The role of social media in Generation Z travel decision-making process

2021 ◽  
pp. 741-747
Author(s):  
Khrisnamurti ◽  
R. Fedrina ◽  
U. Suhud ◽  
D.J. Prihadi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Decision Making Process ◽  
Generation Z ◽  
Travel Decision

scholarly journals THE ROLE OF SOCIAL MEDIA ON MIGRATION DECISION-MAKING PROCESSES: Case of Indonesian Student in University of Groningen

2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Migration Decision ◽  
Decision Making Process ◽  
Migration Behavior ◽  
Interview Guide ◽  
Destination Area ◽  
Decision Making Processes ◽  
The Impact

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.

Tourists' Attitudes Toward the Benefits of Mariculture: A Case of Decision-making in Marine Tourism in Southeast USA

2020 ◽  
Vol 15 (1) ◽  
pp. 29-45
Author(s):  
Gyunghoon Kim ◽  
Laura W. Jodice ◽  
Lauren N. Duffy ◽  
William C. Norman
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Decision Making Process ◽  
Subjective Knowledge ◽  
Marine Tourism ◽  
Environmental Contribution ◽  
Travel Decision ◽  
Responsible Tourism

While sustainable tourism and responsible tourism share commonalities of guiding principles, responsible tourism places more emphasis on the behaviors of individual actors. However, little is known about how responsible tourists' behaviors are reconciled by their attitude toward tourism products' economic, cultural, and environmental contribution to a destination. This study explores the role of the tourists' attitude toward mariculture and perception of its benefits within the context of their travel decision-making process. Framed with the theory of planned behavior, this research examines tourists' perception of shellfish mariculture in relationship to their subjective knowledge about mariculture, attitude toward product quality of mariculture, and intention to be involved in marine tourism. This study suggests that the perception of benefits of the product are important considerations when tourists decide their travel activities in coastal destinations.

scholarly journals Inteligencia y contrainteligencia militar frente a fallos y desafíos. El caso de Culiacán, México (2019)/ Fails and Challenges of Military Intelligence and Counterintelligence: Culiacan, Mexico (2019) as Case Study

2020 ◽  
pp. 37-56
Author(s):  
Paloma Mendoza Cortes
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Original Research ◽  
Decision Making Process ◽  
Key Factors ◽  
Military Intelligence ◽  
Toma De Decisiones ◽  
Mexican Government

El presente artículo se deriva de la tesis doctoral El proceso de toma de decisiones en el Ejército Mexicano: la función de la Inteligencia Militar. La investigación es retomada para analizar la operación de captura de Ovidio Guzmán, en Culiacán, Sinaloa, México. Se confrontan fuentes de primera mano de inteligencia militar con información de fuentes abiertas y se determinan los posibles fallos de inteligencia y contrainteligencia que condujeron al gobierno mexicano a tomar la decisión de liberar a Ovidio Guzmán frente a los actos de violencia y al uso del ciberespacio por el crimen organizado para tal fin. A partir de la información consultada, se concluye que existió una falta de cooperación interagencial y fallos del Gabinete de Seguridad de México en el proceso de toma de decisiones en situaciones críticas. Abstract This analysis is based on the dissertation The Mexican Army decision-making process: The role of Military Intelligence. The original research is applied to the case of the Ovidio Guzmán capture operation in Culiacán, Sinaloa, Mexico. First-hand sources of military intelligence are confronted with information from open sources to evaluate the possible intelligence and counterintelligence failures that can explain the Mexican government´s decision to release Ovidio Guzman after members of his cartel committed acts of extreme violence and exploited social media. Based on the sources consulted, the author concludes the key factors that led to the failure of the operation were the lack of inter-agency cooperation and deficiencies in the decision-making process by the Security Cabinet of Mexico.

The Role of Social Commerce Components on the Consumer Decision-Making Process

2021 ◽  
pp. 227-239
Author(s):  
Saleh Mohammed Kutabish ◽  
Ana Maria Soares
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Future Research ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Social Commerce ◽  
Consumer Decision ◽  
Rapid Changes ◽  
Learning From Others

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.

The influencing role of social media in the consumer’s hotel decision-making process

2019 ◽  
Vol 11 (4) ◽  
pp. 378-391 ◽  
Author(s):  
Vikas Gupta
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Search ◽  
Decision Making Process ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

Purpose This study aims to evaluate the role of social media on the hotel decision-making process of consumers during the evaluation stage of searching, identifying the alternatives and selecting a hotel in India. It will help the stakeholders in the hotel industry of India to make the social media platform more efficient for consumers by providing inputs on the factors consumers consider while making online hotel purchase. Design/methodology/approach This study involves an exploratory qualitative approach which includes 32 face-to-face, semi-structured, in-depth individual interviews with the social media platform users. The selection of interviewees for this study has been done on the basis of a non-random purposive sampling approach. Findings The findings reveal that social media plays an important role in affecting the way consumers search, decide and book hotels. It also suggests that social media helps consumers in collecting information about products and services, assessing alternatives and making their choices. It confirms that while negative facets exist, the positive benefits outweigh the negative aspects of using social media when selecting a hotel. The results also reveal the impact of circumstantial influence related to social media on hotel selection, on the basis of content source and the level of trust and accuracy in the content. Practical implications This study has some strategic implications for hospitality marketing and management related to a better understanding of the influence of social media on the hotel customer decision-making process. The study shows that a variety of social media with associated content sources and levels add to the complexity of hotel-related information search and decision behaviour. Originality/value The study makes a contribution by addressing the existing gaps and bridging the arena of consumer behaviour and social media literature in a hotel context and sheds light on how consumer decisions while selecting a hotel are influenced through social media. The core contribution is the generation of factors through in-depth interviews which are based on real-life scenarios relating to the influence of social media on hotel decision-making.

The Role of Social Commerce Components on the Consumer Decision-Making Process

2020 ◽  
pp. 209-224
Author(s):  
Saleh Mohammed Kutabish ◽  
Ana Maria Soares
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Future Research ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Social Commerce ◽  
Consumer Decision ◽  
Rapid Changes ◽  
Learning From Others

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.

scholarly journals The role of influencers in the consumer decision-making process

2020 ◽  
Vol 74 ◽  
pp. 03014
Author(s):  
Stefan Zak ◽  
Maria Hasprova
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Influence Factors ◽  
Vital Role ◽  
Opinion Leaders ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
The Social

In the contemporary globalised markets opinion leaders play a vital role in the process of the purchasing decision-making of consumers. Thanks to their individual skills, specific knowledge or their personality, opinion leaders have a direct or indirect influence on the attitudes and decisions of consumers. In the contemporary globalised marketing using social media, this role is taken over by the influencers who affect consumers with their thoughts, attitudes and opinions and thus, significantly influence trends in demand for particular products. Over the recent years, influencer marketing has become increasingly popular, representing a specific type of social media marketing. The aim of this scientific contribution is the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making process, based on the comparison of knowledge from the results of global research studies and the quantitative online research study processed by authors. The findings of the survey showed that the promotion of some products through influencers may be more advantageous than others. Influencers will have the greatest impact when buying clothes, shoes, cosmetics and, surprisingly, services. Meanwhile, people rely heavily on other factors to buy food, jewellery and electronics, but it is not excluded that influencer marketing could affect them as well.

scholarly journals Social Media and Decision-Making Process among Tourist: A Systematic Review

2020 ◽  
Vol 36 (4) ◽  
pp. 395-409
Author(s):  
Noor Alyani Nor Azazi ◽  
◽  
Maslina Mohammed Shaed ◽  
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Social Media ◽  
Search Engines ◽  
Quantitative Approach ◽  
Decision Making Process ◽  
Tourism Destination ◽  
Tourism Sector ◽  
The World

Social media nowadays have a huge influence on the tourism sector. With the advancement of search engines, tourists can search for any information they need on their tourism preferences. Today, there are tons of social media websites (such as TripAdvisor, Trivago, Booking.com, Agoda.com) that can help the tourist to find and decide the best tourism places and activities around the world. Studies have shown that social media is one of the best tools that are used by a tourist in the decision-making process. This paper is written to have a better understanding and to find a gap in the studies related to this topic. Hence, this paper focuses on conceptual review using a systematic review based on 24 published journals and theses from 2015 to 2019 on the influence of social media and its impact on the decision-making process for the tourist. Based on the findings, the majority of the scholars supported that social media have a big impact on how people make the decision for their tourism destination. The gaps that derived from this review have proven that only limited studies have been conducted in Malaysia; most of the research used a quantitative approach; only a few studies have included the theory related to this issue, and the targeted respondents were mostly among young travellers. Therefore, further studies on the role of social media in the decision-making process can be done by focusing on these gaps, especially in the Malaysian context. Keywords: Decision-making, influence, social media, tourism, tourist.

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