scholarly journals The English Communication and Learning Needs of Master of Business Administration Students and Curriculum Development at a Chinese University

SAGE Open ◽  
2019 ◽  
Vol 9 (1) ◽  
pp. 215824401983595
Author(s):  
Qing Xie ◽  
Jie Chen

This study investigates the communication and learning needs of Master of Business Administration (MBA) business English students and their perceptions of effective curriculum design. The research instruments are two-stage surveys of 99 MBA students from a public university in China. The results of the study show that English is not extensively used in the workplaces of MBA business English students, and that the majority of them use Chinese. Most English usage occurs in foreign businesses. The most difficult skills for MBA business English learners are found to be oral communication and listening comprehension. However, there are still very strong needs for further improvement in English communication. For the MBA business English courses, oral communication activities, especially with expatriate teachers, are particularly needed. The MBA business English courses should connect with real-world practice and be relevant to job and business needs. This study has significant implications for MBA business English curriculum reform in both Chinese and international contexts.

2015 ◽  
Vol 12 (2) ◽  
Author(s):  
Citra Hasan ◽  
Busmin Gurning ◽  
Amrin Saragih

This research aims to develop the materials of reading by conducting need analysis in order to meet the needs of business administration students. The method of research was a research and development (R&D) by Borg and Gall which are modified in to three main cycles, namely: evaluation and needs assessment, materials development, and materials validation. The study found that the existing materials of reading II are not match with the needs analysis result. Thus, the researcher added 13 more basic competencies of the syllabus and materials of reading related to the learners needs and learning needs. Keywords: Business English; Materials; Reading; Task-Based Language Instruction Approach


2018 ◽  
Vol 8 (9) ◽  
pp. 1200
Author(s):  
Yuan Kong

Through interviews with the specific needs of English abilities of the graduates in the jobs of different industries and different units, this paper will understand whether their English ability really exceeds the post demand, and will reflect on the College English curriculum according to the actual needs of English in the work. At the same time, after summarizing the English skills required by the graduates in the interview, this paper will further understand the specific situation and implementation effect of the University's highly valued English curriculum, and understand whether it meets the needs of the individual development and social needs of undergraduate students through a questionnaire survey, and find out what problem that needs to be improved. Finally, based on the interview data and questionnaire data, we summarize the learning needs, implementation effects and curriculum problems of College English curriculum, and put forward specific policy recommendations for College English curriculum.


Author(s):  
Li Yan

<p>This paper starts with the disciplinary features of Business English and analyzes the current development of a Business English major at Yangtze University. In the light of requirements of Business English major and the features of cross-discipline, this paper studies the educational model of Business English major at Yangtze University in terms of curriculum setting, teacher development,practical courses and language courses development.</p>


2021 ◽  
Vol 14 (2) ◽  
pp. 5-13
Author(s):  
Oana Alexandra Alexa

Starting from Jeremy Harmer’s (1994) general list and Evan Frendo’s (2012) Business English-focused perspective on teacher roles, this paper aims to discuss in more detail the different dimensions of the teaching process I have identified during my seminars at the Faculty of Economics and Business Administration and provide practical examples of the teacher’s role(s) in the classroom based on the fundamental process of needs analysis. It will show that teaching ESP is indeed more of a collaborative process between the students and the teacher and, consequently, the latter’s role must shift according to the former’s learning needs.


2021 ◽  
Vol 2 (1) ◽  
pp. 1-10
Author(s):  
Yuli Sintha Asi ◽  
Wahyuningsih Usadiati ◽  
Elanneri Karani

Basic Instructional Speaking materials of English for Business Management plays important role in teaching learning process for Economic College in order that the education goal as stipulated in National Framework Curriculum (KKNI) could be achieved. The ability to use English in oral communication is the communicative goal. In fact, there have been many Higher Educations such as Economic College does not provide reliable instructional materials which are based on students‘ needs and industrial needs. Even the materials are not relevant to the students‘ Department. However, since there has no many ESP books and researches done due to this issue, this research was eventually carried out and the final product is to grand a basic instructional material of ESP for Economic Students. The data analyses were through interview and questionnaires to the first grade students of Sekolah Tinggi Ilmu Ekonomi Sampit. The results indicated the students are considered as basic learners of English who need appropriate materials as per their level ability. Therefore, instructional materials for Business English especially for basic learners who want to speak English for Business needs are hardly needed in STIE Sampit.


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