scholarly journals Reimagining the Fashion Retail Industry Through the Implications of COVID-19 in the Gulf Cooperation Council (GCC) Countries

2021 ◽  
pp. 231971452110395
Author(s):  
Prakash H. Narayan Rao ◽  
Nitin Simha Vihari ◽  
Shazi Shah Jabeen

The COVID-19 pandemic has disrupted the fashion retail industry. The Gulf Cooperation Council Countries (GCC) is the home of family-centric shopping malls and brick and mortar stores (B&M). This article aims to provide a critical look at the business strategies which the fashion retail companies need to adopt to provide consumers with an integrated online and B&M service which will be essential to survive in the post-pandemic business environment. This article is based on the rich industry experience of the authors and extensive secondary research on the business strategies being employed by the leading fashion retailers in the GCC region to combat the pandemic disruption. The study highlights the importance of a comprehensive rethink on business strategy for the GCC fashion retailers with adoption of digitalization technologies and an adaptive supply chain as the pillars to survive the post-pandemic normal of business environments. The study concludes with a look to the future strategies for fashion retailers in developing a digitalization blueprint, using cloud technologies and big data analytics, leveraging social media, building an agile and adaptive supply chain with omnichannel capability, and ensuring that future products and services are sustainable and socially responsible.

2022 ◽  
Vol 10 (1) ◽  
pp. 37-42 ◽  
Author(s):  
Bahtiar Arif ◽  
Ernie Tisnawati Sule ◽  
Aldrin Herwany ◽  
Erie Febrian

This study aims to examine the effects of the business environment and supply chain governance on business strategies and their impact on the performance of state-owned enterprises in Indonesia. Using Partial Least Square (PLS) and quantitative research, this study took state companies management and commissioners as the respondents. The study concludes that the business environment has a positive and significant effect on business strategy, and supply chain governance has a positive and significant effect on business strategy. Moreover, the results show that the business environment influences corporate performance, and supply chain governance has an effect on corporate performance. Business strategy influences corporate performance, and business strategy can mediate the influence of the business environment on corporate performance. Lastly, business strategy can mediate the influence of supply chain governance on corporate performance. The results theoretically confirm the supply chain governance in business practice and practically encouraged the company management to develop risk-management and effective internal controls to create competitive business climate and more agile supply chain management.


2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.


2019 ◽  
Vol 4 (2) ◽  
pp. 111 ◽  
Author(s):  
Muhammad Imam Nashiruddin

This study aimed to explore the development of business strategies in a turbulent business environment. The study involved leaders of several telecommunication business units in Indonesia as research respondents. The research used the descriptive and the explanatory survey method using Partial Least Square-Path Modeling (PLS-PM). The results showed that although the business strategies of the telecommunication companies in Indonesia were included in the good category; however, they were still not optimal because were mostly created through competitive strategy. Whereas, the cooperative strategy turned out to have a more dominant contribution to create superior competitive advantage in a turbulent business environment. The study also discussed problem solving on how the companies should formulate the business strategy in a turbulent business environment and recommended on how to maintain the sustainability of the telecommunication industries in Indonesia.


2021 ◽  
Vol 9 (3) ◽  
pp. 687-695 ◽  
Author(s):  
Harin Tiawon ◽  
I Wayan Gede Supartha

Supply chain management is very important in improving the business system in the management sector to improve the regional economy. Based on the hotel business strategy at Lovina Beach by implementing e-payments is very important as a transaction tool starting from purchasing needs or marketing systems to the end of room payments and activities to implement the health protocol for the COVID-19 period. The research was conducted at 100 star hotels on Lovina beach Bali, regarding the importance of the main influence of social capital in driving digitalized payment systems and sharing information with microeconomic theory in improving business performance. The results obtained from simple linear quantitative statistical analysis, based on the r-square value of 63.8%, social capital can encourage electronic payments and knowledge sharing can improve hotel business performance in Lovina Beach Bali Indonesia. Research implications for applying social capital, electronic payments, sharing knowledge in improving business performance during the COVID 19 period and making business strategies to increase consumer confidence in hotels on Lovina Beach Bali.


2015 ◽  
Vol 10 (7) ◽  
pp. 2343-2352
Author(s):  
Ming-Chang Lee

The basic objective of the paper is to reconcile the literature on knowledge management and supply Chain management in organizations. The paper build strategy formulation, the inputs to strategy formulation process are the results of evaluating e-business technology, the business environment, plus knowledge management and Supply-Chain management to dig out the important relationships and flows of activities. Theoretical relationships are enriched by the conclusions drawn from literature review.  It includes Supply-Chain management and Knowledge management. By studying conceptual studies, we find that different components of Knowledge Management as Knowledge activities, Knowledge types, transformation of knowledge and technology have a significant positive effect in bringing strategies through transformation of knowledge into knowledge assets in organizations.  The strategy diagram divides implementation into the technical and the business aspects.


2021 ◽  
Vol 5 (3) ◽  
pp. 249
Author(s):  
Maria Novianti

The purpose of this study is to identify internal and external factors that affect the company, which is engaged in the fashion retail industry, in the fashion retail industry, and to find out the right and effective business strategies to improve the company's sales performance in the face of intense competition in fashion retail industry in Indonesia. Data collection techniques performed by the author are primary data (interviews and observations) and secondary data (sales data, inventory data, case studies and literature). The stages of analysis conducted by the author are divided into three stages, namely the input stage, followed by the matching stage, and the final stage is the decision analysis stage. The results of this study are about three strategies that can be used by companies, Product Development with a score of 6.46, Market Development with a score of 5.93 and Related Diversification holding the highest score of 6.64. Tujuan penelitian ini untuk mengidentifikasi faktor-faktor internal dan eksternal apa saja yang mempengaruhi perusahaan, yang bergerak di bidang retail fashion, dalam industri retail fashion, serta untuk mengetahui strategi bisnis yang tepat dan efektif untuk meningkatkan kinerja penjualan perusahaan dalam menghadapi persaingan yang ketat dalam industri retail fashion di Indonesia. Teknik pengumpulan data yang dilakukan oleh penulis adalah data primer (wawancara dan observasi) dan data sekunder (data penjualan, data stok barang, studi kasus dan kepustakaan). Tahapan analisa yang dilakukan oleh penulis terbagi menjadi tiga yaitu tahap masukan (Input Stage), dilanjutkan dengan tahap pencocokan (Matching Stage), dan tahap terakhir adalah tahap analisa keputusan (Decision Stage). Hasil dari penelitian ini adalah ada tiga strategi yang dapat digunakan oleh perusahaan yaitu Produk (Product Development) dengan skor 6.46, Pengembangan Pasar (Market Development) dengan skor 5.93 dan Diversifikasi Terkait (Related Diversification) memegang skor yang paling tinggi yaitu 6.64.


Author(s):  
Peter Ping Li ◽  
Steven Tung-lung Chang

This chapter proposes a conceptual framework of e-business strategy. It argues that such a framework must be holistic, dynamic, and dialectical. This framework will assist both researchers and practitioners regarding the key issues of e-business strategy. Further, a case study of Haier from China reveals that all firms need to learn how to design effective e-business strategies that should be built on a sound organizational form or business model. The case of Haier also suggests that the local firms from the developing countries need to be creative in formulating e-business strategies in order to operate effectively in the underdeveloped e-business environment. Strategic alliance is especially critical for the local firms with regard to their e-business success.


2019 ◽  
Vol 23 (3) ◽  
pp. 171-186 ◽  
Author(s):  
Howard Cooke ◽  
Rianne Appel-Meulenbroek ◽  
Theo Arentze

This paper seeks to understand whether the alignment process between business strategy and Corporate Real Estate (CRE) between 2007 and 2014 was dynamic. It investigated the financial data of 230 UK companies by means of a distributed time lag auto-regression model. The results show an increased commitment to CRE suggesting a reduced ability to dynamically align the portfolio. Evidence is found that CRE adjusts as turnover, profitability and employment numbers alter. However, measures of efficiency, effectiveness and productivity are not improving. The new business strategies of transient competitive advantage and blue oceans strategy require flexible resources, which require CRE to be capable of dynamic alignment. This study shows such flexibility does not yet exist in practice. Current theories of alignment should be reconsidered in light of the changing business environment. Without a dynamic alignment capability of CRE a company’s financial performance will be impaired.


2020 ◽  
Vol 56 (4) ◽  
pp. 324-338
Author(s):  
Rainer Busch ◽  
Karim Gassemi ◽  
Julie Papastamatelou ◽  
Alexander Unger ◽  
Christian May

AbstractIntroduction and AimsEntrepreneurship and the business environment, in general, are being influenced by the existence of formal and informal institutions. This study focuses on the negative versus positive perceptions of Moroccan, Chinese, and German entrepreneurs to formal and informal institutions, and the associations of these perceptions with self-efficacy and market versus network orientation of the business environment.MethodsIn a sample of n = 319 female and male entrepreneurs, we have examined similarities and differences in the perception of informal and formal institutions and their effects on self-efficacy and business strategy, while conducting t-tests and linear regressions.ResultsIn all three cultural contexts, both formal and informal institutions play a significant role because of different reasons.ConclusionThe nature of entrepreneurship is complex as both formal and informal institutional factors are differently associated with businesses. The results could enhance the understanding regarding the coexistence of formal or informal institutions within the business environments of different countries and the connections between business orientation and self-efficacy.


2020 ◽  
Vol 19 (2) ◽  
pp. 151-158
Author(s):  
Lena Ellitan

The need to process the rate of information more and more quickly, forcing companies to continue on innovate in the field of information technology and devices. A large wave flow and information flow must be immediately processed and used by the company to be able to maintain and improve its business performance. This article will focus on the discussion of the success of the giant global retail and how information technology supports its success and existence. Information technology is also the reason why conventional retail is unable to compete with online retail or e-commerce. Information technology is a catalyst for complementary change, which triggers new innovations that complement each other in business processes, such as finding new ways to reach customers, and new ways to communicate with suppliers and consumers. In other words, information technology has helped build the business strategy of global retail players in developing their business strategies. Likewise what happens in the global retail industry, they will continuously evolve to follow developments in Industry 4.0 and Society 5.0. This 4.0-era global retail company is a pioneer that utilizes the industrial revolution and builds its own dynasty in new retail models introduced by the global retail industry.


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