‘You want to show you’re a valuable employee’: A critical discourse analysis of multi-perspective portrayals of employed women with fibromyalgia

2017 ◽  
Vol 14 (2) ◽  
pp. 135-153 ◽  
Author(s):  
Margaret Oldfield ◽  
Ellen MacEachen ◽  
Margaret MacNeill ◽  
Bonnie Kirsh

Background Advice on fibromyalgia, a chronic illness primarily affecting women, often presents it as incompatible with work and rarely covers how to remain employed. Yet many women do. Objectives We aimed to understand how these women, their family members, and workmates portrayed employees with fibromyalgia, and how these portrayals helped women retain employment. Methods We interviewed 22 participants, comprising five triads and three dyads of people who knew each other. Using the methodology of critical discourse analysis, we analysed the interview data within and across the triads/dyads through coding, narrative summaries, and relational mapping. Results Participants reported stereotypes that employees with fibromyalgia are lazy, malingering, and less productive than healthy workers. Countering these assumptions, participants portrayed the women as normal, valuable employees who did not ‘give in’ to their illness. The portrayals drew on two discourses, normalcy and mind-controlling-the-body, and a related narrative, overcoming disability. We propose that participants’ portrayals helped women manage their identities in competitive workplaces and thereby remain employed. Discussion Our findings augment the very sparse literature on employment with fibromyalgia. Using a new approach, critical discourse analysis, we expand on known job-retention strategies and add the perspectives of two key stakeholders: family members and workmates.

2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.


2019 ◽  
Vol 2 (2) ◽  
pp. 127-138
Author(s):  
Hanna Sundari ◽  
Rina Husnaini Febriyanti

This research is conducted using model of Critical Discourse Analysis (CDA) that stated by Norman Fairclough. This discourse analysis is selected because it is considered to be able to answer the question of the purpose of this research that is formulated which focused on digging up the ideology value on teenager body image that is displayed on the discourse analysis in Hilo Teen advertisement. Fairclough sees a discourse as a social practice and authority which involves particular ideology value whether in explicitly or implicitly. The analysis of Fairclough is centered on text, discourse practice, and sociocultural practice. In this research, discourse analysis text Hilo Teen advertisement is focused on text dimension that involves representation, relation, and identity that is aired on the advertisement and sociocultural context in community scope. The result of this research based on the analysis defines Hilo Teen advertisement describes the body image of teenage girls are thin, slim, tall, and energetic; on the other hand, the body image of teenage boys are thin and tall. This advertisement also displays the problematic and realistic of teenagers who accentuate physical aspect only. Furthermore, Hilo Teen advertisement not only promotes milk product for teenagers but also tries forming a perception and conception on the society (teenagers and parents) about an ideal body shape of teenagers.


2001 ◽  
Vol 11 (2) ◽  
pp. 335-362 ◽  
Author(s):  
Eleni Petraki

This article adopts a microanalytic approach to examine storytelling as a co-construction by family members in a Cypriot-Australian family. Previous studies on family storytelling have focused on the various roles of family members in storytelling with a means of studying family socialization (Miller et al., 1990; Ochs & Taylor, 1992; Blum-Kulka, 1997). These studies used critical discourse analysis, sociocultural theories, performance and pragmatic approaches to storytelling. This article offers a distinctive approach to family storytelling by examining the discourse and social identities that family members display during the storytelling. The data originate in a study that involves interviews with three generations of Greek-Australian and Cypriot-Australian women regarding their relationships with each other. In this paper we investigate the contributions of the father and the daughters in the course of the mother’s turn at storytelling. The first part of the analysis focuses on the husband’s discourse identities as a contributor, initiator and elicitor of his wife’s storytelling. During the storytelling we also observe the production and exchange of different social identities between the husband and the mother, such as the ‘unwilling suitor’, the ‘embarrassed schoolgirl’ or the ‘forceful but teasing husband’. The second part describes how the daughters take part in their mother’s storytelling, producing a variety of identities such as the ‘impatient mother’, the ‘complaining’, ‘happy’, or ‘good’ mothers and daughters. These investigations succinctly illustrate how narratives become a resource for members’ ‘display’ and ‘play’ of identities.


2020 ◽  
Vol 23 (1) ◽  
pp. 84-101
Author(s):  
Rong-Xuan Chu ◽  
Chih-Tung Huang

In 2016, Taiwan’s President Tsai Ing-wen officially apologised to the island’s indigenous peoples. This national apology not only plays a persuasive role in informing the general public about the historical wrongdoings inflicted on the Taiwanese aborigines, but also constitutes a therapeutic and restorative role in the process of reconciliation with the indigenous victims. This article provides a critical discourse analysis of President Tsai’s apology. In particular, it examines the power and ideology embedded in both the speech and the related ceremony, and is supplemented with extracts from interviews with a cross-section of key stakeholders, such as a former Constitutional/Supreme Court Justice, indigenous/tribal leaders and members/staff/advisers from the Presidential Office Indigenous Historical Justice and Transitional Justice Committee. The analysis reveals that, despite President Tsai’s apology and reconciliation policies, instead of facilitating reconciliation, the apology appears to exacerbate the long-standing latent tension between indigenous and non-indigenous groups. While the apology opens a window for reconciliation, a higher level of commitment is required to promote structural and systemic changes, such as land restitution, before the apology can be deemed adequate.


2021 ◽  
Author(s):  
Constance Crompton

The thesis uses the central concerns of visual culture studies to investigate the shift towards artificial limbs that imitate the body as identified by Steven Mihm (2002). Drawing on a modified, less utopian, form of critical discourse analysis, which recognizes the sociocultural power of the visual, this thesis interrogates the promotional literature that the A.A. Marks Company, an artificial limb manufacturer, produced between 1888 and 1920. This thesis critically analyzes the techniques used by the company to assert their authority to frame their relationship to their clients. In addition, this analysis interrogates the company's use of the technologies of vision to champion visually imitative prosthesis. The goal of this analysis is to determine how the company deployed the turn towards the imitative, and what was at stake for the producers, and consumers, as well as the wider culture in the use of imitative limbs.


2018 ◽  
Vol 9 (2) ◽  
pp. 15
Author(s):  
Abas Fauzi

<h1 align="center">ABSTRACT</h1><p><em>This research discusses how advertising producers provide a new formula </em><em>for men nowdays</em><em>. Through </em><em>such as </em><em>advertising, manufacturers are trying to create a standard male </em><em>nowdays</em><em> </em><em>with efforts of disciplining the body. Pond's Mens </em><em>it self</em><em> always bring up the ad with a new concept when they put out a new product variant. The man of today is a manifestation of cooperation between the pond's makes Rio Dewanto as a brand ambassador. This research uses critical discourse analysis</em><em>,</em><em> model which Norman Fairclough classifies three dimensions of discourse consisting of text</em><em>,</em><em> discourse practices</em><em> and </em><em>socio cultural practices. The dimensions of the text simultaneously has three functions, namely the representation, relationships, and identity. The results showed that the ads were shown to men as a disciplinary body's efforts. In addition, this commercial bias occurs in practice meaning between scenes in the ad with the discourse of the present </em><em>men</em><em>.</em><em></em></p><p><strong>Keywords</strong>: <em>Discourse analysis, Pond's Men advertising, advertising in gender</em></p><p> </p><h1 align="center"> </h1>


2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Herry Hermawan ◽  
Radja Erlan Hamzah

This research is concerned with the objectification of women in the television advertisement.I employ qualitative methodology (critical discourse analysis) to highlight how sexist media construct objectified images of feminine. This research analyzes the content of television advertisements from Axe fragnance  inIndonesia and the U.S to know how beauty is encoded in terms of sexual portrayal. These findings suggest that beauty in the western perspective, may be constructed more in terms of the body. Thisstudy also discusses how feminist critiques of the sexual objectification of women in advertising may need to be considered within Eastern perspective. I argue that the image of an ideal woman, as presented in advertisements of Axe fragrance, relegates women to objects of desire, leisureand sex. Keywords:Women objectification,  feminim, critical discourse analysis, capital


Online Advertising has a significant influence in this modern century; because of this, famous companies effectively use online advertisements to introduce their products. Such as Calvin Klein, H&M, and Tommy Hilfiger are some famous brand companies that use advertisements on social media for their marketing strategies. Those companies have influential followers on Instagram, and they reach many people around the world. Thus, they use online media to sell their products and deliver their cultural values to reach the target audiences. Namely, famous brand companies want to be part of the social changes. Because of this, they use visual and verbal discursive strategies for their advertisements to influence and change socio-cultural values and stereotypes of people. In other words, advertisers use discursive language to persuade people to buy beliefs, values, and ideas besides commercial products. The visual and verbal language in online advertisements reveals the hidden meanings of stereotypes: body image, racism, and LGBT rights. Therefore, the qualitative analysis method uses to analyze the brands' advertisements. As a qualitative method, the writer applies the Critical Discourse Analysis to reveal the hidden meanings of Tommy Hilfiger, H&M, Calvin Klein’s Instagram Advertisement Photos. The analysis and interpretation reveal that advertisers use different people to show that those companies think about everyone and want to reach everyone. The body type is not essential, and consumers can find different sizes of clothes. In addition, advertisers promote different body images to shape society's ideas to purchase their products and show like celebrities, who are confident, happy with their color, body size, sexual orientation, and ethnic minorities. Even visual and verbal languages show that differences are beautiful and make you forget/remove your boundaries to be free.


2021 ◽  
Author(s):  
Constance Crompton

The thesis uses the central concerns of visual culture studies to investigate the shift towards artificial limbs that imitate the body as identified by Steven Mihm (2002). Drawing on a modified, less utopian, form of critical discourse analysis, which recognizes the sociocultural power of the visual, this thesis interrogates the promotional literature that the A.A. Marks Company, an artificial limb manufacturer, produced between 1888 and 1920. This thesis critically analyzes the techniques used by the company to assert their authority to frame their relationship to their clients. In addition, this analysis interrogates the company's use of the technologies of vision to champion visually imitative prosthesis. The goal of this analysis is to determine how the company deployed the turn towards the imitative, and what was at stake for the producers, and consumers, as well as the wider culture in the use of imitative limbs.


Intersections ◽  
2017 ◽  
Vol 3 (3) ◽  
Author(s):  
Justyna Kajta

The paper explores the discursive strategies used by participants of Polish nationalist (radical right) organizations when they speak about others: Muslims and homosexuals. The article is based on the critical discourse analysis of 30 biographical narrative interviews with the members of three main Polish nationalist organizations: the National Radical Camp (ONR), the National Rebirth of Poland (NOP), and the All-Polish Youth (MW). Following the reconstruction of more general ways in which various categories of others are discursively constructed by narrators, the body of the paper focuses on two categories, Muslims and homosexuals, which appear most often in the narratives collected. The nationalists present themselves as the concerned defenders of both the European civilization as well as the Polish identity based on components such as religion (seen as the source of morality), tradition and history. Others are presented as a threat because of their otherness, claims and aspirations for power and dominance attributed to them. While Muslims constitute the embodiment of a cultural enemy who threatens the European (Christian) civilization, homosexuals are identified with liberalism seen as the danger destroying Polish identity and the traditional family.


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