Innovation at the Bottom of the Pyramid: Empowering Rickshaw Pullers

2020 ◽  
Vol 9 (2) ◽  
pp. 168-177
Author(s):  
Shalaghya Sharma ◽  
Anjani K. Singh ◽  
Amarendra Pratap Singh
Keyword(s):  
Business Model ◽  
Social Impact ◽  
Business Models ◽  
Critical Mass ◽  
Product Launch ◽  
Social Entrepreneur ◽  
Easy Access ◽  
Bottom Of The Pyramid ◽  
The Social

This case presents the innovative approach adopted by a for-profit social enterprise through utilization of technology, changed processes and improved business models to deliver the desired social impact. It also highlights the various challenges that the social entrepreneur faced and how the bottom of the pyramid was uplifted through success of this new social entrepreneurial venture. The case study is based on an interview conducted with the founder and managing director of SMV Wheels Pvt. Ltd. An exploratory schedule was prepared, and the researchers tried to develop an understanding of the business model deployed, challenges faced, competencies needed and strategic decisions made by the social entrepreneur that helped it in becoming sustainable. The challenges highlighted in the case study were lack of trust of beneficiaries, stakeholder scepticism, funding the business, testing the business model, need to retain self-motivation, handling family opposition and building a team. Moreover, with the use of technology, the traditional rickshaw was converted into a lightweight, technologically superior and cost-effective model; the health hazards were minimized; and the product became accessible with small weekly payments. Dilemma How to alleviate the daily struggle of the rickshaw pullers who perform labour-intensive work with meagre income? Their children lacked access to schools, no nutritious food was available, many rickshaw pullers consumed alcohol on a regular basis, domestic violence was prevalent, they were unable to afford good healthcare and suffered from diseases such as tuberculosis. What could be done for them? Theory: New product launch. Product and process innovations. Type of the Case: Problem solving and applied. Protagonist: Present. Options Redesign the rickshaw as a lightweight vehicle requiring less effort to pull. Strengthen supply side and easy access to bank financing, revenue sharing from advertisements. Discussions and Case Questions How to further optimize economic and social value creation? What steps can reduce the cost of a rickshaw while making it robust but lightweight? Perhaps a community of networks of rickshaw pullers in different towns can give critical mass to better negotiate with the vendors. What can be done for the welfare of the dependents of the rickshaw pullers?

Cultural Tourism O2O Business Model Innovation-A Case Study of CTrip

2016 ◽  
Vol 14 (2) ◽  
pp. 16-31 ◽  
Author(s):  
Chao Lu ◽  
Sijing Liu
Keyword(s):  
Business Model ◽  
Value Chain ◽  
Business Models ◽  
Business Model Innovation ◽  
Utilization Efficiency ◽  
Enterprise Value ◽  
Model Research ◽  
The Social ◽  
Tourism Enterprises

It is absolutely not an accidental phenomenon that the development of Internet overlaps with boom of business model research. The emergence of the Internet has greatly promoted the development and study of business models. This paper focuses on exploration of O2O business model innovation by analyzing the main types, evolution and driving factors of Chinese Internet business model, taking Ctrip as the example. From the social prospective, O2O business model improves value and feeling of the customer experience as well as the operational efficiency of the enterprise value chain and utilization efficiency of social resources. This paper has also put forward what Ctrip can enlighten the development of tourism enterprises.

Business model innovation

2015 ◽  
Vol 9 (3) ◽  
pp. 200-218 ◽  
Author(s):  
Jaqueline Pels ◽  
Tomás Andrés Kidd
Keyword(s):  
Business Model ◽  
Business Models ◽  
Single Case ◽  
Business Model Innovation ◽  
Three Dimensions ◽  
Bottom Of The Pyramid ◽  
Bottom Up ◽  
Content Type ◽  
The Social ◽  
Medical Healthcare

Purpose – The purpose of this paper is to develop a framework that expands business model innovation literature by including a social goal, the emerging markets (EMs) environmental characteristics and adopting a bottom-up perspective. Design/methodology/approach – This paper draws on a single-case study. Sistema Ser/CEGIN (SER–CEGIN) is an Argentine social business that offers high-quality medical healthcare to BOP users. Findings – The paper presents a new conceptualization on business model innovation that includes three dimensions: firm-centric, environment and customer-centric. The framework incorporates to the traditional framework on business model innovation, the social profit equation, the general and task environment and the end-user, as well as the dynamics between them. Research limitations/implications – While the authors acknowledge the importance of studying the components of the business model operating levels (economic, operational and strategic) to determine the type of business model innovation (revenue, enterprise and industrial), the framework incoporates the environment and customer-centric dimension. The suggested framework opens new streams of research both for the innovation business model literature as well as for the EMs – bottom of the pyramid (BOP) literature. Practical implications – To achieve economic and social goals, particularly in the BOP, firms need to adopt a bottom-up approach to understand the components of their business model that need to be modified. Originality/value – The paper proposes a novel business model innovation conceptualization which is useful for both researches to better study business models in the BOP and for firms to successfully operate in the BOP.

scholarly journals CRIAÇÃO DE VALOR COMPARTILHADO E NEGÓCIOS SOCIAIS: EXPLORANDO RELAÇÕES ENTRE ESTRATÉGIAS E DIMENSÕES

2020 ◽  
Vol 17 (1) ◽  
pp. 24
Author(s):  
Alexandre De Araújo Gomes Júnior ◽  
Verônica Macário de Oliveira ◽  
Amanda De Araujo Rodrigues Lira ◽  
Suzanne Érica Nobrega Correia
Keyword(s):  
Business Model ◽  
Low Income ◽  
Value Creation ◽  
Social Impact ◽  
Business Models ◽  
Structured Interview ◽  
Shared Value ◽  
Social Business ◽  
Creating Shared Value ◽  
The Social

O objetivo deste estudo foi analisar como o modelo de negócios sociais se relaciona com as estratégias de criação de valor compartilhado propostas por Porter e Kramer (2011). Para atingi-lo, optou-se pela realização de um estudo de caso múltiplo em dois negócios sociais do setor de educação e tecnologia que atuam no Brasil, que teve como técnicas de coleta de dados a pesquisa documental e a entrevista semiestruturada. Os resultados apontaram que nos modelos de negócios sociais analisados estão implícitas as estratégias de criação de valor compartilhado, pois para atender as necessidades dos mercados em que atuam, os de pessoas de baixa renda e/ou com necessidades especiais, essas organizações precisaram oferecer produtos distintos daqueles que são ofertados em mercados tradicionais. Além disso, esses negócios sociais necessitaram de uma estrutura de operações e competências que contribuíssem para a redução de custos e geração de impacto social; e de um ambiente externo que apoiasse suas atividades para que os benefícios sociais e econômicos pudessem ser disseminados.Palavras-chave: Negócios sociais. Modelo de negócio. Estratégias de criação de valor compartilhado.ABSTRACTThe purpose of this study was to analyze how the social business model relates to the shared value creation strategies proposed by Porter and Kramer (2011). Thus, it was conducting a multiple case study in two social businesses of the education and technology sector operating in Brazil, which had as data collection techniques the documentary research and the semi-structured interview. The results pointed out that the social business models analyzed are implicit in shared value creation strategies because to meet the needs of the markets in which they operate, those of low-income and people with special needs, these organizations had to offer different products those provided in traditional markets. Also, these social businesses required a structure of operations and competencies that contributed to cost reduction and social impact generation; and an external environment that supports their activities to disseminate social and economic benefits.Keywords: Social Business. Business model. Strategies for creating shared value.

Social Business Model and its Efficacy: A Case Study on Agroforestry in the Indian Context

2020 ◽  
Vol 6 (1) ◽  
pp. 195-219
Author(s):  
Neelesh Kumar
Keyword(s):  
Social Enterprise ◽  
Social Impact ◽  
Social Innovation ◽  
Case Study Research ◽  
Social Entrepreneur ◽  
Case Research ◽  
Research Article ◽  
The Social ◽  
Social Value Creation

This article aims to discuss how social impact and social value creation (SVC) happen in a social enterprise. It attempts to understand the efficacy of social innovation through the lens of different stakeholders within a social enterprise with special reference to the beneficiary and the social entrepreneur. The article uses a case study research method within qualitative research with the emphasis on intrinsic and instrumental case research. An inductive, interpretivist approach has been used for drawing propositions. Through six propositions, the article understands the phenomenon of social innovation, the barriers and bottlenecks in the same which ultimately has to lead to higher levels of social impact and SVC resulting in a win-win-win situation for all the stakeholders. The biggest limitation is that it is difficult to generalise the phenomenon occurring in case of this case research, which may be exactly replicated in other organisational settings/situations/circumstances. The case study has been developed after having taken permission directly from the founder and co-founders of the enterprise. Due permission had been sought from the social entrepreneur(s) before going ahead with the writing and construction of this research article.

scholarly journals A digital platform as a facilitator for assessing innovation potential and creating business models: a case study from the i3 project

2017 ◽  
Vol 11 (1) ◽  
pp. 982-993
Author(s):  
Francesco Bellini ◽  
Iana Dulskaia
Keyword(s):  
Business Model ◽  
Business Models ◽  
Social Acceptance ◽  
Comprehensive Evaluation ◽  
Model Development ◽  
Digital Platforms ◽  
Horizon 2020 ◽  
Innovation Potential ◽  
The Social

Abstract Many ideas flow into the innovation funnel but only 1 out 3000 becomes a successful new product. There are many variables that interact in this complex process and investors decisions are often based on experience and feeling rather than a comprehensive evaluation of the social, economic and technological factors. The innovation potential, the innovator capability, the accessibility of the technology as well as the social acceptance and the chosen business model are the some of the critical factors of a successful innovation strategy. In the broad sense, a business model is the approach of doing business through which a company can sustain itself and generate profits in the long term. Digital platforms can help manage and facilitate the complexity of value propositions and provide an immediate feedback to the entrepreneur. Creating value is necessary, but not sufficient, for an organization to profit from its business model. It is important to see the whole picture of the business that is why the business models are so important for a good start of the business. However, innovation assessment and business model development sometimes are not an easy task and ICT can make this process easier. Then, the aim of this paper is to explore the role of digital platforms as facilitators for the techno-socio-economic impact assessment and the development of sustainable business models through the analysis of a case study from the EU Horizon 2020 “i3 project”.

scholarly journals Spreading Sustainability Innovation through the Co-Evolution of Sustainable Business Models and Partnerships

2020 ◽  
Vol 12 (3) ◽  
pp. 1190 ◽  
Author(s):  
Silvia Cantele ◽  
Sara Moggi ◽  
Bettina Campedelli
Keyword(s):  
Business Model ◽  
Business Models ◽  
Economic Benefits ◽  
Sustainable Business ◽  
Enabling Factors ◽  
Business Operations ◽  
The Social ◽  
Sustainable Business Models

Sustainability innovation is often not achievable by a single organisation; even if changes in business operations can lead to great advances towards a more sustainable business model (SBM), the effectiveness of these implementations largely depends on the combined actions of the organisation’s network of partners. The aim of this research is to analyse the way that SBMs and partnerships co-evolve to enhance the sustainability of the involved organisations and spread sustainability culture beyond the network. In doing so, this article presents a case study of the company Alisea as a business operating within a circular business model, along with its network of partnerships. The co-evolution of the business model and partnerships is led by enabling factors that characterise the underlying relationships. The role of cross-sector collaborations is demonstrated in terms of boosting the social and environmental dimensions of the circular business model, enhancing social and economic benefits within and outside the partnerships, and spreading sustainability culture in different sectors.

scholarly journals A Study on Constructing the Business Models of Community Development Social Enterprises from the Perspective of Social Design Strategies

2018 ◽  
Vol 11 (7) ◽  
pp. 152
Author(s):  
Chang-Chih Wei ◽  
Shang-Yun Yen
Keyword(s):  
Business Model ◽  
Social Problems ◽  
Business Models ◽  
Social Enterprises ◽  
Design Strategies ◽  
Social Design ◽  
Non Profit ◽  
The Social ◽  
Design Systems

With the development of globalization, countries encourage non-profit organizations or general enterprises to use the business model beyond profit, pay attention to social value and solve social or environmental problems synchronously. Social design is to solve social problems, promote innovation in the field of social reform, and solve all kinds of problems derived from social development. However, many social enterprises show enthusiasm for the society but ignore the importance of the management, which will be difficult to reach the goal of sustainable development.This paper serves as a reference for social enterprises to build a sustainable management model from the aspects of social design, systems thinking and value proposition of business model through a case study. The enterprises can not only achieve a sustainable development by relying on government subsidies or the implementation of government plans, but also solve social problems by improving the social environment.

Assessing the Social Entrepreneurship Business Model: An Exploratory Case Study in the Italian Cultural Heritage Sector

2020 ◽  
Vol 10 (4) ◽  
Author(s):  
Nicola Cucari ◽  
Eugenio D’Angelo ◽  
Eduardo Esposito ◽  
Maria Vincenza Ciasullo
Keyword(s):  
Cultural Heritage ◽  
Business Model ◽  
Social Entrepreneurship ◽  
Business Models ◽  
Single Case ◽  
Social Enterprises ◽  
Future Research ◽  
Social Entrepreneurs ◽  
The Social

AbstractSocial entrepreneurship (SE) has gained prominence in recent years, becoming a primary field of study and providing rich research opportunities that are both challenging and intriguing. This paper seeks to fill the knowledge gap in this field by improving the understanding of business models of SE and, more specifically, investigating how social entrepreneurs design their business models in order to create both social and economic value. Using the abductive approach method, the paper explores a single case study that enquires about the business model of the social enterprise named “La Paranza Cooperative”, located in southern Italy and operating in the cultural heritage industry. Our main theoretical contribution lies in illustrating and formalising the ambidexterity perspective through which social enterprises simultaneously pursue goals that are apparently contradictory, such as economic and social ones. Furthermore, on the practical side, we assess the win–win managerial mechanisms that benefit social enterprises through their external environment as a bundle of distinctive resources while contributing to its requalification. Finally, our explorative study opens-up for deeper and more detailed future research on the business model of SE.

scholarly journals Pengembangan Model Fungsi Sosial Bisnis Islam Berdasarkan Maqashid Syariah Pada Bank Syariah X

Telaah Bisnis ◽  
2016 ◽  
Vol 16 (1) ◽  
Author(s):  
Muhammad Nafik ◽  
R. Moh Qudsi Fauzy
Keyword(s):  
Business Model ◽  
Business Models ◽  
Model Development ◽  
Social Function ◽  
Social Functions ◽  
Islamic Bank ◽  
The Social ◽  
The Impact

Abstract The purpose of this study was to determine the concept of the social function of business model development Islam, especially Islamic Bank X based maqashid sharia, practice development of the social functions of Islamic business models based on the sharia maqashid Islamic Bank X, and the impact of the development of the social functions of Islamic business models based on the quality of sharia maqashid life of the community. This study uses descriptive qualitative research methodology case study method (case study). Criteria informant was branch manager, supervisor, and citizens who have been the target/target activities of social function. The sampling technique is done with purposive sampling and snowball sampling. These results indicate that the concept of the social function of business model development Islam, especially Islamic Bank X based maqashid sharia has had an important role in creating justice and prosperity based on the principles of Shari’ah maqashid especially the external community. Practice development of the social function of the business model of Islam based on sharia maqashid has had a big role in terms of fighting and reduce disorientation in religion (hifdhud-din), the maintenance of stupidity (hifdhul-’aqal), terjauhkannya of poverty (hifdhul maal), has a good offspring (hifdhun-nasl), and maintaining a healthy soul (hifhdun-nafs), and the impact of the development of the social function of the business model of Islamic sharia maqashid based not only on improving the quality of life of citizens around the location of Bank Syariah X which has a weak economy, but also an impact positively to the image of the Islamic Bank X in the minds of customers and other parts of society.

scholarly journals Semantic and knowledge based support to business model evaluation to stimulate green behaviour of electric vehicles’ drivers and energy prosumers

2021 ◽  
Author(s):  
Beniamino Di Martino ◽  
Dario Branco ◽  
Luigi Colucci Cante ◽  
Salvatore Venticinque ◽  
Reinhard Scholten ◽  
...  
Keyword(s):  
Business Model ◽  
Model Evaluation ◽  
Business Models ◽  
Real Case ◽  
Sustainable Mobility ◽  
Semantic Framework ◽  
Knowledge Based ◽  
Survey Results ◽  
Energy Prosumers

AbstractThis paper proposes a semantic framework for Business Model evaluation and its application to a real case study in the context of smart energy and sustainable mobility. It presents an ontology based representation of an original business model and examples of inferential rules for knowledge extraction and automatic population of the ontology. The real case study belongs to the GreenCharge European Project, that in these last years is proposing some original business models to promote sustainable e-mobility plans. An original OWL Ontology contains all relevant Business Model concepts referring to GreenCharge’s domain, including a semantic description of TestCards, survey results and inferential rules.

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