Twitter como herramienta de difusión deportiva: la representación de las deportistas (Twitter as a sports dissemination tool: the representation of female athletes)

Twitter se ha convertido en un nuevo canal de comunicación en el que se comparte gran cantidad de información deportiva, sobre todo, entre las personas más jóvenes. Jóvenes que forman su identidad de género a través de los mensajes que reciben, por lo tanto, se considera de suma importancia analizar cómo son representadas las mujeres en los medios deportivos en España en sus cuentas de Twitter. ¿Refuerzan los estereotipos o comunican desde una perspectiva igualitaria? A través de una metodología cualitativa se analizan las imágenes publicadas sobre mujeres durante 6 meses (marzo a agosto de 2016), en cuatro medios deportivos españoles (@ElPaís_Deportes, @ABC_Deportes, @Marca y @MundoDeportivo). Los resultados muestran cómo los estereotipos y la objetivización de las mujeres se están trasladando de las mujeres deportistas a las no deportistas. En definitiva, la desigualdad se mantiene en Twitter, aunque de forma más encubierta influyendo en la percepción que tiene la sociedad sobre los roles de género en el deporte y la importancia de las deportistas en la sociedad actual. Abstract. Twitter has become a new communication channel in which a large amount of sports information is shared, especially among younger people. Younger generations form their gender identity through the messages they receive, therefore, it is of utmost importance to analyse how women are being represented within the Spanish sports media Twitter accounts. Do they reinforce stereotypes or do they communicate from an egalitarian perspective? Through a qualitative methodology, the images published about women during 6 months (March to August 2016), of four Spanish sports media accounts (@ElPaís_Deportes, @ABC_Deportes, @Marca and @MundoDeportivo) are analysed. The results show how stereotypes and objectification of women are moving from female athletes to non-athletes. Ultimately, inequality remains on Twitter, although in a more covert way, influencing society's perception of gender roles in sport and the importance of female athletes in today's society.

Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countries that make up Ibero-America together with that on social networks. The assumptions that have guided the research seek to determine whether an objectification of women in the image that is built from the media and on social networks really exists; and whether the frames that occur in both are identical or different. The methodological design includes a content analysis and impact measurement with Big Data technology. The main results and conclusions include the objectification of women in all the generalist media; and 50% in sports-themed media. Similarly, it should be noted that social media reflect the impact of conventional media more than tenfold and most importantly, a change in trend and progress is foreseen in media frameworks with a gender perspective.

The Effects Pornography has on Dating and Gender Norms

In this paper, I plan to review the research and findings on how pornography influences gender norms within society and how this has a positive and/or negative impact on relationships and intimacy. During my review, I will explore the different aspects of how pornography influences dating and intimacy, and gender norms within our society. I hypothesize that due to the overwhelming rates of aggression, violence, and objectification of women in mainstream pornographic videos and the surging rates of users viewing these videos on a consistent basis, pornography has a negative influence on dating and gender norms.

An Analytical Study of Women Objectification in “In Other Rooms, Other Wonders

The objectification of women is a communal problem in every developed and underdeveloped society of the world. Women make a major population of the world and serve society in multidimensional modes, but still, they are considered feeble to men. The subject of women objectification has remained the focus of various researchers globally. This research focused on three short stories drawn from “In Other Rooms, Other Wonders” of Daniyal Mueenuddin to bring forward disparities and inequalities prevailing in the patriarchal society of Pakistan. Additionally, it investigated the impact of these inequalities and injustices on the downtrodden women of Pakistan. The objectification of women is such discrimination that women are subjected to undergo in a patriarchal social setup. This study analyzes the objectification of women through the lenses of female characters selected from three short stories. This study uses the theoretical frameworks of Martha Nussbaum and Rae Langton’s to draw outcomes for this study. Study findings exhibit that female characters undergo objectification and are treated as things by males in the male-dominated strata of Pakistan. Keywords: Women objectification, gender, patriarchy, oppression, feminism

Women Objectification in Context of Pakistani Advertisements: Role of Personal Variables

The present study was conducted to investigate the role of personal factors on self-objectification that is encouraged by Pakistani advertisements. The objective of the study was to find out the differences in perception of women on Pakistani advertisement based on personal variables i.e. age, family structure, education and employment status. Convenience sampling technique and a sample of 430 unmarried women with the age bracket of 18 to 25 years were included in the study. The self-objectification was measured through the Self-Objectification-Trait Scale (Dahl, 2014). ANOVA analysis and t test were used through the Statistical Package for Social Sciences (SPSS) v 21 for analysis. The findings indicated that there was no significant difference in self-objectification of women, under the influence of Pakistani advertisements, based on their ages and education levels. However, there was a significant difference in self-objectification of women, under the influence of Pakistani advertisements, based on their family structures and employment statuses. The study would contribute to further research to reduce the negative impact of self-objectification on young women.

Look at her: Analysing the depiction of women on the covers of women's magazines from 1975-2015

<p>Women’s magazines have a role in constructing and defining what it means to be a woman. Deciphering messages in mediums specifically designed for women is therefore key to understanding what women may be learning about femininity. This thesis examines the depiction of women in women’s magazines, focussing on sexualisation and the portrayal of traditional gender roles. Traditional gender stereotypes and the sexual objectification of women are key mechanisms contributing to the subordinate position of women in society. This thesis argues that alongside their contributions to gender inequality, such depictions can also reinforce ideas that sustain rape culture with the latter referring to a climate where sexual violence is normalised and trivialised. By conducting a longitudinal content analysis (1975 –2015) of cover pages from New Zealand women’s magazines, this thesis investigates whether there are any changes in the level of sexualisation and depiction of traditional gender roles across prominent women’s magazines. The findings of this thesis indicate that overall there is a low level of sexualisation present in cover page images from women’s magazines, and significant differences exist both between publications as well as across the four decades of analysis. The depiction of traditional gender roles is consistent across the time period studied, and when such gender stereotypes are present they remove agency from women reducing them to ‘decorative’ objects within images. Messages suggesting women should be sexualised and decorative may reinforce ideas central to gender inequality, rape culture, and sexual violence against women. The implications of this thesis suggest that women’s magazines may not be a safe space for readers to celebrate their gender – rather, such publications may influence ideas that facilitate gender inequality.</p>

Look at her: Analysing the depiction of women on the covers of women's magazines from 1975-2015

<p>Women’s magazines have a role in constructing and defining what it means to be a woman. Deciphering messages in mediums specifically designed for women is therefore key to understanding what women may be learning about femininity. This thesis examines the depiction of women in women’s magazines, focussing on sexualisation and the portrayal of traditional gender roles. Traditional gender stereotypes and the sexual objectification of women are key mechanisms contributing to the subordinate position of women in society. This thesis argues that alongside their contributions to gender inequality, such depictions can also reinforce ideas that sustain rape culture with the latter referring to a climate where sexual violence is normalised and trivialised. By conducting a longitudinal content analysis (1975 –2015) of cover pages from New Zealand women’s magazines, this thesis investigates whether there are any changes in the level of sexualisation and depiction of traditional gender roles across prominent women’s magazines. The findings of this thesis indicate that overall there is a low level of sexualisation present in cover page images from women’s magazines, and significant differences exist both between publications as well as across the four decades of analysis. The depiction of traditional gender roles is consistent across the time period studied, and when such gender stereotypes are present they remove agency from women reducing them to ‘decorative’ objects within images. Messages suggesting women should be sexualised and decorative may reinforce ideas central to gender inequality, rape culture, and sexual violence against women. The implications of this thesis suggest that women’s magazines may not be a safe space for readers to celebrate their gender – rather, such publications may influence ideas that facilitate gender inequality.</p>

‘Mattering’ Women’s Lives on Screen: An Introduction

The aim of this introduction is to provide a context for the articles that follow in this cluster on Women’s Lives on Screen. Starting with some reflections on how biopics can matter to audiences, I propose the use of ‘mattering’ as a concept for the study of women’s biopics which helps consider their objectification of women as biographical ‘material’ on screen in tandem with their emancipatory refiguring of women as biographical subjects that are made to matter. The introduction also offers a brief overview of biopic studies as they relate to the subject of women’s lives on screen. It ends by sketching the breadth of topics covered in this cluster with a summary of the eleven articles.

Around the Issue of the Body in Feminist Narratives of Selected Pop Artists of the Young Generation

Feminism in music is not a new concept, but we can observe a new wave of pop feminism in pop music, in a younger generation of female artists. They are open to discuss taboo topics, connected to carnality, sexuality, body positivity or feminism. The artists such as Miley Cyrus, Beyoncé, Pink, Avril Lavigne or Taylor Swift, with more courage are presenting in their creation, until now – taboo topics, rejected in mainstream music. They are not afraid of portraying topics, such as: sexual freedom, women’s rights, the objectification of women, men power and domination, social injustice, fat shaming, slut-shaming, or existence of unfair stereotypes. They are also advocating the legalization of homosexual relationships, race equality and human rights.

Percepciones e impactos de la cosificación sexual de las mujeres en estudiantes universitarias ecuatorianas=Perceptions and impacts of sexual objectification of women in female university students in Ecuador

<p><strong>Resumen</strong></p><p>Este artículo analiza la recepción de las representaciones mediáticas de las mujeres por parte de estudiantes universitarias en Ecuador. Aplicamos una encuesta autoadministrada a 2.963 mujeres, de las cuales el 66,1% manifiesta haberse sentido molesta alguna vez ante imágenes sexistas difundidas por los medios de comunicación. Los resultados de esta encuesta nos permiten identificar una general disconformidad de las participantes con respecto a la difusión masiva de estas imágenes. Asimismo, al evaluar la percepción de los impactos que tienen sobre las mujeres este tipo de representaciones femeninas en los medios, los resultados nos llevan a reconocer la complejidad de este tema, y a interpretar los datos en función del contexto cultural en el que se sitúa el estudio.</p><p align="left"><strong>Abstract</strong></p><p>This article analyzes the reception of media representation of women by female university students in Ecuador. We implemented a self-administered survey, which was answered by 2.963 women, from which 66,1% stated that they had felt upset in some cases at sexist images widespread by the mass media. The results of this survey allow us to identify a general discomfort of the participants with respect to the mass broadcast of this type of imagery. However, by evaluating the perception of the impact of these female representations on women, results lead us to recognize the complexity of this issue, and to interpret the data in accordance with the cultural context in which the study was located.</p>