Celebrity Endorsements and Voter Emotions: Evidence From Two Experiments

2017 ◽  
Vol 45 (4) ◽  
pp. 648-672 ◽  
Author(s):  
Anthony J. Nownes
Keyword(s):  
Presidential Election ◽  
Control Group ◽  
General Notion ◽  
Election Campaign ◽  
Hillary Clinton ◽  
Factual Information ◽  
Celebrity Endorsements ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Presidential Election Campaign

Here, I report the results of two randomized, posttest only, control group, survey experiments in which respondents were exposed to factual information about celebrity support for Hillary Clinton during the 2016 presidential election campaign. Based on previous research, I hypothesize that celebrity endorsements will affect the emotions of enthusiasm, anger, and anxiety vis-à-vis Secretary Clinton. My results provide support for the general notion that celebrity endorsements can affect voter emotions. Specifically, I find that celebrity endorsements profoundly decreased the negative emotions of anger and anxiety vis-à-vis Secretary Clinton. My research suggests that a broad range of stimuli may affect voter emotions, which in turn affect political attitudes and behavior.

The Influence of the Research-based Monograph Book to Improve Pre-Service Teachers’ Knowledge, Attitude, and Behavior

2021 ◽  
Vol 10 (2) ◽  
pp. 292-302
Author(s):  
S. D. Suryani ◽  
M. Amin ◽  
F. Rohman
Keyword(s):  
Environmental Literacy ◽  
Environmental Knowledge ◽  
Control Group ◽  
Cluster Sampling ◽  
Knowledge Domain ◽  
Control Group Design ◽  
Literacy Knowledge ◽  
Quasi Experimental ◽  
And Behavior ◽  
Attitudes And Behavior

This study intends to analyze the influence of the research-based monograph book as a learning resource to improve pre-service teachers’ knowledge, attitudes, and behavior towards the environment. This study is a quasi-experimental study using the Nonequivalent Control Group design. The research sample is 67 pre-service biology teachers using Cluster Sampling. Data were collected using environmental literacy instruments and analyzed descriptively and using the ANCOVA test. The results of the ANCOVA test showed that there was a significant effect on the use of the monograph book on environmental literacy. Knowledge domain obtained 0.047, attitude domain 0.186, and behavioral field 0.986 This research concludes that using the monograph book in learning affects aspects of ecological and environmental knowledge. Nevertheless, it has not had a significant effect on parts of attitude and behavior.

scholarly journals Entrepreneurship Narration in Sandiaga Uno’s Instagram (A Study on 2019 Presidential Election Campaign)Entrepreneurship Narration in Sandiaga Uno’s Instagram: A Study on 2019 Presidential Election Campaign)

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Putri Handayani Lubis ◽  
Maria Puspitasari
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Social Media ◽  
Risk Management ◽  
Young People ◽  
Thematic Analysis ◽  
Presidential Election ◽  
Election Campaign ◽  
Presidential Election Campaign

Entrepreneurship often becomes an alternative profession, while in fact, being an entrepreneur is a strategic choice which is ideally based on strong determination and belief that it is able to change the quality of life. Sandiaga Uno used entrepreneurship narration during the 2019 presidential election campaign in his social media in order to influence the youth. The present study aimed to explore Sandiaga Uno’s entrepreneurship narration on Instagram and to identify the narration in influencing young people during the 2019 presidential election campaign. This study was categorized as qualitative research with thematic analysis. The result of the study found that Uno’s campaign narration focused more on hopes. His narration of entrepreneurship focused on motivating the Millenials without explaining further about the risk of being an entrepreneur and how to fund and maintain a business. Uno utilizes his background as an entrepreneur by motivating his campaign. Uno also invited celebrities and several Actors who have businesses to motivate young people to become entrepreneurs. Risk management needed in an entrepreneur because many entrepreneurs are not prepared to deal with risk so the business that was built cannot last. Likewise, there are still many entrepreneurs who cannot make the most of existing technology to develop its business because of its capacity.

scholarly journals The Pitfalls of “Love and Kindness”: On the Challenges to Compassion/Pity as a Political Emotion

2018 ◽  
Vol 6 (4) ◽  
pp. 53-61 ◽  
Author(s):  
Anne-Kathrin Weber
Keyword(s):  
Social Justice ◽  
Political Theory ◽  
Presidential Election ◽  
Democratic Theory ◽  
The Political ◽  
Election Campaign ◽  
The Subject ◽  
Political Realm ◽  
Presidential Election Campaign

Martha Nussbaum’s political theory of compassion offers an extensive and compelling study of the potential of employing compassionate emotions in the political realm to further social justice and societal “love”. In this article, two pitfalls of Nussbaum’s affirming theory of a politics of compassion are highlighted: the problem of a dual-level hierarchisation and the “magic” of feeling compassion that potentially removes the subject of compassion from reality. I will argue that Hannah Arendt’s thoughts on pity provide substantial challenges to a democratic theory of compassion in this respect. Following these theoretical reflections, I will turn to Hillary Clinton’s 2016 US-American presidential election campaign, to her video ads “Love and Kindness” in particular, in order to provide fitting illustrations from current realpolitik for these specific pitfalls of the political employment of compassionate emotions.

scholarly journals Unchurched Christian Nationalism and the 2016 U.S. Presidential Election

2020 ◽  
Author(s):  
Samuel Stroope ◽  
Paul Froese ◽  
Heather Rackin ◽  
Jack Delehanty
Keyword(s):  
Everyday Life ◽  
Presidential Election ◽  
Religious Institutions ◽  
Religious Ideology ◽  
Political Effects ◽  
Key Driver ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Christian Nationalism ◽  
The U.S

Prior research found that Christian nationalism was strongly associated with voting for Trump in the 2016 U.S. presidential election. However, the effects of Christian nationalism may depend on voters’ religiosity. We assess whether the association between Christian nationalism and Trump support differed for churchgoers and non-churchgoers and find that Christian nationalism is not significantly associated with Trump support among churchgoing voters. Instead, Christian nationalism is only significantly associated with Trump support among unchurched voters. These results suggest that while religious ideology remains a key driver of political attitudes and behavior in the U.S., its effects may have less to do with embeddedness in traditional religious organizations and more to do with the ways people use religious narratives in everyday life to construct and defend symbolic boundaries. At a time when fewer Americans attend religious services, religious narratives about Christian nationhood may have their strongest political effects when, and perhaps because, they are detached from religious institutions.

Iran’s ‘resistance economy’ faces new tests in 2021

2021 ◽  
Keyword(s):  
Presidential Election ◽  
Conflicts Of Interest ◽  
Election Campaign ◽  
Domestic Production ◽  
Content Type ◽  
Business Interests ◽  
High Profile ◽  
Conservative Government ◽  
Supreme Leader ◽  
Presidential Election Campaign

Significance At the same time, the June 18 presidential election campaign is beginning, with top judge Ibrahim Raisi registering as a favoured candidate. Heading a high-profile anti-corruption campaign, Raisi has been a strong advocate of Supreme Leader Ali Khamenei’s ‘resistance economy’ policy to undermine sanctions by supporting domestic production. Impacts Effective legislation to manage conflicts of interest, including of officials’ family members, will likely remain blocked. Local business interests that would benefit from more global links may have a strong voice even under a conservative government. The Islamic Revolution Guard Corps will keep a firm grip on the infrastructure sector.

scholarly journals Issues Salience and Framing in the Taiwanese 2016 Presidential Election Campaign: An Analysis of the KMT and DPP Campaign Discourses

2018 ◽  
Vol 1 (2) ◽  
pp. 301-330 ◽  
Author(s):  
Lutgard Lams
Keyword(s):  
Presidential Election ◽  
English Language ◽  
Issue Framing ◽  
Election Campaign ◽  
Issue Salience ◽  
Audience Design ◽  
Units Of Analysis ◽  
Population Comparison ◽  
Key Phrases ◽  
Presidential Election Campaign

This paper aims to provide insights into electoral practices of agenda setting and issue framing in the Taiwanese 2016 presidential election campaign. It examines issue salience and discursive mechanisms, like causal projection patterns, used in constructing problem definitions. The study unravels the securitisation narrative by showing how separate issues are collated into coherent packages and explores how key phrases, such as ‘status quo’ and ‘1992 Consensus’ are conceptualised. The analysis also investigates discursive ambiguities, since the DPP candidate’s campaign style was criticised for being vague. Units of analysis are English-language texts, taken from the KMT and DPP candidates’ speeches and their media opinion articles, targeting the foreign community, and translated versions of Chinese-language campaign materials, designed for the Taiwanese population. Comparison shows a two-level communicative game in audience differentiation, but the mechanism of guiding people not only what to think about, but also what to think, applies irrespective of audience design.

scholarly journals Don’t Republicans Tweet Too? Using Twitter to Assess the Consequences of Political Endorsements by Celebrities

2019 ◽  
Vol 18 (1) ◽  
pp. 144-160
Author(s):  
Jan Zilinsky ◽  
Cristian Vaccari ◽  
Jonathan Nagler ◽  
Joshua A. Tucker
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Presidential Candidate ◽  
Hillary Clinton ◽  
Donald Trump ◽  
Presidential Candidates ◽  
Political Preferences ◽  
The Social ◽  
Decision To Stay ◽  
Presidential Election Campaign

Michael Jordan supposedly justified his decision to stay out of politics by noting that Republicans buy sneakers too. In the social media era, the name of the game for celebrities is engagement with fans. So why then do celebrities risk talking about politics on social media, which is likely to antagonize a portion of their fan base? With this question in mind, we analyze approximately 220,000 tweets from 83 celebrities who chose to endorse a presidential candidate in the 2016 U.S. presidential election campaign to assess whether there is a cost—defined in terms of engagement on Twitter—for celebrities who discuss presidential candidates. We also examine whether celebrities behave similarly to other campaign surrogates in being more likely to take on the “attack dog” role by going negative more often than going positive. More specifically, we document how often celebrities of distinct political preferences tweet about Donald Trump, Bernie Sanders, and Hillary Clinton, and we show that followers of opinionated celebrities do not withhold engagement when entertainers become politically mobilized and do indeed often go negative. Interestingly, in some cases political content from celebrities actually turns out to be more popular than typical lifestyle tweets.

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