scholarly journals Seeing the whole man: a visualist analysis of artificial limbs at the end of the nineteenth century

Author(s):  
Constance Crompton

The thesis uses the central concerns of visual culture studies to investigate the shift towards artificial limbs that imitate the body as identified by Steven Mihm (2002). Drawing on a modified, less utopian, form of critical discourse analysis, which recognizes the sociocultural power of the visual, this thesis interrogates the promotional literature that the A.A. Marks Company, an artificial limb manufacturer, produced between 1888 and 1920. This thesis critically analyzes the techniques used by the company to assert their authority to frame their relationship to their clients. In addition, this analysis interrogates the company's use of the technologies of vision to champion visually imitative prosthesis. The goal of this analysis is to determine how the company deployed the turn towards the imitative, and what was at stake for the producers, and consumers, as well as the wider culture in the use of imitative limbs.

2021 ◽  
Author(s):  
Constance Crompton

The thesis uses the central concerns of visual culture studies to investigate the shift towards artificial limbs that imitate the body as identified by Steven Mihm (2002). Drawing on a modified, less utopian, form of critical discourse analysis, which recognizes the sociocultural power of the visual, this thesis interrogates the promotional literature that the A.A. Marks Company, an artificial limb manufacturer, produced between 1888 and 1920. This thesis critically analyzes the techniques used by the company to assert their authority to frame their relationship to their clients. In addition, this analysis interrogates the company's use of the technologies of vision to champion visually imitative prosthesis. The goal of this analysis is to determine how the company deployed the turn towards the imitative, and what was at stake for the producers, and consumers, as well as the wider culture in the use of imitative limbs.


2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.


2019 ◽  
Vol 2 (2) ◽  
pp. 127-138
Author(s):  
Hanna Sundari ◽  
Rina Husnaini Febriyanti

This research is conducted using model of Critical Discourse Analysis (CDA) that stated by Norman Fairclough. This discourse analysis is selected because it is considered to be able to answer the question of the purpose of this research that is formulated which focused on digging up the ideology value on teenager body image that is displayed on the discourse analysis in Hilo Teen advertisement. Fairclough sees a discourse as a social practice and authority which involves particular ideology value whether in explicitly or implicitly. The analysis of Fairclough is centered on text, discourse practice, and sociocultural practice. In this research, discourse analysis text Hilo Teen advertisement is focused on text dimension that involves representation, relation, and identity that is aired on the advertisement and sociocultural context in community scope. The result of this research based on the analysis defines Hilo Teen advertisement describes the body image of teenage girls are thin, slim, tall, and energetic; on the other hand, the body image of teenage boys are thin and tall. This advertisement also displays the problematic and realistic of teenagers who accentuate physical aspect only. Furthermore, Hilo Teen advertisement not only promotes milk product for teenagers but also tries forming a perception and conception on the society (teenagers and parents) about an ideal body shape of teenagers.


2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Susanna M. Lynn

Ukrainian-Canadians are a relatively well-established group in Canada. This paper draws on data gathered from ten interviews about ethnic identity discourses which I conducted with new and established members of the Ukrainian-Canadian community in Edmonton, Alberta. Using critical discourse analysis, I investigate the responses to nine of the original thirty-seven interview questions, which included two ranking questions; these questions inquired about participants’ opinions and evaluations of [Ukrainian] literature, language, music and important “kinds” and aspects of culture. Responses exposed some of the similarities and differences in attitudes the two groups held towards intellectual and visual culture, highlighting the evolving nature of this community, and providing detail that enhances understanding of these attitudes. I present key arguments as to why these similarities and differences may, at least in part, correlate to the unique socio-cultural environments in which each group has been developing culture since Ukraine’s Independence. In particular, I posit that “the linguistic factor” (a term I use to summarize the interconnected influence that language, literature, and linguistic ability have on each other) is one of the most salient forces in shaping and informing these similarities and differences in attitudes towards intellectual and visual culture.


2018 ◽  
Vol 9 (2) ◽  
pp. 15
Author(s):  
Abas Fauzi

<h1 align="center">ABSTRACT</h1><p><em>This research discusses how advertising producers provide a new formula </em><em>for men nowdays</em><em>. Through </em><em>such as </em><em>advertising, manufacturers are trying to create a standard male </em><em>nowdays</em><em> </em><em>with efforts of disciplining the body. Pond's Mens </em><em>it self</em><em> always bring up the ad with a new concept when they put out a new product variant. The man of today is a manifestation of cooperation between the pond's makes Rio Dewanto as a brand ambassador. This research uses critical discourse analysis</em><em>,</em><em> model which Norman Fairclough classifies three dimensions of discourse consisting of text</em><em>,</em><em> discourse practices</em><em> and </em><em>socio cultural practices. The dimensions of the text simultaneously has three functions, namely the representation, relationships, and identity. The results showed that the ads were shown to men as a disciplinary body's efforts. In addition, this commercial bias occurs in practice meaning between scenes in the ad with the discourse of the present </em><em>men</em><em>.</em><em></em></p><p><strong>Keywords</strong>: <em>Discourse analysis, Pond's Men advertising, advertising in gender</em></p><p> </p><h1 align="center"> </h1>


2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Herry Hermawan ◽  
Radja Erlan Hamzah

This research is concerned with the objectification of women in the television advertisement.I employ qualitative methodology (critical discourse analysis) to highlight how sexist media construct objectified images of feminine. This research analyzes the content of television advertisements from Axe fragnance  inIndonesia and the U.S to know how beauty is encoded in terms of sexual portrayal. These findings suggest that beauty in the western perspective, may be constructed more in terms of the body. Thisstudy also discusses how feminist critiques of the sexual objectification of women in advertising may need to be considered within Eastern perspective. I argue that the image of an ideal woman, as presented in advertisements of Axe fragrance, relegates women to objects of desire, leisureand sex. Keywords:Women objectification,  feminim, critical discourse analysis, capital


Online Advertising has a significant influence in this modern century; because of this, famous companies effectively use online advertisements to introduce their products. Such as Calvin Klein, H&M, and Tommy Hilfiger are some famous brand companies that use advertisements on social media for their marketing strategies. Those companies have influential followers on Instagram, and they reach many people around the world. Thus, they use online media to sell their products and deliver their cultural values to reach the target audiences. Namely, famous brand companies want to be part of the social changes. Because of this, they use visual and verbal discursive strategies for their advertisements to influence and change socio-cultural values and stereotypes of people. In other words, advertisers use discursive language to persuade people to buy beliefs, values, and ideas besides commercial products. The visual and verbal language in online advertisements reveals the hidden meanings of stereotypes: body image, racism, and LGBT rights. Therefore, the qualitative analysis method uses to analyze the brands' advertisements. As a qualitative method, the writer applies the Critical Discourse Analysis to reveal the hidden meanings of Tommy Hilfiger, H&M, Calvin Klein’s Instagram Advertisement Photos. The analysis and interpretation reveal that advertisers use different people to show that those companies think about everyone and want to reach everyone. The body type is not essential, and consumers can find different sizes of clothes. In addition, advertisers promote different body images to shape society's ideas to purchase their products and show like celebrities, who are confident, happy with their color, body size, sexual orientation, and ethnic minorities. Even visual and verbal languages show that differences are beautiful and make you forget/remove your boundaries to be free.


2020 ◽  
pp. 136754942091989
Author(s):  
Deborah Jermyn

Celebrity culture has long been driven to seek out and appraise signifiers of authenticity. For women celebrities, a willingness to share photographs of themselves make-up free has become a hazy but provocative marker of a certain ‘barefaced’ daring, in which they (seemingly) come closer to imparting their ‘real self’. In practice, these images are still heavily mediated, often contested and have become part of the celebrity machine itself; indeed, I argue here that, for all the staging of candour and spontaneity they can enact, they are increasingly even an expected component of women’s celebrity performance. What happens to women’s star status or signification, then, when they forego the comfortingly illusionary and perfecting properties of cosmetics for ‘make-up free’ photography? And how are the stakes entailed in such photography more challengingly laden, more hazardous, but also more potentially gratifying, for ageing women stars? This analysis looks most particularly at the widely debated 2017 Pirelli calendar as a pre-eminent example of the contentious cultural currency of such star-imagery, photographed ‘make-up free’ by Peter Lindbergh and featuring mature woman actors, including Julianne Moore, Nicole Kidman and Robin Wright. Constructing a brief critical timeline of the escalation of the make-up free movement across popular culture and social media in recent years, incorporating extant research drawn from disciplines including cultural and celebrity studies and cultural gerontology, undertaking textual analysis of the 2017 calendar and critical discourse analysis of its promotion and media reception, the work brings interdisciplinary approaches together with a breadth of allied cultural artefacts. Interrogating how ageing women stars may effectively marshal make-up free photography to signal their growing gravitas, I forge new insights into both the polemical meanings of the repudiation of make-up in contemporary visual culture and the import of make-up for conceptualising the nexus of ageing, gender and stardom.


2017 ◽  
Vol 14 (2) ◽  
pp. 135-153 ◽  
Author(s):  
Margaret Oldfield ◽  
Ellen MacEachen ◽  
Margaret MacNeill ◽  
Bonnie Kirsh

Background Advice on fibromyalgia, a chronic illness primarily affecting women, often presents it as incompatible with work and rarely covers how to remain employed. Yet many women do. Objectives We aimed to understand how these women, their family members, and workmates portrayed employees with fibromyalgia, and how these portrayals helped women retain employment. Methods We interviewed 22 participants, comprising five triads and three dyads of people who knew each other. Using the methodology of critical discourse analysis, we analysed the interview data within and across the triads/dyads through coding, narrative summaries, and relational mapping. Results Participants reported stereotypes that employees with fibromyalgia are lazy, malingering, and less productive than healthy workers. Countering these assumptions, participants portrayed the women as normal, valuable employees who did not ‘give in’ to their illness. The portrayals drew on two discourses, normalcy and mind-controlling-the-body, and a related narrative, overcoming disability. We propose that participants’ portrayals helped women manage their identities in competitive workplaces and thereby remain employed. Discussion Our findings augment the very sparse literature on employment with fibromyalgia. Using a new approach, critical discourse analysis, we expand on known job-retention strategies and add the perspectives of two key stakeholders: family members and workmates.


Intersections ◽  
2017 ◽  
Vol 3 (3) ◽  
Author(s):  
Justyna Kajta

The paper explores the discursive strategies used by participants of Polish nationalist (radical right) organizations when they speak about others: Muslims and homosexuals. The article is based on the critical discourse analysis of 30 biographical narrative interviews with the members of three main Polish nationalist organizations: the National Radical Camp (ONR), the National Rebirth of Poland (NOP), and the All-Polish Youth (MW). Following the reconstruction of more general ways in which various categories of others are discursively constructed by narrators, the body of the paper focuses on two categories, Muslims and homosexuals, which appear most often in the narratives collected. The nationalists present themselves as the concerned defenders of both the European civilization as well as the Polish identity based on components such as religion (seen as the source of morality), tradition and history. Others are presented as a threat because of their otherness, claims and aspirations for power and dominance attributed to them. While Muslims constitute the embodiment of a cultural enemy who threatens the European (Christian) civilization, homosexuals are identified with liberalism seen as the danger destroying Polish identity and the traditional family.


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