Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions

2017 ◽  
Vol 7 (1) ◽  
pp. 1-12
Author(s):  
Komal Nagar
Keyword(s):  
Online Shopping ◽  
Purchase Intentions ◽  
The Internet ◽  
Online Retailer ◽  
Big Business ◽  
Business Opportunity ◽  
Online Retailers ◽  
The Impact

The purpose of this research was to examine the influence of online retailer models on Indian consumer’s attitude towards retail websites and their purchase intentions. Using an online shopping scenario, a case study was conducted on 240 postgraduate marketing students at an Indian university to evaluate the effects of two online shopping website factors on the user’s attitude towards retail websites and their purchase intentions. The findings of the study suggest that players in the e-tailing business should increasingly move towards multi category purchase model to increase the purchase intentions of the consumers. They also need to constantly review and upgrade the services offered to ensure increased intentions to purchase. The findings can enable online retailers in India to explore and shape the Internet as the next big business opportunity.

scholarly journals CUSTOMER SATISFACTION IN ONLINE SHOPPING: A CASE STUDY OF BANGKOK URBAN AREA

2018 ◽  
pp. 13-23
Author(s):  
Irina Onyusheva ◽  
Jatuporn Thongaim
Keyword(s):  
Customer Satisfaction ◽  
Urban Area ◽  
Consumer Satisfaction ◽  
Online Shopping ◽  
The Internet ◽  
Sales Channel ◽  
Demand Growth ◽  
Online Retailers ◽  
Customer Survey

This study aims to measure customer satisfaction in online shopping. Along with the increasing usage of the Internet, e-commerce has emerged as a relatively new sales channel in Thailand. Consumer satisfaction and reputation are most important parts of online shopping, both contributing greatly to future demand growth. Trust in online shopping is the major difficulty due to inability to touch the product before purchasing. This factor can also effect customer satisfaction and customer behaviour in relation to various products and services. The purpose of this research is achieved by means of using the online customer survey in Bangkok urban area, Thailand. Some recommendations are addressed to online retailers, namely, it is offered to take more responsibility for the online shopping process so that to make it more admired and trustworthy.

ANALYZING THE EFFECT OF TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION (Case Study of Shopee)

2018 ◽  
pp. 71
Author(s):  
Rieza Firdian Rafsandjani
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Market Value ◽  
Purchase Intentions ◽  
The Internet ◽  
Functional Value ◽  
Best Value ◽  
Values And Beliefs ◽  
The Relationship

<p>The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, online shopping interest is increasing. When customers intend to purchase products from the internet, they consider values and perceived beliefs. The main purpose of this study is to analyze the influence of the perception of values and beliefs on purchasing intentions in Shopee. Data were collected from 50 respondents and multiple regression analysis was used to test the relationship between variables. Based on the indicators described on the perception of value that is the value of experimental, functional value, market value and on the belief that is the ability, virtue, integrity then they have a significant partial influence on the purchase intention. The results can be maintained by giving customers the best value and earning their trust to maintain their purchase intentions.</p><p> </p>

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers

2018 ◽  
Vol 19 (6) ◽  
pp. 1580-1601 ◽  
Author(s):  
Shakeel Ahmad Sofi ◽  
Fayaz Ahmad Nika ◽  
Mohd Shoib Shah ◽  
Ather Sidiq Zarger
Keyword(s):  
Group Discussion ◽  
Compulsive Buying ◽  
Purchase Intentions ◽  
Jammu And Kashmir ◽  
Multi Stage ◽  
Subliminal Messages ◽  
Confirmatory Factor ◽  
Buying Behaviour ◽  
The Impact

The main aim of this study is to examine the impact of subliminal messages in TV advertisements on consumer behaviour. Though there are number of ways through which impact of subliminal advertisements can be unearthed, in the current study, behavioural approach was adopted, which included discussion on case study (group discussion on subliminal ads) followed by response on a questionnaire. A sample of 390 respondents was chosen from Kashmir division through multi-stage random sampling framework, which, by and large, consisted of young students being a part of higher education in the state of Jammu and Kashmir. Data was collected through structured questionnaire which was reliability tested and validated as well. Apart from exploratory factor analysis and confirmatory factor, discriminant analysis was also utilized for reliability, validity and data analysis, respectively. On the whole, the observations have been found considerable and it has been observed that mostly subliminal exposure inveigles young consumers and seduces them into illicit relationships through the subconscious mechanism. Besides it, subliminal advertising has paramount significance in determining purchase intentions and compulsive buying tendencies of a young consumer. Consumers under study have shown significant differences in their compulsive buying propensity after having being exposed to subliminal advertising. The present study has greater importance for welfare advocates who can utilize present work and suggestions, in particular, to safeguard youth from the tactics of subliminal exposure.

scholarly journals Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
pp. 90-103 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

Abstract The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non-existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

scholarly journals DAMPAK KEBERADAAN PERGURUAN TINGGI DALAM MENINGKATKAN PELUANG USAHA BAGI MASYARAKAT SEKITAR KAMPUS

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Netti Nurlenawati
Keyword(s):  
Local Community ◽  
Positive Impact ◽  
Single Case ◽  
Local Communities ◽  
Single Case Study ◽  
Business Opportunity ◽  
Public Figures ◽  
Business Opportunities ◽  
The Impact

ABSTRAK Tujuan penelitian ini adalah untuk menggambarkan persepsi masyarakat terhadap keberadaan Universitas Buana Perjuangan (UBP) Karawang serta menganalisis dampak berdirinya UBP Karawang terhadap peluang-peluang usaha di sekitar kampus. Penelitian ini merupakan deskriptif kualitatif yang bertujuan untuk menggambarkan fenomena secara kualitatif yang terdapat di lokasi penelitian. Penelitian ini menggunakan studi kasus tunggal (Single Case Study). Penelitian dilaksanakan di lokasi sekitar kampus UBP Karawang (radius 500 m), Desa Puseurjaya dan Sirnabaya dan Sirnabaya Kecamatan Telukjambe Timur Karawang. Dengan penentuan sampel menggunakan Purposive Sampling.. Responden terdiri dari para pedagang di sekitar kampus UBP Karawang, tokoh masyarakat, serta unsur pimpinan UBP Karawang. Sedangkan waktu penelitian mulai bulan Januari sampai dengan Agustus 2017. Hasil penelitian menunjukkan bahwa keberadaan perguruan tinggi di Puseurjaya dan Sirnabaya memberikan dampak yang positif bagi masyarakat umum yaitu pertama membuka peluang usaha sehingga banyak tenaga kerja yang terserap, baik itu membuka usaha sendiri maupun bekerja pada pengusaha lain. Kedua memunculkan motivasi bagi anak-anak setempat untuk melanjutkan pendidikan pada jenjang tertinggi, sehingga pada akhirnya nanti dapat membangun daerahnya. Walaupun peluang untuk usaha di sekitar kampus UBP Karawang sangat besar, tetapi belum dimanfaatkan oleh masyarakat setempat. Kendala yang dihadapi oleh masyarakat setempat berupa rendahnya motivasi, kurangnya keberanian menanggung resiko serta kurangnya permodalan sehingga tidak dapat bersaing dengan pengusaha pendatang. Kata Kunci: dampak, perguruan tinggi, peluang usaha, masyarakat sekitar kampus. ABSTRACT THE IMPACT OF UNIVERSITY EXISTENCE IN IMPROVING BUSINESS OPPORTUNITIES FOR LOCAL COMMUNITIES The objective of this research is to describe the perception of communities towards the existence of Universitas Buana Perjuangan (UBP) Karawang and to analyze the impact of UBP Karawang’s establishment in improving business opportunities around the campus. This is a descriptive-qualitative research aimed to describe the phenomenon that exists in the research location qualitatively. The research uses a single case study. The research was done around the location of UBP campus (radius of 500 m), Puseurjaya village and Sirnabaya sub-district East Telukjambe Karawang using pusposive sampling. The respondents consisted of merchants around the campus, public figures, and high officials of UBP Karawang. The research was done from January to August 2017. The result of the research suggested that the existence of a university in Puseurjaya and Sirnabaya gives a positive impact for the general communities. Firstly, giving business opportunities such that a lot of manpower are needed, either to open one’s own business of work for another entrepreneur. Secondly, giving the local children motivation to continue to higher education so that they can develop their region in the future. Although the business opportunities around UBP Karawang campus is very big, they still cannot be utilized fully by the local community. The problem faced by the local community consisting of low motivation, lacking courage to take risk, and lacking fund so that they cannot compete with the entrepreneurs that come from outside of the region. Keywords: impact, university, business opportunity, communities around university

scholarly journals IMPACT OF COVID-19 ON ONLINE SHOPPING -A CASE STUDY

2021 ◽  
pp. 9-15
Author(s):  
Sahana Shetty ◽  
Dr. Ramesh Pai
Keyword(s):  
Sampling Method ◽  
Online Shopping ◽  
Initial Period ◽  
Current Trends ◽  
Making Choices ◽  
The World ◽  
Online Shoppers ◽  
Online Stores ◽  
The Impact

The covid 19 pandemic is a major tragedy across the world, which has affected the lives of people all around the world. It has significantly affected the economy in a global level by having an impact on the business industries. Where many business firms had a really hard hit, some other business firms had experienced huge increase in sales through their online platform. The lockdown in the initial period of the pandemic had a large impact on e-commerce especially due to the restrictions across the borders and delay in the order deliveries. Social networks played a pivotal role in sharing the information and also making choices of the products. The online stores need to understand the current trends of online shopping to cope up in this highly competitive world and identify the suitable methods to convert every challenge into an opportunity. This study explores the impact of covid 19 pandemic on the online shopping platform and the behavior of consumers. The study is based on an empirical research method. The data for the study are collected from 91 respondents through a self-designed questionnaire through stratified random sampling method and the sample includes online shoppers from Dakshina Kannada district. KEYWORDS: Online shopping, Covid 19, Consumer behavior, E-sellers.

scholarly journals Exploring Consumers’ Propensity For Online Shopping In A Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilik
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers.  However,in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non- existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

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