Driving Employee Engagement through CSR Communication and Employee Perceived Motives: The Role of CSR-Related Social Media Engagement and Job Engagement

2020 ◽  
pp. 232948842096052
Author(s):  
Hua Jiang ◽  
Yi Luo
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Structural Equation ◽  
Communication Strategies ◽  
Business Communication ◽  
Equation Modeling ◽  
Job Engagement ◽  
Csr Communication ◽  
Organizational Engagement ◽  
Social Media Engagement

Employee engagement and corporate social responsibility (CSR) are two important issues attracting an increasing amount of attention from both business communication researchers and practitioners. A theory-driven model that (1) conceptualizes employee engagement as social media engagement, job engagement, and organizational engagement, and (2) explicates how they are related to an organization’s CSR communication strategies and employee perceived CSR motives is still lacking. To place our study in the context of CSR and business communication, we proposed a strategies-motives-employee engagement model. Results from an online Qualtrics survey (n = 836) supported all our hypotheses except for the direct link between interacting CSR communication strategies and employee organizational engagement. We conducted a two-step Structural Equation Modeling (SEM) analysis to test all our hypotheses. Theoretical and practical implications of the study were discussed.

scholarly journals Exploring the Intra Entrepreneurship-Employee Engagement-Creativity Linkage and the Diverse Effects of Gender and Marital Status

2021 ◽  
Vol 12 ◽  
Author(s):  
Tae-Won Kang ◽  
Paresha N. Sinha ◽  
Chang-Il Park ◽  
Yong-Ki Lee
Keyword(s):  
Marital Status ◽  
Employee Engagement ◽  
Structural Equation ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Job Engagement ◽  
Mediating Role ◽  
Organizational Engagement ◽  
Artificial Neural Network Ann ◽  
Corporate Social

This research examines which of the sub-dimensions of intra entrepreneurship (innovativeness, pro-activeness, risk-taking), and corporate social responsibility (CSR) support affects employee engagement (organizational and job engagement), which leads to employee creativity. The study uses survey data from SME employees in South Korea and applies the Structural Equation Modeling (SEM)-Artificial Neural Network (ANN) approach, to find that innovativeness and CSR support affect creativity through mediating roles of organizational engagement and job engagement, where job engagement plays a mediating role in the relationship between organizational engagement and creativity. The study also examines how employee gender and marital status effects the relative importance of intra entrepreneurship, organizational engagement, and job engagement on creativity. Findings of ANN analysis evaluates the effects per group (male-unmarried, male-married, female-unmarried, female-married) and shows how the importance of organizational engagement, job engagement, CSR support and innovativeness differ for each group. Contribution to theory and practice are discussed.

scholarly journals The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

2021 ◽  
Vol 13 (7) ◽  
pp. 3832
Author(s):  
Gao Wei ◽  
Wang Lin ◽  
Wu Yanxiong ◽  
Yan Jingdong ◽  
Sadik Yusuf Musse
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Emotions ◽  
Banking Sector ◽  
Equation Modeling ◽  
Consumer Loyalty ◽  
Csr Communication ◽  
Prior Literature ◽  
Corporate Social ◽  
The Impact

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals Designing an organizational engagement model using structural equation modeling: case study of National Iranian Oil Company

2019 ◽  
Vol 17 (3) ◽  
pp. 1-13
Author(s):  
Vahideh Delbahari ◽  
Iraj Soltani ◽  
Akbar Etebarian Khorasgani
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Simple Random Sampling ◽  
Internal Variable ◽  
Assessment Model ◽  
Equation Modeling ◽  
Organizational Engagement ◽  
Engagement Assessment ◽  
The Individual ◽  
Oil Company

Today’s organizations need energetic and engaged employees, those who are interested in their jobs. Generally, the engaged ones love their job and do their job tasks well. If there is no engagement in the organizations, the organization is encountered with serious problems in this ground. This study aims to design engagement assessment model in the organizations and its applied purpose is creating new theoretical basics in the maturity of engagement in the organization and this helps the organizations for better perception and consistency of organizational goals with the goals of employees. The employees of the National Iranian Oil Company constituted the population for this research. The National Iranian Oil Company was selected as the context, because employee engagement has emerged as a critical problem confronting this sector. 356 employees of this company were selected by simple random sampling method and data were collected using a questionnaire. The researcher attempts to answer the question how we can design an engagement assessment model in the organizations. The different dimensions of engagement are identified at individual and organizational levels and then based on the findings, the employees are classified based on the individual and organizational engagement and the results of this study can help the researchers for better recognition of this internal variable and this helps the better understanding of researchers to use it.

Investigating the Impact of Social Media on Gen Y Employees' Engagement

2021 ◽  
pp. 1180-1202
Author(s):  
Mohammad Faraz Naim ◽  
Usha Lenka
Keyword(s):  
Social Media ◽  
Employee Engagement ◽  
Structural Equation ◽  
Equation Modeling ◽  
It Industry ◽  
Gen Y ◽  
Relationship Of ◽  
Hr Strategy ◽  
The Impact ◽  
The Given

The study examines the influence of social media on Gen Y employees' engagement. Hypotheses are developed to explain the influence of social media on Gen Y employees' engagement. A sample of 256 Indian Gen Y employees from IT industry participated in the survey. Structural equation modeling is used to test the research hypotheses. Findings reveal that social media has a significant positive effect on Gen Y employees' engagement. It is revealed that social media moderates the relationship of HR practices (communication, collaboration; knowledge sharing and recognition) and engagement in Gen Y employees. While the scope of this study is limited to IT industry and results may not generalize to different industries in different regions. Hence, future studies should test the given hypotheses in different industries of different regions. The findings suggest that organizations should incorporate social media into their HR strategy. The study is one of the first to date, to empirically test the effect of social media on Gen Y employee engagement.

scholarly journals PENGARUH FAMILY BUSINESS IMAGE PROMOTION SORAYA BEDSHEET TERHADAP SOCIAL MEDIA ENGAGEMENT DENGAN BRAND AUTHENTICITY DAN CONSUMER-COMPANY IDENTIFICATION SEBAGAI VARIABEL MEDIASI (SURVEY ON FACEBOOK AND INSTAGRAM USERS)

2020 ◽  
Vol 8 (2) ◽  
pp. 221-234
Author(s):  
Melda Syovina ◽  
Dessy Kurnia Sari ◽  
Dessy Kurnia Sari
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Family Business ◽  
Structural Equation ◽  
Equation Modeling ◽  
Brand Authenticity ◽  
Social Media Engagement ◽  
Company Identification

This study aims to examine the effect of family business image promotion on social media engagement with brand authenticity and consumer-company identification as mediating variable. This research uses Structural Equation Modeling (SEM) method. The sample of this study was Facebook and Instagram social media users who were conditioned to visit social media from Soraya Bedsheet before filling out questionnaire. The result of this study indicate that family business image promotion conducted online on Soraya Bedsheet brand can influences the formation of brand authenticity, brand authenticity influences the formation of consumer-company identification, ultimately consumer-company identification influences social media users to do social media engagement with Soraya Bedsheet brand. The result also indicate that family business image promotion conducted online on Soraya Bedsheet brand can’t influences social social media users to do social media engagement without mediation by brand authenticity and consumer-company identification.Keywords: Family business image promotion, brand authenticity, consumer-company identification, social media engagement.

Organizational resources, organizational engagement climate, and employee engagement

2018 ◽  
Vol 23 (1) ◽  
pp. 67-85 ◽  
Author(s):  
Simon Albrecht ◽  
Emil Breidahl ◽  
Andrew Marty
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Job Demands ◽  
Job Resources ◽  
Equation Modeling ◽  
Organizational Resources ◽  
Cross Sectional ◽  
Content Type ◽  
Organizational Engagement ◽  
Positive Direct

Purpose The majority of job demands-resources (JD-R) research has focused on identifying the job demands, job resources, and personal resources that influence engagement. The purpose of this paper is to assess the significance of proposed associations between organizationally focused resources, organizational engagement climate, and engagement. Design/methodology/approach The authors tested a model proposing that six specific organizational resources would have positive associations with organizational engagement climate, and positive direct and indirect associations with job resources and employee engagement. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were conducted on cross-sectional survey data provided by 1,578 employees working in a range of different organizations. Findings The CFA and SEM analyses yielded good fit to the data. As proposed, all six organizational resources were positively associated with organizational engagement climate. Four were positively associated with job resources, and two were positively associated with engagement. Organizational engagement climate was positively associated with job resources and employee engagement. Significant indirect relationships were also observed. Research limitations/implications Despite self-reported data and a cross-sectional design, tests of common method variance did not suggest substantive method effects. Overall, the results contribute new insights about what may influence engagement, and highlight the importance of organizational engagement climate as a motivational construct. Practical implications The research offers up potentially useful measures of six organizational resources and a measure of organizational engagement climate that can complement and broaden the current focus on job-level diagnostics. As such, targeted management action and survey feedback processes can be used to identify processes to build sustainable organizational engagement capability. Originality/value No previous research has identified a comprehensive set of organizational resources, operationalized organizational engagement climate, or examined their relationships within a JD-R context. The results suggest that the JD-R can perhaps usefully be extended to include more organizationally focused constructs.

scholarly journals Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

2021 ◽  
Vol 13 (7) ◽  
pp. 3700
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Abhishek Tripathi ◽  
Saqib Muneer ◽  
Naveed Ahmad
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Banking Sector ◽  
Equation Modeling ◽  
Developing Economy ◽  
Consumer Loyalty ◽  
Communication Medium ◽  
Csr Communication ◽  
Purchase Likelihood

Social media has emerged as a flexible and interactive communication medium in the present digital era. Contemporary businesses use social media to achieve different communication objectives. However, using social media as a communication medium for corporate social responsibility (CSR) communication with stakeholders like, consumers is not well-explored in the existing literature. Furthermore, prior studies have also failed to consider the blend of CSR communication and social media to achieve consumer-related outcomes, for example, their loyalty and purchase likelihood. To this end, the objective of this study is to examine the relationship of the CSR communication of a bank through social media with consumer loyalty and purchase intention. The current study also proposes brand admiration as a potential mediator between this relationship. The data were collected from the banking consumers through a self-administered questionnaire in a developing economy. The data were analyzed through the structural equation modeling (SEM) technique using AMOS software. The results of the current survey confirmed that CSR communication of a bank on social media has direct and indirect, via brand admiration, relations with consumer loyalty, and purchase intentions. The outcomes of this survey will be helpful for the policymakers to understand the importance of CSR communication on social media to enhance the loyalty, and purchase intention of banking consumers.

scholarly journals THE ROLE OF EMPLOYEE ENGAGEMENT ON JOB SATISFACTION AND ITS EFFECT ON ORGANIZATIONAL PERFORMANCE

2021 ◽  
Vol 19 (2) ◽  
pp. 296-309
Author(s):  
Unggul Sentanu Noercahyo ◽  
◽  
Mohammad Syamsul Maarif ◽  
I Made Sumertajaya ◽  
◽  
...  
Keyword(s):  
Job Satisfaction ◽  
Organizational Performance ◽  
Employee Engagement ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Job Engagement

The purpose of this research was to analyze the role of employee engagement from the perspective of job engagement and organization engagement on job satisfaction and its effect on organizational performance. This research was conducted at a multinational manufacturing chemicals company located in Tangerang and Cilegon. The population was approximately 121 employees consisting of three job levels: Manager, White Collar, and Blue Collar. A target sample determined approximately 93 employees. Sampling using a non-probability sampling approach with a quota sampling method. The questionnaire was distributed to the population, but only 86 respondents filled out and returned the questionnaire. Method of hypothesis testing using Partial Least Square of Structural Equation Modeling (PLS-SEM) approach. The results suggested that job engagement has a positive and significant effect on job satisfaction but does not significantly affect organizational performance. Next, organization engagement has a positive and significant effect on job satisfaction but does not significantly affect organizational performance. Furthermore, job satisfaction has a positive effect and significantly influences organizational performance. Future research is advisable to examine the relations of other variables such as workload, work-life balance, and implementation of an integrated management system, which, believed, can provide a comprehensive view of employee engagement, job satisfaction, and organizational performance.

scholarly journals Toxic leadership and collective organizational engagement: Does employee voice mediate the effect?

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Keyword(s):  
Employee Engagement ◽  
Structural Equation ◽  
Service Sector ◽  
Employee Voice ◽  
Equation Modeling ◽  
Voice Behavior ◽  
Toxic Leadership ◽  
Negative Effects ◽  
Organizational Engagement ◽  
The Impact

Drawing upon the theory of planned behavior, this study aims to observe the role of employee voice in abating the impact of toxic leadership on collective organizational engagement. The performance of the firm is highly dependent on employee engagement and leadership plays a vital role in engaging employees towards collective goals. This study used the snowball sampling technique to collect data from the Pakistan service sector. A self-reported questionnaire was used to collect data from the said sector, the sample size was 223 employees working in telecommunication, banks, and insurance companies. Thus, literature proposes that the phenomenon of toxic leadership exists at every workplace and has negative effects on the organization. Previously toxic leadership has been studied only as a predictor of negative outcomes only. Therefore current study argues that even though toxic leadership decreases the collective organizational engagement, however, this relationship can be transformed via employee proactive voice behavior. Results obtained through Structural Equation Modeling (SEM) show that although leaders’ toxicity disengages employees at the workplace they look engaged. Structural relation of toxic leadership with employee voice has proved significant which indicates that employee raises voice against the leader’s bad behavior; it keeps them engaged as they perceive organization cares their voice. Thus, this study recommends that employee voice behavior should be promoted at the organization to neutralize the toxic leadership effect on collective organizational engagement. Present study where advances the literature on toxic leadership has practical implications for the managers as well. As toxic leadership overshadows the effects of positive leadership thus to avoid the negative effects of toxic leadership; top management should promote collective engagement through employee voice behavior to accomplish firm performance. Presently this study attempts to enrich the literature by empirically testing the proposed relationship and also provided future insights on toxic leadership to the researchers.

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