. In this paper, a common approach of modeling sports with a strongly defined structure and a rigid scoring system that relies on an assumption of independent and identical point distributions is challenged. It is demonstrated that such models can be improved by introducing dynamics into the match models in the form of sport momentums. Formal mathematical models for implementing these momentums based on conditional probability and empirical Bayes estimation are proposed, which are ultimately combined through a unifying hybrid approach based on the Monte Carlo simulation. Finally, the method is applied to real-life volleyball data demonstrating noticeable improvements over the previous approaches when it comes to predicting match outcomes. The method can be implemented into an expert system to obtain insight into the performance of players at different stages of the match or to study field scenarios that may arise under different circumstances.

scholarly journals Modeling of a Real-Life Industrial Reactor for Hydrogenation of Benzene Process

Catalysts ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 412
Author(s):  
Mirosław K. Szukiewicz ◽  
Krzysztof Kaczmarski
Keyword(s):  
Catalyst Activity ◽  
Real Life ◽  
Operating Conditions ◽  
Reactor Operation ◽  
Reactor Model ◽  
High Scale ◽  
Industrial Reactor ◽  
Knowledge Based ◽  
Operation Conditions ◽  
Insight Into

A dynamic model of the hydrogenation of benzene to cyclohexane reaction in a real-life industrial reactor is elaborated. Transformations of the model leading to satisfactory results are presented and discussed. Operating conditions accepted in the simulations are identical to those observed in the chemical plant. Under those conditions, some components of the reaction mixture vanish, and the diffusion coefficients of the components vary along the reactor (they are strongly concentration-dependent). We came up with a final reactor model predicting with reasonable accuracy the reaction mixture’s outlet composition and temperature profile throughout the process. Additionally, the model enables the anticipation of catalyst activity and the remaining deactivated catalyst lifetime. Conclusions concerning reactor operation conditions resulting from the simulations are presented as well. Since the model provides deep insight into the process of simulating, it allows us to make knowledge-based decisions. It should be pointed out that improvements in the process run, related to operating conditions, or catalyst application, or both on account of the high scale of the process and its expected growth, will remarkably influence both the profits and environmental protection.

Market Influence Analytics in a Digital Ecosystem

2012 ◽  
Vol 2 (4) ◽  
pp. 42-53 ◽  
Author(s):  
Vandana Ahuja
Keyword(s):  
Negative Impact ◽  
Information Age ◽  
Product Positioning ◽  
Careful Evaluation ◽  
Digital Ecosystem ◽  
New Business ◽  
Marketing Intelligence ◽  
Micro Level ◽  
Viral Proliferation ◽  
Insight Into

The internet provides opportunities for marketing which extend from the micro level of electronic contacts to the macro level of new business opportunities. As the democratisation of consumer expression leads to a viral proliferation of information online, the new age communication ecosystem has prompted the need for a careful evaluation of the potential of what is being called Consumer Generated internet content, creating new challenges for Marketing Intelligence. These offerings of the Information age have garnered adequate potential to engineer business transformations. Consumer Generated Media (CGM) comprises the content generated by consumers within online venues such as Internet forums, Blogs, Wikis, discussion lists, etc. Leveraging CGM and channelizing it appropriately has become critical for organisations for understanding and managing market performance, product positioning, and driving brand reputations. The biggest challenge in front of organizations now is to harvest CGM to help marketers gain insight into the online market conversations taking place. Efforts are on by marketing in organizations to track the volume, origin, flow, and trajectory of the conversations in real time as they evolve, study the domain of Individual Internet Worth and map the scope, reach and influence of the same on topics that might have a positive or negative impact on a company’s products, promotions, and reputation.

Examining How Stakeholders at the Local, State, and National Levels Made Sense of the Changed Kindergarten

2018 ◽  
Vol 56 (3) ◽  
pp. 822-867 ◽  
Author(s):  
Christopher P. Brown ◽  
Joanna Englehardt ◽  
David P. Barry ◽  
Da Hei Ku
Keyword(s):  
Public Education ◽  
Standardized Testing ◽  
First Grade ◽  
The United States ◽  
Ethnographic Study ◽  
Local State ◽  
National Education ◽  
Insight Into ◽  
Academic Content ◽  
Education Stakeholders

Kindergarten in the United States has fundamentally changed. It is the new first grade where children are taught increased academic content and experience more standardized testing. There is much debate among education stakeholders about these changes, but such discussions are often siloed— making it difficult to know whether these changes reflect these stakeholders’ understandings of kindergarten specifically or public education in general. This explorative video-cued multivocal ethnographic study addressed this issue by examining how local, state, and national education stakeholders made sense of the changed kindergarten. Such findings provide insight into what it is they viewed driving these academic and instructional changes, what opportunities for further reform exist, and whether these stakeholders will work to support and/or alter such changes.

scholarly journals Dismembering organisation: The coordination of algorithmic work in healthcare

2020 ◽  
Vol 68 (4) ◽  
pp. 546-571
Author(s):  
Simon Bailey ◽  
Dean Pierides ◽  
Adam Brisley ◽  
Clara Weisshaar ◽  
Tom Blakeman
Keyword(s):  
Acute Kidney Injury ◽  
Kidney Injury ◽  
Human Experience ◽  
Ethnographic Study ◽  
Care Work ◽  
Healthcare Settings ◽  
Expected Performance ◽  
Sociological Literature ◽  
Insight Into

Algorithms are increasingly being adopted in healthcare settings, promising increased safety, productivity and efficiency. The growing sociological literature on algorithms in healthcare shares an assumption that algorithms are introduced to ‘support’ decisions within an interactive order that is predominantly human-oriented. This article presents a different argument, calling attention to the manner in which organisations can end up introducing a non-negotiable disjuncture between human-initiated care work and work that supports algorithms, which the authors call algorithmic work. Drawing on an ethnographic study, the authors describe how two hospitals in England implemented an Acute Kidney Injury (AKI) algorithm and analyse ‘interruptions’ to the algorithm’s expected performance. When the coordination of algorithmic work occludes care work, the study finds a ‘dismembered’ organisation that is algorithmically-oriented rather than human-oriented. In the discussion, the authors examine the consequences of coordinating human and non-human work in each hospital and conclude by urging sociologists of organisation to attend to the importance of the formal in algorithmic work. As the use of algorithms becomes widespread, the analysis provides insight into how organisations outside of healthcare can also end up severing tasks from human experience when algorithmic automation is introduced.

Creating communities: the use of technology in craft and DIY communities of practice

2014 ◽  
Vol 16 (4) ◽  
pp. 277-295 ◽  
Author(s):  
Kate Holmes ◽  
Anita Greenhill ◽  
Rachel McLean
Keyword(s):  
Communities Of Practice ◽  
Information And Communication Technologies ◽  
Deep Understanding ◽  
Ethnographic Study ◽  
Original Research ◽  
Structured Interviews ◽  
Content Type ◽  
Use Of Technology ◽  
Theoretical Perspectives ◽  
Insight Into

Purpose – The purpose of this study is to gain insight into craft and do-it-yourself (DIY) communities of practice (COPs) and how the use of technology provides ways for participants to connect, share and create. Gaining deeper insights into the practices of these communities may provide new opportunities to utilise within this flourishing domain. Design/methodology/approach – Qualitative methods were adopted to collect data and analysed through an interpretivist lens. Semi-structured interviews were conducted with members of craft and DIY COPs to gain a deep understanding of the broader ethnographic study. Existing theoretical perspectives surrounding COPs have been applied to further current perspectives. Findings – Findings from this study suggest that being part of a COP allows participants to connect to others, build creative enterprise and learn or enhance skills. Insights gained from this study indicate some of the detailed ways in which the application of technology redefines craft and DIY COPs. Research limitations/implications – This study provides a succinct exploration of a vast and fluid domain; if presented with more time and wider resources, the research would include further exploration of virtual COPs. Originality/value – The investigation provides a rich insight into the use of information and communication technologies (ICTs) within craft and DIY COPs. The application of theoretical perspectives from the area of Information Systems (IS) and Technology Management to this domain is regarded as an original research and furthers knowledge in these areas. Originality/value – The investigation provides a rich insight into the use of ICTs within craft and DIY COPs. The application of theoretical perspectives from the area of IS to the domain of craft and DIY culture is original research and extends existing concepts to include skills sharing as a previously unexplored domain.

scholarly journals Situační analýza a role diskurzů v sociálněvědním výzkumu

2021 ◽  
Vol 18 (1) ◽  
pp. 35-52
Author(s):  
Markéta Košatková
Keyword(s):  
Social Reality ◽  
Situational Analysis ◽  
Situation Analysis ◽  
Meso Level ◽  
Social Organizations ◽  
Collective Actors ◽  
Micro Level ◽  
Definition Of ◽  
Insight Into

The article introduces situation analysis (cf. Clarke 2005) as an epistemologicalontological basis for science freed of the positivistic paradigm. Situation analysis in a broader perspective dives into present discourses as well as discourses that have been concealed. At the meso-level, the analysis offers insight into social and discursive arenas formed by collective actors, key material elements, social organizations and institutions. At the micro-level it is aimed at the position of individual actors in a situation. Situational analysis provides multidimensional research resonating marginalized discourses and supports the everydayness of knowledge in a socially engaged, emic research of social reality. The focus on language constructions in the humanities allows for the re-definition of one’s own entities, formulas, and rules. Their (im)possible transgression is a necessary response to the accelerated and diverse shape of the recent globalized and particularized society.

scholarly journals (2012) 30 Windsor Y B Access Just 103 A VIEW FROM WITHIN: RECONCEPTUALIZING MEDIATOR INTERACTIONS

2012 ◽  
Vol 30 (2) ◽  
pp. 103 ◽  
Author(s):  
Debbie De Girolamo
Keyword(s):  
Real Life ◽  
Ethnographic Study ◽  
Third Party ◽  
Mediation Process ◽  
Study Analysis ◽  
Case Study Analysis ◽  
Third Party Intervention ◽  
Life Patterns ◽  
Participant Observer

This paper explores mediator interactions from within the mediation process. It is difficult to obtain access to mediations due to issues of confidentiality and litigation privilege, thus restricting direct empirical research. During a yearlong ethnographic study during which the author was a participant-observer of a number of commercial mediations, the nature of mediations was explored from an independent observational perspective – separate from the process yet within the process. In this study, real life patterns of interactions are examined through case study analysis. It offers a reconceptualization of the nature of mediator interventions, one that moves beyond the accepted understanding of third party intervention. It suggests that the mediator has a fugitive identity in mediation, reflecting a traditional neutral third party intervener role, a party role and an adviser role.Dans le présent document, l‟auteure explore les interactions des médiateurs dans le cadre du processus de médiation. Il est difficile d‟obtenir l‟accès aux séances de médiation en raison du secret professionnel et du privilège relatif au litige, et cette difficulté limite la recherche empirique directe. Au cours d‟une étude ethnographique qui s‟est déroulée sur une année et à laquelle l‟auteure a participé comme observatrice d‟un certain nombre de médiations commerciales, la nature des médiations a été explorée d‟un point de vue observationnel indépendant – distinct du processus bien qu‟au sein du processus. Dans la présente étude, des situations réelles d‟interaction sont examinées au moyen de l‟analyse d‟études de cas. L‟auteure offre une reconceptualisation de la nature des interventions du médiateur, qui va au-delà de ce qui est reconnu comme l‟intervention d‟une tierce partie. Le médiateur aurait une identité fugace dans le processus de médiation, cette identité s‟expliquant par un rôle traditionnel de tiers intervenant neutre, un rôle de partie et un rôle de conseiller.

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