An Enablement Platform for an Internet of Things Application: A Business Model

2020 ◽  
pp. 275-308
Author(s):  
B. D. Deebak
Keyword(s):  
Internet Of Things ◽  
Business Model

A case study: How did IoT start-up Distronix change its business model to sustain growth in the pay-per-use economy

2021 ◽  
pp. 204388692098158
Author(s):  
Dipankar Chakrabarti ◽  
Rohit Kumar ◽  
Soumya Sarkar ◽  
Arindam Mukherjee
Keyword(s):  
Internet Of Things ◽  
Business Model ◽  
Industry 4.0 ◽  
Industrial Revolution ◽  
Project Delivery ◽  
Public Cloud ◽  
Industrial Internet Of Things ◽  
Start Up ◽  
Industrial Internet ◽  
Fixed Fee

Industrial Internet of Things emerged as one of the major technologies enabling Industry 4.0 for industries. Multiple start-ups started working in the Industrial Internet of Things field to support this new industrial revolution. Distronix, one such Industrial Internet of Things start-up of India, started operations in 2014, when companies were not even aware of Industrial Internet of Things. Distronix started executing fixed-fee projects for implementation of Industrial Internet of Things. They also started manufacturing sensors to support large customers end-to-end in their Industry 4.0 journey. With the advent of public cloud, companies started demanding pay-per-use model for the solution Distronix provided. This posed a major challenge to Distronix as they had developed technology skills focusing fixed-fee customized project delivery for their clients. The situation demanded that they change their business model from individual project delivery to creation of product sand-box with pre-registered sensors and pre-defined visualization layer to support use cases for Industrial Internet of Things implementation in multiple industry sectors. It forced Rohit Sarkar, the 26 years old entrepreneur and owner of Distronix, to upgrade capabilities of his employees and transform the business model to support pay-per-use economy popularized by public cloud providers. The case discusses the challenges Rohit faced to revamp their business model in such an emerging technology field, like, to develop new skills of the technical people to support such novel initiative, reorienting sales people towards pay as use model, developing new concept of plug and play modular product, devising innovative pricing, better alliance strategy and finding out a super early adopter.

The future of the Internet of Things: toward heterarchical ecosystems and service business models

2018 ◽  
Vol 33 (6) ◽  
pp. 749-767 ◽  
Author(s):  
Seppo Leminen ◽  
Mervi Rajahonka ◽  
Mika Westerlund ◽  
Robert Wendelin
Keyword(s):  
Internet Of Things ◽  
Business Model ◽  
Value Chain ◽  
Large Scale ◽  
Business Models ◽  
The Internet ◽  
Content Type ◽  
Industry Collaboration ◽  
New Business ◽  
The Internet Of Things

Purpose This study aims to understand their emergence and types of business models in the Internet of Things (IoT) ecosystems. Design/methodology/approach The paper builds upon a systematic literature review of IoT ecosystems and business models to construct a conceptual framework on IoT business models, and uses qualitative research methods to analyze seven industry cases. Findings The study identifies four types of IoT business models: value chain efficiency, industry collaboration, horizontal market and platform. Moreover, it discusses three evolutionary paths of new business model emergence: opening up the ecosystem for industry collaboration, replicating the solution in multiple services and return to closed ecosystem as technology matures. Research limitations/implications Identifying business models in rapidly evolving fields such as the IoT based on a small number of case studies may result in biased findings compared to large-scale surveys and globally distributed samples. However, it provides more thorough interpretations. Practical implications The study provides a framework for analyzing the types and emergence of IoT business models, and forwards the concept of “value design” as an ecosystem business model. Originality/value This paper identifies four archetypical IoT business models based on a novel framework that is independent of any specific industry, and argues that IoT business models follow an evolutionary path from closed to open, and reversely to closed ecosystems, and the value created in the networks of organizations and things will be shareable value rather than exchange value.

scholarly journals Internet of Things Enabled Inclusive Business Model for Indian Agriculture

2019 ◽  
Vol 8 (2S11) ◽  
pp. 2901-2903
Keyword(s):  
Information Technology ◽  
Internet Of Things ◽  
Conceptual Model ◽  
Business Model ◽  
Agricultural Practices ◽  
Government Support ◽  
Irrigation Systems ◽  
Indian Agriculture ◽  
Inclusive Business ◽  
The Government

Indian agriculture need to be revamped due to its low productivity. Indian farmers mostly involved in age-old manual agricultural practices and irrigation systems. farming is highly unorganized and fragmented and the productivity is low, Government subsidies and other support are not sufficient to fulfill the gap. Corporates with their strong financial background can formulate a model with the government support to use smart agricultural devices and its integration with information technology. This paper presents the conceptual model to support the farmers in their agricultural practices to provide better livelihood

Digital Retail and How Customer-Centric Technology is Reshaping the Industry

2018 ◽  
pp. 1560-1580 ◽  
Author(s):  
Pablo Penas Franco
Keyword(s):  
Internet Of Things ◽  
Business Model ◽  
Business Models ◽  
Customer Experience ◽  
Retail Industry ◽  
Brick And Mortar ◽  
Digital Disruption ◽  
Cloud Technologies ◽  
The Impact

This chapter explains the digital disruption that has occurred and is still happening in the retail industry. It explains the relative positions of the world's leading retailers Wal-Mart, Amazon and Alibaba and the business models of the two top online competitors. It focuses on the impact of SMAC (Social, Mobile, Analytics and Cloud) technologies and new retail trends enabled or boosted by technology such as omni-channel, customer experience, internet of things (IoT) and analytics, fulfillment and delivery. It deepens into IT and business model customer-centric design, the role of the customer and the store in the new digital retail and finishes with an assessment of ROI in retail digitization. The chapter concludes the fundamental IT-enabled changes of digital disruption are critical for all players, traditional brick-and-mortar retailers, pure online players and those with both an online and an offline presence.

Applications of Cloud-Based Internet of Things

2021 ◽  
pp. 65-84
Author(s):  
Nipun R. Navadia ◽  
Gurleen Kaur ◽  
Harshit Bhardwaj ◽  
Taranjeet Singh ◽  
Aditi Sakalle ◽  
...  
Keyword(s):  
Cloud Computing ◽  
Internet Of Things ◽  
Business Model ◽  
Data Driven ◽  
The Internet ◽  
Cloud Infrastructure ◽  
Business Decisions ◽  
Goods And Services ◽  
Cloud Network ◽  
The Internet Of Things

Cloud storage is a great way for companies to fulfill more of their data-driven needs and excellent technology that allows the company to evolve and grow at a faster pace, accelerating growth and providing a flexible forum for developers to build useful apps for better devices to be developed over the internet. The integration of cloud computing and the internet of things creates a scalable, maintainable, end-to-end internet of things solution on the cloud network. By applying the infrastructure to the real universe, it generates sources of insight. Cloud computing and IoT are separate technology but are closely associated and are termed as ‘cloud-based IoT' as IoT has the ability to create intelligent goods and services, gather data that can affect business decisions and probably change the business model to boost success and expansion, and cloud infrastructure can be at the heart of all IoT has to deliver.

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