ANALYZING THE EFFECT OF TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION (Case Study of Shopee)

2018 ◽  
pp. 71
Author(s):  
Rieza Firdian Rafsandjani
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Market Value ◽  
Purchase Intentions ◽  
The Internet ◽  
Functional Value ◽  
Best Value ◽  
Values And Beliefs ◽  
The Relationship

<p>The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, online shopping interest is increasing. When customers intend to purchase products from the internet, they consider values and perceived beliefs. The main purpose of this study is to analyze the influence of the perception of values and beliefs on purchasing intentions in Shopee. Data were collected from 50 respondents and multiple regression analysis was used to test the relationship between variables. Based on the indicators described on the perception of value that is the value of experimental, functional value, market value and on the belief that is the ability, virtue, integrity then they have a significant partial influence on the purchase intention. The results can be maintained by giving customers the best value and earning their trust to maintain their purchase intentions.</p><p> </p>

scholarly journals Analisis Pengaruh Perceived Ease of Use, Trust, Online Convenience terhadap Purchase Intention melalui Online Shopping Habits (Studi Kasus Pembelian Tiket Bioskop pada Aplikasi Gotix)

2020 ◽  
Vol 1 (1) ◽  
pp. 29
Author(s):  
Hifdzur Rahman ◽  
Hanny Nurlatifah
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Descriptive Analysis ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Real Relationship ◽  
Ticket Sales ◽  
Motorcycle Taxi ◽  
The Relationship

<p><em>Abstrak - </em><strong> </strong><strong>Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh<em> </em></strong><strong><em>Perceived Ease of Use</em></strong><strong><em>, </em></strong><strong><em>Trust,</em></strong><strong><em> </em></strong><strong><em>Online Convenience</em></strong><strong> melalui </strong><strong><em>Online Shopping Habits</em></strong><strong> terhadap </strong><strong><em>Purchase Intention </em></strong><strong>tiket bioskop menggunakan Gotix</strong><strong>. Metode analisis data yang digunakan adalah analisis deskriptif</strong><strong> dengan menggunakan Crosstab</strong><strong>,</strong><strong> </strong><strong>dan analisis jalur.</strong><strong> Populasi dalam penelitian ini adalah orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop.</strong><strong> Sampel dari penelitian ini adalah  orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop </strong><strong>yang berdomisili </strong><strong>di Jakarta, sebanyak 100 responden dengan menggunakan metode <em>purposive</em> sampling.</strong><strong> </strong><strong>Hubungan antara variabel </strong><strong><em>Perceived Ease of Use</em></strong><strong><em>, </em></strong><strong><em>Trust,</em></strong><strong><em> </em></strong><strong>dan<em> Online Convenience</em></strong><strong> yang memiliki hubungan nyata terhadap variabel </strong><strong><em>Online Shopping Habits</em></strong><strong> adalah variabel </strong><strong><em>Online Convenience</em></strong><strong>.</strong><strong> </strong><strong> </strong><strong>Hubungan antara variabel </strong><strong><em>Perceived Ease of Use</em></strong><strong><em>, </em></strong><strong><em>Trust,</em></strong><strong><em> </em></strong><strong><em>Online Convenience</em></strong><strong> melalui </strong><strong><em>Online Shopping Habits</em></strong><strong> yang memiliki hubungan nyata terhadap variabel </strong><strong><em>Purchase Intention </em></strong><strong> adalah variabel </strong><strong><em>Online Convenience</em></strong><strong><em>, </em></strong><strong>dan<em> Online Shopping Habits.</em></strong><strong></strong></p><p><strong>Kata Kunci:</strong> <em>Perceived Ease of Use</em><em>, </em><em>Trust,</em><em> </em><em>Online Convenience,</em> <em>Online Shopping Habits,</em> <em>Purchase Intention</em></p><p> </p><p><em>Abstract</em><strong><em> - </em></strong><strong><em>The purpose of this study was to study the Effect of Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits on Intentions Purchasing cinema tickets using Gotix. Data analysis method used is descriptive analysis using Crosstab, and path analysis. The population in this study are people who have a motorcycle taxi application and know the uses of Gotix as a cinema ticket sales application. The sample of this study is people who have a motorcycle taxi application and know the use of Gotix as a theater ticket sales application in the Jakarta area, as many as 100 respondents using purposive sampling method. The relationship between Perception of Ease of Use, Trust, and Online Convenience variables that have a real relationship to the Online Shopping Habits variable is the Online Convenience variable. The relationship between variables Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits that have a real relationship to the variable, Purchase Intentions are Online Convenience variables, and Online Shopping Habits.</em></strong></p><strong><em>Keywords:</em></strong><em> Perceived Ease of Use, Trust, Online Convenience,</em> <em>Online Shopping Habits,</em> <em>Purchase Intention</em>

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

Assessing the Impact of Online Retailer Models on Consumer’s Attitude and Purchase Intentions

2017 ◽  
Vol 7 (1) ◽  
pp. 1-12
Author(s):  
Komal Nagar
Keyword(s):  
Online Shopping ◽  
Purchase Intentions ◽  
The Internet ◽  
Online Retailer ◽  
Big Business ◽  
Business Opportunity ◽  
Online Retailers ◽  
The Impact

The purpose of this research was to examine the influence of online retailer models on Indian consumer’s attitude towards retail websites and their purchase intentions. Using an online shopping scenario, a case study was conducted on 240 postgraduate marketing students at an Indian university to evaluate the effects of two online shopping website factors on the user’s attitude towards retail websites and their purchase intentions. The findings of the study suggest that players in the e-tailing business should increasingly move towards multi category purchase model to increase the purchase intentions of the consumers. They also need to constantly review and upgrade the services offered to ensure increased intentions to purchase. The findings can enable online retailers in India to explore and shape the Internet as the next big business opportunity.

Why do we buy luxury experiences?

2016 ◽  
Vol 28 (9) ◽  
pp. 1848-1867 ◽  
Author(s):  
Wan Yang ◽  
Anna S. Mattila
Keyword(s):  
Purchase Intention ◽  
Purchase Intentions ◽  
Content Type ◽  
Hedonic Value ◽  
Functional Value ◽  
Value Perceptions ◽  
Study Results ◽  
Current Product ◽  
Scant Attention ◽  
The Relationship

Purpose The luxury segment of the hospitality industry has experienced substantial growth in the past decade. Unfortunately, the notion of perceived luxury values has received scant attention, and there is a lack of valid framework to capture consumers’ value perceptions in the context of luxury hospitality services. Using luxury restaurant as an example of luxury hospitality services, this paper aims to establish the structure of luxury hospitality values and their measures and to investigate the relationship between luxury hospitality values and purchase intentions. Design/methodology/approach A survey questionnaire was developed to test the proposed luxury value framework. Confirmatory factor analysis and hierarchical linear regression were used to test the hypotheses. Findings Four luxury restaurant value dimensions including functional value, hedonic value, symbolic/expressive value and financial value were identified. The study results further reveal that a consumer’s purchase intention is influenced primarily by hedonic value, followed by functional value and financial value. Interestingly, unlike in the context of luxury goods, the purchase of luxury restaurant services is not substantially influenced by symbolic/expressive value. Practical implications Hospitality firms catering to the affluent might use the luxury value framework to better understand what drives their customers’ purchase intentions, and use such knowledge to create new services or to improve current product offerings. In addition, luxury hospitality companies can use this luxury value framework to position their brands/products. Originality/value To the best of the authors’ knowledge, this study is the first that empirically tests a luxury value framework in the luxury hospitality context and investigates the relationship between luxury hospitality values and purchase intentions.

scholarly journals Investigating online shopping behaviour on mobile and fixed devices: The impact of scarcity and popularity cues

2021 ◽  
Author(s):  
◽  
Tessa Hoffman
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Purchase Intentions ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

<p>Smartphones have become ubiquitous in consumers’ lives and have been identified as an important online channel. However, consumers have indicated a preference for purchasing products through their fixed devices, such as computers, and few studies have investigated situations where consumers might indicate greater purchase intentions on their mobile devices. This research examines the influence of scarcity messages and popularity cues on purchase intention in the context of online shopping. Two experiments were conducted to evaluate the differences between consumers using mobile and fixed devices.  Study one was a 3 (scarcity: limited quantity vs limited time vs no scarcity) x 2 (device: fixed vs smartphone) between-subjects design (N = 236). Study one found that in an online shopping context, limited-quantity scarcity messages (e.g. limited stock available) had a negative effect on purchase intention regardless of the consumer’s device. Furthermore, a consumer’s scepticism of advertising moderated the relationship. Perceived risk of online shopping was found to moderate the relationship between device and purchase intention.  Study two was a 2 (scarcity: limited quantity vs no scarcity) x 2 (popularity: ranking vs no ranking) x 2 (device: fixed vs smartphone) between-subjects design (N = 244). The study showed that a popularity cue had a positive effect on purchase intention. However, scarcity had no effect on purchase intention. Consumers in the smartphone conditions also had lower purchase intentions but this was not impacted by the inclusion of a scarcity message or popularity cue. Interestingly, credibility of the content did not moderate the relationships between scarcity and purchase intention, or popularity ranking and purchase intention.  These findings suggest that online scarcity messages do not increase purchase intention, in contrast to previous offline studies. The moderating role of scepticism on the scarcity message and purchase intention relationship indicates that consumers are suspicious of scarcity messages in an online context. However, it appears popularity cues enhance consumer purchase intentions online. Neither a scarcity message or a popularity cue increased purchase intention on a smartphone. The research demonstrates that scarcity messages are not as effective online as they have been shown to be in an offline context and that further research is required to understand how to increase consumer purchase intentions when shopping on a smartphone.</p>

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

Influence of Characteristics of the Internet of Things on Consumer Purchase Intention

2014 ◽  
Vol 42 (2) ◽  
pp. 321-330 ◽  
Author(s):  
YaPing Chang ◽  
XueBing Dong ◽  
Wei Sun
Keyword(s):  
Internet Of Things ◽  
Product Design ◽  
Purchase Intention ◽  
Emotional Experience ◽  
The Internet ◽  
Product Characteristics ◽  
Consumer Purchase Intention ◽  
Functional Experience ◽  
The Relationship ◽  
The Internet Of Things

We studied the mechanism of the influence of the Internet of Things (IOT) product characteristics on consumer purchase intention. The results of a survey of 360 consumers showed that 6 dimensions of IOT product characteristics influence purchase intention; namely connectivity, interactivity, telepresence, intelligence, convenience, and security. We found that customer experience was the key mediating variable in the relationship between IOT product characteristics and purchase intention. Connectivity, interactivity, telepresence, intelligence, convenience, and security all positively influenced purchase intention via functional experience. Furthermore, connectivity, telepresence, convenience, and security positively influenced purchase intention via emotional experience. Our findings in the study provide some points of reference for improvement of IOT product design.

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

Moral norm is the key

2020 ◽  
Vol 32 (8) ◽  
pp. 1823-1841 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Underlying Mechanism ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Moral Norms ◽  
Green Products ◽  
Chinese Consumers ◽  
Content Type ◽  
The Relationship

PurposeThis research extends the theory of planned behaviour (TPB) and aims to study the underlying factors that influence Chinese consumers' purchase intentions towards green products. The conceptual model encompasses four elements (subjective norms, perceived behaviour control, moral norms and attitude) and one consumer response (purchase intention).Design/methodology/approachThe current research employs a questionnaire survey and two experiments. In Study 1, the hypotheses were tested using structural equation modelling with 485 consumers in China. Study 2 employed a single-factor, two-condition (morally engaged vs control), between-subject design.FindingsThe findings reveal that the morally extended TPB framework is more applicable in predicting Chinese consumers' green purchase intentions than the original TPB model. Attitude plays the most significant role in predicting purchase intentions, and moral norms prove to be a mediator of the relationship between the original construct of subjective norms and purchase intentions. The findings further revealed that moral norms comprise the underlying mechanism of the relationship between subjective norms and attitude.Originality/valueThis study therefore expands the TPB theory by including moral norms. Moreover, it contributes to the literature by clarifying the direct, indirect and total effects of each TPB element on the purchase intentions towards green products. Finally, managerial implications are given.

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