scholarly journals From pen pals to chat rooms: the impact of social media on Middle Eastern Society

SpringerPlus ◽  
2015 ◽  
Vol 4 (1) ◽  
Author(s):  
Elaine Hatfield ◽  
Richard L Rapson
Keyword(s):  
Social Media ◽  
Middle Eastern ◽  
Chat Rooms ◽  
The Impact

scholarly journals Flexible Mental Models and Collective Wisdom Through Social Media: An Interpretive Structural Modeling Approach

2019 ◽  
Vol 2 (1) ◽  
pp. 65-84
Author(s):  
Mani Bansal ◽  
A. K. Vij ◽  
Ruchi Nayyar
Keyword(s):  
Social Media ◽  
Mental Models ◽  
Chat Rooms ◽  
Interpretive Structural Modeling ◽  
Collective Wisdom ◽  
Sustainable Solutions ◽  
The Social ◽  
Web Forums ◽  
Network Technologies ◽  
The Impact

Present study deals with the impact of social network technologies like email, web forums, chat rooms, wikis, and idea forums on individual mental models and collective wisdom. Theme of collective wisdom has been explored from a systemic perspective considering the parameters that help the organizations and their constituent groups to create and share knowledge, collectively reflect and find sustainable solutions to the problems. Role played by the social media and network technologies in connecting people; facilitating dialogue; knowledge sharing, flexibility and collaboration leading to improved mental models and collective wisdom has been studied in detail using an Interpretive Structural Modelling (ISM) approach.

scholarly journals The Impact of Social Revolutions on the Arab-Israeli Conflict

2020 ◽  
Vol 1 (1) ◽  
pp. p17
Author(s):  
Yaron Katz
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Discourse ◽  
Arab World ◽  
Middle Eastern ◽  
Arab Countries ◽  
The Political ◽  
Arab Israeli Conflict ◽  
The Impact ◽  
The Way

The Arab Spring refers to the protests and revolutions that spread across Middle Eastern and North African Muslim countries in the spring of 2011. It was the first “social media revolution”, which demonstrated the spread of social revolution and the way civil protests and demands for political reforms can swiftly spread globally through social media. Following the social movement in the Arab World, the turmoil in the Middle East continued with the Israeli Social Justice movement of summer 2011, which was also identified as a social media revolution. Same as in the Arab World, in Israel too new media increased the role of the public, who could influence political issues by bypassing the monopoly of the political establishment and traditional media on the political discourse. The research examines the way that the concept of democracy in the region changed in the digital age. The findings show that social media became crucial in shaping the political discourse and determined dramatic changes in the balance of political power in Israel and Arab countries. Through digital technology and online campaigns politics changed as young Arabs and Israeli altered public agenda from the traditional religious and political Arab-Israeli conflict to social and economic issues.

After Egypt: The Limits and Promise of Online Challenges to the Authoritarian Arab State

2011 ◽  
Vol 9 (2) ◽  
pp. 301-310 ◽  
Author(s):  
Marc Lynch
Keyword(s):  
Social Media ◽  
Conceptual Development ◽  
Arab World ◽  
Core Competencies ◽  
Middle Eastern ◽  
Contentious Politics ◽  
Arab State ◽  
Science Literature ◽  
The Core ◽  
The Impact

The uprisings which swept across the Arab world beginning in December 2010 pose a serious challenge to many of the core findings of the political science literature focused on the durability of the authoritarian Middle Eastern state. The impact of social media on contentious politics represents one of the many areas which will require significant new thinking. The dramatic change in the information environment over the last decade has changed individual competencies, the ability to organize for collective action, and the transmission of information from the local to the international level. It has also strengthened some of the core competencies of authoritarian states even as it has undermined others. The long term evolution of a new kind of public sphere may matter more than immediate political outcomes, however. Rigorous testing of competing hypotheses about the impact of the new social media will require not only conceptual development but also the use of new kinds of data analysis not traditionally adopted in Middle East area studies.

scholarly journals The Impact of Social Media Activities on Brand Equity

Information ◽  
2021 ◽  
Vol 12 (11) ◽  
pp. 477
Author(s):  
Ra’ed Masa’deh ◽  
Shafig AL-Haddad ◽  
Dana Al Abed ◽  
Hadeel Khalil ◽  
Lina AlMomani ◽  
...  
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Brand Image ◽  
Middle Eastern ◽  
Brand Awareness ◽  
Cross Sectional ◽  
Convenience Sample ◽  
Validated Questionnaire ◽  
The Impact ◽  
Practical Implications

This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 participants who used one or more forms of an Airline’s social media. Multiple Regression analysis was performed using SPSS version 20 to test the hypotheses. Results revealed a significant impact of Social Media Activities as a whole on brand equity. It was found that entertainment, customization, interaction and EWOM significantly affected the brand image, while customization, trendiness, interaction and EWOM significantly affected brand awareness. This study is one of few to examine the impact of social media activities on brand equity towards Airlines in Middle Eastern countries. The study provided several theoretical and practical implications that can benefit airline managers in their marketing efforts using various social media activities.

The Impact of Social Media on Work

2012 ◽  
Author(s):  
Richard N. Landers ◽  
Gordon B. Schmidt ◽  
Jeffrey M. Stanton
Keyword(s):  
Social Media ◽  
The Impact

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

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