Three of the most infamous prison riots in the United States took place in Attica, New York; Santa Fe, New Mexico; and Lucasville, Ohio in 1971, 1980, and 1993, respectively. Although an examination of the three riots reveals differences in the uprisings, there are important similarities in the underlying conditions behind them. Analysis of the three riots shows the significant role played by representatives of the media both in negotiating with inmates and taking back the three institutions. In this article, the authors discuss the influence and effect of media coverage on prison riots based on what was learned from the participation of the media in the Attica, Santa Fe, and Lucasville uprisings.