(Wo)men on top? Postfeminist contradictions in young women’s sexual narratives

2020 ◽  
Vol 20 (4) ◽  
pp. 501-525
Author(s):  
Alexandra S. Rome ◽  
Aliette Lambert
Keyword(s):  
Young Women ◽  
Consumer Choice ◽  
Cultural Theory ◽  
Sexual Pleasure ◽  
Feminist Critique ◽  
Feminist Activism ◽  
Feminist Perspectives ◽  
Critical Feminist ◽  
And Control

Feminized sexual consumption has gained increasing legitimacy in the marketplace. Despite calls for critical, feminist perspectives, extant research in marketing continues to prioritize its emancipatory implications. In this article, we draw on the cultural theory of “postfeminism” to critically analyze the sexual narratives of young women. Tightly bound with neoliberal ethics, a postfeminist orientation encourages women—purported to have achieved equality thanks to past feminist activism—to work on, invest in, and manage their sexual lives. This discourse manifests in women’s sexual and intimate experiences in two key ways: first, through their attempts to establish authority and control in their relationships, an endeavor thwarted by neoliberal and patriarchal logics; and second, through an implicit submissive sexual positioning that privileges masculine meanings of sexual pleasure. These findings suggest an inherent contradiction between participants’ understanding of themselves as free, able, and equal, and the constraining, subjugating experiences shaping their relationships and (sexual) lives. Our key contribution to feminist critique and theorizing is to illustrate how postfeminist discourses operate to mask and deny oppressive patriarchal discourses, which paradoxically increases their strength under the guise of female emancipation and consumer choice.

scholarly journals THE EFFECTS OF STRETCHING EXERCISE ON HEMODYNAMIC RESPONSES AND POST-EXERCISE HYPOTENSION IN NORMOTENSIVE WOMEN STUDENTS

2014 ◽  
Vol 18 (5) ◽  
pp. 53-58
Author(s):  
Mohebbi Hamid ◽  
Maroofi Abdulbaset ◽  
Ansari Nazanin ◽  
Jorbonian Aboozar
Keyword(s):  
Blood Pressure ◽  
Women Students ◽  
Young Women ◽  
Whole Body ◽  
Rate Pressure Product ◽  
Rest Interval ◽  
Acute Effects ◽  
Hemodynamic Responses ◽  
Post Exercise ◽  
And Control

Aim: The aim of the present study was to evaluate acute effects of SE on post-exercise hemodynamic responses for 1-h in normotensive sedentary young women. Methods: Sixteen women (21.56±1.21yr; 159.6±0.5 cm; 54.53±6.02 kg) were randomly assigned to SE (n = 8) and control (C) groups (n = 8). SE group performed 20 stretches for the whole body. Each SE was repeated 2 times. Rest interval between repetitions and movement 10 s were considered. Systolic blood pressure (SBP), diastolic BP (DBP), mean arterial BP (MAP), rate pressure product (RPP), pulse pressure (PP) and heart rate (HR) were measured during 1-h (minutes: 0,15,30,45 and 60) in SE and C groups. Results: There were significant decreases (P

scholarly journals A BOOK REVIEW: FEMINISM ANDNERSUS FEMINITY OF MODERN WOMEN

2018 ◽  
Vol 7 (2) ◽  
pp. 189
Author(s):  
B. Retang Wohangara
Keyword(s):  
Cultural Identity ◽  
Young Women ◽  
Pop Culture ◽  
Politics Of Representation ◽  
Girl Power ◽  
Young Girls ◽  
And Control

One important theme attached to pop culture is the politics of representation and sub-cultural identity. The pop singer Madonna and then the Spice Girls are frequently regarded as the representation of modern women offering a different face of feminism ideology. Successfully entering the market competition, Madonna, through her cry of 'material girl', characterizes herself as an independent woman in the still dominating patriarchal world while challenging the burden of morality placed on the shoulders of women. She asks young women to rebel against male-centred traditions and unashamedly exposes her sensuality as a source of power and even domination, or in short celebrating 'being women'. The flag of Girl Power is also waved by the 1990'sBritish female singers, the Spice Girls, who call young girls to "be strong, be brave, be loud and control your own destiny. Believe that your self can do anything you want to do and be confident. We have to be independent, but it does not mean that you don't need a boy" (Swastika 2004: 66).

15. Critical criminology—part 1

Criminology ◽  
2017 ◽  
Author(s):  
Steve Case ◽  
Phil Johnson ◽  
David Manlow ◽  
Roger Smith ◽  
Kate Williams
Keyword(s):  
Social Construction ◽  
Social Theory ◽  
Power Relations ◽  
Critical Criminology ◽  
Critical Theories ◽  
Theory Of Crime ◽  
Feminist Perspectives ◽  
Crime And Deviance ◽  
Main Ideas ◽  
And Control

This chapter examines a range of criminological perspectives which are collectively known as critical criminology, with particular emphasis on labelling perspectives, Marxist inspired critical theories, and feminist perspectives. It begins with an overview of the four main ideas of positivism (in either its biological, psychological, or sociological forms): determinism, scientism, consensus, and treatment/rehabilitation. It then considers the philosophical and political arguments that underpin critical criminologies, along with the different foundational strands within critical criminology. It also discusses the importance of the ideas of social construction, power and power relations to critical criminology, as well as the problems of ‘deviance’ and its interpretation and control. Finally, it explores the development of critical criminology in Britain, the rise of the ‘new’ criminology, Taylor et al's (1973) notion of a ‘fully social theory’ of crime and deviance, and the issue of violence in relation to gender.

What Space for Female Subjectivity in the Post-Secular?

2019 ◽  
Vol 36 (7-8) ◽  
pp. 173-192
Author(s):  
Mats Nilsson ◽  
Mekonnen Tesfahuney
Keyword(s):  
Third Space ◽  
Religious Studies ◽  
Feminist Studies ◽  
Female Subjectivity ◽  
Feminist Perspectives ◽  
Role Of Women ◽  
Critical Feminist

This article heeds previous calls for revitalized feminist accounts of gender and religion. Having identified post-secular female pilgrimages as practices that actuate a ‘third space’, we claim that it is a space that cannot be adequately theorized from within secular feminist perspectives and attendant conceptions of subjectivity, agency and autonomy. Nor do perspectives from religious studies and its conceptions of piety as expressions of subjectivity, agency and autonomy do justice to the spatialities and subjectivities of post-secular female pilgrims. The article aligns itself with the budding field of critical feminist studies of post-secularism. We argue that, in general, both the protagonists and the detractors of post-secularism fail to recognize feminist theorizations of religion, the post-secular debate in feminist studies, and the place and role of women in the emergence of the post-secular. Whence, our neologism post-sexularism.

Feminist Commodity Activism: The New Political Economy of Feminist Protest

2020 ◽  
Vol 14 (2) ◽  
pp. 215-232 ◽  
Author(s):  
Jemima Repo
Keyword(s):  
Political Economy ◽  
Aesthetic Experience ◽  
Ethical Consumption ◽  
Feminist Critique ◽  
Feminist Activism ◽  
Choice Making ◽  
Street Protest ◽  
The Aesthetic ◽  
Commodity Activism ◽  
Mass Marketing

Abstract This article theorizes the commodification of the recent resurgence of feminist activism through the concept of “feminist commodity activism.” The focus is on the mass popularization of feminist-themed commodities, with T-shirts as a particular focus. First, I discuss how the mass marketing of feminist goods ties in with: (a) commodity feminism, by refetishizing commodities and consumption as empowering for women; (b) neoliberal feminism, through the construction of the feminist as an economic and choice-making subject; and (c) commodity activism, by entangling feminism with the discourses and practices of ethical consumption. Building on these concepts, I propose “feminist commodity activism” as a way to capture and further analyze the current commodification of feminism activism occurring at their intersection. I argue that feminist commodity activism instigates three further shifts: the commodification of the aesthetic experience of feminist street protest; the transfer of feminist activist agency to companies, charities, and entrepreneurs; and the branding of the feminist as a subject of value. Finally, the article considers the challenges that these shifts pose for feminist critique and politics.

scholarly journals Spanish validation of female condom attitude scale and female condom use in Colombian young women

2019 ◽  
Vol 19 (1) ◽  
Author(s):  
Vallejo-Medina Pablo ◽  
Ramírez Carlos Eduardo ◽  
Saavedra-Roa Diego Alejandro ◽  
Gómez-Lugo Mayra ◽  
Pérez-Durán Claudia
Keyword(s):  
Young Women ◽  
Female Condom ◽  
Attitude Scale ◽  
Sexual Pleasure ◽  
Dual Purpose ◽  
Spanish Validation ◽  
Unplanned Pregnancies ◽  
Female Condoms ◽  
Colombian Women ◽  
People’S Attitudes

Abstract Background Infection by HIV and other STIs and unplanned pregnancies are among the most serious problems associated with sexuality. Male and female condoms are the only dual-purpose devices to control both unplanned pregnancies and STIs, and studying people’s attitudes toward the use of these devices are excellent ways to predict their use. Therefore, the purpose of the present study was to adapt and validate the Female Condom Attitude Scale for Spanish language and to evaluate the use of female condoms in Colombian population. Methods For that purpose, a total of 387 Colombian women aged 23.68 years in average were asked to respond to the Female Condom Attitude Scale, the Sexual Opinion Survey, and the UCLA Multidimensional Condom Attitudes Scale. Results The use of female condom in Colombia is very low; only 5.10% of the surveyed women had used it at least once. On the other hand, results revealed a five-factor dimensionality (Sexual pleasure enhancement, Inconvenience, Improved prophylaxis, Sexual pleasure inhibition, and Insertion reluctance) with alphas between .81 and .96. The scale also showed adequate psychometric properties and criterion validity. No relationship was found between attitudes toward female condom and attitudes toward male condom. Conclusions The Spanish adaptation of the Female Condom Attitude Scale was found to be reliable and valid in a sample of young women.

Multichannel Retailing and Consumer Behaviour

2014 ◽  
Vol 3 (4) ◽  
pp. 17-39 ◽  
Author(s):  
Manuel Sánchez-Pérez ◽  
Antonia Estrella-Ramón ◽  
Cristina Segovia-López ◽  
María B. Marín-Carrillo
Keyword(s):  
Consumer Choice ◽  
Consumer Behaviour ◽  
Planning Process ◽  
Management Decision ◽  
Future Research ◽  
Multichannel Retailing ◽  
Retail Channel ◽  
Brick And Mortar ◽  
Online Channel ◽  
And Control

This article aims to analyse and offer managerial guidance about the processes of planning, implementation and control of a multichannel strategy within the framework of Multichannel Customer Management Decision (MCMD). To achieve this objective, firstly we justify the growing adoption of a multichannel strategy by retailers and channels participants. Following MCMD framework, we analyse the consumer behaviours linked to this kind of strategy in order to deeply understand the factors which affect consumer choice decisions related to channels. Alternative channels to brick and mortar retail channel are described, such as online channel. This helps us to offer a guide to define the multichannel strategy. Additionally, we give some ideas about the implementation of this strategy. Finally, in order to get a feedback to this planning process, we suggest carrying out a control phase. The work ends with conclusions section and future research streams.

Contributions to the study of young adult's depression: Studying the gender differences in the prevalence of depressive symptomatology in a portuguese young adults community sample

2011 ◽  
Vol 26 (S2) ◽  
pp. 651-651
Author(s):  
M.S. Mendes ◽  
M.T. Fagulha
Keyword(s):  
Young Adults ◽  
Young Women ◽  
Depressive Symptomatology ◽  
Community Sample ◽  
Significant Risk ◽  
Young Men ◽  
Risk Groups ◽  
Sexual Pleasure ◽  
Stress Factors ◽  
Depressive Episodes

This study aims to describe the prevalence of depressive symptomatology among young men and woman in a Portuguese non-clinical representative community sample, with ages between 18 and 29. The Center for Epidemiologic Studies Scale - CES-D (Radloff, 1977), and a Questionnaire including questions concerning sociodemographic variables, general health variables and women health variables, as well as interpersonal stress factors were mailed to a sample of 1480 subjects. A phone line was available and local papers asked for collaboration. 83 young adults aged between 18 and 29 (M = 28, 33,7%; F = 55, 66,3%) answered the CES-D and the Questionnaire.A gender difference in the intensity of depressive symptomatology was founded and it was higher in young women (18,56 ± 13.7) in comparison with young men (13, 43 ± 7.5) (t = −3,455; p = 0.001). Logistic regression has shown that young women have a double risk of being depressed in comparison with young men and has also shown significant risk increments in depressive symptomatology among rural, non-college and recent unemployed respondents in comparison to urban residents, students and employed young adults. Significant risk increments in depressive symptomatology was also found among young adults with previous depressive episodes and among subjects who report feelings of loneliness, lack of sexual pleasure or interest and high concerns about body appearance and weight (both young men and woman). Some other risk factors for depression in young adulthood are discussed as well as the need of preventive focused programs in specific risk groups such as young women and recent unemployed young adults.

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